The Flipside
“Fascinated by the Future of Branding” Aarushi Kapoor
Fascinated by the Future of Branding The Brand Guild, one of the fastest growing PR firms on the east coast, tells the stories of innovative brands through marketing, events and creative strategy. During my semester long internship here, I collaborated with other interns to develop a public relations strategy for one of the Brand Guilds largest clients, Framebridge. I conducted a competitive analysis of the market and developed a media kit to present to the client as they considered adjusting their market strategy. Further, I drafted and distributed daily HARO reports, updated press releases, and media lists numerous times a day. Link to website of The Brand Guild: https://thebrandguild.com/
Aarushi Kapoor Brand Evangelist