The Halal Journal - Jul/Aug 2009 by The Halal Journal

THE 4th WORLD HALAL FORUM 2009

key insights & forescasts for the industry

Australia AU$6.50 • Malaysia RM9.90 • Singapore S$5.50 • UAE Dhs10 • UK £2.95

PP13884/10/2009 (023251)

| kasehdia.com | www.halaljournal.com | JULY+AUGUST 2009

LIVING: HALAL IN THE DRINKING CULTURE ADVENTURES IN DONSOL RESTAURANT REVIEW: DISH DELI, KL BOOK REVIEW: THE STORY OF SREBRENICA

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www.halaljournal.com

24} THE 4TH WORLD HALAL FORUM 2009 Key insights & forecasts for the industry

contents 18} THE 6TH INTERNATIONAL HALAL SHOWCASE (MIHAS) MIHAS 2009 continues to sustain global Halal confidence 36} CRITICAL CONTROL POINTS Within the Halal food chain 40} FASTRACK ASIA HDC’s Global Halal Support Centre to position Malaysia as a global reference centre 42} FASTRACK AMERICAS American publishing event promotes publications from the Muslim world 43} FASTRACK EUROPE Volac commits to UK Dairy Industry with launch of Halal, Kosher and Vegetarian lactose at Welsh plant 46} ISLAMIC FINANCE Introduction to the Islamic Voluntary Sector and Bangladesh’s CashWaqf Certificate

Disclaimer :  While all care is taken, the publisher accepts no responsibility for the information contained herein which is believed to be reliable. The publisher/editor takes no responsibility for opinions expressed or implied as they are the writers’ own and do not necessarily reflect that of the publisher or editor who make no warranties governing material, including advertising or features contained within this publication. This publication may not in whole or part, be copied, reproduced or translated without prior written permission of the publisher.

J U LY + AU G U S T 2 0 0 9

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Ed’s Note

For me, as far as I am concerned, the reason why I am so passionate about this is because this is considered as fardhu kifayah (religious duty), and as a Muslim leader in the government, I believe we have to create alternatives and choices for the ummah. YB Haji Abdul Malik Kassin, State Minister for Domestic Trade and Consumer Affairs, Penang State Government of Malaysia

Regulars 08} Global News  A brief insight into events currently shaping the Halal industry around the globe + Calendar of Events + Online Polls 44} Country in Focus Kyrgyzstan: A journey into Central Asia’s mountainous geographical vortex

Living

The month of May showcased the 4th edition of the World Halal Forum, the 6th edition of MIHAS, and the all-new World Halal Research Summit. Malaysia is once again taking the lead and playing host to the global Halal industry as many nations and corporations jostle into position to take advantage of the opportunities created by this fast growing market. The cover story (p24) reports on all that happened at the 4th World Halal Forum including the list of Halal Journal Award winners this year. On that note, we would like to congratulate all winners of this year’s awards. Speaking of award winners, this issue features an article by one of the award winners, Dr. Hani Mansour Mosa Al-Mazeedi (Associate Researcher at the Kuwait Institute for Scientific Research), on critical control points in the Halal food chain (p36). Our country feature column takes you to a journey into Central Asia’s geographical vortex amid massive colliding mountainous terrain – Kyrgyzstan. Get to know its demography, economy, religion and politics, as well as the main attractions on p44. An expert on Islamic Finance shares his views on Cash-Waqf Certificate (p46) as the only financial instrument in Islamic voluntary finance capable of reaching each and every Muslim: to expand and unfold the frontiers of human freedom that includes freedom from educational, and economic and social deprivations, with a working example in Bangladesh. Halal in the drinking culture? Who would have thought this possible? But it is now, when manufacturers produce non-alcoholic malt beverages and sparkling grape drinks to mimic the Western alcohol-drinking culture. The question: is this necessary? Find out on p55. Have a good read!

the Halal Journal team

55} FEATURE COVER Halal in the drinking culture? 60} journey Adventures in Donsol 62} Browsing Dish Deli, KL in Restaurant Review; Nazeel Azami in Music; and IAIS Journal of Civilisation Studies and The Story of Srebrenica in Books 65} On Display Halal and good stuff found on the shelf 66} SNAPSHOTS Images of recent happenings in the industry 68} Parting Words Y.B. Haji Abdul Malik Kassin, State Minister for Domestic Trade & Consumer Affairs, Penang State Government, Malaysia

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:: the H e a rt of T he H a l a l J ou rn a l :: Halal refers to that which the Creator has made lawful. Its opposite, Haram, refers to what is forbidden. These parameters have been designed for health, safety and benefit of all mankind regardless of age, faith or culture. The realm of the Halal extends beyond the obvious references to food and touches all matters that relate to human life. In the commercial arena, all goods and services, markets, transactions, currencies and other activities come under the judgments of Halal and Haram. These parameters include protecting the environment, humane treatment for animals, ethical investment, the intrinsic value of currencies and fairness in all commercial transactions. We believe that the emerging global Halal market will be one of the great market forces in the coming decades.

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EDITORIAL EDITOR

Hajjah Jumaatun Azmi ju@kasehdia.com

KASEHDIA HALAL GUIDE SERIES Top 3 ‘Best Guide in the World’ for 2004 Gourmand Awards

senior WRITER

Ruzanna Muhammad ruzanna@halaljournal.com

WRITER

Zaahira Muhammad zaahira@halaljournal.com

RESEARCHER

Puya B.E. puya@kasehdia.com

“The world’s first series of Halal food restaurant guides.” -Asian Wall Street Journal

Contributing Writers

Dr. Hani Mansour Mosa Al-Mazeedi Prof. Dr. M. A. Mannan Jaspal Singh

GraphicS & Design

Muhammad Al-Hanafy

SALES, MARKETING & DISTRIBUTION Francisca Turner francisca@kasehdia.com

CORPORATE FOUNDER & MANAGING DIRECTOR Hajjah Jumaatun Azmi ju@kasehdia.com

HALALfood Kuala Lumpur 2009/10 A G U I D E TO G O O D E AT I N G

general manager

Radha Vengadasalam radha@kasehdia.com

MANAGER, MD’S OFFICE Jami Shaik jami@kasehdia.com

AVAILABLE SOON!

SENIOR EXECUTIVE, COMPLIANCE Haliza Ishak haliza@kasehdia.com

PUBLISHER

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www.halaljournal.com www.kasehdia.com www.halalguides.com www.haqthemovie.com www.worldhalalforum.org www.foodsecurityconference.org Partner Events WHF/ WHF EUROPE MIHAS THAIFEX – World of Food ASIA 2009 Islamic Venture Capital and Private Equity Conference 2009 Singapore International Halal Showcase 2009 Brunei International Halal Products Expo 2009 International Halal Market Conference 2009 WHF Industry Dialogue Sarawak 2009 The Strategic Rice and Food Security Conference 2009 FHM 2009

Over 100 reviews of restaurants, cafes, food courts, bakeries and confectioners Descriptive photographs Index and icons to find the exact place you want Maps for reference

PEMISSION & REPRINTS The Halal Journal is written and published bimonthly for a worldwide audience. Materials in The Halal Journal may not be reproduced in any form without prior written permission of the publisher. Submitted articles will be published at editors’ discretion. We are unable to publish all articles submitted due to sheer volume received. SUBSCRIPTION & CIRCULATION For subscription and circulation enquiries, address changes and request for back copies, please call +6 03 6203 1025 or fax +6 03 6203 4072 or email us at HYPERLINK “mailto:info@ halaljournal.com” info@halaljournal.com . Kindly ensure address changes are notified immediately to avoid delays in receiving your copy of the Halal Journal. The Halal Journal is a member of the Magazine Publishers Association, and is currently in the process of applying for membership of ABC.

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Globalnews

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compiled by ZAAHIRA MUHAMMAD

This requires extensive research and development initiatives and a quest for alternative ingredients to replace non-Halal ingredients.

The Saray Effect Some years ago there was a beautiful Turkish restaurant called Saray in Kuala Lumpur; the food and the ambience were excellent, MALAYSIA

HALAL STATUS MUST BE SCIENTIFICALLY PROVEN

Halal products need to be scientifically proven to be Halal. This requires extensive research and development initiatives and a quest for alternative ingredients to replace non-Halal ingredients in Halal products, said Datin Seri Rosmah Mansor, wife of Prime Minister Datuk Seri Najib Razak. There were many areas that had a huge potential to generate profit. Among the areas were research and development to find alternatives to the use of gelatine, enzymes and emulsifiers in baked goods, candies, pill capsules and other consumer products. With the increasing global demand for Halal cosmetics, body care products and pharmaceuticals, the complexity of ingredients used in these products comes under close scrutiny. There is potential to tap into the demand for Halal consumer goods by making Malaysia a centre for innovation, production and trade in Halal and natural ingredients. |SOURCE: NEW STRAITS TIMES, 9 MAY 2009

and during Ramadhan there was a beautiful area to pray. The place was frequented by ‘who’s who’ of Kuala Lumpur, as well as visitors from all over the world, making the restaurant a good place for networking. One of the biggest groups visiting the restaurant was the non-Muslim community. They would enter the

UNITED KINGDOM

BUTCHERS’ CONCERNS OVER HALAL SUPPLIES

A lack of local suppliers of Halal meat is forcing Great Yarmouth butchers and retailers to look further afield as far as London and Birmingham. Butchers in the town said there was a shortage of suppliers in Yarmouth and Norwich of the special meat eaten by Muslims, which meant they had to travel greater distances at greater expense to get stock. Hemin Rashid, 34, who runs Superfresh Halal in King Street, said his meat came from a supplier in Melton Mowbray in Leicestershire which meant he had to pay not just for the meat, but also the transport costs to get it delivered to his shop. He added he could buy the meat locally, but these suppliers also specialised in non-Halal meats creating the risk of cross-contamination. |SOURCE: THE YARMOUTH MERCURY, 16 APRIL 2009

INDONESIA

MUSLIMS WARNED OF INDONESIAN PORK FLOSS

The Indonesian authority has warned Muslims to be wary of meat floss made from shredded dried pork sold in several cities in the Republic. Five of thirty five meat floss sold in Jakarta, Jambi, Bogor, Semarang, Surabaya and Bandung had been discovered to be made from shredded dried pork by the Indonesian Agency of Drug and Food Control. “It is actually quite difficult to tell the difference until we tested them in the laboratory using the real-time polymerase chain reaction equipment,” said Husniah Rubiana Thamrin, Head of Indonesian Agency of Drug and Food Control. She said, ironically, one of the products carried a Halal logo purportedly issued by the Indonesian Ulama Council; one had a false manufacturer address while another without the manufacturer address. The manufacturers had earlier claimed that their products were made from shredded dried beef until the test proved otherwise, she added. |SOURCE: BERNAMA, 17 APRIL 2009 8

restaurant, sit down and enjoy the food – which was good, and was of the highest quality. Later, they would find out that it was a Halal restaurant, run by Muslims; and then they would ask about the restaurant and they would find out that Saray in Turkish means palace. This is what is called the Saray effect, and this is what we have to achieve for the Halal industry. Halal needs to embody all that is good, and the practitioners should strive for the best quality so that one day their customers can experience the Saray effect.

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UNITED ARAB EMIRATES

JAPANESE APOLOGISE FOR NON-HALAL DELICACY

Japanese officials have apologised to the UAE for their “ignorance” of Islam after serving non-Halal beef at a Dubai reception last November, despite having been warned not to. The delegation from the Saga prefecture on the Japanese island of Kyushu admitted carrying the meat in luggage and bypassing Japanese food inspectors as well as Dubai Customs, despite being told it was unfit for consumption by UAE Muslim standards because it had been processed at a plant also used to treat pork. The beef was subsequently served at a consulate function attended by local businessmen and officials. Saga beef is a delicacy in Japan, derived from prized cattle raised on Kyushu. The thinlysliced meat is famous for its rich flavour and heavy marbling. The health consultant for the UAE’s General Secretariat of Municipalities, Abdulla Abu Rwaidah, said he had accepted the apology, and that “if something happened, then it was by mistake”. According to the Tokyo Shimbun newspaper, Dubai government officials and local businessmen were among more than 370 people at the reception, but it was not known whether any of them had eaten the Saga beef. Salimur Khan, the Executive Director of the Islamic Centre-Japan, said the Saga officials had been warned against taking the meat. |SOURCE: THE NATIONAL UAE, 26 APRIL 2009

“This is the thinking of OMA to effectively regulate the country’s Halal programme and be able to tap and get into the world market catering to the 1.8 billion Muslims all over the world,” Datu Ali B. Sangki , OMA Executive Director PHILIPPINES

OMA WANTS GOVERNMENT TO LEAD HALAL REGULATORY BOARD

To further safeguard and promote the country’s Halal industry, the Office on Muslim Affairs (OMA) said Tuesday, that a regulatory body to monitor and accredit Islamic groups engaged in Halal certification should be led by the government. “This is the thinking of OMA to effectively regulate the country’s Halal programme and be able to tap and get into the world market catering to the 1.8 billion Muslims all over the world,” OMA Executive Director, Datu Ali B. Sangki, said.The OMA official made the reaction amidst the creation of a private-led and managed Halal body called the National Halal Accreditation Board of the Philippines, Inc. (NHABPI).Explaining his stand, Sangki said he is not sure if the government could delegate its regulatory functions to a non-government organization (NGO). |SOURCE: MANILA BULLETIN PUBLISHING CORPORATION, 21 APRIL 2009 AMERICA

YORK PLANT FORCED TO RECALL MORE THAN ONE TON OF MEAT

Federal officials have closed a York meat processing plant and requested a recall of nearly 3,000 pounds of meat that were incorrectly labelled. U.S. Department of Agriculture spokeswoman Amanda Eamich said Monday that the recalled meat from Halal International Processing poses minimal health risk to consumers. There have been no reports of illness due to consumption of the meat, the USDA said. The recall includes 2,925 pounds of beef, chicken, goat and lamb products sent to retailers in North Carolina and South Carolina. The company operated during hours that prevented some inspections. All frozen meat and poultry products produced between April 3, 2008, and March 7, 2009, with the mark ‘EST. 19825’ on the USDA inspection sticker is subject to recall. Halal International already has retrieved most of the meat, and expects to reopen today, said Company Manager, Yusef Suleiman. Halal International is a small firm that processes fewer than 5,000 pounds of meat each week, Suleiman said. Most of the meat is sold to ethnic grocery stores and mom-andpop shops in the Charlotte area. |SOURCE: HERALDONLINE.COM, 31 MARCH 2009

MALAYSIA

CHINA’S TERRACOTTA PROVINCE WOOS MALAYSIA TO BUILD HALAL HUB

China’s Shaanxi province is persuading Malaysia to help develop a Halal park and certification in the region famous for its army of terracotta warriors. Entrepreneur and Cooperative Development Ministry (MECD) Deputy Secretary-General, Dato’ Mohd Hashim Abdullah, said Shaanxi planned to build the Halal hub within its free trade zone in Xianyang near this provincial capital. “The Ministry will study the proposal first before referring it to the Cabinet for decision,” he told Bernama on the sidelines of Shaanxi’s annual Investment and Trade Forum for Cooperation between East and West China, which opened here Sunday.  He said that for such projects, it would be up to the private sector to take the lead, with the Ministry supporting them as a facilitator. “Shaanxi is also looking for investments for the Halal Park. This is an opportunity towards collaboration between Shaanxi and Malaysian entrepreneurs, and we have the Halal expertise that is well-recognised globally,” said Hashim. |SOURCE: BERNAMA, 5 APRIL 2009

MALAYSIA

LOOKS TO ATTRACT MIDDLE EASTERN TOURIST

Malaysia has a great deal to attract Middle East visitors, including a strong brand name, reasonable hotel rates and a plethora of things for families to see and do, according to one of the country’s leading tourism officials. Abdul Rahman Shaari, Tourism Malaysia Regional Director for Africa, West and South Asia, said Malaysia was well placed to attract tourists from the Middle East, with its positive image being boosted by the fact that it remains a progressive Muslim country where religious needs were respected. Halal food, mosques and musollah are easily available. In addition to reasonable hotel room rates, Shaari said another thing that works in Malaysia’s favour is the availability of family entertainment, embodied by places like Sunway and Genting Highlands. |SOURCE: INTERPARK MAGAZINE, 14 MAY 2009

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QATAR

AL ISLAMI FOODS RE-LAUNCHED

Al Islami Foods, a leading Halal food producer in the Middle East, announced its re-launch in Qatar and distribution agreement with Ali Bin Ali Group, which will market a range of premium and real Halal food products of Al Islami in Qatar. The re-launch and new distribution partnership is part of Al Islami’s BIG 5, which stands for Billion-In-Growth in five years, expansion plan into the GCC market. Al Islami is dedicated to establish world class standards in the food industry by providing a diverse range of high quality food products that are prepared in accordance with Islamic principles. Committed to excellence, quality and hygiene, the Al Islami’s product range include catering chicken, processed foods, frozen and fresh meat, cheese, vegetables, canned food, honey and dates. |SOURCE: THE PENINSULA (THEPENINSULAQATAR.COM), 15 APRIL 2009

“There is huge potential for growth in the Halal market when one considers that the wholesome, hygienic and contamination-free principles associated with Halal products and services also make them appealing to non-Muslims,” Datuk Mustapa Mohamed, International Trade and Industry Minister of Malaysia MALAYSIA

EUROPEAN COMPANIES URGED TO EXPLOIT OPPORTUNITIES IN MALAYSIA

Malaysia’s strategic location in the middle of Asean countries provides the logical base for UK companies to penetrate the Asean and East Asia markets. International Trade and Industry Minister, Datuk Mustapa Mohamed, said, Malaysia also offers opportunities for UK businessmen through a proactive government that is friendly to businesses and foreign investors. “The huge market potential within Asean placed Malaysia in the right place at the right time for business opportunities going forward,” he said. He encouraged the business communities in the United Kingdom and the European Union to take advantage of Malaysia’s position as an important business partner within the framework of Asean, which has a population of 575 million and gross domestic product (GDP) of USD1.2 trillion and envisaged to be an economic community by 2015. Mustapa said UK importers should look into sourcing higher value-added products from Malaysia and a wide variety of quality Halal products and services available in Malaysia. “There is huge potential for growth in the Halal market when one considers that the wholesome, hygienic and contamination-free principles associated with Halal products and services also make them appealing to non-Muslims,” he said. |SOURCE: BERNAMA, 27 APRIL 2009 UNITED ARAB EMIRATES

AL ISLAMI FOODS WINS HIGH PROFILE 2008 MRM BUSINESS AWARD FOR BEST SUPPLY CHAIN AND LOGISTICS OPERATIONS

Al Islami Foods has won the prestigious Mohammed bin Rashid Al Maktoum Business Award for Supply Chain and Logistics operations, in a ceremony held in Dubai. The award was organised by Dubai Chamber under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-president and Prime Minister of UAE and Crown Prince of Dubai. The ceremony was graced and awards were given away to the winning companies by His Highness himself along with his sons and high officials. The Supply Chain and Logistics award category has been added for the first time to its five categories of the manufacturing, finance, re-export, construction and real estate development. On the basis of the set evaluation parameters, business strategies and results, Al Islami was recognised for its best practices, consistent performance, and customer focus in its supply chain and logistics operations. The achievement of this award reflects the company’s standing as at par with the multinational organisations. |SOURCE: AMEINFO.COM, 12 APRIL 2009 The Halal Journal | july+Aug 2009 11

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Globalnews “With the Halal market growing rapidly, we believe that it is crucial to have a low cost mobile Halal food traceability device that will be accessible by farmers, suppliers, processing houses, retailers and consumers to collect, upload and download data that will comply to the global traceability and Halal standard,” Atul Bhargava, Managing Director of Intel Technology

MALAYSIA

INTEL & TRACETRACKER TO DEVELOP MOBILE HALAL FOOD TRACEABILITY DEVICE

Intel Technology Sdn Bhd and TraceTracker Innovation ASA (TraceTracker), through their Malaysian subsidiary TraceTracker Malaysia Sdn Bhd, recently signed a Teaming Agreement to develop a low cost mobile Halal food traceability device. This collaboration will bring significant benefits to the Halal industry in Malaysia. “With the Halal market growing rapidly, we believe that it is crucial to have a low cost mobile Halal food traceability device that will be accessible by farmers, suppliers, processing houses, retailers and consumers to collect, upload and download data that will comply to the global traceability and Halal standard,” said Managing Director of Intel Technology, Atul Bhargava, in a statement. Intel will provide a reference design for the devise based on Intel Architecture, which would enable users to connect real time wirelessly, to download, and upload data and information remotely into GTNet - a web platform traceability solution for purposes of tracing the movement of Halal food products along the supply chain. Meanwhile, TraceTracker will provide the software application that will be installed on the device. This software application is compatible with GTNet for Halal traceability and is also compliant with global traceability standards. |SOURCE: BERNAMA, 29 APRIL 2009

PHILIPPINES

HALAL FOOD EXPORTS TO KUWAIT, BRUNEI EYED

The Philippines is holding separate discussions with Kuwait and Brunei on possible investment opportunities in the domestic Halal sector, particularly in Mindanao, which has a comparative edge over other countries in the region because it is free of foot-and-mouth disease (FMD) and avian influenza (AI) or bird flu virus. Agriculture Undersecretary, Jesus Emmanuel Paras, said that the Department of Agriculture (DA) is offering foreign investors at least two big-ticket Halal investment proposals in Mindanao—the Halal Economic Zone in Davao City and a Halal model poultry farm in Cagayan De Oro City—worth a combined P3.04 billion. The proposed Halal Economic Zone, which will cost at least P2.2 billion to establish, is the centrepiece of the Halal investment portfolio being offered to overseas investors by the Arroyo government. To be located in Davao City, the Zone is expected to generate 24,000 new jobs for Muslim Filipinos, and boost the Philippines’ export earnings by at least $200 million per year, he said. The other investment proposal packaged by the DA, said Paras, is a P840-million project involving the establishment of a Halal model poultry farm complete with research laboratories, abattoirs and other modern facilities. Around 32,000 Muslim farmers and entrepreneurs in Mindanao are expected to benefit from this proposed initiative, he said. |SOURCE: MB.COM.PH, 11 APRIL 2009

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MALAYSIA

DEMAND FOR HALAL PRODUCTS REMAIN INTACT

The demand for Halal products remains intact despite the current global economic slowdown, says KasehDia Sdn Bhd’s managing director Jumaatun Azmi. She said the demand for Halal products, especially food, is still increasing in line with a growing Muslim population. “In terms of growth, the Halal industry is growing. In large markets, especially European countries, there is a demand for Halal value-added products,” she told reporters after the launch of the World Halal Forum (WHF) 2009. |SOURCE: BERNAMA, 23 APRIL 2009

TURKEY

TURKEY GEARS UP SECURE SHARE IN HUGE HALAL FOOD MARKET

The Food Auditing and Certification Research Association (GİMDES) will, for the first time in Turkey, soon begin issuing Halal food certificates, bringing the country one step closer to winning a share from the giant global market for Halal food. Muhammad Zein Nasution, Vice-Director for certification at the Indonesian Council of Ulamas (MUI), recently gave presentations on Halal certification procedures and requirements to GİMDES officials. The Halal food concept has gained in importance in recent years, and Halal products are in high demand worldwide. The certification system has also been developed in Western countries. Turkey has, however, lacked such a system, and GİMDES is looking to change this. Halal standards also regulate the packaging, transportation, labelling and logistics of foods. Additionally, preparation procedures are analysed to ensure their conformance with Halal standards. Underlining that there are different types of Halal food certificates issued in 60 countries today, the GİMDES Head said the conference aims to unite all Muslim entrepreneurs under one single roof and introduce one valid certification system. He said Turkey has the chance to compensate for losses in exports due to shrinking demand in EU and Russian markets by entering new markets with Halal food certificates. |SOURCE: TODAY’S ZAMAN, 27 APRIL 2009

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Globalnews MALAYSIA

TANJUNG MANIS HALAL PARK RAKES IN RM9 BIL. IN INVESTMENTS

The Tanjung Manis Halal Park, located on the west coast of Sarawak, has attracted RM9 billion in investments since its launch in February this year. The Halal Industry Development Corporation (HDC) Chief Executive Officer, Dato’ Seri Jamil Bidin, who disclosed this said, the investments comprised RM6 billion from six Taiwanese companies and the remaining by local ventures. The companies concerned are involved in agriculture, biotechnology and food-related businesses, he told reporters after the launch of the World Halal Forum here today. The Tanjung Manis Halal Park is the first one-stop Halal Park in East Malaysia for upstream and downstream Halal food and manufacturing activities. To date, HDC had approved 1,593 applications. |SOURCE: BERNAMA, 23 APRIL 2009

UNITED KINDOM

THE HALAL FAST FOOD RESTAURANT WITH A PRAYER ROOM

A new fast food business in Birmingham will operate “on a chicken wing and a prayer,” for a branch of Dixy Chicken has opened on the Coventry Road, incorporating a prayer room. It is believed to be the first fast-food outlet in Britain to have such a room. The restaurant, on the St Andrews Retail Park, has created 20 new jobs in Small Heath. Owner Amir Tariq said: “We are delighted to be investing in Birmingham and helping create jobs in such tough times. We believe we have a great product and our customers will be delighted that our entire menu is Halal. We want to give a dining experience that no-one else in the city provides. Of course, we will not be discriminating about whether customers or non-customers use the prayer room and in accordance with our religion; we will be raising cash for charity through the business. We think the location is perfect, the retail park is always busy with Morrisons doing a great trade.” The restaurant will have seating for nearly 100 people and free parking. The doors are already open, but the official opening is Friday, 29 May. |SOURCE: BIRMINGHAM MAIL, 23 MAY 2009

INDONESIA

MUSLIMS WARNED OF INDONESIAN PORK FLOSS

TURKEY GEARS UP SECURE SHARE IN HUGE HALAL FOOD MARKET

The Food Auditing and Certification Research Association (GİMDES) will, for the first time in Turkey, soon begin issuing Halal food certificates, bringing the country one step closer to winning a share from the giant global market for Halal food. Muhammad Zein Nasution, ViceDirector for certification at the Indonesian Council of Ulamas (MUI), recently gave presentations on Halal certification procedures and requirements to GİMDES officials. The Halal food concept has gained in importance in recent years, and Halal products are in high demand worldwide. The certification system has also been developed in Western countries. Turkey has, however, lacked such a system, and GİMDES is looking to change this. Halal standards also regulate the packaging, transportation, labelling and logistics of foods. Additionally, preparation procedures are analysed to ensure their conformance with Halal standards. Underlining that there are different types of Halal food certificates issued in 60 countries today, the GİMDES Head said the conference aims to unite all Muslim entrepreneurs under one single roof and introduce one valid certification system. He said Turkey has the chance to compensate for losses in exports due to shrinking demand in EU and Russian markets by entering new markets with Halal food certificates. |SOURCE: TODAY’S ZAMAN, 27 APRIL 2009

Seafood products generate billions of ringgit annually and are considered as the second largest edible item exported by Malaysia. EUROPE

SIX MALAYSIAN FIRMS TO RESUME SEAFOOD EXPORTS TO EUROPE

Six Malaysian seafood companies will resume the export of seafood products to Europe after they met the requirements set under the European Union (EU) health standard. Malaysia’s Ambassador to the EU, Datuk Hussein Haniff, said the companies concerned would be given the green light again after positive results from the visit of a team of inspectors from the EU Food and Veterinary Office to Malaysia last March. The team carried out a review mission in collaboration with Malaysia’s Health Ministry, Agriculture and Agro-Based Industries Ministry and Malaysian Fisheries Development Board, to implement measures to address the food safety management and hygiene issues to comply with the EU’s requirements. Seafood products generate billions of ringgit annually and are considered as the second largest edible item exported by Malaysia. Besides the six companies, there are several others exporting their seafood products to the EU and they have been feeling the pinch. Because of the problems that Malaysian exporters faced in the past, such as in not meeting requirements, the EU has placed special attention on them. Hussein said the other companies should take measures to ensure that they could meet the EU requirements when the second mission goes to Malaysia. |SOURCE: BERNAMA, 13 MAY 2009

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MALAYSIA

CALL FOR ENTREPRENEURS TO INVEST IN HALAL HUB

The Melaka government is inviting companies involved in Halal industries to invest at the state’s Halal hub, which is being developed on a 175.01 hectare site in Serkam, Melaka. Chief Minister Dato’ Seri Mohd Ali Rustam said, so far, four companies had set up operations at the Halal hub, involving investments of RM55.4 million. A total of 130 entrepreneurs from all over the country are taking part in the three-day carnival which opened in April. Mohd Ali also called on more Bumiputera entrepreneurs to venture into Halal industries, adding that their participation was still small compared with non-Bumiputera entrepreneurs. |SOURCE: BERNAMA, 4 APRIL 2009 UNITED KINGDOM

ECER ENTERS UK HALAL MARKET

Four Halal product entrepreneurs from the East Coast Economic Region (ECER) have successfully penetrated the fast growing UK Halal market. The companies are Muslim Best Food Industries, GTHerb Industries, Maduria Industries and RMZ Marketing. The companies are exploring the export of food and beverage products to the UK through the Malaysia Trading House, which is operating in London, the ECER secretariat said in a statement. In response to the increasing demand for Halal products, Komita Sdn Bhd Chairman, Sheikh Ahmad Dusuki Sheikh Mohamad, said that Malaysia Trading House provides the platform for local Halal entrepreneurs to enter and explore the UK and European market. Located in the historic Borough district in central London, the Malaysia Trading House is promoting products from 52 Malaysian companies, ranging from Halal food and beauty products, to household and craft items. |SOURCE: BERNAMA, 15 MAY 2009

The Halal Exchange is the perfect platform for Malaysian small and medium enterprises to communicate and interact with global buyers that are using the exchange to source for Halal products. MALAYSIA

HALAL EXCHANGE EXPECTS TO DOUBLE SUPPLIER BASE

Halal Exchange, a web-based platform for buyers and suppliers to showcase their products, expects to double its supplier base in Malaysia to 200 this year. Their target is to work with big retailers and suppliers. There are close to 500 certified Halal suppliers in Malaysia to tap from. The exchange, which had set up an office in Kuala Lumpur last year, has attracted a total of 98 Halal suppliers, who have been actively using the online platform to receive enquiries from its 1,000 globally registered buyers. The Halal Exchange is the perfect platform for Malaysian small and medium enterprises to communicate and interact with global buyers that are using the exchange to source for Halal products. Halal Exchange is headquartered in Vancouver with offices in Kuala Lumpur, Shanghai, Dubai and San Francisco. |SOURCE: BUSINESS TIMES, 12 MAY 2009 UNITED KINGDOM

KFC TRIALS HALAL STORES

Fast food chicken chain KFC has embarked on a Halal trial at eight of its London stores. For several months, customers visiting the Lea Bridge Road, Beckton, Edmonton, Hounslow West, Upton Park, Forest Gate, Bethnal Green and Tottenham Hale branches of KFC will be able to buy chicken certified by the Halal Food Authority (HFA). Bacon, and all other non-Halal foods, will be off the menu. The trial was launched in response to “significant demand” for a Halal-only KFC stores. A KFC spokesperson stressed that while the selected branches are in areas which should have “high demand” for Halal food, there are non-Halal stores located nearby, should customers not want Halal meat. All of the chickens served in the Halal branches will be farm-assured and sourced from existing suppliers and the chain has consulted with leading animal welfare groups to ensure that the Halal process will meet KFC’s welfare standards.

Calendar of events 13 – 17th May 2009 THAIFEX – World of Food Asia IMPACT Challenger,Bangkok, Thailand Koelnmesse Pte Ltd Tel: +65 6500 6700 Fax: +65 6294 8403 Email: wofasia@koelnmesse.com.sg Website: http://www.worldoffoodasia.com 20th – 21st May 2009 2nd International Islamic Venture Capital & Private Equity Conference Kuala Lumpur Convention Centre, Malaysia Islamic Banking and Finance Institute Malaysia (IBFIM) Tel: +603 2031 1010 ext 532 Fax: +603 2078 5250 Email: khairul.sabudin@ibfim.com Website: www.islamicvc.com” 28th – 31st May 2009 Experience Halaal Cape Town International Convention Centre Cape Town, South Africa Cape Malay Consultants CC and Empowered Investments (Pty) Ltd Tel: +27 21 696 0190 Fax: +27 86 513 4727 2nd – 4th July 2009 Singapore International Halal Showcase 2009 (SIHAS 2009) Singapore Expo Hall 6, Singapore Adex Communications Pte Ltd Tel: +65 6242 0872 Fax: +65 6242 6153 Email: sihas@adexcomm.com Website: www.sihas.com 8 – 10th July 2009 Jordan International Halal Show 2009 Amman International Fair Amman, Jordan Middle East Gate Expo Tel: +962 6 552 7066 Fax: +962 6 552 7311 Email: hadeel@meg-expo.com 16 – 19th July 2009 Thailand Retail, Food & Hospitality Services 2009 (TRAFS 2009) BITEC, Bangkok, Thailand Kavin Intertrade Co., Ltd. Tel: +662 861 4013 Fax: +662 861 4010 Email: info.kavin@gmail.com 19 – 21st July 2009 Africa’s Big Seven 2009 Gallagher Convention Centre, Johannesburg, South Africa Africa’s Big Seven Expo Tel +27-11-783-7250/1/6/9 Fax +27-11-783-7269 Email: marketing@exhibitionsafrica.com Website: www.exhibitionsafrica.com/2009/exhib_2009_ big_7_main.asp 22nd – 24th July 2009 International Halal “IRIS” Exhibition 2009 Amman, Jordan Technical Consultancy Center Tel: +962 6 553 1179 Fax: +962 6 551 9938 Email: info@tc-center.com Website: www.tc-center.com 30th July – 2nd August 2009 Brunei International Halal Products Expo International Convention Centre, Brunei Darussalam Brunei Government Website: www.bruneihalalexpo.com 1st – 2nd August 2009 International Halal Market Conference 2009 International Convention Centre, Brunei Darussalam Imarat Consultants Email: salama@imaratconsultants.com Website: www.bruneihalalexpo.com 11 – 14th August 2009 FHM 2009 Kuala Lumpur Convention Centre Kuala Lumpur, Malaysia Malaysian Exhibition Services Sdn Bhd Tel: +603 4041 0311 Fax: +603 4043 7241 Email: enquiry@mesallworld.com Website: www.foodandhotel.com 13 – 16th August 2009 HALALISTEXPO 2009 Istanbul Yesilkoy Exhibition Centre Istanbul, Turkey Atilim Fairs & Org. Tel: +90 212 273 1818 Fax: +90 212 273 1819 Email: info@halalistexpo.com Website: www.halalistexpo.com

|SOURCE: MEATINFO.CO.UK, 13 MAY 2009

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event highlights EVENT: ISLAMIC VENTURE CAPITAL & PRIVATE EQUITY CONFERENCE 2009 DATE: 20 – 21 MAY 2009 VENUE: KUALA LUMPUR CONVENTION CENTRE, MALAYSIA

Yet another successful event for the organisers and participants at the 2nd IVCPEC 2009 Held over two days at the Kuala Lumpur Convention Centre of Malaysia, the Islamic Venture Capital and Private Equity Conference (IVCPEC) 2009 wrapped up successfully on 21st May 2009. Themed ‘Rooting Islamic Investments and Strategic Funds in Light of the Economic Crisis’, IVCPEC 2009 received a resounding commendation from the attendees who enjoyed the opportunity to network and gain insights from their peers, as well as internationally renowned industry leaders. Jointly organised by the Islamic Banking and Finance Institute of Malaysia (IBFIM) and the Malaysian Venture Capital and Private Equity Association (MVCA), the conference gathered a total of 224 industry leaders, which is evidence of the event’s importance in steering profitable growth paths for the Islamic Venture Capital (VC) and Private Equity (PE), which was a task made even more challenging by the continuing fall-out from the global economic crisis. The conference started with welcoming remarks by MVCA Chairman, David Fong, followed by an opening address with the latest updates and initiatives by the Malaysia International Islamic Financial Centre (MIFC), by Goh Ching Yin, Executive Director for the Strategy and Development Division of Securities Commission Malaysia. Malaysia’s Deputy Finance Minister, Y.B. Datuk Dr. Awang Adek Hussin followed suit with a keynote address. In line with the theme, he said, “The Malaysian Government is

certainly not oblivious to the on-going global financial difficulties and has always been proactive in boosting the Malaysian economy. To counter the economic downturn, the Government has initiated two massive stimulus packages: RM7 billion initially, and RM60 billion subsequently. To ease the cost of fund in the economy, the Central Bank – Bank Negara Malaysia – slashed its Overnight Policy Rate (OPR) and Statutory Reserve Rate (SRR) to the lowest levels ever in history. These initiatives will hope to push the Malaysian economy to register a positive growth by the year 2010.” “At the same time, the Government always welcomes constructive feedbacks and suggestions from foreign and local investors. I consider today’s event as an opportune time for the feedbacks to be gathered from those in the audience, as we have financial and investment experts from various countries,” he added. He also said that Islamic Venture

Capital is a new area that must be nurtured; and noted that there were many Muslim entrepreneurs seeking Islamic venture capitalists, just as there were also a growing number of non-Muslim investors opting for Islamic investment schemes. “By providing funds to budding entrepreneurs with sound ideas, Islamic venture capital can help to promote innovation, job creation and the development of high-growth industries,” he said. He also encouraged participants to be vigilant against the new challenges and weaknesses facing the global financial system. Over the two days, IVCPEC 2009 was a complete success with presentations on very insightful topics by very experienced and knowledgeable experts of the industry; and Malaysia’s first and only Islamic venture capital, Musharaka Tech Venture, announced at the conference that they expect to start making some investments with hj its RM35 million fund this year.

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event highlights EVENT: THAIFEX – WORLD OF FOOD ASIA 2009 DATE: 13 – 17 MAY 2009 VENUE: IMPACT CHALLENGER, BANGKOK, THAILAND

Thaifex – World of Food Asia presents positive outlook for the industry The sixth edition of Thaifex – World of Food Asia ended with a bang on 17 May 2009; where 21,101 trade visitors crowded the halls over the first three days of the exhibition, conducting business with the 988 exhibitors from 21 countries/ regions. Some 21 per cent (4,431) of the visitors came from abroad, representing 104 countries/ regions around the world. A majority of the foreign visitors came from Malaysia, the US, Singapore, China, Hong Kong, and Japan. “The good turnout amidst the economic downturn and other situations show that Thaifex is indeed the first choice as a food and beverage trade communication platform in South East Asia. Our pre-registered visitors totalled 10,231 – an increase of approximately 40 per cent from 2008 – with 42 per cent foreign visitors. Our strong partnership with the Department of Export Promotion and the Thai Chamber of Commerce has proven very fruitful,” said Mr Michael Dreyer, Koelnmesse Vice President - Asia Pacific. Exhibitors showcasing seafood products have also increased by 40 per cent. The Thai Frozen Food Association took up 1,944 sq m and made up the new sector for frozen food. Their presence is a reflection of the global food industry where packaged and convenience food are gaining more demand. The Thai Frozen Association signed a Memorandum of Understanding (MOU) with five other ASEAN representatives from the Philippines, Malaysia, Myanmar, Indonesia and Thailand. The new ASEAN Seafood Federation was also formed at the opening of Thaifex this year, showing the significance of the trade fair in the regional food industry. International exhibitors made up 41 per cent of total exhibitors, which is consistent with the past few years. Major food trends also covered at the fair were functional foods, “healthy indulgence”, and comfort foods. Seminars that were concurrently held were also well-received, where the participants enjoyed rewarding discussions with the panel speakers, covering topics such as food safety and quality management standards, the palm oil industry, market trends, challenges in import and export, as well as health food. Thaifex – World of Food Asia is organised by Koelnmesse Pte Ltd, in cooperation with the Department of Export Promotion (DEP) and the Thai Chamber of Commerce (TCC), and was open to trade visitors on 13 to 15 May, and to the public on 16 and 17 May. The trade fair covered food and beverage featuring Halal and organic, food catering and hospitality services, food technology, and retail and franchise, with special zones for ‘Halal Food’, ‘Organic Food’, hj ‘Food Safety from Thailand’ and ‘Design in Thailand’. The next Thaifex – World of Food Asia will be held on 12 to 16 May 2010.

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event highlights EVENT: 6TH INTERNATIONAL HALAL SHOWCASE DATE: 6 – 10 MAY 2009 VENUE: MATRADE EXHIBITION AND CONVENTION CENTRE (MECC), KUALA LUMPUR, MALAYSIA

MIHAS 2009 continues to sustain global Halal confidence

The 6th International Halal Showcase (MIHAS 2009), the world’s premier showcase of Halal products and services, continues to sustain business confidence at its latest outing with encouraging results achieved during the five-day event. Themed “Halal Worlds Combine”, MIHAS 2009 was held at Menara MATRADE, Kuala Lumpur from 6-10 May 2009. The event was hosted by the Ministry of International Trade and Industry (MITI) and organised by MATRADE with the cooperation of the Halal Industry Development Corporation (HDC) and Islamic Dakwah Foundation Malaysia (YADIM). The MIHAS series of exhibitions was inaugurated in 2004 with 505 booths. This year, MIHAS has expanded to offer a total of 529 exhibitors occupying 628 booths. Foreign countries’ participation had also increased from 19 to 31 countries. Since it was first organised, more than 130,000 local and international visitors have visited MIHAS. The top five participating countries were China, Iran, Palestine, Sudan and Indonesia. MIHAS 2009 also saw first-time participation from Japan, Tunisia, Russia, Burkino Faso, France, South Korea and Taiwan. MIHAS 2009 gathered a total of 34,051 visitors, comprising 13,412 trade visitors and 20,639 public visitors from a total of 65 countries. In conjunction with MIHAS 2009, MATRADE organised an Incoming Buying Mission from 5-6 May. The two-day event attracted 429 foreign companies from 46 countries with 596 representatives. A total of 6,951 business meetings were held with representatives

from 660 Malaysian companies. Buyers were flown in by MATRADE from the Organisation of the Islamic Conference (OIC) countries, the United Kingdom, the United States of America, Algeria, China, Senegal, South Africa, Bangladesh, Australia, Singapore, Canada and Japan. MIHAS 2009 is a leading exhibition platform for showcasing Halal products and services, and according to Minister of MITI, Dato’ Mustapa Mohamed, “MIHAS 2009 saw the highest number of foreign participants this year, and it is a venue for establishing trade ties among participants in the global Halal trade to jointly expand the Halal market amid the current economic downturn.” Chalking up potential sales of RM3.01 billion, up from last year’s RM2.20 billion, MIHAS 2009 continued to sustain business confidence amongst industry players. CEO of MATRADE, Dato’ Noharuddin Nordin, said, “From the RM3.01 billion potential sales, RM1.15 billion was expected to be generated from the exhibition, and the remaining

RM1.86 billion from the Incoming Buying Mission. MIHAS 2009 also posted immediate sales worth RM226.4 million, of which RM26.1 million was from the exhibition and the remaining RM200.3 million from the Incoming Buying Mission.” “One of the reasons for this year’s strong performance was due to the increase in awareness of the importance of Halal products and services; and with recovery from the global economy crisis, potential sales next year could reach some RM3.5 billion,” he added. MIHAS 2009 closed successfully on 10 May 2009, with exhibitors, visitors, and the organisers looking forward to yet another successful event next year. MIHAS 2010 will be held at the same venue, over four days from 23-27 June 2010. hj

For more information on MIHAS 2010, log on to www.halal.com.my, email to enquiry@halal.org.my, or contact the MIHAS Secretariat at +603 6203 4433.

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event highlights EVENT: World Halal Research Summit 2009 DATE: 7 – 8 MAY 2009 VENUE: Kuala Lumpur Convention Centre, KUALA LUMPUR, MALAYSIA

Creating Opportunities through Science at World Halal Research Summit 2009 World Halal Research Summit 2009 (WHR 2009), the second international conference on Halal-related research advances was successfully organised by the Halal Industry Development Corporation (HDC) on 7-8 May at the Kuala Lumpur Convention Centre, Malaysia. WHR 2009 was jointly officiated with MIHAS 2009 by the Prime Minister of Malaysia, YAB Dato’ Sri Najib Tun Razak on 7 May 2009 at the MATRADE Exhibition and Convention Centre (MECC). Themed ‘Creating Opportunities through Science’, the two-day conference provided valuable insight on the latest development of strategies, technologies, emerging trends, advanced researches, and new product innovations – such as alternative ingredients, Genetically Modified Food (GMF), lubricants, pharmaceutical and medical technologies. This year, eight conference papers were presented by renowned speakers from international and local organisations such as Cornell University, Texas A&M University, Shell Switzerland, University Putra Malaysia (UPM), International Islamic University of Malaysia (IIUM), University of Science Malaysia (USM), Malaysia Palm Oil Board (MPOB), and Chemical Company of Malaysia (CCM) Berhad. More than 500 participants from 165 organisations in 22 countries attended the conference, which tripled the number of attendees in the first conference held in 2007. New international participants include those from Canada, Iran, Japan, Kazakhstan, Bosnia, Brunei, Cairo,

Cambodia, Russia, the UK, Philippines, Mauritius, the UAE, and Saudi Arabia. In conjunction with WHR 2009, HDC introduced its first HDC Halal Scientist Award to recognise the contribution of individuals in the field of scientific researches related to the Halal industry, with aims to encourage more quality researches conducted on products, processes, services and standards relevant to Halal. This year’s HDC Halal Scientist Award was awarded to Prof. Dr. Yaakob Che Man, Director of Halal Product Research Institute in UPM, by YAB Dato’ Sri Najib Tun Razak at the opening ceremony. Additionally, WHR 2009 also witnessed the Memorandum of Understanding (MoU) signing between HDC and SME Bank, and HDC and 10 training collaborators. The HDC – SME Bank MoU will see collaboration in the areas of certification advisory, SME Halal centres, and marketing and promotions. HDC training collaboration

will focus on the development of competent human capital for the Halal industry. The 10 collaborators are Yayasan Dakwah Islamiah Malaysia (YADIM), Penang Skill Development Corporation, LSG Sky Chefs, Pahang Skill Development Corporation, Perak Halal Corporation, Halal Industry Research Centre (IIUM), Asia Management and Consultancy (AMCSB), TRB (M) International, Al Hamra Management and Consultancy, and Endless Summer. Prior to the closing of WHR 2009, Olipro Biotechnology Sdn Bhd proudly introduced their product, the OLIPRO™ Porcine Gene Chip – the first of its kind in the world that has the capability to detect porcine DNA in processed products using nucleic acids detection method and reconfirmation with Southern Hybridisation of porcine specific DNA fragments. The Malaysian Prime Minister’s wife, Datin Paduka Seri Rosmah Mansor, officiated the product launch and closing of WHR 2009 on 8 May 2009. hj

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news+update

IHI Alliance in the Middle East

April 2009 saw International Halal Integrity Alliance (IHI Alliance) making a lot of ground in the Middle East. Chief Executive Officer of IHI Alliance, Darhim Hashim engaged in fruitful discussions with key organisations including the Saudi Arabian Standardisation Organisation (SASO), GCC Standardisation Organisation (GSO), Saudi Food and Drug Authority (SFDA), Emirates Authority for Standardisation and Metrology (ESMA), and Al Azhar University in Cairo. On 14 April 2009, IHI Alliance made its way to Cairo to meet His Excellency Grand Sheikh of Al-Azhar University, Dr Mohamed Sayed Al Tantawi. IHI Alliance had the opportunity to be a part of a closed door meeting, together with the World Society for the Protection of Animals (WSPA) and hear the insightful thoughts of the Grand Sheikh. The aim of this meeting was for the endorsement and recommendations for the animal welfare guidelines of the Global Halal Standard. In October 2008, Al-Azhar University produced an important legal opinion or fatwa on the importance of transport and slaughter of animals which was followed by a conference in Cairo on “Islamic Principles on Transport and Slaughter” by the Egyptian Society for Animal Friends (ESAF) and supported by WSPA. The meeting formalises the collaboration between WSPA and IHI Alliance.

Animal Welfare Conference for the Global Halal Standard

IHI Alliance held another conference towards the development of the Global Halal Standard on 14 April 2009. Hosted by the World Society

for the Protection of Animals (WSPA) and the Egyptian Society of Animal Friends (ESAF), the conference and working group on Animal Welfare module was aimed at producing draft animal welfare guidelines which comprise chapters on living conditions, transport, and handling, up to the point of slaughter. The conference was attended by the WSPA’s Middle East Programme Director Trevor Wheeler; WSPA Farm Animals Programme Manager, Sofia Parente; and the Chairman of ESAF, Ahmed Sherbiny. WSPA is the world’s largest alliance of animal welfare organisations. Through partnership with hundreds of member societies, it strives to create a world where animal welfare matters and animal cruelty ends. WSPA brings about change at grassroots and governmental levels, to benefit animals. ESAF received the status as a registered nongovernmental organisation (NGO) in 2002 and strives to spread awareness on the importance of animal welfare on all fronts. The IHI Alliance’s Global Halal Standard provides an opportunity for these organisations to leverage on the

importance of animal welfare globally whilst striving towards the implementation of “The Islamic Principles relating to Halal Slaughter and Long Distance Transportation of Animals”.

Islamic Chamber of Commerce and Industry (ICCI) General Assembly

On 2 May 2009, IHI Alliance was invited to present its framework on the development of the Global Halal Standard at the Islamic Chamber of Commerce and Industry (ICCI) General Assembly held in Cairo, Egypt. Addressing the Chamber’s President, H.E. Sheikh Saleh Kamel, Board Members and representatives of the Unions of the Islamic States’ Chambers, Darhim Hashim, IHI Alliance Chief Executive Officer, had the honour to present the global framework; in the presence of His Excellency the Egyptian Minister of Trade and Industry, Rashid Mohamed Rashid.

World Halal Forum 2009

The World Halal Forum 2009 marked a major milestone for IHI Alliance. Playing host for the international forum this year, IHI Alliance finally unveiled the Global Halal Standards for public review and deliberation

IHI Alliance visits Saudi Arabian Standards Organisation (SASO) in Riyadh

at its own parallel stream – the IHI Alliance Standards Stream. History takes us back to the first World Halal Forum in 2006, where the idea of a global Halal standard first came about. Over 30 different countries representing a cross-section of stakeholders across the whole industry supply chain had universally supported the need for a Global or International Halal Standard. Hence in 2007, the International Halal Integrity Alliance (IHI Alliance), a non-profit organisation, was created to spearhead this effort, under collaboration with the Islamic Chamber of Commerce and Industry (ICCI). Since then, the development of the Global Halal Standard has gone through various technical meetings from every corner of the world. From the regions of Europe, Middle East and Africa, and the Asia Pacific, these modules were deliberated and discussed among the major industry players, government bodies, non-profit establishments, and Halal certification bodies. At the World Halal Forum 2009 in May recently, five modules were tabled for the first time to the public. At the forum, speakers and panellists Darhim meets the Grand Sheikh of Al-Azhar University

Darhim speaks to Trevor Wheeler and Sofia Parente of WSPA Darhim addressing the audience at the Animal Welfare Conference

Closed door meeting with the Grand Sheikh

Animal Welfare Conference in Cairo, chaired by Ahmed Al Sherbiny of the Egyptian Society of Animal Friends

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Cover Story

THE FOURTH WORLD HALAL FORUM A Report

The World Halal Forum (WHF) 2009 saw a gathering of the heads of states, industry leaders and academics under one roof to voice their concerns, outline issues, and plot the future direction of the global Halal industry, which brought together 908 participants from over 47 countries and attracted over 52 local and international media personnel. WHF 2009 generated in excess of RM9,697,524.75 in PR value from the Malaysian media alone.

n line with the theme of WHF 2009, the International Halal Integrity Alliance (IHI Alliance) took centre stage as host of the event, with a dedicated Standards stream to discuss the development of a globally accepted Halal standard. In her welcoming address, Hajjah Jumaatun Azmi, founding member of the WHF and KasehDia Managing Director, expressed her excitement at the progress made thus far on the development of the Global Halal Standard. “The World Halal Forum will present the framework for the Global Halal Standard. The IHI Alliance, created to uphold the integrity of the Halal market concept in global trade, will draft the standards with the purpose of unifying the fragmented industry.” “The Halal industry is the largest industry where religious values are upheld during the production and even consumption of the products. By definition, a Halal product is permitted to be consumed if it is compliant with the Shariah. Therefore Halal is a vital component that affects the daily lives of 1.8 billion Muslims all over the world; hence the potential growth of the Halal market is enormous. The 4th World Halal Forum is a remarkable avenue for strengthening and consolidating the

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news+update who consist of Shariah experts, scholars and industry players discussed the five Global Halal Standard modules: Foodservice; Logistics; Animal Welfare; and Animal Slaughter, which was split into two parts – Poultry, and Bovine and Ovine. On the first day of the Forum, the IHI Alliance Standards stream started with a presentation by Darhim Hashim, Chief Executive Officer of IHI Alliance, on IHI Alliance Standards Development and Integrity Assurance Strategies. The forum kicked off with the first module, Halal Logistics Standard which was led by Marco Tieman from LBB International, the Netherlands and panel line-up of Mr Abi Sofian from Northport (Malaysia) Bhd and Mr Hasib Salkic from Halal Europe, Bosnia and Herzegovina. The second module deliberated on the first day was Halal Food Service. Led by Tuan Hj Rafek Salleh of Malaysia Airlines, the panellists were Mr Abdul Aziz Mohamad from LSG Sky Chefs Brahim, Malaysia and Dr Hani Al-Mazeedi from the Kuwait Institute for Scientific Research, Kuwait. On the second day of the forum, more modules were deliberated, namely Animal Welfare and Animal Slaughter. The Animal Welfare Standard was led by Dr. S. Abdul Rahman from the World Society for the Protection of Animals, India, the panellists were Professor Dr Zulkifli Idrus from University Putra Malaysia and MV Dr Group photo at the Al-Azhar University

H.E Sheikh Saleh Kamel, Chairman of ICCI addressing the members at the ICCI General Assembly

Rasto Kolesar from the World Society for the Protection of Animals, United Kingdom. Interesting enough, the much debated subject of Animal Slaughter was split into two: Animal Slaughter for Poultry and Animal Slaughter for Ovine and Bovine. Sitting as the speaker for poultry standards was Dr. Nor Azman Ngah, from the Halal Industry Development Corporation (HDC), with the line up of panellists Professor Dr. Zulkifli Idrus of University Putra Malaysia; Dr S. Abdul Rahman from WSPA, India; and Professor Dr. Farouk Gad of the Department of Biology, Faculty of Science, University Brunei Darussalam. For the second part of Animal Slaughter, for Ovine and Bovine, the speaker for the forum was Mr. Paul Habhab of Islamic Services of America, and the line up of panellists were MV Dr. Rasto Kolesar of WSPA, United Kingdom; Dr. S. Abdul Rahman of WSPA, India; and Dr Hani Al-Mazeedi of Kuwait Institute for Scientific Research. The Animal Slaughter module on ovine and bovine raised a heated debate on stunning and mechanical slaughter. This issue will be discussed further, before it can be incorporated into the standards. The IHI Alliance draft modules, namely Food Service, Logistics, Animal Welfare, Animal Slaughter – Poultry, and Animal Slaughter – Bovine and Ovine, are currently open for public review and comments for six months until 4 November 2009. hj

Event Participation of IHI Alliance around the Globe 2-4 July 2009 SINGAPORE INTERNATIONAL HALAL SHOWCASE (SIHAS) Event profile: Themed as “Asian Halal Sourcing Connection”, SIHAS is a platform for safe, healthy and quality choices. The event is hosted by Singapore Malay Chamber of Commerce and Industry. 19-21 July 2009 AFRICA BIG 7 Event profile: This annual exhibition features business people in the food processing, meat industry, bakery, wholesale and retail, hardware and house ware industries. 1-2 August 2009 BRUNEI INTERNATIONAL HALAL PRODUCTS EXPO Event profile: The expo is an opportunity to promote Halal brand via niche market for global Halal goods. 11-12 August 2009 FOOD & HOTEL MALAYSIA 2009 Event profile: Malaysia’s premier event for the food, hotel and hospitality industry, will once again, see the convergence of over 500 companies interacting with 15,000 trade professionals drawn from all sectors of the industry. 5-7 September 2009 QINGDAO CHINA INTERNATIONAL MEAT INDUSTRY EXHIBITION (CIMIE) Event profile: China International Meat Industry Exhibition (CIMIE) conducted and organised by International Meat Secretariat (IMS) and China Meat Association (CMA) is one of the most important international shows in the meat sector. 10-14 October 2009 ANUGA, Germany Event profile: International Trade Fair for food and beverages; for exhibitors and visitors to conduct cross-border business and participate in international networking. 11-16 October 2009 OIC EXPO 2009 Event profile: The 12th Trade Fair of OIC Member Countries – OIC Expo 2009 – is organised by the General Organisation for International Exhibitions and Fairs (GOIEF) and the Islamic Centre for Development of Trade (ICDT). It aims to create favourable conditions for local and foreign enterprises and trade organisations to search for business partners; expand markets; develop production, business and import – export activities; as well as showcase new products and services. 29-31 October 2009 DUBAI INTERNATIONAL HALAL FAIR (DIHAS) Event profile: The prestigious event will bring together companies from around the world to display genuine Halal products and services. 2-4 November 2009 SWEETS MIDDLE EAST 2009, DUBAI Event profile: Sweets Middle East 2009 is an international exhibition for sweets and confectionery, bakery, snack food, and ice-cream industry. The event will bring together a wide array of international exhibitors and visitors as well as sweets and confectionery associations.

Representatives from the members of ICCI

Darhim Hashim presenting IHI Alliance framework of global halal standards at the ICCI General Assembly

Marco Tieman presenting the Halal Logistics Module at the World Halal Forum 2009

An engaging panel discussion at WHF 2009

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Strengthening ties between countries…

The World Halal Forum (WHF) is a gathering of market leaders from the global Halal industry to address issues affecting the development of this sector. It is Malaysia’s intention to use WHF as a platform to strengthen ties between countries and shared initiatives such as these will promote unity and understanding, as well as create opportunities towards further growth, development and prosperity of participating countries. Organisations use the WHF platform to launch significant partnerships and programmes, the MOUs signed at WHF 2009 are as follows:

2. Halal Industry Development Corporation (HDC) and SIRBEGOVIC d.o.o. (a member of SIRBEGOVIC GROUP) - (HDC and Sirbegovic Group to work together to undertake and implement measures towards

3. Penang International Halal Hub (PIHH) and Strategic Alliances, and MOUs with the following parties: • Asian Finance Bank Berhad • Unicorn International Islamic Bank • Al-Jawhara Gardens Hotel • Hotel Seri Malaysia (Pulau Pinang) Sdn Bhd • D’Ferringghi Hotel & Restaurant • Global Livestock Corporation Sdn Bhd • Fresh Frozen Resources Sdn Bhd • Intan Farm (M) Sdn Bhd • Penang Development Corporation (PDC) • Century Total Logistics Sdn Berhad • SIRIM QAS International Sdn Bhd • Penang Port Sdn Bhd

Halal producing nations, who were invited to partake in deliberations on the latest developments in the Halal industry on a global scale. Malaysia’s Government and Halal initiatives once again showed support with the presence of Malaysian Minister of International Trade and Industry (MITI), Y.B. Dato’ Mustapa bin Mohamed; MITI Deputy Minister, Y.B. Dato’ Mukhriz bin Tun Mahathir; Chief Minister of Penang, Y.B. Lim Guan Eng; and the Halal Industry Development Corporation (HDC). The fourth WHF kicked off with the Minister of International Trade and Industry delivering his opening speech, followed by a

keynote address from the Chairman of the World Halal Forum and President of the Islamic Chamber of Commerce and Industry (ICCI), H.E. Sheikh Saleh Abdullah Kamel. In his keynote speech, Sheikh Salleh highlighted the need for a global Halal standard that can be used as a tool to unite and harmonise the Halal industry. “We must strive to ensure that the entire supply chain of Halal products is protected for the benefit of the Ummah and also for those in the industry. There is a need for a non-national, nonprofit organisation to promote and enhance international collaboration amongst national Halal authorities.

1. KFC Holdings (Malaysia) Bhd (KFCH) and Yum! Restaurants (India) Pvt. Ltd. (Yum! India) KFCH to operate KFC restaurants in Mumbai and Pune, India spearheading KFCH entry into the huge Indian market.

Halal industry and making a lasting impact on the trade of Halal goods and services in the future.” Introducing the new format for the fourth WHF, Hajjah Jumaatun said: “This year’s event will see two separate streams running concurrently which will see more debates and in-depth analysis on various aspects influencing the global Halal market, involving open panel discussions between delegates and international experts from the fields of religion, industry and science, which we feel is a good and much needed formula for this mushawarah.” The Standards stream deliberated on the proposed framework for the Global Halal Standard that includes five out of ten modules: Logistics; Foodservice; Animal Welfare; Animal Slaughter for Poultry; and Animal Slaughter for Bovine and Ovine. Parallel to the Standards stream was the Business and Trade stream, which principally involved captains of the industry, as well as representatives from major

establishing and developing Bosnia-Herzegovina Halal Hub).

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Cover Story To this effect, the global Halal agenda has been tasked to IHI Alliance under the wings of ICCI, to harmonise the industry by developing the Global Halal Standard. The ICCI’s initiative through IHI Alliance is also commended at the thirty fifth session of The Council of Foreign Ministers at Kampala, Republic of Uganda.” In his speech, Sheikh Salleh also took the opportunity to thank the former Prime Minister of Malaysia for his endorsement of IHI Alliance and announcing the allocation of seed capital for its activities. Sheikh Saleh then highlighted efforts undertaken by IHI Alliance: “IHI Alliance has taken this mandate to set forth and work towards a Global Halal Standard. The team has travelled to all corners of the globe to engage with stakeholders worldwide. They covered 13 countries in just nine months and met with national standards bodies from the GCC and other OIC countries, leading industry players and subject matter experts in the field of Shariah and science. “They even had the opportunity to meet with the Grand Sheikh of Al Azhar in Cairo, who endorsed the principles behind IHI Alliance’s guidelines for animal welfare. This will be one of the modules to be presented along with four others in the parallel stream at the WHF 2009,” he added. Sheikh Saleh, in his speech, urged the non-OIC governments to also look into developing their own national Halal industries, adding that the Muslim population in these countries need to play a leading role. “By propelling them to the forefront of a national agenda, this will also help to reconcile the gap that was created by Islamaphobia.” The opening ceremony was followed by the Industry Leaders Panel session where members discussed the objectives and pre-forum resolutions by contextualising past achievements and set future direction of the industry. The topic of the debate was “How Far Should Halal Go?” The session was chaired by Darhim Dali Hashim, CEO of IHI Alliance; and the industry leaders panel include Teymor Nabili, Al Jazeera UK’s news anchor; YBhg Dato’ Seri Jamil Bidin, HDC Chief Executive Officer; YBhg Dato’ Dr. Abd. Aziz Jamaluddin, Director General of the Department of Veterinary Services, Ministry of Agriculture and Agro-Based Industries, Malaysia; Dr. Hani Mansour Mosa Al-Mazeedi, Associate Research Scientist, Kuwait Institute of Scientific Research; Irfan Sungkar, KasehDia Industry Advisor; Nordin Abdullah, Director of Strategia International; Badlisyah Abdul Ghani, Executive Director/ CEO of CIMB Islamic; and John E. Lamb, Agribusiness Team Leader, Agriculture and Rural Development Department of the World Bank, USA. The debate was then followed by an interactive session of the leaders’ panel with members of the floor. Session three was split into two parallel streams: the Main stream (Business and Trade stream), and the Standards stream. The Main stream opened with discussions and deliberations focusing on developing the Halal industry. The first was a presentation on Strategic Investments in Halal-related Industry by H.E. Dr. Mustafa Ceric, Grand Mufti of Bosnia and Herzegovina; followed by Tuan Syed Saleh Syed Abdul Rahman, Lembaga Tabung Haji’s Senior General Manager of Corporate Finance, who deliberated on

Halal business with a touch of class…

From the opening ceremony to the closing remarks, there was never a dull moment as Press conferences, business matching activities and exhibitions exposed all delegates to a myriad of Halal industry opportunities and challenges. The foyer exhibition areas showcased the International Halal Integrity Alliance, as well as many different business and Islamic-related media. Adjacent to the forum hall was the sponsors’ exhibition area, showcasing Malaysian and prominent international Halal industry players from key segments of the global Halal value chain. During lunch, delegates were served with a fusion of various dishes of local and international cuisine. International delegates from diverse industries and countries shared their perspectives of the Halal industry and its entire value chain within lunch hour. This unique scene and business networking opportunity truly made the World Halal Forum a must-attend event. The Gala Dinner was a classy yet cultured end of an

the topic, “The Role of Pilgrim Fund in Development”; Al Jawhara Group of Hotels and Apartments General Manager, Hani Lashin, on “Halal Tourism and Islamic Hospitality”; and “The Role of the Islamic Development Bank (IDB) in Promoting the Halal Industry” by Hairani Othman, Project Officer of IDB Malaysia. The floor was then opened for a question and answer session. Session three’s Standards stream was opened by Darhim who explained IHI Alliance’s development and integrity assurance strategies, followed by presentation of the first Halal Logistics Standard module by Marco

insightful first day of the World Halal Forum. Walking down the route to the Gala Dinner was a corridor filled with a flurry of networking between guests, delegates and industry experts in a more relaxed environment. After the arrival of the guest of honour, Tun Abdullah Hj Ahmad Badawi – the former Prime Minister of Malaysia, and a multimedia presentation, guests were treated to the soothing tunes of the traditional gamelan music throughout the rest of the dinner accompanying delectable Asian cuisine where all beef served were succulent high quality and Halal meat from Uruguay. Just as dessert was served, it was time for Tun Abdullah to present the Halal Journal Awards, which are the highest recognition possible for those in the Halal industry. The night finally came to an end as guests, dignitaries and delegates bid farewell and returned home to prepare for the next day’s forum. Throughout the forum, all speakers and panellists were presented with hand-woven songket.

Tieman, CEO of LBB International. A panel discussion and question and answer session followed suit. The next module presented was the Halal Foodservice Standard by Tuan Hj. Rafek Salleh, Certification and Training Manager of Malaysia Airlines’ Halal Audit and Compliance Division; and a panel discussion followed after. The first day of the forum ended with participants and organisers looking forward to the Gala Dinner for a more relaxed networking opportunity. The first session of the second day kicked off with a special address entitled “Crisis as Turning Point for Halal

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World Halal Forum Europe

Call for papers THE WORLD HALAL FORUM IS ACKNOWLEDGED AS THE FOREMOST GATHERING OF HALAL INDUSTRY LEADERS FROM ALL OVER THE WORLD, ALL CONVERGING TO DISCUSS ISSUES WITHIN THE GLOBAL HALAL INDUSTRY. THIS MAKES IT AN EXCELLENT PLATFORM TO SHARE IDEAS, RAISE CONCERNS AND SUGGEST OPPORTUNITIES SO AS TO CHART THE FUTURE GROWTH AND DEVELOPMENT OF THE HALAL INDUSTRY. WE THEREFORE INVITE ALL INDIVIDUALS AND CORPORATIONS TO CONTRIBUTE TO THE DEVELOPMENT OF THE GLOBAL HALAL MARKET BY SUBMITTING PROPOSED PAPERS TO BE PRESENTED DURING THE WHF EUROPE 2009.

THE PREMIER GLOBAL HALAL INDUSTRY EVENT SUBMISSION DEADLINE: 15TH OCTOBER 2009 FOR MORE INFO, LOG ON TO WWW.WORLDHALALFORUM.ORG OR CALL THE WHF SECRETARIAT AT +6 03 6203 1025

W W W. W O R L D H A L A L F O R U M . O R G

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Cover Story

WHF Site Visits 2009

Following the two-day forum was the Investment Site Visit to promote the Malaysianbased Halal industry. Twenty delegates from countries such as Singapore, Russia, the Philippines and Malaysia visited two major Halal establishments in the country. The two sites visited were Chemical Company of Malaysia Berhad (CCM) and Malaysia Airlines

Cargo Sdn Bhd (MASKargo). Delegates saw first-hand the pharmaceutical production line at CCM with detailed technical explanations from the tour guide. Delegates were also taken to CCM’s quality control laboratory where product testing

Business” by YBhg Tan Sri Dato’ Muhammad Ali Hashim, Chairman of KFC Holdings (Malaysia) Bhd. Chaired by Irfan Sungkar, the first Main stream session of Day 2 saw presentations featuring Muslim markets worldwide. The first presentation was an overview of minority Muslim markets by Hajj Abdalhamid Evans, Imarat Consultants’ Senior Analyst, with focus on North America, stimulating Halal consumer power, and deliberations on the Halal identity and society in transition. The next presentation was by Dr. Cedomir Nestorovic, Professor in the Management Department of the ESSEC Business School Paris, who shared information on the Halal market in France, with deliberations on the new generation of Halal consumers, features of the market, as well as main challenges faced. The session was then opened for a panel discussion. The Standards stream, on the other hand, covered the Halal Animal Welfare Standard module by Dr. S. Abdul Rahman from the World Society for the Protection of Animals. His presentation was followed by a panel discussion between delegates and animal welfare experts. After a short coffee break, the second session of Day 2 started with topics on convergent industries in the Main stream, and a presentation of the Halal Animal Slaughter Standard for poultry in the Standards stream. The module was presented by Dr. Nor Azman Ngah, HDC General Manager of Capacity Development. The ensuing panellist session sparked much heated debate. The first presentation in the Main stream was on “Good Manufacturing Practice for Halal Foods” by Dr. Zohair S. Mulla, Food Sector Consultant of the Saudi Food and Drug Authority. Next at the rostrum was Irfan Sungkar on “Market Data, Issues and Future of Halal Food Industries”, who presented the latest data and research findings, deliberated on fragmentation and polarisation issues, as well as recommendations for the way forward. Dr. Mah Hussain-Gambles, Founder of Saaf

International UK, followed suit to talk about the organic industry, sharing insights on organic standards and certification, followed by an interactive panel discussion. The second and final session of the forum on Day 2 began with discussions on accelerating and modernising the Halal industry in the Main stream, with insights by Dr. Jochen P. Zoller, President of Intertek Food Services Germany, on “Managing Liability on Product Quality and Safety under the Global Economic Turbulence”; “Key Focus and Innovations in Strengthening the Halal Industry” by YBhg Dato’ Dr. Mohd Hashim Tajudin, Group Managing Director of Chemical Company of Malaysia Berhad; “Biotechnology Alternatives in Supporting the Growth of the Halal Industry” by YBhg Dato’ Iskandar Mizal Mahmood, CEO of Malaysia Biotech Corporation; and “Integrity and Reducing Trade Barriers” by Chris Buckthorp, Senior Vice President of Fahim Technologies Australia; before the session closed with an interactive panel discussion. The Standards stream discussed part two of the Halal Animal Slaughter module on bovine and ovine slaughtering which was presented by Paul Habhab, Director of Islamic Services of America. Similar to the previous session on poultry slaughtering, many issues and concerns were brought up during the panel discussion, which

and sampling are carried out. At MASKargo, delegates were taken on a tour to the dry warehouse, the cold storage facility, as well as the animal hospital. According to the WHF Secretariat, the site visit was organised to share knowledge and the technical know-how in Malaysia’s Halal pharmaceutical and logistics sectors.

allowed for a very much heated and interactive debate between the participants and panellists. The final session of WHF 2009 was the resolution formation panel, which was made up of key speakers and panellists, including Darhim Dali Hashim; Irfan Sungkar; Hajj Abdalhamid Evans; Dr. Hani Mansour Mosa Al-Mazeedi; Jalel Aossey, Director of Midamar Corporation USA; Hafida Atid, Ethnomarketing Consultant Engineer, France; Amir Sakic, Director of Agency of Halal Quality Certification Bosnia-Herzegovina; Ali Chawk, Chairman - Executive Committee of World Halal Council Australia; and Rafaiq Bakri Zakaria, Director of Strategic Management of the Department of Standards Malaysia. The forum concluded on a high note with the following resolution: 1. Awareness level on Halal should be increased as there are variations in the meaning of Halal in many parts of the world. 2. The World Halal Forum should be taken to different parts of the World. Events should be held in North America, South America, Middle East, Africa and Europe. WHF Europe will be the first to be held. 3. Support the efforts of IHI Alliance in developing international Halal standards. hj Updates on the developments of this resolution will be posted on the WHF website, www.worldhalalforum.org.

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Congratulations to winners of

the halal Journal awards 2009 BE S T H AL AL P ROD U CT

AYS SDN BHD (SRI KULAI READY TO EAT MEALS) MO ST CRE AT I V E M ARK E T I NG C A M PAIGN

SAAF INTERNATIONAL

BEST ISL A M IC F I NANC I AL S E RV IC E OR P ROD U CT

KHAZANAH NASIONAL BERHAD USD550M SUKUK BY PAKA CAPITAL LTD.

BEST IN NOVAT ION I N T H E H AL AL I ND U S T RY

HOT-CAN SDN BHD

BEST CORP ORAT E S O C I AL RE S P ONS I BI L I T Y

CHEMICAL COMPANY OF MALAYSIA BERHAD – C.H.A.M.P.S T RAV E L & HO S P I TAL I T Y

AL-JAWHARA GROUP OF HOTELS BEST HA L AL RE L AT E D S E RV IC E P RO V I DE R

ASTRO OASIS

O UTSTA N DING PERSONAL AC H I E V E M E NT I N T H E H AL AL I ND U S T RY

DR. HANI MANSOUR AL-MAZEEDI

from

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Cover Story

Doa recitation and words

by Imam Feisal Abdul Rauf Basmala and Salawat upon the Prophet.

e begin by invoking the name of the Merciful and Compassionate God, the God of all of creation: the God of Adam and Noah, the God of Abraham, Ishmael and Isaac, the God of Moses and Jesus Christ, the God of all the named and unnamed Prophets and Messengers sent to all of humanity, and the God of Muhammad, peace and blessings be upon him and upon them all; messengers of the one God and Creator whom we praise and glorify. Glory be to God Whom we praise, Whose help we seek and Whose forgiveness we need. We declare our faith and reliance in Him; we seek refuge in God from the evil of our nafs [our lower selves] and from the errors of our actions. Whomever God guides no one can misguide; and whomever God misguides there can be no guide. We declare that there is no god but God, alone without partner, and we declare that Muhammad is His servant and messenger. God is He, Who created the universe out of nothing; and with great beauty He created, fashioned and formed planets and stars that gracefully move in beautiful orbits, and placed

on this earth raging oceans and awesome mountains, bleak deserts and rich forests and all manner of wonderful creatures. Allah originated this amazing creation, all of which continually praises God, albeit in a language we do not comprehend. God continually reproduces and maintains this creation, and to Him belongs praise in the heavens and on earth, during the evening and when we rise in the morning. But of Godâ&#x20AC;&#x2122;s signs is that He has created us from the admixture of dust and water of our planet earth as human beings with a unique and special purpose and mandate: to be His vice-regent, to be responsible stewards of this Earth, and to worship and glorify Him in the most exalted manner of worship. Allah mandates us to be mindful and

cognizant of Him, in Whose Name we beseech each other, and to be mindful of our relationships with each other, for Allah is Ever Watching over us, in preparation for the Day when we shall all return to Him. On that day, God shall judge us according to how we lived our lives; i.e. whether we lived according to His guidelines or not. He gave us these guidelines in the teachings of the Quran and of our Prophet Muhammad, peace and blessings be upon him. Through these teachings God commanded us to do certain things, such as pray, fast, to speak the truth, to respect our parents, and prohibited us from the opposite of these actions, such as not praying or praying insincerely, to be seen praying instead of to

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worship Allah. God has commanded us not to lie, not to treat our parents disrespectfully, not to kill, not to steal, not to commit adultery. He has also commanded us not to eat the flesh of the pig, or of the animal that died from an accident for example, and not to consume that which makes us drunk so as to impair our judgment and good thinking. All these actions we must do are called wajib or fard, meaning obligatory, and those which we must not do are called Haram or forbidden. But our scholars also refined the intermediate category of allowable actions, called mubah — meaning permissible — into two categories: those preferred or liked called mustahab, and those disliked called makruh. It is important to remember that all these categories of actions that are not Haram are deemed Halal or permissible – all actions not Haram are de facto Halal; and our jurists [our fuqaha’] have taught us that the default position of any action is Halal unless there is a specific prohibition. As simple as this sound, many people do not apply this in their attempts to find out if something is Halal or Haram. Many people approach me asking if something is Halal, and try to determine that by poring through the books looking through some list of Halal actions to determine its permissibility or Halal-ness. The real process of analysis is to do the opposite: determine if the action is haram, if it is forbidden or not. Examine the list of Haram actions: If it is Haram then it is forbidden. But if it is not Haram then it is de facto Halal or permissible. For those who are not Muslims may wonder why we Muslims make such a big deal of this? This is because to live a Halal life, to consume Halal food and beverages, means to live a life mindful of our responsibility to our Creator in all actions, from the way we consume what we eat and drink, to the way we speak and the way we behave. It is a way of life in which we incorporate the transcendence of God into our mundane activities, for in doing so we transform the mundane into the sublime, the profane into the holy, the worldly into the heavenly, and hopefully evolve our sinful natures into saintly natures. This is our human mandate: for as humans we have been gifted by God. But every gift carries a burden and a responsibility; a responsibility towards God and a responsibility towards God’s creation. This includes our responsibility to other human beings, to animals and to the environment. Halal food, Halal goods, Shariah-compliant products, Islamic fashion, or Islamic anything, if it has any relationship to the term “Islamic” or the word Halal, means a recognition of this dual responsibility towards God and towards creation. In how we slaughter the animals to provide for our food, we must do it humanely; we must consume with care for the environment; these are some examples of living a life that is Halal or pleasing to God. To use what you have, so as not to deny the

values that God has established to benefit humanity, is Halal, and to damage it is Haram. These are among the values — eternal values taught by all the Prophets and Messengers — that collectively underlie the term “Halal Hub”; values that all Malays deeply and intuitively understand, from the former Prime Minister Tun Abdullah Hj. Ahmad Badawi to the pious Malay in the street. And because Malays are the only people in the world where a Malay is constitutionally a Muslim, the relationship between being a Malay and being of “Islamic” religion is organic and fundamental. When I grew up in Malaysia in the 1950’s, the Malays did not speak of a non-Muslim who converted to Islam as “masuk Islam” but as “masuk Melayu,” thus equating Islam with being Malay. Thus to the Malay what is deemed un-Islamic is equal to being “un-Malay,” or “anti-Malay” if I can coin such an expression. Thus what is Haram, or what is not Halal, is to a Malay more than just a matter of going against the fabric of their religion; it is also going against the fabric of their culture and their ethnicity as understood in the collective and individual collective subconscious of the Malays. It is therefore logical and natural that Malaysia is where the Halal Hub and Halal forum would be spearheaded. And in a time where many in the West and the Muslim World are building bridges between Western and Islamic civilisation values, we applaud Malaysia, its leaders and its people in their efforts to establish Malaysia as a Halal Hub. This expresses the notion of being “civilisational” in an Islamic way that the West will not only “buy into,” but also “eat into.” I must point out, as I had before, that the word for civilisation in Arabic is hadarah, and “civilisational” is hadari, and thus as we say in Arabic and as emphasised by Malaysian ex-Prime Minister Tun Abdullah Hj. Ahmad Badawi, an Islam that seeks to be Hadari, cannot be complete unless it emphasises the value of Halal over Haram, of the

The real process of analysis is to do the opposite: determine if the action is haram, if it is forbidden or not. Examine the list of Haram actions: If it is Haram then it is forbidden. But if it is not Haram then it is de facto Halal or permissible. right over the wrong, of the transcendent over the profane. We pray that the World Halal Forum be a strong base and launching point for these values: values that are as Islamic as they are universal and we pray that Malaysia’s efforts to establish itself as a Halal Hub is successful and blessed by God. I conclude by offering, in English and Arabic, the recitation of Al-Fatihah, the opening chapter of our Noble Scripture, the Qur’an, to seal our supplications and prayers: In the name of God the Compassionating the Compassionate All praise is due to God who all the worlds made The Compassionating the Compassionate King and owner of the Day of Faith You alone we worship, and of you alone we crave aid Guide us along the path that is straight The path of those upon whom your blessings are great Not the path of those upon whom is hate Nor those who deviate. Amen O Lord of the worlds. Subhana rabbika rabbilizzati amma yasifun, wa salamun alal-mursalim, wal hamdu lillah rabbil alamin.

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Cover Story

The Halal Journal Awards 2009 Honouring Outstanding Achievements in the Halal Industry The Halal Journal Awards – the global Halal industry’s most prestigious and sought-after awards – was created to honour outstanding achievements and fill a void in the global Halal industry. The Halal Journal award is a mark of quality, excellence and innovation. Following the fine tradition of promoting distinguished role models for the global Halal industry, The Halal Journal was proud to present the winners of this year’s Halal Journal Awards, held during the Gala Dinner at the fourth World Halal Forum on 4 May 2009.

Our panel of judges selected eight nominees from around the world for their outstanding initiatives and contributions in eight distinct categories. All winners demonstrated their commitment, pioneering innovations and success in the Halal industry. This year’s awards were presented by the former Prime Minister of Malaysia, Tun Abdullah Hj. Ahmad Badawi. This year’s honour list:

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Travel and Hospitality 2009 Al Jawhara Group of Hotels and Apartments, Dubai, UAE Founded in 1979, Al Jawhara Group of Hotels and Apartments was set up as the First Islamic Hotel Group with its very own unique Islamic Hospitality concept; offering wholesome family atmosphere, with all the modern facilities required in a hotel. Al Jawhara prides itself in following the Shariah principles as the highest order in business ethics code, offering their guests the best Halal hospitality in the region. Best Halal Product 2009 AYS Sdn Bhd, Malaysia The company was awarded for its contribution to the food sector in developing and manufacturing the worldâ&#x20AC;&#x2122;s first microwaveable Halal frozen ready-to-eat Malaysian meals called the Sri Kulai Ready-to-Eat Meals. The inspiration was created to promote the Malaysian culture by offering authentic, mouth-watering Malaysian cuisine locally and internationally.

Most Creative Marketing Campaign 2009 Saaf International, the United Kingdom Saaf International was awarded for their vibrant and interactive website, which features its range of Organic, Eco-ethical and Halal certified skincare products â&#x20AC;&#x201C; the first of its kind in the West. Saaf also runs a virtually paperless office where all their marketing, training and point-of-sale system are available through their website, to handle services such as new enquiries and distributor management. The Halal Journal | JULY+AUG 2009

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GLOBAL HALAL UNITY IHI Alliance is an international non-profit organisation created to uphold the integrity of the Halal market concept in global trade through recognition, collaboration and membership. Our mission is to propagate the benefits of Halal and elevate it as the standard of choice. Through our strategic partnership with the Islamic Chamber of Commerce & Industry (ICCI), we seek to assemble world class experts, leading industry figures and stakeholders across the whole industry supply chain to harmonise the global Halal industry. We invite companies, organisations and individuals to join as IHI Alliance members and be a part of an initiative to build a stronger and robust global Halal industry. For membership details including benefits, categories and fees, please log on to

www.ihialliance.org or email info@ihialliance.org

INTERNATIONAL HALAL INTEGRITY ALLIANCE LTD (LG05848)

16-2, JALAN 27/70A, DESA SRI HARTAMAS, 50480 KUALA LUMPUR, MALAYSIA T +6 03 2300 1344 F +6 03 2300 1312 A PARTNER OF THE ISLAMIC CHAMBER OF COMMERCE & INDUSTRY (ICCI)

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Cover Story Outstanding Personal Achievement in the Halal Industry 2009 Dr Hani Mansour Mosa Al-Mazeedi, Associate Research Scientist, Kuwait Institute for Scientific Research Dr Hani was one of the pioneers to promote Halal in a holistic manner integrating HACCP and Halal, and taking the concept across the whole supply chain. His experience and active participation in Halal-related matters has enabled him to travel worldwide – such as to Australia, New Zealand, France, the US and Brazil – to champion a unified Halal system not only on food but also other sectors including cosmetics, consumables, medicine, pharmaceuticals and fertilisers. Dr. Hani is well sought-after for his expertise in finding forgeries in Halal certifications including determining what is acceptable and unacceptable in Halal certification systems today. Dr Hani’s achievements include an invitation to visit McDonald’s, USA, in 1996, to investigate their Halal system where he introduced the McHalal System for McDonald’s International.

Best Corporate Social Responsibility 2009 Chemical Company of Malaysia (CCM) Bhd CCM created a unique educational initiative for children that was conducted nationwide called Champs Educational School Programme. Champs – its brand for children’s vitamins first obtained Malaysia’s Halal certification for health supplements in 1999 – was launched in 2008, to raise awareness and educate children on the importance of health and health supplements, targeting primary school children. Champs has supported the Knowledge Discovery National Spelling Competition and the production of a Health Booklet with Malaysia’s Ministry of Education.

Best Halal-Related Service Provider 2009 Astro Oasis, Malaysia As the first Malaysian channel dedicated to lifestyle based on Islamic values, Astro Oasis is a platform for communities in Malaysia, Indonesia, Brunei and other Islamic countries to gain knowledge. The channel’s input - through numerous ways in bringing goodness and peace, with programmes ranging from education, entertainment, information, and documentaries – presents the lifestyle of moderate Muslims.

Best Islamic Financial Service or Product 2009 Khazanah Nasional Berhad, Malaysia Khazanah Nasional Berhad was awarded for the issuance of USD550 million Islamic exchangeable trust certificates (Sukuk) by Paka Capital Ltd. This was the first Sukuk to offer Islamic investors exposure to the Chinese market; the first exchangeable Sukuk to offer zero periodic payment; and is listed in three other stock exchanges. The issuance was over-subscribed 10 times its offered size, with the offer closing three hours after opening.

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Words By

Dr. Hani Mansour Mosa Al-Mazeedi, Kuwait Institute for Scientific Research

Critical Control Points within the Halal Food Chain

ritical Control Point (CCP) is a concept from which Hazards Analysis and Critical Control Points (HACCP) is based on. HACCP is a food safety management system that is recognised worldwide and is recently known as ISO22000. CCP is a stage or a process that defines where any intolerable and/ or unacceptable level of hazard may be encountered, and it is at this point within the food chain that potential unacceptable hazards should be controlled. A good example of a CCP would be the manufacturing of safe

pasteurised milk, whereby the pasteurisation step is considered as a CCP because it is the first step of processing milk where the determined microbial hazards will be put into its minimum. The step after pasteurisation in producing pasteurised milk will not bring the initial microbial hazard to its minimum, and for this particular reason, it is determined that the pasteurisation step in the manufacturing of pasteurised milk is a CCP. Another example of a CCP is the cooking of meat patties, which is also considered as a CCP for the production of safe hamburgers; simply because it is at this step

that potential microbial hazards present in the raw meat can be minimised and put to its safest level. Food safety experts do not like the use of food safety terminologies in fields other than food safety. For example, it is known that hazards in food safety fall under three main categories: microbial, physical, or chemical. Hospitals and insurance claims were the basis for these three categories. However, Muslim food experts have extrapolated the use of food safety terminologies to serve the human diet, specifically in providing Halal food, and for this reason, they have added a fourth category for hazard which has a

religious nature: Haram/ Najs which means unlawful by Islamic law, and is termed ‘Halal critical control point (Halal CCP)’. Halal CCPs are any identified points within the operation/ preparation/processing of Halal meat/food that otherwise might lead to a religiously unacceptable situation termed ‘Najasah’, which ultimately lead to the condemnation of the product; and thus a control must be placed. If an identified Halal CCP were not observed and controlled within the meat/food chain, it would result in the contamination of the meat/ food as it may be nonHalal because of its nature

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(a sign of that would be to see the animal completely motionless). 3. In Halal poultry slaughterhouses, the distance between the points where birds are slaughtered to where the slaughtered birds are immersed into scalding hot water is considered as a Halal CCP. Why? Because if the bird is still alive when it entered the scalding water, the slaughtered bird will be considered as non-Halal as it will definitely die from the act of drowning in water and not by the act of the knife, and therefore, it is devoid from the definition of being Zabiha.

They have added a fourth category for hazard which has a religious nature: Haram/ Najs which means unlawful by Islamic law, and is termed â&#x20AC;&#x2DC;Halal critical control point (Halal CCP)â&#x20AC;&#x2122;. or may contain unlawful ingredients. If such situations do exist, Halal CCP must be identified and controlled for each operation/preparation by both food processing plant managers/ slaughterhouse managers and must be fully supervised by the Halal CCP coordinator. Examples of Halal CCP are as follows:

other meat products, where the operations/ processing/ preparation of Halal meat should start first. Also, before the machines are used for any Halal meat operations/ processing/ preparations, all units/ conveyers/ pipelines must be washed thoroughly in a specific manner and under direct supervision of a Muslim supervisor.

1. Grinding of Halal meat is a Halal CCP. If a grinder was first used to grind non-Halal meat, the situation can be corrected by reversing the operation: Halal meat is grinded first, followed by grinding of non-Halal meat. The same should be applied to the rest of the operations/

2. Another Halal CCP is the distance between the sites for slaughtering Halal animals to the site for processing these slaughtered animals (cleaning of carcasses), which must be far enough to ensure complete bleeding, followed by the death of these animals

4. The revolving boxes seen in slaughterhouses are an acceptable method of controlling the movement of large animals prior to slaughtering. However, the great weight of these animals might create inconvenience for the animals once they are lifted and are still alive and in motion (not completely dead yet). This would be inhumane from the Islamic point of view. The correction for this Halal CCP is to wait for these animals until they are completely motionless before attempting to lift them for processing. 5. The stunning of animals, which I am not in favour of at all, is another Halal CCP in a Halal slaughterhouse for bovine, ovine or poultry. Stunning must be under a condition that should not lead to the death of a cattle/ sheep/ bird before slaughtering with a knife; therefore, the voltage of stunning tool, in case electricity is used, must be considered as a Halal CCP in a Halal slaughterhouse that should not lead to the death of the animals to be slaughtered. 6. Another example of Halal CCP within the Halal food chain is the storage of Halal carcasses. After

animals are slaughtered and became Zabiha, they must be stored in a cold-storage facility that is dedicated solely for Halal carcasses to avoid contamination with non-Halal materials. A Muslim Halal coordinator should always look for potential hazards within his/ her own plant and use this concept within the Halal supply chain to control Haram/ Najs, as situations may differ from one manufacturing plant or slaughterhouse to another. Limits for Halal CCP must be set in three levels: for example when a limit is reached, it is considered as critical which means it is unacceptable. A target limit must also be set to determine an ideal situation that puts a hazard (Halal CCP) under manageable level; and a tolerable limit means that the product is still safe, but is at a worrying state and would require quick corrective actions. All Halal CCP limits and corrective actions within the Halal food chain must be documented, and must always be verified and reviewed, especially in situations where changes have occurred. Documentations of Halal CCP and suggested corrections that must be taken at different circumstances will allow Muslim workers/ slaughtermen to be able to make a decision especially in the absence of a Muslim Halal supervisor. Making use of quality systems that have been proven useful and beneficial is a must by Muslims to enhance the quality values of life, as long as it does not collide with the basic hj teachings of Islam. **Note: Dr Hani Mansour Mosa AlMazeedi is an Associate Research Scientist at the Kuwait Institute for Scientific Research. He was one of the pioneers to promote Halal in a holistic manner integrating HACCP and Halal, and taking the concept across the whole supply chain. He can be contacted via email at mazeedi@hotmail.com or his mobile at +96597498500.

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advertorial

CCM’S COMMITMENT AND GOALS IN THE GROWING WORLD OF HALAL By Dato’ Dr Mohd Hashim Tajudin, CCM Berhad Group Managing Director

his year marks a momentous land mark for Chemical Company of Malaysia Berhad (CCM) as we celebrate our 10th anniversary of providing high quality Halal products to our customers. As the biggest generic pharmaceutical manufacturer in Malaysia, we are proud to be the first to offer an extensive portfolio of health supplements and healthcare products certified Halal since 1999. People may ask, what really sparked our initiatives to apply for the Halal certification back then, when most consumers were only concerned about Halal food and drinks. The answer is simple. We had envisioned that the safety, hygiene and quality principles, which are the basic values for Halal, in addition to lawful/ permissible, will be a growing consumer requirement for the time to come worldwide. Furthermore, it also offers us the chance to fulfil our fardhu kifayah as an obligation to our fellow Muslim consumers. Furthermore, it also offers us the chance to fulfil our fardhu kifayah as an obligation to our fellow Muslim consumers. Although the industry began with focusing on Halal food and drinks but as years passed on, consumers have become more discerning and knowledgeable about the products that they consume. The Halal industry has since then rapidly evolved to offer consumers with a wider range of products and services extending to segments such as health care, perfumes, cosmetics, banking, logistics and supply chain management. Basically, the Halal industry is a growth market and we aim to be a leader and innovator.

Being a Halal advocate gives us the strength to enhance our position in local and global markets. During the past decade, CCM has provided consumers with Halal certified products that not only benefit Muslims but non-Muslims alike. Our comprehensive range of Halal products is well received by everyone as they are safe for consumption and use, and are hygienically processed. We also follow strict production procedures and raw materials testing to ensure highest quality standards of our products. As an advocate of Halal initiatives, we are committed in ensuring that our Halal certified products meeting to the Halal requirements of the authorised Halal certification body – the Halal Industry Development Corporation (HDC), as well as international health and safety standards, from the very start of the manufacturing process right to when the products reach

our consumers’ doorsteps. This applies in all our business activities that include the Pharmaceuticals, Chemicals and Fertilizers Divisions. Our chemicals products were certified Halal in 2004 while our Fertilizers Division is working on the Halal certification for its range of mineral-based compound fertilisers. At CCM, we have placed emphasis on developing an organisational structure, establishing benchmarks for responsibilities, procedures, activities, capabilities and resources to achieve an ideal situation – an assurance that non-Halal materials are not present in the products at any level; no non-Halal products to be manufactured; and no mistakes can be made throughout the production period to safeguard against risks that could jeopardise the purity and cleanliness of the whole process.

We are committed to upholding our responsibility to consumers who expect our products adhere to the basic principles determined by the authority in every aspect of our manufacturing. This includes sourcing, preparation, processing, handling, cleaning, distribution, storage, display, servings, packaging, labelling, transportation, and management practices. Special attention is paid to manufacturing procedures to ensure that our products do not come in contact with prohibited ingredients at any stage or level of production. We are obliged to prevent non-Halal materials from entering production from the very beginning by ensuring that machinery, equipment, devices, attire used as well as storage facilities are free from contamination. Our employees are trained to fully understand their roles and responsibilities in this process to ensure that products are handled in adherence to Shariah principles. We are grateful for what we have achieved since undertaking this noble Halal endeavour. The many accolades that we have won in the past 10 years mirror our commitment in the Halal industry. For example, CHAMPS has been voted as the consumer choice children’s vitamins and has also won the ‘Super Brand Award’ by Parent Magazine in Hong Kong three times. Omesec, our blockbuster drug for peptic ulcer disease won the MITI Industry Excellence Award for Best Innovative Product in 2004. We also recently won the award for ‘Best Corporate Social Responsibility Project’ category for our ‘CHAMPS Health Awareness MultiProgramme for Schools’ which educates children on the importance of health and getting the right nutrients for their growing up years at the Halal Journal Awards 2009. Despite all the awards and recognition, we do not intend to rest on our laurels. All our efforts

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and accomplishments in the Halal industry have cemented our position as a leading Halal player but there are still challenges that we need to overcome. There is still a low level of awareness for Halal products, especially among consumers as they do not have a full understanding of the whole Halal production concept. That is why we participate in events such as the Malaysia Unit Trust Week organised by Permodalan Nasional Berhad (PNB) to reach out to people and let them see and learn about our products directly from us. We also continue to participate in the Malaysia International Halal Showcase (MIHAS) to showcase our products to participants from all over the world as well as the World Halal Forum and the World Halal Research Summit to exchange ideas and form a common understanding of the Halal certification concept with everyone in the global Halal industry. As we move forward to further drive our Halal initiatives and create awareness of our products, we fully acknowledge that innovation is the key to excel in the competitive world of business, especially in the pharmaceuticals industry. Pharmaceutical companies are always striving towards innovation and excellence to develop new outstanding efficacious products. How do we stay on par

with the rest or even better, gain an added advantage over our competitors in the fast evolving pharmaceutical industry? We simply need to spend on research and development (R&D) in order for us to acquire new knowledge, expertise and technologies that spurs innovation to create higher value products especially in the emerging Halal pharmaceutical market. CCM has always been promoting R&D as a pivotal part of our product development. The recent launch of Innovax Sdn Bhd, our RM10 million hi-tech R&D centre will facilitate the research of new and innovative pharmaceutical products and help us to achieve greater business growth. With a team of 20 scientists who specialise in various pharmaceutical disciplines such as pharmaceutical technology, chemistry, clinical pharmacology, microbiology and biotechnology, we are positive that Innovax will help us to set an industry benchmark for high quality products. Being a Halal advocate gives us the strength to enhance our position in local and global markets. According to the World Halal Forum, the global Halal industry that is worth USD1 trillion is expected to prosper despite the current economic downturn. This is mainly due to the growth of the worldwide Muslim population and the increase

of their disposable income. This is certainly attractive and encouraging as it offers huge opportunities for Halal manufacturers like us to seize a bigger slice of the market. It is even more encouraging to know that the future of the local pharmaceutical sector looks positive, and demand for pharmaceutical products will remain strong despite the current tough times as the changing demographics, expectations for better healthcare and prevalence of diseases among Malaysians will continue to grow. As a leading player in manufacturing generic medicines, we are also looking forward to a healthy growth in this area as more people will opt to pay for generics which are much more affordable than branded medicines. To date we have successfully penetrated 30 export markets worldwide with a strong presence in ASEAN, Asia Pacific and the Middle East. Our sales to Muslim countries and other countries are increasing and plans are afoot to extend our footprint in more regions worldwide. One of our target markets is the untapped Eastern European market which has substantial Muslim communities. We feel optimistic of penetrating this market in the future and hopefully we will have the opportunity to make our presence felt there,

especially as the Muslim population continues to grow. The recent call by the Dutch Ambassador to Malaysia urging Malaysian companies to use the advanced storage facilities of Halal products at Port Rotterdam is a positive sign as the Netherlands is well regarded as a gateway to the European Halal market. Personally, I feel the journey ahead looks extremely promising. Although the Halal industry is still in its infancy, there is a huge potential to grow and we are up for the challenge. As a modern and progressive Islamic country and with full support from the government, Malaysia has become a perfect platform to draw Halal players from various industries worldwide to champion the Halal cause. Hence, we are seizing this opportunity to make our presence felt not only among Muslims but also non-Muslims who are beginning to appreciate Halal products and making them part of their daily lives. We are in this for the long haul and hope to remain as the trusted brand among our consumers who have supported us all the way. For that, we would like to say ‘Thank you’. Let me assure you that we will consistently improve ourselves to offer high quality products and contribute to the needs of our consumers in line with our corporate credo: ‘Enhancing Quality of Life’.

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fast track | ASIA

HDC’s Global Halal Support Centre to position Malaysia as a global reference centre The Halal Industry Development Corporation (HDC) established the Global Halal Support Centre (GHSC) to position Malaysia as a world leader and global reference centre for Halal Knowledge and services that are Halalrelated for both investors and consumers. The GHSC provides a one stop support centre for companies and service providers in Halalrelated sectors which include Halal knowledge, information on Halal certification and capacity building, investment opportunities in Malaysia as well as access to incentives. HDC’s role through the GHSC is to distribute Halalrelated knowledge and provide a communication channel for the industry players to accelerate their understanding of the Halal industry as well as offer helpful answers for interrelated enquiries. According to HDC’s Vice President of Corporate Services, Miti Nurbaya Zainudin, “We have combined about 60 per cent of the content in GHSC so far, and the process is on-going. With inputs from a variety of external industry stakeholders, we share enriching articles, news, database of industry knowledge, and best business practices to fulfil industry players’ technical requirements as an introduction to embark on Halal-centric business.” Services are currently offered through two delivery channels, that is the Halal Knowledge Web Portal and Halal Industry Call Centre. The Halal Knowledge Centre Web Portal was launched on 31 December 2008 and the Halal Industry Call Centre was

launched on 16 March 2009. “We launched the call centre in March and already we are getting a lot of calls. We have a special Hotline number, 1-800-880-555, for queries. At the moment, we only provide this call centre service on weekdays. Since we are doing this by phases, we will definitely upgrade our services and make this a 24-hour service,” said Miti. Services and assistance that cater to the needs of potential investors and service providers include industry database, emerging Halal issues (Global Industry News), Halal alternatives to conventional non-Halal substances or status of E-numbers, support or follow-up in obtaining Halal certification, Halal training and capability building and comprehensive Halal directory of specific certified products and premise. Supports for consumers are also provided which include checking or validating the Halal status of a specific product and/or premise as well as application submission and processing for Halal-specific incentives. Miti emphasised that with GHSC, consumers can now check the status of their certification application: whether it is approved, still pending or not approved, stating that “Consumers can either check their status on our web portal or call our call centre.” HDC also provides domestic and foreign market intelligence and information on how to access the supplier, trader and retail networks in the target market. “We assist clients to ensure they fulfil the requirement criteria to

“We launched the call centre in March and already we are getting a lot of calls. We have a special Hotline number, 1-800880-555, for queries. At the moment, we only provide this call centre service on weekdays. Since we are doing this by phases, we will definitely upgrade our services and make this a 24-hour service,” obtain quality certifications and meet other industry standards that may be required in a particular target market,” Miti added. When asked of their plans in the pipeline, Rohaizad Hassan, HDC’s Manager of Halal Knowledge Centre GHSC said, “As part of our succession plan, we plan to provide the consumers with a more diverse Halal Knowledge Centre in terms of language. We are planning to spin off to different languages for example Bahasa Malaysia,

Mandarin, and Arabic. We will start off with Bahasa Malaysia and then work on other languages. That way, more consumers will understand the information we provide on Halal.” “With these services, we hope to create value for business participating in the Halal Industry, to benefit Malaysia’s economy, create awareness of the Halal industry and to position Malaysia as a global Halal reference centre which completes Malaysia as a Global Halal Hub,” said Miti.

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advertorial

Halal as a part of Nestlé Malaysia’s Corporate Responsibility

he quote succinctly summarises the importance of product quality as the pillar of trust for Nestlé. This trust is part of Nestlé’s Corporate Responsibility (CR) commitment, which is an inherent part of the company’s business. In Malaysia, Nestlé is committed to manufacture, import and distribute only Halal products, reflecting its social obligation and corporate responsibility in respect for Muslim consumers. Halal products benefit everyone, Muslims and nonMuslims alike. For Muslims, it is the added “peace of mind” to know that Halal products have met the religious requirements, while for the non-Muslims, they benefit from the quality and safety aspects which are mandatory for a Halal product. Nestlé Malaysia’s adherence to Halal practices began in the mid-80s, even before the Government introduced voluntary Halal certification in 1994; eventually resulting in the company becoming the biggest Halal producer in the Nestlé world. Today, Nestlé Malaysia is the Halal Centre of Excellence for the Nestlé Group, and exports made-in-Malaysia Halal products to more than 50 countries globally; with exports contributing 24 per cent to the company’s local business. In order to ensure and verify Halal compliance at every stage, Nestlé Malaysia began with an internal Halal

“With 1.2 billion Nestlé products sold each day that is 1.2 billion expressions of trust shown to our company every day, and we have to stand for that. The most important thing we have is the quality of our products, so that people can repeat that trust.” Paul Bulcke, CEO, Nestlé S.A. committee comprising senior Muslim executives from various disciplines to oversee food management, standards and certifications, as well as Halal auditing. All products undergo a stringent internal system of raw material inspection as well as the manufacturing and packaging processes which result in a Halal production chain from farm to fork. Nestlé Malaysia also provides technical advice on the implementation of Halal to other Nestlé companies as well as suppliers, providing advice, assessment and plant audits based on request from other markets or requirements by Nestlé Malaysia which had established protocols on the company’s Halal assurance system since 1997. Today, Nestlé Malaysia works closely with the Halal Industry Development Corporation (HDC) to promote

Malaysia’s vision to become a global Halal hub, with active participation in the Halal Knowledge work group initiated by HDC in preparation for the HDC Halal Reference Centre, which will be the source of knowledge on Halal implementation, standards, repository for Halal ingredients, Research and Development on Halal, and much more. This will help position Malaysia as the centre of knowledge and expertise for Halal. All the initiatives taken are aimed at increasing the confidence of Muslim consumers in made-inMalaysia Halal products, while demonstrating to non-Muslims that Halal products are not just about meeting religious needs, but also about strict hygiene and quality compliance. Awareness of Halal is growing rapidly, particularly in non-traditional Muslim markets

such as Europe and the US, which offers Nestlé Malaysia tremendous opportunity to expand its business to meet rising consumer demand. The next important step for Halal is the call for unity and harmonisation of Halal certification bodies around the world. An alliance will lead to a better understanding and simplification of the currently complex Halal industry and mutual recognition of Halal authorities. The future of the Halal industry is big but it is moving slowly and for it to achieve its true potential there has to be increased awareness of the importance of Halal certified products. At the forefront of this is Nestlé, which is maintaining the movement by creating awareness and promoting the values of Halal as part of its corporate responsibility. The Halal Journal | JUL+AUG 2009

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fast track | AMERICAS

American publishing event promotes publications from the Muslim world

For the first time in its history, America’s biggest publishing event, Book Expo America (BEA) 2009, has dedicated its efforts to promoting Arab literature. Held last week in New York, BEA 2009 featured more than 600 representatives from the Muslim world, and also introduced more than 300 Arab-language children’s books to the North American market. “This is the first time that BEA brings such a large regional focus to its attendees, and we are delighted that it will bring Arab books, publishers, booksellers and authors in such significant numbers to New York,” commented Lance Fensterman, Vice President and Show Director for BEA. H.E Amr Moussa, General Secretary of the Arab League, was in attendance to launch the event, which featured publishers from eight Arab countries, including Algeria, Egypt, Lebanon, Saudi Arabia, Tunisia, and the UAE (with Abu Dhabi, Dubai and Sharjah), showcasing their portfolio of novels and children’s books. The show

programme included a series of debates and discussions about Arabian book culture and publishing challenges. BEA is North America’s largest gathering of book trade professionals, typically attracting between 20,000 and 30,000 visitors. Book industry professionals who attend BEA include: booksellers; book distributors; marketing and publicity professionals; editors; agents; scouts. BEA is also attended by assorted film and TV professionals and is covered widely by the media for the attention it brings to upcoming books as well as for the notable authors it attracts to the event itself. The show occupies approximately 175,000 – 200,000 square feet of exhibition space, not including conference sessions, autographing or the Rights Centre. Approximately 1,000 authors participated in BEA, and there were over 1,500 exhibitors at BEA. There were also approximately 75 educational conference sessions offered at the event. The event also featured the global educational initiative,

1001 Inventions, which celebrates the exceptional advances in science, technology and culture made by Muslim civilisation during the European ‘dark ages’. The 1001 Inventions project has its roots in academia and works to highlight the thousand years of under-recognised advancement which led to the European Renaissance, the Industrial Revolution and the modern digital age. Professor Salim AlHassani, Chief Editor of the 1001 Inventions book and Chairman of the Foundation for Science, Technology and Civilisation, UK, explained: “We are a non-political and nonreligious initiative dedicated to increasing awareness of the scientific advancements made during the 1000 year-period inaccurately labelled ‘the Dark Ages of Europe.’ We are here to share with the American people the cultural roots of modern science as a vital tool for resolving problems of social cohesion and world diplomacy. Recognising and appreciating the early contributions and inventions by pioneers from

all over the world including from Arabia, North Africa, Turkey, China and India will increase understanding and cross-cultural appreciation between societies.” The book, 1001 Inventions, highlights the scientific achievements from the Muslim world, which form the basis of our modern technological age, such as inventions in the fields of robotics, engineering, physics, medicine, chemistry, astronomy and mathematics. Other Muslim cultural phenomena, such as coffee drinking and the three course meal, are also alive and well in North America, which is why Prof. Salim Al-Hassani believes that, “New York is the perfect place to create a new space for dialogue using the diverse cultural roots of science as one of the instruments for social cohesion and world peace.” For more information on 1001 Inventions, log on to www.1001inventions.com or the world’s leading online source for Muslim heritage information at www. MuslimHeritage.com. Further information on BEA is available on www.bookexpoamerica.com.

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fast track | EUROPE

Volac commits to UK Dairy Industry with Launch of Halal, Kosher and Vegetarian lactose at Welsh plant Leading dairy nutrition specialist, Volac, has invested in an £8 million expansion of its Welsh production site, adding lactose to its growing nutritional portfolio and increasing overall out-put by 50 per cent. The new factory extension is the latest development in the company’s dynamic evolution as a key player in the UK dairy processing industry. Since the early 1990’s, Volac has worked in partnership with the UK cheese industry to use the whey from the cheese-making process to produce products rich in whey protein, which has strong nutritional benefits, including aiding muscle recovery, bone health and the immune system. With the new extension now open, Volac has been able to strengthen its commitment to the future of the industry with the launch of Volactose edible lactose for the ingredients market. Lactose is the carbohydrate fraction that is crystallised

Halal certified

Volactose (edible lactose) in bakery application

from whey. Although a sugar, lactose is much less sweet than normal sugar and is therefore used extensively throughout food processing. Volactose from the Felinfach plant is vegetarian, Kosher and Halal approved which is becoming an increasingly important market requirement. Mark Neville, Volac’s Marketing Manager of Dairy and Lifestyle Ingredients, comments: “This investment allows Volac to significantly increase sales into selected nutritional markets, and continue providing specific product and service qualities not

External view of Volac’s Felinfach plant

widely available elsewhere, such as Halal-approved lactose.” “Couple this with the success of our whey protein concentrate and isolate, as well as our 20-year strong partnership with the Welsh dairy industry, we are confident that Volac will continue to grow and reach new markets.” Volac first decided to open a plant in Felinfach in the early 1990s because of the proximity of cheese-making companies providing the raw whey, and because the plant site had become vacant due to

rationalisation by Dairy Crest, which were producing skimmed milk powder and butter, so the plant was therefore ideally set up for Volac’s whey processing ambitions. With over 50,000 tonnes of nutritional dairy products annually produced, Volac’s Felinfach plant produces enough to fill 2,500 trucks per year. By 2010, the plant will produce over 15,000 tonnes per year of the Halal, Kosher and Vegetarian Volactose, which will be sold to food companies throughout the UK and Europe.

Volys Star

premium cooked poultry products Turkey breakfast meat Meal components Premium charcuterie products

Volys Star nv, Oudstrijderslaan 11 - 8860 Lendelede - Belgium - Tel. + 32 51 33 50 30 - Fax + 32 51 31 48 15 - e-mail: Thesales.export@volysstar.be Halal Journal | july+aug 2009 43

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country in focus

Kyrgyzstan A journey into Central Asia’s mountainous geographical vortex

Words By PUYA B.E.

There are very few countries that can boast about the depth of their traditions, their variety, untouched landscapes and pervading serenity brought about by their very atmosphere. Kyrgyzstan is a land of a thousand wonders, from its lush mountainous scenery, to its peaceful lakes and most important of all, the rich and welcoming demeanour of its people.

yrgyzstan is situated in Central Asia; its neighbouring countries are Kazakhstan to the north, Uzbekistan to the west, Tajikistan to the south, and China to its East and South East. The former Republic of the Soviet Union became independent in 1991, and since then, is a democratic Presidential Republic. Bishkek, formerly called Frunze, is the capital with about one million inhabitants, and the country as a whole has about five million inhabitants and an area of 198,500 km sq. People of Kyrgyzstan As a result of its varied and turbulent history, the country throughout the centuries became a real melting pot of nationalities; the ethnic group of the Kyrgyz, traditionally nomads, still live as half-nomads, making up only a bit more than 50 per cent of the population. The two other important ethnic groups are Russians and Uzbeks, both constitute about 15 per cent of the population. The Russians came into the region during the 19th century; thus, especially in the capital Bishkek, the country is heavily influenced by the Russian way of life and Soviet architecture. Because of this, the second-biggest religious group in this Muslim majority country (with 80 per cent Muslim population) are Russian-Orthodox. The Uzbek people occupy most of the south of the country, close to the border of Uzbekistan. This part of the country

is heavily influenced by Muslim traditions compared to the rest. Out of more than 80 nationalities and ethnic groups living in Kyrgyzstan, there are also European descents like Germans or Ukrainians, Muslim Chinese people like Dungans and Uighurs, as well as Tatars. Main Attractions The main treasure of the country is certainly the Issyk Kul, one of the largest mountain lakes, second only to the famous South American Titicaca, and one of the deepest on the globe. Because of its salt water the Issyk Kul is frequently called a sea; and its beauty is captivating. Tourists have long patronised the northern shore of the lake; there are a set of good boarding houses, sanatoriums, and holiday centres. The principal resort of the country is CholponAta, and on arriving here, you can spend a couple of unforgettable weeks on the sandy beach. Modern Kyrgyzstan lies on very ancient land. Some scientists claim that it was one of the centres

where human civilisation stemmed from. However, the golden age of this land only started when the legendary Silk Road was established – connecting China and the capital of the Roman Empire. Till today, thousands of tourists come to Kyrgyzstan to travel by the Silk Road, the legendary way that bridged the civilisations of East and West. Economy The economy of Kyrgyzstan was severely affected by the collapse of the Soviet trading block. In 1990, some 98 per cent of Kyrgyz exports went to other parts of the Soviet Union. Thus, the nation’s economic performance in the early 1990s was worse than any other former Soviet Republic that was not war-torn. Over half of Kyrgyzstan’s population is engaged in agriculture and herding. There is rich pasturage for sheep, goats, cattle, and horses. Most of the cultivated area is irrigated. Cotton, tobacco, potatoes, sugar beets, vegetables, grapes, fruits, and berries are grown; sericulture is carried on,

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The Republic has made many requests for countries such as Malaysia to come in and provide them with the necessary tools and infrastructure for Islamic products and services.

The Halal Market 63 per cent of Kyrgyztan’s population are Muslims, whose strict dietary requirements are hardly met. Due to the Secular nature of its political system, no centralised or government agency has the authority to issue Halal certifications. There is a huge demand for Halal standards and certification as the majority of Muslims in Kyrgyzstan are extremely adamant in consuming only Halal products. The Republic has made many requests for countries such as Malaysia to come in and provide them with the necessary tools and infrastructure for Islamic products and services. Based on the agricultural inclination of the economy, Halal certification will allow for a rapid increase in the Republic’s exports to Islamic countries. and grain crops are cultivated in the non-irrigated areas. Agricultural processing is a key component of the industrial economy, as well as one of the most attractive sectors for foreign investment. The Kyrgyz Republic is rich in mineral resources but has negligible petroleum and natural gas reserves; it imports petroleum and gas. Among its mineral reserves are substantial deposits of coal, gold, uranium, antimony, and other rare earth metals. The government hopes to attract foreign investment in mining and metallurgy, but local business conditions are very challenging to most companies. The Kyrgyz Republic’s plentiful water resources and mountainous terrain enable it to produce and export large quantities of hydroelectric energy. Kyrgyzstan has deposits of gold, rare earth metals, coal, oil, natural gas, nepheline (silica-under saturated aluminosilicate), mercury, bismuth, lead, zinc, and uranium. Industries include food processing, nonferrous metallurgy, forestry, and the manufacture of agricultural machinery, textiles, appliances, furniture, and electric motors. Additionally, the Kyrgyz are also noted for traditional handicrafts such as woodcarving, carpet weaving, and jewellery making. The nation’s leading exports are cotton, wool, meat, tobacco, metals (particularly gold, mercury, and uranium), natural gas, hydropower, and machinery; the chief imports are oil and gas, machinery and equipment, chemicals, and foodstuff. The main trading partners are China, Russia, the United Arab Emirates, and Kazakhstan.

Religion and Politics Due to the multi-ethnic nature of the country, along with years of oppression under the Soviet bloc, there are various political parties and movements which often tend to work against the better interest of the country. There are communists who still advocate the superiority of the state over the individual, right-wing democrats who are all for liberalisation (with no thought of maintaining cultural and religious integrity), fanatical Islamic Republic advocators and socio-nationalists (currently in power) whose balanced approach to the free-market and education of its masses seem to be progressing well. Islam was introduced to the Kyrgyz tribes between the ninth and twelfth centuries. In the 17th century, the Kyrgyz tribes were forced into exile into the Fergana valley whose population was pre-dominantly Islam. Alongside Islam, the Kyrgyz tribes also practiced Totemism, the recognition of spiritual kinship with a particular type of animal. Under this belief

system, which predated their contact with Islam, Kyrgyz tribes adopted reindeer, camels, snakes, owls, and bears as objects of worship. The sun, moon, and stars also played important religious roles. The strong dependence of the nomads on the forces of nature reinforced such connections and fostered belief in shamanism (the power of tribal healers and magicians with mystical connections to the spirit world) and black magic as well. Traces of such beliefs remain in the religious practice of many of today’s Kyrgyz. Conclusion Although there are so many different people living in the region, whose lifestyle and traditions differ, they all have one thing in common: the typical Central Asian hospitality, which in no way can be compared with the way guests are greeted in the western world During the recent years, Bishkek has become one of Central Asia’s centres of congress-tourism. It has a lot to offer its well-to-do guests and business partners: most of all, convenient conference halls and several modern hotels. Kyrgyzstan is a land full of opportunities, from a treasure trove of natural resources, all the way to its underutilised agricultural sector. With an ever-rising Islamic population, the next biggest sector that should really be looked into would be the development of its Halal industry. There is no better way than to ensure the quality of all their food exports and to incorporate the Halal standard, in tandem with meeting the religious demands of their own internal population. If you are in Kyrgyzstan to settle business issues, you can then also take off your jacket and tie, put on tracking boots, and go to the mountains: to look, breathe, explore this ancient land, and be fascinated by the mountainous expanse of Kyrgyzstan. hj The Halal Journal | JULY+AUG 2009

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islamic finance Beyond the Malaysian Twin Towers: Mobilisation Efforts of Cash-Waqf Fund at Local and International Levels for Development of the Islamic Ummah Social Infrastructure and Establishment of World Social Bank > part 1 of 3

Words By Dr. M. A. Mannan Social Investment Bank Ltd. (SIBL), Bangladesh

Introduction to the Islamic Voluntary Sector and Bangladeshâ&#x20AC;&#x2122;s CashWaqf Certificate

he Malaysian Twin Towers reflect the pride and prestige of Malaysia in particular and the Islamic Ummah in general. It also reflects the mature fruits of western development. However, it does not reflect the sowing of the seeds of development. What is needed now is a massive investment in Research and Development (R&D) in the Ummah. It is true that knowledge is a common heritage of mankind, and there is no harm in borrowing the knowledge and technical know-how. Muslims borrowed from the Romans; Europeans borrowed from the Muslims; and in the contemporary period,

Muslims are borrowing from the West. The challenge of bankruptcy of the Muslim World in the field of education, science and technology, health, research, and the level of general economic deprivation of the masses, have reached the level of global crisis. The lack of human and social capital infrastructure; colonial era bureaucratic setup; pervasive corruptions; and the lack of political, social will and national commitment in the field of economies,

education, health and research have placed more than half of 1.8 billion Muslims in the darkness of illiteracy, ignorance, and poverty. An average of hardly four per cent of the Muslim worldâ&#x20AC;&#x2122;s GNP (Gross National Product) is spent on education against that of seven per cent on defence. The total number of universities in the Muslim world, irrespective of their quality, is not beyond a mere 400. A recent survey shows that, only three out of every hundred adults were found not able

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islamic finance Muslim world has the lowest number of manpower in science and technology. Viewed from these perspectives, Cash-Waqf can be seen as a process of expanding and unfolding the frontiers of human freedom that includes freedom from educational, economic and social deprivations. This is the only financial instrument in Islamic voluntary finance capable of reaching each and every Muslim.

The New Frontiers of Islamic Voluntary Sector: An Overview

to attend any school in the industrialised world; in the Muslim world as many as 77 per cent of the population, aged 25 and above, had never been to any school. This figure is even higher than that of the rest of the third world countries where it was found to be 64 per cent. The survey further reveals that the Muslim world has: the lowest school-going population – 47 per every 100 children aged 5-19; the highest student/ teacher ratio – 88 students per teacher; and the lowest enrolment in higher education – eight per 100 in the age-group 20-24. In most Muslim African countries, it is below one per cent of the adult population. Very few Muslim countries have created basic institutions in the field of R&D, and currently, the

Given the revolution in information technology, the new frontiers of Islamic Voluntary Sector finance can be opened up towards the direction of monetising this sector, thereby, paving the way for globalisation of this sector. In this process, Islamic Banks should open new frontiers of this sector by re-activating and institutionalising the role of Islamic socio-economic institutions and various voluntary and obligatory tools of redistribution of income through innovative financial instruments and management of fund such as Waqf Properties Development Bond, Cash-Waqf Certificate, Zakat Certificate, Hajj Saving Certificate, and Trust Fund. Despite the fact that many of the activities of the Islamic Voluntary Sector, which may include institutions such as Zakat, Awqaf, Mosque, Hajj, Islamic non-profit charitable Trusts and Foundations, they do not come under the conventional calculation of GNP. These institutional activities need to be reviewed and analysed in light of the challenge and change Muslim societies are facing today in the wake of great transformation in East-West relationship. Through securitisation, activities of the Voluntary Sector can be integrated into the mainstream of economic activity, resource mobilisation, savings and investments, and eventual development of social capital markets. From this perspective, the need for securitisation of Islamic Voluntary Sector can hardly be overestimated. For example, the process of institutionalising the role of Zakat

in several Muslim countries such as Libya, Jordan, Pakistan, Malaysia, Sudan, Kuwait, and Bangladesh started in the 70s and 80s, except Saudi Arabia where Zakat law promulgated on 7 April 1951. Evidence suggests that there is an immense scope of Zakat Fund utilisation in lawful ‘Mudharabah Projects’ as a financial partner. Zakat revenue redistributes wealth into consumption flows for the poor, raises their productivity, reallocates ex-ante saving by checking the tendency to hoard idle cash, and stimulates production through intersectoral allocation of resources. Islamic Banks can very well float Zakat certificates. Similarly, Hajj affairs can be viewed as one of the significant socio-economic institutions of Islam, such as Lembaga Tabung Haji in Malaysia which has been in operation since 1963. Lembaga Tabung Haji is viewed as one of the most successful experiments in the management of Hajj affairs for the Islamic Ummah, although this model has not been replicated in other Muslim countries. Mosques, on the other hand, can serve as a medium for social development. Furthermore, from a historical perspective, the institution of Waqf (one of the most powerful elements of Islamic Voluntary Sector) has among others played a significant role in furthering the cause of Islamic education, health and research through establishment of schools, hospitals, Madrasahs, Mosques, and public libraries. In the context of 21st Century, Islamic Banks must therefore work for securitisation of the Islamic Voluntary sector. In the voluntary sector, the Social Investment Bank is in the process of developing the following financial instruments with different sets of rules in conformity with the Shariah: a) Zakat Certificate b) Quard-e-Hasana Certificate (specific and general) c) Waqf Properties Development Bond (specific and general) d) Family Waqf Certificate e) Mosque Properties Development Bond (specific and general) f ) Hajj Saving Certificate The Halal Journal | july+AUG 2009

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islamic finance The value of all these bonds and Quard-eHasana Certificates can be guaranteed by the bank against surrender of the instrument on maturity. The Quard-e-Hasana certificate scheme has been gaining ground among Islamic Banks in Bangladesh, Malaysia, Sudan, and Iran. An example stated by Abbas Arabmazar, at the First International Conference on Islamic Finance 2007, in Brunei: “A good share of saving in Islamic banks of Iran is represented as Qard Al-Hassan, which is deposited just for good deed and receiving profit. The Bank Keshavarzi of Iran has introduced a credit scheme on profit of these funds called ‘Hazrat Zeynab Project’ since 1994. This is similar to micro finance financial facilities, which give interest free loans which cost only a service charge to women who undertake household expenses and act as the head of their family in rural areas of Iran. These loans are for starting new self-employed jobs as entrepreneur.” However, in this paper, we will focus on Cash-Waqf Certificate as already operated by Social Investment Bank of Bangladesh which will open up global opportunities.

Attempts should then be made to popularise the role of Waqf in the country including Cash-Waqfs which can be instrumental in transferring savings of the rich to those entrepreneurs and members of the public for the purpose of financing various religious, educational and social services in Muslim countries.

Social Investment Bank and Cash-Waqf Certificate Focusing on poverty, the Social Investment Bank was established in 1995 under the Banking Companies Act of Bangladesh, and it represents a paradigm shift in Islamic Banking and Finance. It operates on a banking model that integrates these three sectors: Formal Corporate Banking; Non-formal Banking and Micro financing for the poor in non-corporate sectors; and Islamic Voluntary Sector Banking. In the process of organising Social Capital Market operations in the Voluntary Sector of the Bank, it has for the first time in its history, introduced the ‘Cash-Waqf Certificate’ scheme. It also aims at empowering the family of the rich for the sake of social investment and welfare. A research study published in 1995 showed that Cash-Waqf is also recognised in Islam. Its use can be traced to the Ottoman era as well as in Egypt. But the use of Cash-Waqf as a financial instrument is indeed an innovation in Islamic Social Finance. Cash-Waqf provides a unique opportunity for making investments in different religious, educational and social services. Savings made from earning by the well-off and the rich people of the society can be utilised by purchasing Cash-Waqf Certificate, whereby income earned will be spent for different purposes such as for Waqf properties. Historically speaking, the immovable assets mainly in the form of landed properties are the predominant feature of Awqaf. Another main characteristic is its low degree of liquidity. Liquidity as defined by economists refers to the transferring of funds into cash money within a short period of time and at a reasonable cost. We know that landed property even in the case where it is legally permissible to be sold or replaced by another (such as giving up a landed property) takes a considerable amount of time and

expenses to be transferred from landed property into liquid cash. Therefore, we can safely consider low liquidity as a distinctive feature of the Awqaf properties. Even when we want to invest in Awqaf properties, for example, constructing a building on a piece of Waqf land with a view to leasing it, will entail the availability of liquid cash money that would enable us to transfer Waqf from one shape to another. In this context, raising fund through sale of Cash-Waqf Certificate for development of Awqaf properties assumed a special significance in the 21st century. Another significance of the Cash-Waqf Certificate lies in the fact that it has broken the age- old barrier that the privilege of making Waqf belongs only to the rich. Since Cash-Waqf Certificate was introduced by Social Investment Bank expressed in terms of a small denomination of Tk. 1000/(approximately USD15), it has become affordable to a large section of the Muslim population; it can also be expressed in even smaller denominations. Seen in this light, the Cash-Waqf Certificate Scheme can be seen as a movement of social reconstruction and development

in which vast majority of the population can participate. Attempts should then be made to popularise the role of Waqf in the country including Cash-Waqfs which can be instrumental in transferring savings of the rich to those entrepreneurs and members of the public for the purpose of financing various religious, educational and social services in Muslim countries. Cash-Waqf can work as supplement to the financing of various social investment projects undertaken by Islamic Banks which can eventually emerge as Waqf Banks. Even today, for example, Cash-Waqf in Bangladesh is extremely important in terms of mobilisation of fund for the development of Waqf properties. According to 1986 census of Waqf estate, there are 150,593 Waqf estates in Bangladesh for multipurpose use. According to 1983 mosque census, there are 131,641 mosques in Bangladesh out of which 123,006 mosques are Waqf properties. Out of the total Waqf estates, 97,046 are registered; 45,607 are verbal; and the rest (7,940) are Waqf by tradition. Out of these large Awqaf estates, only 13,200 Waqf estates are under the administrative control of Waqf Administrator, out of which 10,683 Waqf estates are of mixed nature. As noted earlier, Cash-Waqf Certificate can empower multi-generational family heritage, not only for the hj rich, but also for the poor. 1 - I.A. Imtiazi and others - Management of Zakah in Modern Muslim Society, IRTI/IDB, (1989), P-27. 2 - M.A.Mannan - Islamic Socio-economic Institutions and Mobilisations of Resources with special reference to Hajj management of Malaysia, IRT/IDB, (1996), P-31. 3 - Abbas Arabmazar – Hazrat Zeynab Project: An Application Of Qard Al-Hassan Fund For Poverty Alleviation Of Rural Women In Iran, presented at the First International Conference on Islamic Finance in Brunai 17-19 April, 2007 4 - M.A. Mannan - Structural Adjustments and Islamic Voluntary Sector with special Reference to Awqaf in Bangladesh, published by Islamic Development Bank, Jeddah, in 1995

Read the second part in the next edition, which will delve into the objectives, and implications of Cash-Waqf Certificate, among others.

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Islamic finance update

Compiled by Zaahira Muhammad

july+AUG 09 ABU DHABI ISLAMIC BANK STRENGTHENS ITS PRIVATE BANKING DIVISION WITH NEW APPOINTMENT Abu Dhabi Islamic Bank (ADIB) the UAE’s leading Islamic Bank, has appointed Hashim Al Zarooni as the Regional Head - Private Banking Division in the Northern Emirates as part of its ongoing focus on expanding its services. Hashim will be based in Dubai and will report to the Head of Private Banking. He will be engaged in the private banking and wealth management activities and developing Shariah compliant products designed specifically to suit high net worth individuals. Hashim joined the bank in 1999 and he was involved in the Operations, Credit, Investment, Foreign Trade and Consumer Finance divisions. In 2003, he was appointed as a Branch Manager in the Deira Branch. |SOURCE: ZAWYA.COM, 2 APRIL 2009

DUBAI ISLAMIC BANK LAUNCHES ONLINE FEWA PAYMENT FACILITY Dubai Islamic Bank (DIB) announced today the launch of its payment facility for the Federal Electricity and Water Authority (FEWA) via the bank‚Äôs Al Islami online banking service. Launched in cooperation with the FEWA, this new service allows FEWA customers to make bill payments and enquire about their FEWA account balances. This service, which offers real-time payment solutions, is available in both Arabic and English. |SOURCE: DUBAICITYGUIDE. COM, 9 APRIL 2009

EMIRATES ISLAMIC BANK INTRODUCES ‘FLEXI’ INVESTMENT TERM DEPOSIT ACCOUNT In line with its strategic objective of providing innovative and customer friendly Islamic banking solutions, EIB announced the launch of the ‘Flexi’ Investment Term Deposit. This product provides the best combination between having the flexibility of a short term investment deposit (ITD) while providing the returns of a long term ITD. Currently, it is being offered for a nine month maturity and is best suited for customers who wish to avail of

three month tenure or already have a three month ITD with any bank. Investment Term Deposit is based on the concept of Mudharabah where the customer’s investment is placed in a common Mudharabah pool and is invested in strict compliance with the laws of Shariah in order to generate the best possible returns. Profit on the investment amount becomes payable each calendar quarter, and is credited to the customer’s payable account or paid as per the instructions of the customer, at the time of profit distribution. |SOURCE: AMEINFO.COM, 4 APRIL 2009

EMIRATES ISLAMIC BANK OPENS NEW BRANCH IN MIZHAR, DUBAI Staying true to its objective of expanding in strategic locations throughout the UAE, Emirates Islamic Bank, one of the leading Islamic financial institutions in the region announces the opening of the latest addition to its extensive network, the new branch in Al Mizhar, Dubai. General Manager - Retail Banking at Emirates Islamic Bank, Faisal Aqil, was present at the official ribbon cutting ceremony and toured the new facility along with other bank officials. The new branch located at Aswaaq Mall opens from 10 a.m. to 6 p.m. (Saturday to Thursday) and offers a comprehensive mix of products and services as well as 24-hour ATM withdrawal and deposit service for shoppers, neighbouring residents and businesses alike. Aside from this recently established branch, Emirates Islamic Bank previously opened branches in Media City and in the Abu Hail area at the beginning of 2009 and is planning to open other strategically located branches in the coming months. |SOURCE: AMEINFO.COM, 26 APRIL 2009

HLTM TAKAFUL LAUNCHES NEW CHILD EDUCATION SCHEME Hong Leong Tokio Marine Takaful Berhad (HLTM Takaful) announced the launch of its “HLTMT i-Grad” scheme, a long-term education savings scheme to help finance children’s education expenses while

providing protection (Takaful). Under the HLTMT i-Grad scheme, parents will be able to contribute from as low as RM70 per month. Unlike other education savings schemes that set the scheme’s maturity on the child’s 18th birthday, HLTMT i-Grad gives parents the flexibility to determine for themselves when the scheme matures – when the child reaches 19, 21, 23 or 25 years of age. Another added advantage of this scheme is the exam benefits which reward HLTMT i-Grad participants for excellent academic achievements. HLTMT i-Grad participants will be rewarded with a RM100 for every ‘A’ received for primary (UPSR) and secondary (PMR and SPM) school exams; RM1,500 for a CGPA of 3.5 and above for diploma graduates, and RM2,000 for either first class honours or a CGPA of 3.5 and above for university graduates. Children covered under this scheme will also have an additional layer of protection via payer benefits rider (PBR). In the event of unfortunate death or disability of the parent, the child will still be protected under this scheme and payment of further instalments shall be waived. |SOURCE: PRESS RELEASE, 30 MARCH 2009

INVESTORS COLLECT CAPITAL TO OPEN AN ISLAMIC BANK Persian Gulf investors plan to open a new USD10 billion Islamic bank by year end in Bahrain, the chairman of the Union of Arab Banks said Sunday. The institution would be called “Istikhlaf Bank” and its shares would be listed on the Bahrain Stock Exchange and Nasdaq Dubai via an initial public offering, Adnan Ahmed Yousif said. The proposed bank “will be established with a USD10 billion capital and right now we are at a stage of forming the shareholders,” he said. “There will be a private placement of USD6.5 billion, and we plan a USD3.5 billion initial public offering for the bank.” Adnan didn’t say when the placement would take place but did say the IPO is targeted for the

fourth quarter. Sofia El-Boury, an analyst at investment bank Shuaa Capital, told Zawya Dow Jones that the plan to raise as much as USD3.5 billion through an IPO was “very ambitious.” In the first quarter of this year, capital raised by Middle East companies through IPOs plummeted 98 per cent compared with a year earlier, according to Zawya.com research. |SOURCE: THE WALL STREET JOURNAL, 20 APRIL 2009

ISLAMIC BANKING PROGRAMME COURSE LAUNCHED IN SANA’A The Islamic Institute for Research and Training of the Islamic Bank for Development launched on Saturday a training programme on Islamic banking to last for five days. At the opening of the programme, Deputy Governor of Central Bank of Yemen, Mohammed Bin Hamam, highlighted the latest great developments in the field of Islamic banks in Yemen since its establishment in 1996. Mohammed Bin Hamam praised amendments of the Islamic banking law provided by the Parliament recently which allows commercial banks to open branches operating in the framework of Islamic principles in line with the criteria of the Central Bank of Yemen. He affirmed the importance of this programme in introducing the commercial banks to banking practices according to the Islamic system. |SOURCE: SABANEWS.NET, 11 APRIL 2009

ISLAMIC BANKS NEED BETTER DISCLOSURE Islamic banks need to improve disclosure levels as the industry expands and moves closer to reaching a uniform standard, industry standard body AAOIFI said. “What you put on the balance sheet, what’s off your balance sheet, how do you treat an account, profit distribution; all those issues have to be put on the front burner now, and be looked at again in light of the real practice,” he said. AAOIFI - the Accounting and Auditing Organisation for

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Islamic finance update

july+AUG 09 Islamic Financial Institutions - is an influential standard setting body for the Islamic finance industry. The industry complies with Islamic law, which is open to interpretation, and many see increased standardisation as vital for the industry to fully realise its growth potential. AAOIFI is considering issuing separate standards for real estate investments and investments in equities and Islamic bonds, or Sukuk. Alchaar said AAOIFI’s work in a few years will be limited to reviewing and modifying its existing standards. |SOURCE: REUTERS.COM, 14 APRIL 2009

MALAYSIAN COURT RULES DIVISIVE ISLAMIC CONTRACT VALID A Malaysian court has ruled that a popular but controversial Islamic finance contract is valid, a move expected to boost Shariah banks in Southeast Asia’s most developed Islamic financial market. The bai bithaman ajil or deferred payment sale contract is the mainstay of Malaysia’s Islamic finance industry and is commonly used in home

loans; however, some religious scholars, especially in the Gulf, say it is an interest-based loan cloaked in Islamic dress. But in a judgment delivered on Tuesday, the Malaysian appeal court said that a bai bithaman ajil contract, as practised by most Malaysian banks, is valid. The court of appeal also reiterated that a bai bithaman ajil contract is a sale transaction and therefore must not be compared to a loan transaction. Most Malaysian banks structure bai bithaman ajil home loan contracts as a two-party transaction where a customer who has paid a deposit for a property transfers his rights to the asset to the bank. The bank then charges him a sum that includes the cost price plus a profit, payable in instalments. Megat Hizaini Hassan, an Islamic finance lawyer, said the appeal court decision was positive for Islamic banks. Bai bithaman ajil, bai inah (sell and buyback contract) and bai al dayn (debt trading contract) account for over 80 per cent of the Islamic banking

portfolio in Malaysia, according to Maybank Investment Bank. |SOURCE: REUTERS.COM, 1 APRIL 2009

NEW BAHRAIN BOURSE SEES 10-15 CONTRACTS AT LAUNCH The Bahrain Financial Exchange (BFX) plans to launch 10-15 contracts at its launch in the first quarter in 2010, up to a third of which will have an Islamic financial component, executives said on Tuesday. For its commodity-based products, the exchange is mostly looking at metal-related contracts; Chief Business Officer, Craig Hewett, told the Reuters Islamic Banking and Finance Summit, adding that oil-based contracts were also a possibility. Commodities such as grains were not being considered for now due to lack of demand, he added. BFX Director, Arshad Khan, said, details on the exchange’s planned products could be unveiled in a month, adding that the bourse was also looking to offer a listing platform for companies considered Halal, meaning their activities

do not engage in industries prohibited by Islam, such as the pork or alcohol business. BFX is wholly owned by India’s Financial Technologies Ltd. |SOURCE: REUTERS.COM, 14 APRIL 2009

INDUSTRIALS KEEP ABU DHABI INDEX UP The Abu Dhabi Securities Exchange General Index (ADXGI) closed 0.91 per cent higher at 2,643.58 points. Its industrial sector index posted the largest gain (up 7.15 per cent), with National Marine Dredging (gaining 10 per cent) and Abu Dhabi Ship Building (9.76 per cent higher) reaching the top of today’s charts. Abu Dhabi National Takaful, on the other hand, posted the largest retreat (down nine per cent). According to Nasser Saidi, Chief Economist at the DIFC Authority in Dubai, the assurance sector regulatory environment is still in its early stage of development, but taking shape at a faster pace than before the global financial sector crisis. | SOURCE: AMEINFO.COM, 10 MAY 2009

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advertorial

Turkish point of view on Halal food standard Turkey has strong historical and cultural ties with Islamic countries and communities. In this regard, it is sure that strengthening of ties among countries depends to a much extent on the development of economic and commercial relations, and their collaboration concerned should take place mainly within the economic field. Turkey’s initiatives for the development of a common Organisation of the Islamic Conference (OIC) Halal Food Standard are the embodiment of this collaboration endeavours. Recently, due to increasing demand towards Halal certification and checks for conformity with the Halal standards from both Muslim and non-Muslim countries, a need for developing a common Halal food standard have emerged. The Standards Expert Group (SEG) under the OIC has been assumed to undertake the task of studying Halal food standards. SEG held two meetings in 2008 and 2009 in Ankara, Turkey, and prepared three draft documents, namely the “OIC StandardsGeneral Guidelines on Halal Food”, “Guidelines for Bodies Providing Halal Certification”, and “Guidelines for the Authorised Accreditation Body Accrediting Halal Certification Bodies”, by taking into account views of all OIC member countries. As the studies on the drafts are ongoing, we hope that there would be commonly accepted and credible OIC standard and system globally employed by all OIC and non-OIC countries. Turkey, with her rich agricultural base, has also a well-developed food processing industry and is among the top ten exporters of food products in the world. The Customs Union contributes to strengthening Turkey’s expanding role as a business partner to Europe. Turkey has been successfully performing in the European market, which has higher standards and more

difficult conditions compared to other markets in the world. We attach importance to the European market of which has also great potentials for the Halal market. Today, the European Muslim population is increasing and this population is much more interested in the Halal products in their daily lives. We strongly believe that Turkey with her strong economical ties deriving from the Customs Union, with her experience in this challenging market and geographical position, but most importantly as a Muslim country of 70 million population having a developed food sector, which has the expertise in complying with the intricate rules and regulations of the EU markets, is the most suitable country to cooperate and make investments in the region. Muslims make up 98 per cent of Turkey’s population and this attaches great importance to the quality

Turkey, with her rich agricultural base, has also a well-developed food processing industry and is among the top ten exporters of food products in the world. and Halal characteristics of food products. It must be strongly emphasised that the Turkish food sector does not necessitate big investments in order to get Halal certification. All Turkish foods are produced and processed according to Halal practices, although there is not an official Halal certification system. Therefore, promotion of the standard is

only a matter of certification, labelling and public relation activity, as well as support of enterprises. Moreover, Turkey, considering her proximity to the European countries and strong and deeply-rooted economic relations with the EU, would support the initiatives and serve as a gateway for enhancing development of the sector in the EU. We believe that everybody should feel the convenience of consuming the safe and healthy Turkish products which are inherently Halal. We welcome the initiatives and studies of Malaysia in the Halal sector and we strongly believe that cooperation among Malaysia, Turkey and other OIC countries on the issue of establishing a common OIC Halal Food Standard and the certification and accreditation system would enhance further opportunities for cooperation among OIC countries. The Halal Journal | JUL+AUG 2009

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6/24/09 12:16:10 AM

The Halal Journal

Living

J UL Y + AUGU S T 2 0 0 9

HALAL IN THE DRINKING CULTURE ADVENTURES IN DONSOL RESTAURANT REVIEW: DISH DELI, KL BOOK REVIEW: THE STORY OF SREBRENICA

HALAL VERSIONS OF ALCOHOLIC BEVERAGES Replicating the Western drinking culture?

It is part of a Muslim’s religious characteristic not to be comfortable in a setting where a lot of alcohol is being consumed. Now of course, some Muslims may give up this part of their identity in order to play the game.

cover story In most countries around the world, alcoholic beverages are considered normal and are essential to almost all social gatherings. This has developed into a drinking culture which refers to customs and practices of people who drink alcoholic beverages. Of late, beers and champagne marketed as Halal have mushroomed throughout the world, raising questions among the Muslim ummah. Zaahira Muhammad tells you the gist of this contradiction...

Halal in the drinking culture?

As Muslims, we are not

allowed to drink alcoholic beverages.

Islam does not allow the consumption of alcohol even in small quantities because alcoholic beverages are intoxicating.

According to the eminent Muslim scholar, Yusuf al-Qaradawi in The Lawful and the Prohibited in Islam, “All that intoxicates is Haram.” Intoxication always leads to immoral and sometimes criminal behaviour, such as driving offences, vandalism, and violence. As said by Prophet Muhammad (p.b.u.h), “Whatever that intoxicates in large amounts, is Haram in any amount.” Because of the fact that alcohol are essential to most parties especially in countries with Muslim minority, one cannot help but to feel 56 The Halal Journal Living | july+AUG 2009

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left out when one is not drinking but everyone else is. It is almost impossible for someone clear-headed to feel part of an occasion where everyone else is drunk. Could this be the reason why we Muslims desire products that look and taste very similar to items that are forbidden to us? Is it merely to satisfy our curiosity or simply to fit in? Imitations of alcoholic beverages such as beers and champagnes are being produced and sold in the market. These Halal versions of beers and champagnes are getting a lot of response from curious Muslims who want to know what actual beers and champagnes taste like while still adhering to Islamic principles: that is to not consume alcoholic drinks. As human beings, we are always tempted by our own desires; the most important thing to do when this occurs is to prevent ourselves from giving in to temptation. Find other things to distract us from pursuing our own unnecessary desires. This is where Halal malt-based beverages and sparkling grape drinks comes into play. It is part of a Muslim’s religious characteristic not to be comfortable in a setting where a lot of alcohol is being consumed. Now of course, some Muslims may give up this part of their identity in order to play the game. For example, many Muslims over the years have organised drinking events for certain organisations; they do not necessarily have done so because they enjoy or encourage this sort of thing, but because they want to fit in. This however does not make it alright, because it means

people should not make it a necessity to change their attitude to alcohol simply to gain social acceptance.

they are supporting and promoting the culture of drinking alcoholic beverages, and more often than not, they do not make sure participants are only non-Muslims.

eople should not make it a necessity to change their attitude to alcohol simply to gain social acceptance. Islam is a rapidly growing religion, and Muslims make up large enough minorities for their views to be respected and taken into account. In Muslim majority countries, such as Malaysia and Indonesia, it is considered a norm for Muslims to not consume alcoholic beverages; alcohol is not a must at social gatherings. In Malaysia, even if the social gatherings have alcohol, non-alcoholic beverages will be provided for those who do not drink. However, the same cannot be said about social gatherings in a country with Muslim minority. A young Muslim student in New Zealand shared his experience: “As in many parts of the Western world where capitalism and pop culture both hold sway, the drinking culture is deeply ingrained. While alcohol consumption is conspicuous in Malaysia as well, if you tell people here you don’t drink they tend to just leave it at that. In New Zealand however, if you tell someone you don’t drink, they more often than not automatically ask you why; or if you look Malay or Indonesian or Middle Eastern, they will ask if you’re Muslim. While they may act like it does not bother them, I definitely detect a change in attitude, like

it took out some of the cheer from their social gathering because one guy just did not want to consume alcohol. It was not a big deal for me if I did not drink and they wanted to get drunk, but it seemed as though they lost some mirth when I told them I didn’t drink. They probably thought I wasn’t as much fun.” Makers of bottled and canned beverages resembling alcoholic products often rationalise their products as festive drinks that will help Muslims enjoy a certain function more. People are drawn to these nonalcoholic drinks because of the concept that is similar to alcoholic beverages. If you look at the packaging of these non-alcoholic beverages, they look exactly like actual beers and champagnes. Although we are not allowed to consume products that contain alcohol, we rush to try products that are similar to alcoholic beverages; beer and champagne-like beverages. These products are almost our way of saying “We now fit in.”

t the 6th International Halal Showcase (MIHAS 2009) recently held in Malaysia, large gatherings were seen at the Cham’alal and Istak booths, makers of sparkling grape juice and non-alcoholic malt beverage respectively. People, both Muslims and non-Muslims were curious to sample the products that resemble real champagne and beer. Rachid Gacem, the producer of Cham’alal sparkling grape juice said, “I noticed a gap in the beverage market because every time I go to parties or functions where people drink alcoholic drinks such as Champagne, they often ask me if I wanted a glass but always have to decline because I do not drink. I believe that with Cham’alal, I would still be part of the party while still adhering to Islamic principles and rules.” This non-alcoholic sparkling grape juice was created to give Muslims an opportunity to celebrate a certain occasion by popping a cork. A lot of beverage makers are adopting this

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concept for the branding of their products. For example, there are already several non-alcoholic malt beverage brands that are being sold in the market today, such as Istak, Fayrouz, Moussy and Barbican to name a few. On the issue of marketing or branding beverages as Halal beer or Halal champagne, a Muslim consumer (who preferred to remain anonymous) commented: “It’s a question of authenticity. Beer and champagne have always originally had alcohol. It is central to the definition of what beer and champagne are. Without the fermenting process which results in the alcohol, beer is just liquefied malt and champagne is just some grape juice. So, Halal Beer and Halal Champagne are just oxymoron in my opinion because the original, authentic versions have historically and definitively always contained alcohol, which is categorically forbidden. So, I wouldn’t buy it because I think you are just buying something which is marketed as an inauthentic, second rate product which is supposed to be your vehicle to partake in a culture in which inebriation is essential to the overall experience (no matter how much it might be denied by proponents of that same culture). I would, however, buy this product if it tastes good, not because it is supposedly a ‘beer’ that is Halal.” Many Islamic scholars and other Muslim consumers also disagree with the marketing strategy of this type of products when they call it Halal beer or Halal champagne. The same Muslim consumer who was previously interviewed also

said: “Non-alcoholic malt beverage or sparkling grape juice should be called as it is. By calling something Halal Beer or Halal Champagne, it shows that the original concept from which the product stemmed was not Halal in the first place and we try making it Halal – for whatever reason. But the focus is still on the original concept which is essentially Haram, and all the endeavours which stem from that still function within that conceptual framework. It just seems flawed to me. Why not just call it sparkling grape juice, if that is what it is? To call it Halal Champagne merely confirms that there are strong cultural overtones inherent in the marketing strategy, which is forbidden to begin with.” As an Islamic scholar, Prof. Dr. Mohammad Hashim Kamali, Chairman of the Institute of Advanced Islamic Studies (IAIS) commented: “I think that Halalrelated terminologies should stay clear of questionable combinations that compromise their own credibility and purpose that may well invite incredulity and self-defeat. My initial impression of these new inventions, ‘Halal Beer’ and ‘Halal Champagne’ was one of a single-minded drive for profit that is prepared to place the Halal in a seemingly Haram template. With regard to justice, it is often said, for instance, that ‘justice must not only be done but also be seen to be done’. By analogy, one might also say that Halal should not only stand for what it means, but also be seen to be so. “I would therefore not encourage the use of questionable teminologies. For marketing purposes, I

because at the end of the day, worldly things are only being loaned to us and what matters is our life in the hereafter. can go along with the use of such terms as ‘alcoholfree beer, or non-alcoholic malt beverage, or alcoholfree champagne, and thus be truthful to my purpose and hopefully also to avoid doubtful combinations. I trust that by doing so I would have observed the spirit of the Hadith that instructs the Muslims to: Abandon that which instigates doubt in favour of that which is free of it – da’ ma yurbuka ila ma la yuribuk.”

he online poll on The Halal Journal website posted the question whether products such as non-alcoholic malt beverage should be called as it is, and the result to date showed that 71 per cent of the respondents agreed that products such as this should be called as is to avoid from misleading consumers. All issues and concerns on marketing strategies aside, manufacturers of non-alcoholic beer have seen a growing popularity for their products in the Middle East. Non-alcoholic beer and other malt-

based soft drinks gives Muslims in the Middle East a chance to fulfil their curiosity for the “Western” drinking culture, most importantly without going against their religious beliefs. Some of them simply enjoy the taste of these beverages and are happy to be able to enjoy these drinks, guilt-free. However, the questions that should be raised to the makers of these products are: would these beverages be just as stimulating if the drinks were to be placed in different containers with different names? Is it necessary for us to replicate or follow the “Western” drinking culture (alcoholic beverage drinking)? These questions remain subjective to different opinions of humankind. Perhaps it is alright for Muslims to not be accepted at social gatherings serving alcoholic beverages because at the end of the day, worldly things are only being loaned to us and what matters is our hj life in the hereafter.

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Untitled-1 1

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journey

Sunset in Donsol

Words & Photos By Jaspal Singh

Mount Bulusan Lake

Island hopping to Subic Island

Adventures in Donsol A swimmer approaches the gentle giant

The whale shark up close

The little known city in the Philippines brings new meaning to the term ‘swimming with the fishes’… n terms of tourism, the Philippines have always had a bad reputation due to the political instability that the country has been afflicted with. It is a pity too because when it comes to offering a vast variety of attractions, the Philippines is by far heads and shoulders above many of its neighbours in South East Asia. Beautiful islands, eco-adventures, city escapades: the Philippines has it all and in spades too, and now, it also hosts the bragging rights of being the place to go to when it comes to offering what many consider the ultimate animal encounter in the world. Nestled in the Southern province of Sorsogon, in the district of Donsol to be exact, is the Philippines’ latest tourist activity, whale shark interaction. Touted to hold the highest concentration of whale sharks in the world, the waters off Donsol have been the feeding ground of these gigantic fish species for generations. Known locally in the

Philippines as the Butanding, the shark species are enormous in size and power, reaching lengths greater than 15 metres. Despite its size, they are remarkably gentle and docile enough that it is generally safe to swim among them. Generally, the whale sharks at Donsol swim very close to the surface of the water; and swimming among the whale sharks is a captivating experience. If you are the type who is not comfortable in water, you can be rest assured, it is also an amazing experience to see them from the boat. Since its inception as a whale shark sanctuary, Donsol has been attracting legions of tourists and thrill seekers looking to experience this out of this world adventure. The experience is relatively cheap in terms of international standards with visitors needing to fork out a nominal 300 Philippine pesos (RM22) for the entry fee to the park and a boat rental of 3,500 Philippine pesos (RM260) per boat, which comes with a spotter, guide and space for five more. Donsol

also surpasses most other whale shark destinations or sanctuaries across the globe in terms of concentrated numbers of whale sharks with a reported excess of 100 feedings in the plankton rich waters at the height of the season. Spotting and swimming alongside these creatures is as easy as slapping on a pair of fins and jumping into the sea. A spotter on the boat stands on lookout and once a whale shark is spotted, the lead guide will lead the group into the water. Within moments you will find yourself face to face with a giant whale shark and you will often get to swim alongside it for up to ten minutes at a time. Also, due to the numbers of whale sharks in the area, it is not uncommon to come across at least a dozen of these creatures swimming in the area at any one time. In short, you are guaranteed an experience of a lifetime tenfold. Other Attractions... Naturally, whale sharks are the main

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Travel Note Wondering how to get to Sorsogon? There are numerous ways to get to Sorsogon, but the easiest and cheapest way to travel there from Kuala Lumpur is by Cebu Pacific. The low fare airline flies thrice weekly to Manila from Kuala Lumpur and it also offers easy daily connecting flights to Legaspi Airport in Sorsogon.

Locals taking a quick dip at Masanot Hot Springs

Alternatively, there are also numerous airlines such as Asian Spirit and the Philippine Airlines that fly to Sorsogon on a daily basis. Donsol is situated some 50 kilometres from the Legaspi Airport. A journey by car to Donsol takes roughly around 1.5 hours.

A warning sign to alert visitors of the boiling mud pits

attraction of Donsol, however if you are keen to venture forth for more adventures, the area also boasts a host of activities that will surely be worth your time. A whale shark surfaces

A jeepney passes the ruins of Barcelona

Visitors getting an up close look of the Prieto-Diaz mangroves

Island Hopping Nestled just off the town of Matnog lies a cluster of islands made up of Tikling, Calintaan and Subic. These islands offer everything, from white sandy beaches and crystal clear waters that are ideal for picnics, swimming and relaxing. Calintaan on the other hand features huge underwater caves and limestone cliffs that serve as a shelter for giant bats. Accessing these islands is relatively easy as there are a handful of operators around the Matnog jetty. Mount Bulusan Natural Park A nature reserve, the area covers a complex of primary and secondary forests, lakes, rivers, natural springs and waterfalls. Mount Bulusan, which is an active volcano, is situated 5,077 feet above sea level, boasting a massive 2,000 metre diameter lake adjacent to it. In addition to admiring the flora, fauna as well as wildlife that roam the area, Mount Bulusan is also home to the Masanot Hot Springs as well as the Palaptog Falls cold springs. PNOC Eco Park Boasting over 25,000 hectares of forest reservation is the PNOC Eco Park. Offering a host of eco adventures and tours, all of which surround the vast volcanic mountainous range, the attractions here stem from the volcanic nature of the land, resulting in the creation of boiling lakes, natural hot springs, and

The volcanic grounds that surround PNOC Eco Park

mud pits in the surrounding areas. Although natural wonders are what the Eco Park is renowned for, the area is also a natural thermal power plant, which converts the heat and steam produced by the active volcanic range into a natural, sustainable power source. Prieto-Diaz Mangroves The Prieto-Diaz area spreads across over 112 hectares of natural mangrove forests and boasts stretches of sea grass, mud flats, mangrove plantations as well as protected coral reefs within the surrounding waters of the bay area. A haven for migratory birds, fish and marine life, the Prieto-Diaz site is also a key attraction for marine biologists, environmentalists, and tourists who are interested in coastal resource management and protection. Ruins of Barcelona Located just on the outskirts of Sorsogon city is the town of Barcelona, which was built by 19th century Spanish colonisers. The area is renowned for its Spanish influences, which is evident by the numerous ruins in the area and the well-preserved Old Barcelona Church that stands proudly in the centre of the coastal town. One of the leading attractions in the area, the structure still boasts original walls, structures and bell tower although it has benefited over the years by upgrades and alterations to its interior. Legend has it, the area shares its name with its namesake city in Spain due to the topographical area which reminded homesick Spaniards hj of their beloved city in Spain. The Halal Journal Living | july+AUG 2009

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browsing

compiled by Zaahira muhamMad

Restaurant + Foodservice

Good, wholesome food at Dish Deli Walking into Dish Deli, at unit 13-A, Jalan Solaris 3 in Mont Kiara, Kuala Lumpur, Malaysia, I was greeted with an eye-catching shade of purple and a laidback homely environment. On the walls, several contemporary designed mirrors were hung and when you look closely, you will see price tags hanging from them. Yes, the mirrors are up for sale! Sitting down, browsing the menu, I was recommended by the owner of Dish Deli to try out their Bruschetta with Grilled Mushrooms and Roasted Vegetables for starters; three different dishes for main course: Beef Stew, Fisherman’s Pie, and Pesto Spaghetti with grilled mushrooms and chicken; and the Dish Peach Almond Crumble for dessert. They all sounded mouth-watering so I decided to order just that! The bruschetta was a splendid dish with a good combination of crispy toasts and juicy mushrooms lightly spiced and nicely grilled. It was absolutely a great choice for starters as the taste left me wanting more! But I had to save some room for the main course. Because there were three main course dishes to savour, I decided to try the Beef Stew first. This dish contained tender pieces of Australian beef that were slowly cooked in a sauce made of tomatoes, black pepper and paprika. Served with handsome slices of toasted French loaf, the combination was salivating! The next dish was the Fisherman’s Pie, which was another dish not to be missed. This dish definitely lived up to being one of Dish Deli’s top selling dishes – made from poached dory, tuna and eggs covered in creamy mash potatoes. Be mindful though: this dish will leave you feeling full (but absolutely recommendable), so if you do

plan to order dessert, try something lighter. The Pesto Spaghetti with grilled mushrooms and chicken was also not a disappointment. It was a healthy combination of pesto spaghetti, grilled juicy mushrooms and chicken pieces, dressed in olive oil and herbs. Not your typical creamy carbonara or bolognaise, this dish is great for health and weight-watchers. For dessert, the Peach Almond Crumble was presented in a small glass cup, with one scoop of vanilla ice cream topping off a layer of almond crumble and peaches at the bottom. Eating this was an interesting mystery if you can call it that. The first spoonful may be a little dry if you don’t get a good mixture of almond crumble and ice cream, or if the ice cream has not melted all over the almond crumble layer. But once you get the hang of it, the nutty taste of almond and vanilla will drive your taste buds nuts! And then you wonder: where is the peach? Well, dig all the way into the bottom layer and you will be able to savour the sweet, fleshy taste of the fruit with a combination of nutty vanilla. You will not regret it one bit! If you really enjoyed the main course dishes served at the deli, you can even buy your favourite dish, packed and sold as frozen ready-meals; and the only obstacle between you and your favourite Dish Deli meal is the oven or the microwave. Dish Deli is suitable for family dining, with a playing corner for children in the restaurant. The owners also organise parties and gatherings in the restaurant. For more information on Dish Deli’s products and services, log on to www.dish.com.my or contact +603 6203 0326.

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browsing

Books

Music

Book Title: IAIS Journal of Civilisation Studies (Volume 1)

Nazeel Azami

Editor-In-Chief: Professor Mohammad Hashim Kamali Publisher: International Institute of Advanced Islamic Studies (IAIS)

The IAIS Journal of Civilisation Studies is a journal published by the International Institute of Advanced Islamic Studies (IAIS). This Journal focuses on studies of civilisation from an Islamic standpoint. It contains articles, book reviews, along with viewpoints on civilisation renewal. The first of six articles that appear in this journal begins with The Middle Grounds of Islamic Civilisation: The Qur’anic Principle of Wasatiyyah by Mohammad Hashim Kamali. Then, Defining Civilisation and Religion by Elmira Akhmetova, followed by four more articles: Islam and Civilisation in the Writings of ‘Abd al-Rahman Ibn Khaldun by Syed Farid Alatas, The Spiritual and Ethical Foundation of Science and Technology in Islamic Civilisation by Osman Bakar, Muslims and NonMuslims at the Turning-Point? – Issues, Possibilities and Recommendations for Inter-Cultural Dialogue by Christoph Marcinkowski, and lastly, God as ‘The Loving’ in Islam by Reza Shah-Kazemi. The Viewpoints section of this journal featured interesting insights by H. A. Hellyer, Stephen B. Young, Osman Bakar and John Kiser - on the major Yale interfaith event that brought 300 Muslim and Christian religious leaders together; America’s relations with the Islamic world; an account of the Hokkaido Science Symposium; and a personal

narrative of successful transition from ethno-nationalism, respectively. The Book Review section carries three reviews, while the Select Documents section in this issue features an abstract from the ‘High Level Group Report of the Alliance of Civilisations’. This compilation of papers from experts on civilisation makes an interesting read for those interested in the subject, as well as those who wants to know more about the topics covered in this book. Although the papers were riddled with many technical jargons, the topics were also presented in a self-explanatory manner, making it a comprehensible read to those unfamiliar with certain terms used. For further information, contact IAIS at +603 7956 9188.

Book Title: The Story of Srebrenica

Author: Isnam Taljic Publisher: Silverfish Books ISBN: 983-3221-03-3 (Paperback)

In July 1995, during the Bosnian War, the Army of Republika Srpska (VRS) under the command of General Ratko Mladić with the intention of wiping out the Bosnian Muslims (known as Bosniaks), massacred approximately 8,000 Bosniak boys and adults, which followed ethnic cleansing of 25-30,000 refugees after the commander of the UNPROFOR (United Nations Protection Force), General Bertrand Janvier, refused to carry out UNPROFOR’s mandate to defend Srebrenica, which was declared as the Safe Area by the Security Council in 1993. The Story of Srebrenica tells the story of the worst gendercide that happened in the small, 2,000-yearold silver and gold mining town in Bosnia called Srebrenica. Although written as a novel, this book was in fact a creative testimony of a brilliantly interpreted history based on hundreds of interviews with eyewitnesses. The author, Isnam Taljic, points out the fact that an experience such as ethnic cleansing should not be forgotten, and that human intelligence and reason is the key to

avoid history from repeating itself. The Story of Sebrenica was written in such a way that it was not to condemn the murderers, nor to seek revenge, but only to remind the world not to forget; and amazingly, the author has even managed to tell the horrifying event in a humorous manner (by using fictionalised characters), which makes it a more unforgettable account of the horrors of war. The Story of Srebrenica was originally written in Bosnian and has been translated into English. It is absolutely a page-turner for what could very well be a history book!

As a boy, Nazeem Azami was gifted in putting words into harmony. His mother noticed his beautiful talent and it was she who inspired Nazeel. His uncle, who was a renowned Bengali singer, songwriter and poet, taught Nazeel to recite Bengali poetries and songs. Nazeel later put his voice to good use when he learned the art of Quran recital from several renowned masters. His skill in the art of poetry was a result of his experience in life as well as his love for languages; and having learned the aspects of Islam since his childhood years, Nazeel puts Islam as a role in his music, which is mainly a compilation of musical notes that makes for good Islamic tunes. His first album, Dunya, is a powerful collection of songs and recitals about life as a person who aspires to be one with God; and this album was inspired by his mother whom he loves deeply. In producing Dunya, a combination of cultures, languages and themes were put together to create a unique expression. Dunya was released in 2006 by the record label Awakening Records. For more information, log on to www.nazeelazami.com

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on display

Compiled by Zaahira Muhammad

Halal products are those that are good, pure and safe for human consumption. It ranges from food to cosmetics, pharmaceuticals to toiletries. Here are some of the products with the Halal guarantee. Halagel Bubblegum Toothpaste Halagel Bubblegum Toothpaste is made especially for children and it tastes great with a delicious fruity flavour combined with oral care benefits of herbs and rock salt. It does not contain fluoride or any other potentially harmful chemical ingredients. For better results, it is recommended to be used at least twice daily for stronger, healthier and cleaner teeth. Kids will definitely love it! To purchase, log on to www.halagel.com.my.

Dish Deli Fisherman’s Pie Dish Deli Fisherman’s Pie is a frozen ready-meal made of poached dory fillets with tuna and egg under a creamy layer of mash potato. To encourage a quick healthy meal for those on the go, the Fisherman’s Pie is ready-to-eat in five minutes after heating in the microwave. If you prefer the baked taste with a crunchy top, just pop it into the oven for a few minutes longer, and your meal is served. Prepared with the owner’s own home recipe, the Fisherman’s Pie and other meals available in the Ready Meals range is a healthier choice as they do not contain any preservatives. Dish Deli Ready Meals are produced, packaged, and sold at Dish Deli restaurant in Solaris Mont Kiara, Kuala Lumpur. For more information, log on to www.dish.com.my or contact +603 6203 0326.

Natifa UV White Facial Wash Natifa UV White Facial Wash cleanses, softens and whitens skin. This facial wash has whitening, moisturising, firming and toning properties of Pegaga extract and goat’s milk; and is Halal certified. Mastura Honey Jackfruit Candy Mastura Honey Jackfruit Candy is great for snacking and is definitely convenient to be taken anywhere. This unique candy tastes good and can be consumed anytime, anywhere. For more information, contact Pertubuhan Peladang Kawasan Maran at +609 477 1381 or email ppk_maran@lpp.gov.my. Rubaaaly Soursop Drink Soursop fruit contains high fibre, vitamins B and C, and minerals such as calcium and iron. It is also known to promote digestion and good complexion. Rubaaaly Soursop Drink does not contain preservatives and is very refreshing to drink. It is best served chilled. For more info, contact Vegeta Manufacturing Sdn Bhd at +603 7847 3540 or email mailto:vegeta@po.jaring.my. KoKuat Guava Concentrate Drink KoKuat Guava Concentrate Drink tastes great and is at its best when mixed with cold water. The real guava flavour is guaranteed to refresh anyone who drinks it.

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snapshots

MOU signing to form the ASEAN Seafood Federation at THAIFEX World of Food Asia 2009

At the World Halal Research Summit (WHR) 2009 (from left): Prof. Dr. Joe Regenstein (Cornell University), Dr. Mian N. Riaz (Texas A&M University), Dr. Azizi Ayob (CCM), Dr. Mohamad Hashim Ahmad Tajudin (CCM), Tan Sri Dato’ Dr. Syed Jalaludin Syed Salim (HDC), Datin Paduka Seri Rosmah Mansor (Wife of Malaysian Prime Minister), Dato’ Seri Jamil Bidin (HDC), YBhg Datin Paduka Prof. Dr. Khatijah Mohd. Yusoff (Ministry of Science, Technology & Innovation of Malaysia), Eduard M. Stempfel (Shell Global Solution Switzerland), Prof. Dr. Yaakob Che Man (UPM) Kuwait Finance House Malaysia says goodbye to its Managing Director Dato’ K. Salman Younis, ending his term in Malaysia

Audience at the World Halal Forum 2009 opening ceremony

Malaysian Prime Minister YAB Dato’ Seri Najib Tun Razak beating the traditional ‘gong’ to open MIHAS 2009

What’s cooking? Chefs busy preparing for the MIHAS Apprentice Chefs’ Competition 2009 (MACC)

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YB Datuk Dr Awang Adek visiting the Halal Journal booth at IVCPEC 2009

A busy day at THAIFEX - World of Food Asia 2009

In deep discussion...Speakers at IVCPEC 2009 interacts with the participants

Addressing the media at MIHAS 2009...

YB Datuk Dr Awang Adek (Deputy Finance Minister of Malaysia) and Dato’ Dr. Adnan Alias (IBFIM Managing Director) speaks to the press at IVCPEC 2009

WHR 2009: Participants attentively listening...

Soothing tunes of classic ‘gamelan’ at the WHF 2009 Gala Dinner WHF Chairman Sheikh Saleh Kamel samples Sri Kulai products at WHF 2009

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parting words

Diversifying economy with Halal in the “Pearl of the Orient” Penang, a famous tourist spot in Malaysia, well known as the Pearl of the Orient, is looking at ways to diversify its economy as well as contribute to the national economy by turning heads towards Halal. The Halal Journal speaks to the person in charge of spearheading the Halal Penang brand by the Penang International Halal Hub (PIHH), YB Haji Abdul Malik Kassin, State Minister for Domestic Trade and Consumer Affairs, Penang State Government of Malaysia. How and why did the idea of developing a Halal Hub in Penang come about?

Penang Halal Hub has been there for a long time. Two to three years ago, there was a place called Kubang Menerung known as Halal hub which was run by the Penang Regional Development Authority (PERDA), but it was set up as an SME centre for small projects. However, after visiting the World Halal Forum and MIHAS last year, the Penang Chief Minister saw potential in the Halal industry, and proposed the idea of diversifying the local economy with Halal. With a global mindset, we came up with this concept of Penang International Halal Hub (PIHH), which was set up to spearhead the development of the Halal hub in Penang, promoting the brand name: Halal Penang. For me, as far as I am concerned, the reason why I am so passionate about this is because this is considered as fardhu kifayah (religious duty), and as a Muslim leader in the government, I believe we have to create alternatives and choices for the ummah. The Chief Minister and I share the same objective: the need to diversify the Penang economy in the current economic situation, which has always relied on the E & E (Electrical and Electronics) sector. We are looking at two aspects in diversifying the Penang economy; the first is rebranding and enhancing our tourism industry. Penang is known for its tourism industry, and we want to bring back the shine to the “Pearl of the Orient”. The other sector which we see potential in is the Halal sector, which has a big market and great growth potential. So, this is the two main things that I see as important: the fardhu kifayah aspect, and the prospect of diversifying the Penang economy with good potential. How will this affect Penang Tourism?

Basically, with the Halal Penang brand, we are looking at more than just trade of goods; we are also looking at other sectors that can be diversified under one holistic concept – Halal. As it is, Penang has received many tourists from the Middle East over the years, and by promoting

Penang as a Halal destination, this will definitely enhance the image of Penang, as well as Malaysia as a Halal tourism destination. We are already looking at creating a family-oriented tourism concept, by venturing into Halal hotels. As a start, we have already signed an MOU with the Al Jawhara Group of Hotels and Apartments, and we wish to implement this concept at another part of the island that has yet to be exposed to tourists. How will PIHH impact the economic growth in Penang and the rest of Malaysia?

The Penang economy has always been an export economy and we have good geographical position, good airport, good ports and we want to take advantage of the fact that we have fully grown as far as support services are concerned. The support service sector is currently supporting our multinational economy in Penang, and is readily available to support the Halal Penang initiative at both the local and global level. We are looking at exporting Halal goods from Penang, by taking advantage of the support service that we have. Our target markets are the local market, the IMT-GT (Indonesia-Malaysia-Thailand Growth Triangle), the Philippines, China, and then the rest of the world. Committed to prioritise Halal-related efforts, Penang will contribute approximately 50 per cent of its revenue, taxes and so on to the Malaysia economy. So, that means that by diversifying the Penang economy with Halal, we will be able to spur the development of the Penang economy as well as contribute to the national economy, in the form of taxes for this industry. How will PIHH/ Halal Penang contribute to the development of the Halal industry locally and globally?

With a global mindset, we want to market the holistic concept of the Halal industry. With this concept, we believe that we are not building industries, but we are building an idea of what Halal is all about. When we talk about Halal, it is not just the certification; you are looking at

the whole supply chain. Apart from that, you are also looking at the traceability aspects of the supply chain; research and development; and other support services related to Halal manufacturing of goods. We want to change the mindset of people about Halal, which is not only about food and certification. Also, we want people to know that when something is Halal (lawful), it is also Toyyib (wholesome). In line with Malaysia’s initiative to spearhead the global Halal industry, Penang too will be a part of this initiative, and we will start by being a gateway for the import and export of Halal goods from and into Malaysia and hopefully to other parts of the Asian region. You mentioned in a press conference at the World Halal Forum 2009 that the Penang Port (through development by PIHH) may even rival Port Rotterdam as a Halal Hub. Why and how?

The Port of Rotterdam provides a dedicated Halal facility. What we’re looking at is the possibility for Penang Port to be another port designated as a Halal Port, which would be a very important juncture to the development of the Halal Port at a global level. We are not talking about competing with Port of Rotterdam, but we want to be the other well-known port with dedicated Halal facilities, Insya Allah. How we plan to do this is to create networks with other world-class ports such as Jebel Ali in Dubai, and Xianen or Shanghai in China. We are already talking about the Halal port, and many Halal producers/ manufacturers are already very keen to export their Halal goods via Penang Port. Word of mouth is a proven marketing strategy and with many interested parties, we only need to execute what we say, and come up with a really good facility. We want to promote traceability in the supply chain, and we have managed to convince Penang Port to think Halal (Shariah compliant), and it is being audited by Malaysia’s leading certification, inspection and testing body, SIRIM QAS International, for the MS1900:2005 Quality Management Systems according to Islamic Perspectives for International Freight Forwarding, Warehouse Management and Transport Services (MS1900:2005 – QMS Requirements from hj Islamic Perspective).

68 The Halal Journal | jul+AUg 2009

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