3 minute read

DEVELOPING AND TRAINING YOUR EMPLOYEES

Sarah Dhafer

Business owners and human resources specialists often place high importance on recruitment and finding a “star employee” that checks all the boxes and generates more profit for the company. But recruitment is only half of the equation, the other half is training and development. It’s something that’s often neglected by management due to a lack of expertise, lack of time, and a myriad of other reasons. Unfortunately, in Iraq’s nascent private sector, this practice is still uncommon, especially with mediumsized companies.

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WHAT IS THE IMPORTANCE OF EMPLOYEE TRAINING AND DEVELOPMENT?

1. By continuously training your employees, you can increase their performance and productivity, which will in turn increase the profit and efficiency of the company. According to a study conducted by Dimension Data, companies that invest in employee training have highly engaged employees and see 24% higher profits than companies that don’t focus on training.

2. With specific training workshops, you can ensure that your employees are prepared for higher levels of responsibility and new roles by equipping them with the skills they will need to thrive in the workplace. In addition to that, it can also provide an alternative to hiring new professionals by developing existing employees to the new roles.

3. Technology is always advancing and new industryspecific software is constantly being updated. It’s essential for employees to be trained in these skills to keep up with the competition and industry standards.

4. Soft skills are one of the most important, but often overlooked, part of employee development. While technical skills are very important, soft skills can be critical to the sustainability and success of any team and company. By developing soft skills in your employees, you can make certain that they are able to clearly communicate, think critically, etc.

5. Developing and training your employees will boost morale in the office and increase employee engagement by creating a supportive environment and atmosphere that prioritizes the growth of the employees.

The Station started the process of conducting an assessment on the Iraqi private sector to better understand and identify the skills that companies need the most in their employees and to provide more suitable training sessions and workshops for all the different sectors through the newly launched Business-pillar in theAcademy program.

Furthermore, The Station will work closely with private sector companies by contacting the HR departments of said companies to provide them with tailored training programs for their employees in partnership with theAcademy’s wide network of trainers that are the best in their fields. So, what are you waiting for? If you are a business owner or an HR staff member that’s interested in training and developing your employees, contact us and join theAcademy to get the best results and the best trainers for your company.

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