Social Media Trends for 2023

TikTok is hardly a new player in the market nowadays but that isn’t stopping it from making headlines and breaking records. Previously derided as a dance app, then as a voiceover app, the app ’ s 30.8 million daily users are now a force to be reckoned with and brands need to step up their game if they want to make their mark on this still fertile terrain.

While brands will generally continue to recognise the importance of a presence on social media, in 2023 we’ll see them finally embrace a more human approach to the channel. This will manifest in two different strategies and the smartest brands will incorporate both, deploying a seamless combination of UGC (user-generated content) or IGC alongside a fresh take on brand content.