COMMUNITY DELICIOUS NEW IDEAS
How This Company Pivoted During COVID-19
Choco-Let’s Chocolates office is based out of the South Etobicoke community. They have been chocolatiers since the early 2000s. They are the only chocolate studio that offers programs such as birthday parties and summer camps exclusively for children. Some of the hardest hit businesses by COVID-19 have been children’s programs. Some parts of their camp programs are now done outdoors: such as drama, arts and crafts. However, their team had to change their focus from studio chocolate parties to sales and production. They’ve even created a line of hand-dipped, yummy chocolate cookies and strawberries. Choco-Let’s Chocolates have also developed a new division that makes personalized chocolate names called ChocolateMyName.ca. These changes came with the challenge of buying new equipment, product development and branding. This made them look into grants and subsidies from the government. COVID-19 has pushed them to pivot their business to new horizons and they have definitely risen to the challenge.
Now that restrictions have eased up and many things have opened back up, this is a great time for families to book a children’s party (that’s COVID-friendly). Also, personalizing a loved one’s name in chocolate would make great family gifts as well!
CHOCO LET’S CHOCOLATES www. chocolets.ca @choco_lets_chocolates
Giant personalized
colouring sheets for kids! The perfect gift, or rainy day activity
@doodlers.ca www.doodlers.ca 12
ETOBICOKE LAKESHORE PRESS
