Brand Feature Zealous

THE RI EON

by Ti’Ja Taylor/EGO

ZEALOUS

Lorenzo Josey, a junior business management major from New Orleans, Louisiana, is the creator of Zealous, The Brand for All. Zealous is a versatile clothing brand offering streetwear, everyday wear, and casual wear for men and women. “I first named my brand ‘Z’d Up’, later I changed it to Zealous because it had a positive meaning and I wanted to give off a positive vibe to everyone that saw the brand,” said Josey.

Josey wasn’t able to maintain his grades and work a 9-5. So prior to launching his brand, Josey started a sewing service as a means to make money. He would go on to develop a plan that changed his college experience. He started his clothing brand during his freshman year at Southern University. Allowing students the access to buy clothing whenever they needed. “I’ve always been into fashion and loved to dress up…My roommate had a t-shirt print machine and he taught me how to use it, and that’s how I started my brand,” stated Josey.

His business has flourished over the last two years and he now has over 600 Instagram followers. Joseys’ clothing line is thriving but the success didn’t come overnight. He expressed that the biggest challenge he faced with his brand was getting it started. “Because of my brand being new, people didn’t know what

Zealous Founder/ Fashion Designer, Lorenzo Josey, works on his next apparel masterpiece. they were getting. As far as customer service, quality, price, and time of production. But once I got over that hump it went smooth.”

Ariana Boudreaux is a junior, social work major, from New Orleans, Louisiana. Boudreaux has been a model for Zealous since he started. “Larenzo is so professional when it comes to his business. The quality of every outfit that I put on is very stretchy and it fits me like a glove. I’m the smallest model he has and I’ve never had a problem with how my outfits fit. I also love how the Zealous brand keeps up with current fashion and comes in all colors and sizes.”

“Zealous is one of my favorite brands. I love the versatility with the clothing. The customer service is five stars, always a quick response to any inquiries I may have. Even down to the handmade items being top notch quality, I’m always satisfied with my purchases. I never miss a new drop,” exclaimed Terry Davis, a customer of Zealous for three years.

Josey has aspirations of becoming a fashion designer post-graduation and he is already well on his way to becoming one of the greats. Zealous The Brand for All is all about giving people a brand to wear that’ll stand out above the rest. Josey’s brand is showcasing that with dedication and time a vision can be achieved.

-EFFORTLESSLY.