A STROKE OF STYLE I

A STROKE OF STYLE

For artist Logan Loiselle, combining fine painting with luxury fashion is a dream come true.

DID YOU SET OUT TO DISRUPT THE LUXURY AND ARTS INDUSTRIES OR DID IT HAPPEN ORGANICALLY? WHO WAS YOUR FIRST CLIENT?

It happened completely organically. Shortly after moving to Los Angeles I was introduced to Dolce & Gabbana and began painting handbags on Rodeo Drive. About a year later, I had the honor of painting for the biggest fashion house in the world, Louis Vuitton. Not long into my partnership, I acquired my first client, Quavo from the rap group Migos.

NATASHA SIZLO

Logan Loiselle has gained a reputation for excellence in painting custom art on handbags, sneakers, trunks and wallets for brands like Louis Vuitton, Hermès, Chanel, Dolce & Gabbana and Salvatore Ferragamo. As the CEO of Luxury Creative, he’s designed bespoke pieces for countless celebrities. Here, he shares his journey to becoming an artist, his dream client, hopes for a presence in Beverly Hills and more.

WHERE DID YOU GROW UP AND WHAT WAS YOUR JOURNEY TO BECOMING AN ARTIST?

I’m originally from Dallas, Texas. My journey as an artist started at the young age of three years old. I began drawing dinosaurs with crayons on the walls of my mom's house, although once I learned that wasn’t pleasing in her eye,s I upgraded to paper and doodle boards. While drawing at daycare one day, the school noticed my art and decided to have it printed on the merchandise—tote bags and apparel. I see now that it was a premonition for what was to come much later in life.

YOUR CAREER IN THE LUXURY ART SPACE IS UNIQUE, TO SAY THE VERY LEAST. CAN YOU TELL US MORE ABOUT YOUR WORK?

Combining art with luxury fashion is a dream. In a brief description, I paint custom art on designer goods, such as Louis Vuitton, Hermès, Chanel and other brands. Over the last six years, I’ve been an inhouse painter for Louis Vuitton, Dolce & Gabbana and Salvatore Ferragamo. While working with brands, I decided to create a company—Luxury Creative— which offers services for anyone who wants quality art (that lasts) on their prized possessions.

WHERE FIND YOUR INSPIRATION?

I draw inspiration from many things. Human connection and intellect, being in nature, the mysteries of our existence, the list goes on. Of course, I’m humbled by the master painters of our time like Michaelangelo, Da Vinci and the modern-day legends like Warhol and Basquiat.

WHO ARE SOME OF YOUR FAVORITE CLIENTS AND WHAT ARE SOME OF THE EXCITING PROJECTS YOU’VE WORKED ON OR ARE WORKING ON RIGHT NOW? ANY FUN STORIES ABOUT YOUR WORK?

That’s hard to say, I have so many amazing clients that come from all walks of life and I appreciate every single one of them. There’s a lovely lady named Debby who adores her Abyssinian cats, and over the last few years, I’ve painted about 15 or 20 Louis Vuitton items for her. I just finished a memorial piece for Tamber and Nat Berhe, two successful entrepreneurs. Nat Berhe had one of the best careers in the NFL as a safety.

Another piece I created was in honor of a man named Edward, an inventor who helped save the world during Covid with his invention of a certain type of breathing mask. I’m currently working on a Louis Vuitton Horizon suitcase and a Birkin bag for him, both of which will be among my most creative pieces yet. Stay tuned!

In the recent past, a few more recognizable names I’ve created works for are Post Malone, Alicia Keys and Paris Hilton. I had a great experience with Post as we both have roots in Dallas and are Cowboys fans. He requested I paint the five Super Bowl trophies on one of his Louis Vuitton trunks and says he has it displayed above his fireplace in his home.

WHO IS YOUR DREAM CLIENT?

My dream clients would have to be the Kardashians. They are a great example of family values, do a lot for the community and have a strong presence in the world of fashion. I actually painted initials on a bag for Kris Jenner some years ago while working with Dolce & Gabbana.

THE AGENCY HAS A “RULEBOOK”—AND RULE #9 IS DARE TO DREAM. WHAT ARE YOUR DREAMS FOR THE FUTURE AND WHAT ADVICE DO YOU HAVE FOR ANY ARTISTS OUT THERE WITH A DREAM TO CHASE?

A dream of mine is to have a storefront on Rodeo Drive, where people can come in to bring their bags and accessories or just watch the team of artists paint on luxury items, perhaps with a latte in hand. Also to expand Luxury Creative to other major cities around the world. But most importantly, while achieving that, I want to continue building lifelong relationships with clients. My advice to other artists in this line of work or who paint canvases: Focus on practicing your craft and give yourself time to grow your voice. Nothing worthwhile ever comes overnight. We are our greatest investments.

LuxuryCreative.com