The inner workings of Fibre

The history of what is good and what is not good for you from a medical perspective has definitely had its misleading moments over the course of time

This is especially true in regard to nutrition. One medical claim that misled people for nearly two centuries is that fibre is not important for maintaining your health.

From the early 1800s, this essential nutrient—although not everyone agrees it’s essential or a nutrient—was termed crude fibre because it was indigestible: no energy or health benefits provided. Even the word “crude” hints at something negative about fibre. Nothing could be further from the nutritional truth.

Fibre Man

Since the 1970s, it has been Dr. Denis Burkitt who is primarily associated with bringing the healthy facts about fibre to light 1 . Based on his observations working as a missionary surgeon in Africa, Burkitt noted that his patients had high-fibre intakes and did not suffer from modern health problems common to the West.

A prime example is coronary heart disease, which was pretty much nonexistent in Uganda where Burkitt was based. It is now the leading cause of death worldwide.

The observations and writings of Dr. Burkitt brought focus to the idea that diets low in fibre also increase the risk of many other health problems.

Today, in countries where a “Western Diet” of mostly processed or fast foods with high amounts of fat, salt and sugar is popular, most people get less than half of their daily recommended 25 grams of fibre for women and 38 grams for men. Dr. Burkitt’s patients were averaging close to 100 mg of fibre daily by primarily eating plants.

Of course, fibre is only one of many beneficial nutrients found in plantbased food, providing countless natural nutrients that work at keeping a body healthy. In fact, the most recent research and studies offer a truly modern medical perspective: plant-based food may be the best medicine you can give your body. 2

Upping Fibre Intake

Eating fruits, vegetables, grains and nuts will increase the amount of fibre you get. It’s great to have simple choices in life that make such a healthy difference. And when it comes to upping your intake with supplemental fibre, AIM offers natural choices that are simply great: Herbal Fiberblend and fit ’n fiber.

Herbal Fiberblend

The bottom line is that fibre is associated with bulking up stools to efficiently eliminate waste from the body. Herbal Fiberblend moves this necessary function into the realm of detoxification with carefully selected herbs blended with psyllium. For upping your fibre intake while experiencing cleanses that detoxify, choose Herbal Fiberblend

Fit ’n Fiber

Your choice for an everyday fibre supplement is Fit ’n Fiber, delivering this essential nutrient from psyllium husk, oat, apple, flaxseed, acacia and konjac. Ideal for weight management programs, Fit ’n Fiber also provides food for good gut bacteria.

Fibre is an essential nutrient that provides a variety of health benefits, and AIM makes it simple to benefit from the inner workings of fibre.

References: 1 Denis Burkitt and the origins of the dietary fibre hypothesis 2 www.nutritionfacts.org/topics/ plant-based-diets/

a high-fibre intake helps:

promote regular bowel movements

support digestive health

regulate blood sugar

achieve and maintain ideal body weight

AIM Fit ’n Fiber

fits into everyday life as a supplemental source of fiber

plant fiber

psyllium

apple

why weight?

adding Fit ’n Fiber to your daily nutritional intake reinforces weight management goals with

flaxseed

oat

acacia

konjac

guar gum includes 8 grams of prebiotic fiber per serving

herbs

filling, low-calorie, peach flavored beverages

Recommended daily dietary fiber intake: 25–38 grams

Research reveals fiber

deficiency is related to inflammation, diabetes,

heart disease and obesity. www.ncbi.nlm.nih.gov/pmc/articles/ PMC5986507/

• dandelion root powder

• bitter melon fruit

• ginger root powder FIBRE is a type of carbohydrate that passes through the body undigested in two forms: soluble and insoluble. Fit ’n Fiber contains both forms of fiber that keep a body healthy.

Lockdown Stories

AIM Members have been staying healthy and active during the nationwide lock down, here are some of their stories.

AIM Naturally

Here’s to many more years of good health and wellness with The

AIM Companies™. Thanks to AIM, we can still enjoy our AIM whole foods during lockdown.

We live outside Pretoria on a small holding, and I’m so grateful to be able to be outdoors in the sun and close to nature during this time. We are also so privileged to still be able to enjoy our AIM products!

Cheers to AIM for making this possible for us.

Marna Dedekind, AIM Director, Pretoria, Gauteng, South Africa

Although South Africa is in a 21-day lockdown and our country’s future is uncertain, especially for all the small businesses, I am living and practising gratitude.

I am grateful for AIM. I am grateful for my health. I am grateful to be ‘locked down’ with

freedom to move around, nature that takes my breath away, my loved one, my animals and the most delicious and wonderful products in the entire world that come from AIM.

Thank you, AIM, for standing by us and being available to support us, in health and wealth.

Marilize Kukkuk, AIM Group Builder in Pretoria, Gauteng South Africa.

Testimonials should not be construed as representing results everybody can achieve. This is not the opinion of the AIM Companies and is a personal opinion and experience of the consumer.

Meet Christine Cilliers (AIM Preferred Member) and her seven

year-old daughter, Kay, who are from Rustenburg, North West, South Africa.

They thoroughly enjoy their AIM smoothies, but it is little Kay who is completely addicted to them. She can’t wait to have one every single day.

The day just before lockdown, she went to her mommy’s salon. While Christine was busy with a client, Kay sold two canisters of BarleyLife to a client who was waiting in the reception area. Talk about an AIM ambassador!

They are living the AIM brand: healthy, happy and together during quarantine.

My husband and I were first introduced to AIM products in 2010 by Mary-Ann Shearer. We finally signed up as Members in 2012, when I was pregnant with our son.

I had an amazing pregnancy and used my AIM products throughout: BarleyLife, AIMega and RediBeets. After my son was born, we introduced him to BarleyLife at around 9 months old, and he would suck the powder off my finger. Now at 7 years

old, he still eats a teaspoon of BarleyLife every morning. In addition, he takes AIMega and FloraFood daily. He is a big fan of the Garden Trio and, of course, CoCoa LeafGreens.

My husband and I take our exercise and fitness seriously, and we include Peak Endurance and ProPeas in our day. I also use GinkgoSense and Renewed Balance.

Here’s to many more years of good health and wellness with the AIM Companies™.

Laura Kirsten, AIM Group Builder, Durbanville, Western Cape, South Africa

Testimonials should not be construed as representing results everybody can achieve. This is not the opinion of the AIM Companies and is a personal opinion and experience of the consumer.