OUR APPROACH

We will begin with buyer archetype mapping and segmentation Once we've mapped the target audiences we will develop segment specific messaging, creative and marketing outreach plans tailored to each archetype.

We will leverage our database to develop each archetype segment and effectuate a network effect through targeted marketing to extend the reach of all marketing channels. (Social, Email, Collateral, Events & PR).

Primary Audiences

A Rch Et Y P Es

More than 500 individuals and institutions will comprise the following:

- Prospective Buyers from our Network (High Net Worth Individuals, Families, and ?Collectors')

- Private Wealth Managers (Local, Regional, National and Global)

- Family Offices (specific contacts with real estate decision makers within the POs)

- Domestic and International Agents

- Architecture and Interior Design firms with high profile, design-driven clientele

- Design, Art, Business and Cultural Media