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FROM THE DESK OF THE EXECUTIVE DIRECTOR
FROM THE DESK OF THE EXECUTIVE DIRECTOR, ERIC LAMBERT
elambert@apca.com
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Dear Friends,
In this editorial, I want to talk about the importance of gathering as a community. While the pandemic showed us that we can be resilient (and even exist for short bursts as a virtual community), it has also shown us that we are by necessity a live, gregarious profession.
At APCA we not only plan and hold events, but we also create the same atmosphere at our events that must be recreated on a campus to engage our member schools’ student populations. Without creating a live experience for students and advisors as an example of an engaged student life community, there is no model to replicate for the engagement professionals and their boards.
For instance, our Cooperative Buying system draws us together in a collaborative effort to save on talent, reduce travel costs, and develop networking systems that can be utilized long after the conference is over. Further, our shared experiences at APCA events take networking far beyond the LinkedIn profile and into the realm of friendship and comradery. The memories and experiences that occur at a live event cannot be replicated virtually.
Most importantly of all, APCA conferences give you the opportunity to see, hear, and participate in the process HANDS ON. You can meet the agents and artists, you can discover the contracting process, make buying and negotiating decisions, and more in a LIVE format that encourages student development. That’s how engagement training should happen, with students being exposed to the process and participating with their advisor.
If you’ve never been to an APCA conference, please reach out and explore the possibilities that our fall events can offer you. You can find everything you need there to get your campus population engaged, retained, and entertained! Check it out at www.apca.com and make plans to join us today at one of our three fall conference locations:
• Houston, TX - September 30th - October 2nd • Syracuse, NY - October 21st - October 23rd • Lincolnshire, IL - November 11th - Novermber 13th
Till Next Time!
Eric Lambert
