BOISE STATE student media 2013-2014 Media Kit
what’s inside newsprint
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online
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radio
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news stands
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guidelines
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policy
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run calendar
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WHat IS
?
student media
Student Media serves as Boise State’s independent student-run media source whose purpose is to provide our student audience with relevant and engaging content and entertainment. We specialize in print, radio, online, mobile and video platforms engaging a larger audience.
Student Media is a leading innovator in mobile and new media development. We understand how students are getting information today – because we are students. We create new, engaging content where, when and how our student audience wants it.
Student Media employs an award winning design team to provide your business with the professional look it rightfully deserves. Our designers have won numerous awards from the Idaho Press Club, College Media Advisors Association (CMA), Associated Collegiate Press and College Newspaper, and the Business and Advertising Managers association.
demographics Audience:
22,678 +670 Staff
6,280
3,702
3,755
5,162
3,779
Freshman
Sophomores
Juniors
Seniors
Academic Gradutates
readers
81%
79%
of all BSU Students are
of students engage
in-state residents
51% 73% 61%
the arbiter at least once weekly
of faculty and staff report reading the newspaper
reported that they look at ads located in their college newspaper
75 80 85 90 95
of students told friends about something they saw in newspaper advertisements
• Reaches over 15,000 students weekly • Distributes at over 50 locations on campus
online • 30,000 page views each month • 15,000 unique visitors
radio
• 1,500 hours spent tuned in monthly • 35-40min average listening time
Demographics 3
newspaper Bus. Card
1/16 Page
1/8 Page
1/4 Page
1/2 Page
Full Page
3.3x2.5 in.
5x2.5 in.
Vert: 5x5 in. Horz: 10x2.5 in.
Vert: 5x10 in. Horz: 10x5 in.
10x10 in.
10x20 in.
Price (per ad) 1x.........$123.00 6x.........$114.00 15x.......$102.00 30x.......$87.50
Price (per ad) 1x.........$246.00 6x.........$219.00 15x.......$183.00 30x.......$153.50
Price (per ad) 1x.........$492.00 6x.........$390.00 15x.......$330.00 30x.......$270.00
Price (per ad) 1x.........$984.00 6x.........$780.00 15x.......$660.00 30x.......$540.00
Add Color $20.00
Add Color $30.00
Add Color $45.00
Add Color $75.00
PRICE (PER AD) Price (per ad) 1x.........$41.00 6x.........$38.00 15x.......$34.00 30x.......$29.00 Add Color $10.00
Price (per ad) 1x.........$61.50 6x.........$57.00 15x.......$51.00 30x.......$43.50 Add Color $15.00
POSITIONING Position guarantees are available for a minimum of 15% of the total ad cost (including color) or a miniumum of $30, whichever is greater. Without payment of a premium, The Arbiter will make every effort to honor position requests, but cannot guarantee position. Postion guarantees are on a first-come, first-serve basis. For positioning requests, contact your Sales Represenative for more information.
DeadLines ISSUE
Contract due, no artwork
Contract due, with artwork
Monday ........................ Tuesday, Week Prior ......................... Wednesday, Week Prior Thursday ..................... Friday, Week Prior ............................. Friday, Week Prior
INSERTS • The Business Manager must approve all inserts in advance. • The Arbiter reserves the right to refuse any pre-printed insert at any time. • Rates quoted are for standard-sized in serts printed on paper that can be inserted mechanically. • For coupon books, tabloids, or large inserts, call first for pricing and insertion requirements. • Inserts simulating editorial style must carry the identification “This is a pre-paid advertisement” on each page of the insert.
FRONT PAGE SPONSORSHIP
PRE-PRINTED INSERTS
Price (per 4,000 copies) 1 Page.................................$240.00 2-4 Pages............................$280.00 5-8 Pages............................$320.00 8+ Pages.............................$400.00
IN-HOUSE PRINTING Price (per 4,000 copies) 1 Page (B&W).....................$320.00* 1 Page (Color).....................$480.00* For additional pages, please contact The Business Manager. * In-House Printing prices come in addition to Pre-Printed insert pricing
CLASSIFIEDS SPONSORSHIP
Price (per ad) 1x.........$250.00 6x.........$225.00
Price (per ad) 1x.........$123.00 6x.........$114.00
COLOR INCLUDED IN PRICING
COLOR NOT AVAILABLE
Want to make a lasting impression? Front page advertising provides a great way to maximize exposure and quickly grab students’ attention. Available on a first-come, first-served basis.
Students spend large amounts of time with the crossword, sudoku, horoscopes, and classiefieds, which gives your ad longer exposure times. Available on a first-come, first-served basis.
Newsprint 5
online arbiteronline.com bsupulse.com
1
Online advertising allows your ad to be placed across two websites that operate 24/7, giving your ad maximum exposure. We are able to reach not only students at Boise State University, but also people all over both the state of Idaho and the country as a whole through our online platforms. In addition to our web presence we also have two mobile applications (BroncoMobile and Blue Turf) that both students and members of the Boise community actively use. These applications give us the opportunity to hit a continually growing mobile market and catch the attention of students that desire more mobile information.
1) LEADERBOARD 728 x 90 px $450.00/mo.
2) SIDEBAR RECTANGLE 300 x 250 px $350.00/mo.
3) IN-STORY RECTANGLE 300 x 250 px $350.00/mo.
4) EMAIL BLAST 468 x 60 px $50.00/wk. Sent biweekly & with breaking news alerts
6 Online
2
3
radio
Live Shows Played Daily Ads Play 8am - 11Am ads cannot be skipped
Sponsorship Packages STANDARD SPONSORSHIP
MONTHLY SPONSORSHIP
Two weeks: $120.00 Total of 112 ads (8 per day) 30 seconds long
Four weeks: $196.00 Total of 224 ads (8 per day) 30 seconds long
SEMESTER SPONSORSHIP One Semester: $420.00 Total of 840 ads (8 per day) 30 seconds long
YEAR SPONSORSHIP One School Year: $840.00 Total of 1680 ads (8 per day) 30 seconds long
Radio 7
stands CA
PIT AL
DR
MORRISON CENTER
UNI
VER
SITY
DR THE
Route A Route B 8 news stands
QU AD
rates & guidelines • Ad Sizes are 8.5”x11” (Letter-size). • Sales for any stands ad-space are first-come, first-served. • Posters will be placed in the news stands on Monday and removed the following Monday unless otherwise contracted. • Contracts must be submitted 2 weeks prior to placement.
SINGLE ROUTE ADS One Week: $210.00 Total of 21 stands 2 Routes available (either Route A Route or B)
DOUBLE ROUTE ADS One Week: $420.00 Total of 42 stands Both Routes included
BROADWAY AVE
TACO BELL ARENA
BRONCO STADIUM
UNIVERSITY DR
UNIVERSITY DR
BROADWAY AVE
LINCOLN AVE
guidelines print ads Ads designed by Student Media will cost a minimum of $30 per size. If you have artwork prepared by an organization other than Student Media, please read the following document requirements.
Adobe Illustrator & Photoshop Files:
We accept .ai and .psd files from Illustrator/Photoshop CS3, CS4, and CS5. CS5.5 and CS6 files are not accepted. Document size must be set for the actual printed size and Hi-resolution (260-300dpi, or dots-perinch). Convert all type to Paths (create outlines) and esure that the file color setting is CMYK (4-color process). Please include all font faces used in the ad, and avoid type smaller than 6pt. in size.
Adobe PDF Files:
PDF files should be Hi-Resolution (260-300dpi, or dots-per-inch) with No compression. Please ensure that the file color setting is CMYK (4-color process). Use PDF/1-x with 5.0 or above compatability if
your document contains any transparencies or opacity alterations.
If you cannot provide artwork at actual size, minimize the amount of white space (or blank space) around the actual artwork and provide cutlines. Please notify your Sales Represenative if your ad is not at actual size.
radio ads Please ensure that you provide a stereo MP3 file at 64kbps and 44kHz. We do not use wellknown or popular music in advertisements we produce. All commercials should be 30 seconds in length. Produced commercial formats include pre-recorded straight reads with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, or any combination of these.
online ads Please ensure that you provide a GIF (including animated GIF), JPG, PNG, SWF (Flash), DoubleClick, or DART file. Please consult your Sales Represenative with any other file format. A recommended file size of 40kb is suggested. Artwork resolution should be appropriate for online formats (72-240dpi, or dots-per-inch). If animations are used they should adhere to the IAB standard of 24fps and last no more than 15 seconds.
10 Guidelines
policy payment Prepayment: for new advertisers, prepayment is required prior to publication. For multiple run contracts, 25% of the total contract price must be paid until credit is established. All political advertising must be prepaid. Credit: Invoices are sent out at the end of each week with statements being mailed out monthly. Terms are net 30 days and there is a 15% charge on all returned checks. If an account becomes delinquent after 30 days, the account will accrue a finance charge of 1.5% per month (18% APR) or a minimum of $15 and may be turned over to a collection agency. Payment types: Checks, Visa, MasterCard or Discover are gladly accepted.
ad policy Boise State Student Media has the right to deny any advertisement, at any time. Any decisions about ad cancellation are made at the discretion of the student Business Manager, student Editor-In-Chief and student Pulse General Manager. Boise State Student Media is recognized as a public forum by Boise State University and as such leaves all content decisions, including those regarding advertising, to the student leadership within the media organization. Alcohol Ad Policy: It is Boise State Student Media’s first amendment right to run, or not run, advertisements regarding alcohol. While Boise State Student Media is not subject to any controls regarding alcohol advertisements by Boise State University, Boise State Student Media encourages the responsible consumption of alcohol in any advertisement.
Political Ad Policy: All political ads are subject to approval prior to running and it is the responsibility of the party submitting any political ads to adhere to all local, state and federal political regulations. Political ads may also be accepted in one format and not another - eg. print but not radio. All political ads must be prepaid, in full, prior to running in any Student Media outlet.
Policy 11
Publication Dates August
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Normal Run Dates
Special Issues
Themed Issues
Back to School (August 21) Welcome Back (August 26) Homecoming (October 17) Halloween (October 31)
Fall Finals Relief (December 16) Valentine’s Day (February 13) St. Patrick’s Day (March 17) Spring Finals Relief (May 12)
Blue & Orange Dates
Winter Rec Guide Dates
• September 5 • October 17 • September 12 • November 14 • September 26 • November 21
• December 9 • January 27 Orientation Issue
• June 4
Sales Representatives Business Manager 208.426.6302 208.426.6303 208.426.6300
Marketing Director 208.426.6304
arbiteronline.com
Financial Manager 208.426.6306
1910 University Drive, Boise, ID 83725