EMAIL NEWSLETTERS

Monthly Highlights

Anyone can sign up for Monthly Highlights and Instant Expert emails via theartssociety.org/signup. Spread the word! It’s a great way to engage potential members, to give them a taste of what The Arts Society has to offer.

Past Bulletins can be viewed here: theartssociety.org/resource/bulletin

If a Committee Member is not receiving the Bulletin please get in touch with rowan@theartssociety.org

Central email newsletters are usually sent out on a Tuesday. Therefore, you may prefer to schedule Area newsletters for another day. Please see the current Communications Timeline.

Additional Emails

In addition, the Centre sends out other important email communications to Committees from time to time, such as announcements, election matters, consultations and surveys.

Social Media

The Arts Society has Facebook, Twitter and Instagram accounts, as well as LinkedIn and YouTube. Through the accounts The Arts Society shares Society stories, connects with Accredited Lecturers and other arts organisations and professionals, shares details of upcoming events, as well as digital arts content featured on the website.

Publicity Materials

Printed materials such as posters, leaflets, labels, name badges etc. are available to order from the team at the Centre. See retail.theartssociety.org/merchandise

Area Communications

When representing The Arts Society, AST Members must adhere to the agreed Brand Guidelines and Tone of Voice guidelines in all written and verbal communications. It is also essential that all communications comply with copyright and GDPR legislation.

Brand Assets

ASTs have access to their Area’s own logo suite, the brand fonts and guidance on using the brand assets. More details can be found at theartssociety.org/resource/brand-information. If you have any questions regarding this, please contact rik@theartssociety.org or rowan@theartssociety.org

Arts Society email address accounts are available to AST Members and are recommended for use, so that they can be passed on to your successor when your time in the role comes to an end.

CONTENT - DOS AND DON’TS

To ensure that Arts Society communications are streamlined and not repetitive, and to avoid Members and Committees feeling bombarded or overwhelmed, Areas are asked not to repeat messages from the Centre, unless prompted to do so by the Support Team or the team at the Centre.

All content sent to you by the team from at the Centre should be considered private and confidential unless otherwise stated.

Areas are instead encouraged to share examples of best practice and local knowledge specific to the Societies in their Area. Helping to unify local Societies so that they may share ideas and concerns.

It is important that the information circulated by Areas is factually correct - please check with the Centre if you are unsure, and where possible copy text verbatim.

You should contact the Membership Director if you plan to send out a special campaign email to local Societies, e.g. a survey. The central team may already be planning such communication with Societies or may want to run a campaign developed by one Area across all Areas.

Area Websites

Dedicated sections for Areas in both the public area and Resources area of The Arts Society website have been provided to each Area. The sections use the same platform as that available to Societies. Area Webmasters (or other volunteers on the Area Support Team) are given full guidelines and support to update them in the same way that Societies are.

Public Area

Designed for people visiting the website that may not be familiar with The Arts Society or for members looking for events in their neighbourhood, the Area section in the public area will contain:

• Explanatory text about the Area, such as what it does and the geographic area it covers.

• Details of Societies in the Area together with links to their websites and contact details.

• Details of Study Days, courses, outings and other events that are open to members and the general public.

• Details of volunteering activities in the Area with a link to the main ‘landing’ page for the three volunteering disciplines.

• News section for stories about the Area’s activities.

Area Microsites

Designed for Area Support Teams and Society Committee Members, this section is a combination of a ‘noticeboard’ for your Societies and a repository of information about the Area. Typically this area contains:

• Information about forthcoming Area Meetings and other meetings together with agendas and other relevant information.

• Details of the Area Support Team

• Information about training.

• Information about Area Study days, courses and outings – this will appear in the public area too so you may not feel it necessary to replicate it here.

• A repository for past meeting agendas, minutes and other documents. This will remove the need for any one person to store paper copies at home and make handing over to new members of the team easier.

Area Email Newsletters

ASTs are encouraged to send regular email newsletters to keep connected with the Committees in their Area. Please consult the content table above for the do’s and don’ts of what should be included. The frequency of these will depend on the Area, but where possible please avoid days that newsletters from the Centre are going out (usually Tuesdays). Please see the current Communications Timeline.

Area Events

The Arts Society promotes upcoming Area events (study days and courses) both in the magazine and in the Monthly Highlights e-newsletter, linking through to a page on the website: theartssociety.org/study-days-and-courses

Area Coordinators for Education (ACEs) and other events organisers should share details of upcoming Area study days and courses by completing the online form: theartssociety.org/arts-society-magazine-submission-form-aces

Where possible please use an Arts Society email account to administer the bookings. If details of an event change, or the event books up, please contact magazine@theartssociety.org and rowan@theartssociety.org as soon as possible.

A key purpose of Area events is to raise awareness of The Arts Society and to help recruit new Members to local Societies. Where possible Area teams should promote their events to new audiences. Guidance on how to do this can be found here: theartssociety.org/resource/planning-event

Area Social Media

Social Media may be used by Area teams for the purpose of supporting Societies, sharing Society and Area stories and promoting upcoming events to new, local audiences.

Press And Publicity

Please contact rowan@theartssociety.org regarding publicity opportunities. Template press releases, images and wording are available in the Resources Area: theartssociety.org/search/category/promoting-your-society

Useful Links

• Government guidance on GDPR: gov.uk/government/publications/guide-to-the-general-data- protection-regulation

• Copyright guidance: https://theartssociety.org/resource/copyright-guidance

• Tone of Voice guidance: mcusercontent.com/59fac15a04a6b5144c6d222ad/files/7aa72087-6 2da-4f52-9eb7-dfc8de349fe9/Tone_Of_Voice_FINAL.pdf

• Brand information & templates: https://theartssociety.org/resource/brand-information

• Sourcing images: https://theartssociety.org/resource/sourcing-images

• Submitting a story to The Arts Society Magazine: theartssociety.org/resource/submitting-story-arts-society-magazi ne

• Planning an event: https://theartssociety.org/resource/planning-event

• Study Days and Courses listings: https://theartssociety.org/study-days-and-courses

• Mailing list sign up: https://theartssociety.org/join-our-mailing-list

• Bulletin archive: https://theartssociety.org/resource/bulletin

• Publicity materials: https://retail.theartssociety.org/merchandise

All links can also be found at: theartssociety.org/resource/useful-links-area-teams