Digital Mum Survey 2017 Infographic

Page 1

2017 Indonesian Data from 1,070 mums from Jakarta, Surabaya, Medan & Bandung

88%

After becoming a mum

81% TV

#1

WhatsApp

#2

FB Messenger

#3

BBM

#4

LINE

Follows brands on social media for

10%

Social media habits

99% 19% 10%

discounts/ coupons

33% 12-7 pm

After 7 pm

17% Before

Social life

spend > 10 hours daily on Instagram

<15%

20%

50%

iPhone

spend > 10 hours daily on Facebook

healthcare professional

friends & family

94% 98%

Android

Before 12 12 pm pm

She’s the CHO Chief Household Officer

Shop online

updates on latest products/ offerings

Others

Browses the web

2% Others

have min. 1 social media account

69%

won’t meet friends without bringing the kids

95%

communicate multiple times weekly with others mums online

47%

communicate daily with other mums online

Favourite online shops #1

have bought something because of an Internet recommendation

#1

#2

65% the Internet

12%

TV

For parenting help she relies on Messaging apps ranked

2%

48%

Mobile phone

Internet

Streaming

Netflix

Digital Mum

46.5%

10%

28% YouTube

Watches video on

#2

#3

#4

She reads online

say they are the primary or co-decision maker for household purchases

Parenting tips

Recipes

Health tips

An extra hour a day would be spent

38% shop min. 2x a month

Data brought to you by

3%

shop multiple times a week

With family

Get fit

Survey conducted in August 2017 For more information, email us at tanya@tickledmedia.com

Sleeping!


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