2017 Indonesian Data from 1,070 mums from Jakarta, Surabaya, Medan & Bandung
88%
After becoming a mum
81% TV
#1
#2
FB Messenger
#3
BBM
#4
LINE
Follows brands on social media for
10%
Social media habits
99% 19% 10%
discounts/ coupons
33% 12-7 pm
After 7 pm
17% Before
Social life
spend > 10 hours daily on Instagram
<15%
20%
50%
iPhone
spend > 10 hours daily on Facebook
healthcare professional
friends & family
94% 98%
Android
Before 12 12 pm pm
She’s the CHO Chief Household Officer
Shop online
updates on latest products/ offerings
Others
Browses the web
2% Others
have min. 1 social media account
69%
won’t meet friends without bringing the kids
95%
communicate multiple times weekly with others mums online
47%
communicate daily with other mums online
Favourite online shops #1
have bought something because of an Internet recommendation
#1
#2
65% the Internet
12%
TV
For parenting help she relies on Messaging apps ranked
2%
48%
Mobile phone
Internet
Streaming
Netflix
Digital Mum
46.5%
10%
28% YouTube
Watches video on
#2
#3
#4
She reads online
say they are the primary or co-decision maker for household purchases
Parenting tips
Recipes
Health tips
An extra hour a day would be spent
38% shop min. 2x a month
Data brought to you by
3%
shop multiple times a week
With family
Get fit
Survey conducted in August 2017 For more information, email us at tanya@tickledmedia.com
Sleeping!