2024 Media Kit
Be The Voice. Read The Voice.
The Atlanta Voice has a mission to help shape the narrative about the African American diaspora by producing and distributing compelling informative and educational content across multiple platforms that will focus the world's attention on what it truly means to be Black in America.
About US
Serving greater Atlanta’s African-American Communities Birthed out of the Civil Rights Movement, The Atlanta Voice has been at the epicenter of social unrest, citizen engagement and
The Atlanta Voice is a proud member of:
chronicling the history of African American discourse since its inception in 1966. It’s in our DNA. For nearly 58 years, we are proud of our legacy as Atlanta’s most
National Newspaper Publishers Association (NNPA)
widely read and highly respected African American owned newspaper. Through the successful execution of a digital transformation strategy, we have transitioned into a multimedia content production and distribution company that enables us to sustain ourselves for the next 58 years. As such, we have diversified our product line, expanded our reach and become a 24/7 multimedia news source. As one of the largest audited African American newspapers in Georgia, with 24/7 online presence and distribution throughout metro Atlanta and beyond, The Atlanta Voice is distributed free of charge in commercial outlets, news boxes and local libraries.
National Newspaper Association (NNA)
Local Media Association (LMA)
Georgia Press Association (GPA)
Georgia Minority Supplier Development Council (GMSDC)
Word In Black Word in Black
As a premiere African American-owned news weekly in the U.S., we are also masters of distribution of social and online content.
Georgia News Collaborative (GNC)
The Atlanta Voice possesses a combined monthly reach of over 500k. Not only do we offer a variety of print publications that
Ethnic Media Collaborative (EMC)
provide extended opportunities to engage our readers, we also maintain a robust digital foot-print on leading platforms, including
Institute for Nonprofit News (INN)
an interactive, mobile responsive website, that both expands and enhances our reach in real time.
Lion Publishers
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Our Traditional Products
Traditional Products Print Newspaper, Website, Email Newsletters & Digital PDF The Atlanta Voice covers the topics that matter with their weekly print, complementary website and newsletters, and digital PDF editions. The print product is one of Georgia’s largest audited African American newspapers. Visit The Atlanta Voice online at theatlantavoice.com. March 3 - 9, 2023 • Vol. 57 Issue 43 • FREE
T H E AT L A N TA
VOICE AROUND TOWN
INSIDE THIS WEEK
Heart Health
The best way to fight heart disease in the Black community is to successfully treat risk factors and provide education. PAGE 11
Watch our Instagram stories @theatlantavoice
ART
Imitating Life PRINT
Creative Soul Photography, an Atlanta-based photography studio, has made a name for themselves with a unique mixture of Black youth and powerfully positive imagery. Photo provided by Creative Soul Photography
NEWSLETTER
WEB
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Annual Specialty Publications
Next Phase Magazine
for High School Juniors and Seniors
M AG A Z I N E | FA L L 2 01 8
Going OFF the beaten
PATHway
Fall
An educational engagement tool designed to assist parents and students with the ever-changing landscape of college and career trends. Next Phase explores higher education and employment outlooks, relative to metro Atlanta and across the United States. Next Phase is distributed to every high school in Atlanta Public Schools, Clayton County, and DeKalb County schools, as well as the Atlanta Public Library system.
Chef DAS found his way to culinary arts at Atlanta Tech
Financial Literacy Supplement June
The Atlanta Voice is doing its part to help prepare African Americans and other minorities to buy and keep homes of their own. Intergenerational wealth building through homeownership will be one of many very important issues covered in this inaugural consumer resource guide.
Homeownership Supplement October
The Atlanta Voice publishes an annual consumer resource guide focusing on financial literacy. With an aim to target and create financially responsible families so that they can make healthy economic decisions, this resource guide has mass consumer appeal and generates a great deal of interest from our loyal readers. Please contact us for specific distribution dates of annual specialty publications
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Our DIGITAL Products
HealthPlusMagazine.org
Learn More Check out the HealthPlus Media Kit for more details about advertising opportunities and rates. More about HealthPlus
Website, Newsletter & Digital PDF HealthPlus is an online website dedicated to closing the gaps in health awareness, prevention, treatment and care that contribute to health disparities impacting African American people. Visit HealthPlus online.
AD DIMENSIONS Full Page: 8” X 10.5” Half Page (V): 4” X 10.5” Half Page (H): 8” X 5.25” AD RATES STANDARD PLACEMENTS Full Page: $5,200 Half Page: $2,600 PREMIUM PLACEMENTS Back Cover: $6,500 Inside Cover: $6,000 Double Truck: $10,500 DIGITAL Banner Display Rates HealthPlus is designed for optimal user experience on a desktop, tablet, and mobile device. Engage with our large, loyal online readership via a schedule of banner impressions. Run-of-site (ROS) ROS packages must include 728×90, 300×600, 300×250, 320×50. Provide both normal and high-density screen versions for all image-based creatives.
• • •
ROS display: $3,000/month Guaranteed placement: $2,000/ month Home Page Takeover: $1200/day
Newsletter Rates • Dedicated E-blast: $1600/month • Top Banner (728 x 90): $1200/ month • Side Banner (160 x 600): $1000/ month • Targeted reach extension (minimum 25,000): $30/cpm Social Media Placements • Standard package: $500/month (2 per week on each platform) Additional Services • Ad Design: $300 minimum • Sponsored Video: $700 Sponsorship opportunities available.
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Our DIGITAL Products
IN THE BLACK IT’S ALL ABOUT THE BOTTOM LINE
An initiative designed to highlight Black-owned Businesses across Greater Atlanta. The initiative includes business listings and a community newsletter, as well as in-person events creating an unmatched Black-owned business experience.
Slim & Husky’s
Just Add Honey Tea Shop
EVENTS Search Black Businesses NEWSLETTER
DIRECTORY
EVENTS
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Our DIGITAL Products
Branded Content
How To Get Started
Branded content is a targeted audience experience. It offers the strength of many kinds of storytelling to engage specific audience segments with our partner’s messages. Exclusive: Clients pay to have their brand messages meet a specific audience for a defined amount of time. Customizable: Flexible packages offer clients a variety of content matched opportunities. Your ads are placed around client-provided content, quality pre-drafted content, or original Atlanta Voice content.
Contact us to arrange a special sales presentation, and we will present options based on your specific needs. You may be directed to complete a short form. Once we understand your business goals, we can design a custom presence in our web products for your audience of choice. Email advertising@theatlantavoice.com
Audience-focused: We provide several interested topic areas that our
Call 404.524.6426 ext. 15
readers love to engage with. These include topics such as Health and
to discuss Branded Content
Wellness and Parenting.
solutions today!
Your Ad Here
Your Ad Here
Your Ad Here
HOME PAGE
Your Ad Here
Your Ad Here
TOPIC PAGE
ARTICLE PAGE
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Our Audience
What We Know About Our Readers Gender
Age
Education
66+
18-24 11%
47%
53%
45-50
H.S. or less, 2%
25-34
Graduate degree
30%
Male
Female
Less than $35k, 9%
$101k or more
17%
22%
18% 19%
Income
H.S. graduate
35-40
38% 19%
14%
Some college
$61k to $100k
57% 20%
$40K to $60k
24%
College degree
A Convergent Approach Niche and alternative newspapers are the one sector of the multimedia landscape that is thriving.
African American Buying Power Why We Matter: •
The nations African American buying power rose to $1.3 trillion in 2018.
•
Since 2000, the African American market has seen a 114 percent increase in buying power.
•
African Americans continue to become more highly educated and are entering the marketplace with higher average salaries.
*Source: University of Georgia Selig Business School U.S. 2010 Census
Much of our success can be traced to the appeal ‘alternative’ newspapers possess for credibility that mainstream media lacks, i.e. local significance and addressing relevant issues, all from a perspective that readers can readily relate to. Additionally, The Atlanta Voice website and social accounts expand and enhance our digital footprint. We reach our audience in real time, in an engaging, interactive space that puts the reader in control of content and it’s delivery.
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Our ENGAGEMENT
Our Platforms TheAtlantaVoice.com 125k Monthly Uniques | 500K Imp. Our website reaches 50K+ unique visitors per month while averaging 100K Impressions on ad placements per month.
Digital Ads | E-newsletters | Targeted Email With a combined reach of over 583,900, our online solutions are an excellent way to build awareness for your brand using engaging content across multiple platforms for optimal results.
Facebook 355,500K Monthly | 107k Imp.
Our Facebook Page reaches an international audience, as well as the heart of Atlanta. We have over 11K followers and our reach has more than doubled since November 2017.
Twitter 6,942 Followers Our Twitter audience is one of our most valuable social media assets. Since social media trafficking began in November 2017, we average 30K monthly impressions.
Instagram 14,300 Followers Our Instagram platform is perfect for executing promotions that integrate cross-posting functionality with our Facebook, Tumblr, and Twitter platforms.
YouTube 2,340 Subscribers Our YouTube channel is our newest active social platform. We share long form, in-depth, high quality productions that showcase meaningful stories and relevant news topics.
Google News 15k Monthly Imp. To provide a truly conglomerate approach to advertising, we launched our Google News AMP pages in January 2018.
TikTok 5,884 Followers To provide a truly conglomerate approach to advertising.
Highlights
300% increase
Facebook continued to grow in 2022 15,871 like and follow the Facebook page. 62% of the subscribers are women and 21.5% of its audience calls Atlanta home.
14,568
Current subscribed email database with a nearly 50% open rate
250%
Digital Ad Revenue Growth More on-website engagement meant more chances for our advertising clients to be seen by our growing audience.
3,378.68%
Organic Search Growth Organic search traffic exploded in 2023, when compared to 2022, YTD. This is largely attributed to a website re-platforming, and SEO content strategies that improved search rankings. Mar 30, 2021 - Mar 30, 2022: 260 Mar 29, 2022 - Mar 29, 2023: 91,111
2022 Social Media Report Learn more about our growth in this indepth report.
LinkedIn 969 Followers To provide a truly conglomerate approach to advertising.
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Ad Rates & Specs
Google advertised its support of The Atlanta Voice and other Black-owned newsrooms by telling the story across the nation of our very own digital ad growth of more than 250%.
Digital Rates Banner Display Rates Theatlanatavoice.com is designed for optimal user experience on a desktop, tablet, and mobile device. Engage with our large, loyal online readership via a schedule of banner impressions. Run-of-site (ROS) ROS packages must include 728×90, 300×600, 300×250, 320×50. Provide both normal and high-density screen versions for all image-based creatives. ROS display $1,600 / month Homepage takeover is $1,200 / day
“Sponsored By” Top Banner Placement Dedicated E-blast $2,500 / month Top Banner (728 x 90) $1,200 / month Side Banner (160 x 600) $1,000 / month $2,000/per targeted newsletter
Weekly E-edition newsletter
Our Client list Includes:
Sponsor our digital e-edition of The Atlanta Voice newspaper to our email database of 14,568 with a nearly 50% open rate. $750/per week.
Social Media Rates Standard package $1,000 / month Deadline: Two weeks prior to launch date.
and many more!
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Ad Rates & Specs
National Rates www.th
Inserts
Rates
Print Specifications
SIZE
4 Color
Full Page 1/2 Page 1/4 Page
$7,500 $3,750 $1,875
Classifieds Classified ad copy must be submitted as a word document. Design services available. Non-camera ready copy and art due one week prior to publication. All ads must be accompanied with an insertion order. Send insertion orders to: advertising@theatlantavoice.com 1 col x 6 lines 3.22” x 2”
$60/week (legal ad) $150 (business card)
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Full size 11.375 x 14” Center 22.75 x 14” 1 col 1.5903” 2 col 3.3472” 3 col 5.1042” 4 col 6.8611” 5 col 8.6181” 6 col 10.375”
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Preprints canceled after deadline, late arriving preprints, or preprints improperly folded, kidded or trimmed will be charged an additional handling fee based on costs incurred by The Atlanta Voice. Pallets or Boxed acceptable. Add 2% to the printing order to cover spoilage. Shipping Information: Walton Press 402 Mayfield Dr, Monroe, GA 30655 Attn: Natalie May Receiving Hours: Monday-Friday: 8 a.m.– 5p.m. only. Telephone:770-267-2596
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Watch our Instagram stories
INSIDE THIS
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The best disease way to fight hear t communin the Black treat risk ity is to successfu educationfactors and prov lly ide . PAGE 11
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$70 per thousand 36+ pages Please Note: Smallest insert size is 4.75”x4” Largest insert size is 10”x12” Additional charges will be accessed for oversized sheets and inserts weighing more than 2lbs.
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No ‘cash’ discounts. Same rate for retail, political and national ads.
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No commissions paid on print, preprint, banner rates, or color fees.
Additional Services
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HALF PAGE (H) 10.375” x 6.5” $3,750
Black and White Rates Please reduce 4C ad rates by $500 for ads in Black and White
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Allow The Atlanta Voice to present and promote your business to our audience. Janis Ware, Publisher Janis Ware became publisher of The Atlanta Voice in 1991. Under her leadership, The Atlanta Voice has expanded its footprint to include all forms of social media, video production and web development. Ware currently serves as the First Vice Chair of the National Newspaper Publishers Association and Treasurer of the Board of Local Media Association.
James Washington, President & General Manager A 2019 National Association of Black Journalists Legacy Award winner, James Washington has worked in media for more than four decades. In 1989, he acquired The Dallas Weekly, the most widely read AfricanAmerican news weekly in North Texas. He is also the president and general manager of The Atlanta Voice, where he is spearheading its digital transformation. He is bringing that same dynamic to The Dallas Weekly, where he currently serves as co-publisher and where his son Patrick is now the CEO and publisher. jaws@theatlantavoice.com | 404.524.6426 x13
Chia Suggs, Advertising Administrator for Print and Online Chia Suggs is a graduate of South Georgia College who began her tenure as the Executive Assistant to the Publisher in October 2018. Following careers in the airline industry for Delta Air Lines, and law enforcement for Fulton County and Clayton County, she entered the newspaper business. Along with her duties as the Executive Assistant, she is also the Advertising Administrator for print and online ad sales. advertising@theatlantavoice.com | 404.524.6426 x10
633 PRYOR STREET SW, ATLANTA, GA 30312 404.524.6426, EXT 15 | EMAIL AT ADVERTISING@THEATLANTAVOICE.COM
Rates effective April, 2023 | 12
Email To: advertising@theatlantavoice.com (404) 524-6426 ext 15
BILL TO:
The Atlanta Voice
Special Editions
Company Name Contact Person Address City, State, Zip Phone Number / Email Address Client
PAYMENT INFORMATION Credit Card- Type_______________CC#
___ Exp. Date ________________CVV______
Classified
Insertion Date/s
Digital
Ad Caption
Ad Size
Ad Rate
TOTAL $________________ • This insertion order is a binding agreement with you the client, and The Atlanta Voice Newspaper. Payments of this order must be made in 30 days or within pre-specified time frame. • Deadlines are one week prior to insertion • Reservations | Insertion Orders and Ad Materials due Tuesday by 12 noon of the week of insertion. • All Rates Are Net. • Publication Day: Friday weekly
_____________________________________ Client/Representative
_______________________________ Date