Book Profits Accelerator Brochure by The Author Incubator

ARE YOU READY

TO ACCELERATE YOUR PROFITS WITH A BOOK?

A Guide to Writing a Book with The Author Incubator

HELLO WELCOME We hope the information you find here will tell you everything you might want to know about writing a book with The Author Incubator. We offer people who want to accelerate their profits with a book everything they need to go from idea to bestseller – often in just a few months. If you still have questions, don’t worry, we’ve got you covered. You can email info@TheAuthorIncubator.com to schedule a call if you haven’t already gotten an introductory email. You can also find a lot of this information on our website at www.TheAuthorIncubator.com along with access to our blog, podcasts, and more. If you are looking for some keys to writing a book that makes a difference and starting a movement with your message, you’ll find it there. Now… let’s get down to business.

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TABLE OF CONTENTS About The Author Incubator

Write Your Book

Tackling the Technical Aspects of Publishing

Key Features

The Difference Process™

How It Works

Phase 1

Phase 2

Phase 3

Pre-Launch & Beyond

Write & Publish Your Best Selling Non-fiction

What you get when you WRITE YOUR BOOK with us 12 Logistics of Working with Us

When, What And How Much

The Enrollment Process

Printing Your Book

You Also Get these Amazing Bonuses

The Author Training Academy

WARNING: THIS IS NOT A WRITING WORKSHOP {2}

ABOUT THE AUTHOR INCUBATOR The Author Incubator is an INC 500 ranked company that offers online business owners, internet marketers, coaches, consultants, and other entrepreneurs, a comprehensive solution to get their books written, published, and promoted. Its founder, Dr. Angela Lauria, has been bringing to life the literary ventures of hundreds of authors since 1994. Writing your book through The Author Incubator also gives you full access to self-publishing services which allows you to maintain your copyright, make changes as needed, and get 100% of your royalties paid directly to you on a monthly basis.

Write Your Book Our trailblazing

programs are for aspiring authors who want to create a non-fiction book

that becomes a platform for growing their business or communicating their message to the world in a way that creates a powerful lead magnet to sell their products and services from a power position. Whether you want to write your book from the comfort of your home in 3 days or over a couple months, The Author Incubator provides the fastest and most efficient path to have a high-quality book that has clients and customers begging to work with you. In a market where hundreds of thousands of books are published every year and never heard from again, all of The Author Incubator participants have bestsellers that are actively changing lives and making a difference. The program has a proven track record of helping aspiring authors write books that generate hundreds of thousands of dollars in fresh revenue from new leads that come in through the book. Our team will hold your hand from idea to impact, showing you how to write a book, what elements must be present in your book for it to deliver the results you need, and how to meet the needs of your readers. We give you all the editing, design, and technical support you need to ensure a high-quality bestselling book. Plus, authors in the program are connected to a powerful community of online business owners with synergistic audiences. {3}

Tackling the Technical Aspects of Publishing The comprehensive coaching, editing, KEY FEATURES design, publishing, and marketing Strategic guidance and book coaching services offered by The Author for maximum ROI Incubator mean that your book will be Organized process designed for busy edited by a pro, designed by an business owners experienced graphic artist, and Flexible system that moves quickly published digitally and in print by when you have pockets of time publishing industry experts. We handle Individual editing and tons of support all of the technical aspects of your Accountability – 99% completion rate book’s creation and best seller Regular 1:1 feedback & 24-hour group campaign so you can spend more of support Safe, fun-loving environment that inspires your time focusing on your business. excellence

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THE DIFFERENCE PROCESS™ Our authors follow this 10-step process to write a book that matters. It works, every time! 1. Define your ideal reader. 2. Identify your voice. 3. Frame your outcome. 4. Focus your Author Mojo. 5. Envision your success. 6. Release your blocks. 7. Establish your Author Feeling State. 8. Nurture your manuscript. 9. Create your masterpiece. 10. Expand your reach. {5}

To learn more about these 10 steps, read our founder’s book The Difference: 10 Steps to Write a Book that Matters

Get a free copy at www.TheAuthorIncubator.com/freebooks { 6 }

HOW IT WORKS

All of our authors go through 3 distinct phases on the way to becoming a bestselling author. The first phase is all about preparation. This guarantees you get a strong return on this investment. As Steven Covey says:

“When climbing the ladder of success, make sure it’s leaned against the right building.”

In the second phase, we do the heavy lifting of banging out the “shitty first draft.” Because of the preparation in phase one, this takes most of our authors 24-48 hours (with some reporting as few as 12 hours). This can happen through interviews, talk to text, compiling transcripts, or short writing sessions and we promise will be FAR LESS PAINFUL than reading ridiculous interpretations of your life’s work by a ghostwriter who barely knows you. The final phase is all about making sure you and the book are prepared to meet the world. We’ll take care of the editing, design, polishing, and publishing work to minimize the time and effort you need to devote to the project to get a book you are proud of bringing into the world. What’s more, we will produce a prelaunch of your book which will work out all the kinks and score you the coveted best seller status.

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PHASE 1

Speed track: 1 day Steady track: 4 weeks In the 1st phase we don’t do any writing! This is about preparing to write the RIGHT book. One that will actually have the desired effect on your reader to change their life and one that is also in line with the ways you want a book to change your life and business. When you start by writing, you often make critical mistakes that keep your book from making the difference you intended. Did you know 80% of the effectiveness of marketing a book comes out of what you write, how you write it and how you publish? Once your book is out in the world none of that can be changed. We need to make sure you and your readers are set up for success. Without this phase, even the best marketing team and the biggest budget can’t help your book make the impact you intend for it to make.

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PHASE 2

Speed track: 2 days | Steady track: 8 weeks

In phase 2, we do the heavy lifting of actually writing your draft manuscript. Our mantra during this phase is: “Keep writing forward.” Every week you will have a 24 hour writing assignment due in to your editor. Alternatively, you can bust this baby out in 2, hard core, no-one-talk-to-me-I’m-writing, days. We know that might sound crazy, but we have helped hundreds of busy CEOs, doctors, and lawyers, bang out their drafts in two focused days of writing. In fact, it’s how our CEO and Vice President find time to write their books. We’ll set a schedule with you and keep you on time and accountable and to make sure your writing is going in the right direction to meet your goals. During this phase and throughout the program you will have access to our book coaches, editors and project managers so that any challenge you face is addressed immediately and you can focus on the task of writing your book and nothing else.

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PHASE 3

8 weeks

During this phase you are on our timeline. Our editorial and design team will take your draft and convert it to a masterpiece you can we proud of. You will meet as regularly as you decide with our team to get the book whipped into shape. Some authors are hands off and like to trust our editors to work their magic, meeting occasionally for a quick review and approval. Others like to go line-by-line with their editors. Your work style will be matched with our deadlines to make sure the book will be launched on time with as much effort on your part as you desire. In all cases, our authors get the final say on the final edit, proof read, and design. Plus, we will make sure you and your team are prepared emotionally and logistically to bring this message to the world. During this period there will be editing and design and publishing tasks, but we will also prepare with you all the marketing we need for your book launch. This includes things like helping you get advance praise for your book, getting reviews lined up, as well as building a book launch team to help you bring your message to the widest possible audience.

PRE-LAUNCH & BEYOND 2 weeks

We’ll launch your book LIVE on Zoom to an intimate party of your friends and fans. We’ll train your book launch team ensuring they follow all the steps required to get bestseller status. We will teach your team how to use your book to grow your list, get leads, and even convert clients live on the video stream. After your pre-launch, your ebook will be available on Amazon and you will have a PDF that you can use as a lead magnet in marketing promotions. We’ll put the final touches on the print book and within 2 weeks, you’ll have print copies of your book in your hands, on Amazon, and available for you to order at an author cost per copy usually under $5. { 10 }

WRITE your & PUBLISH BEST-SELLING NON-FICTION BOOK It’s time to write the book you were born to write. You can beat yourself up for not having finished your book, or you can make a commitment now to getting your message out. Writing a book doesn’t need to be a struggle. You can find flow and write a book with joy and ease. The book you were born to write is already written – we just have to remove the obstacles between you and it. Authors-in-transformation know in their hearts they were born to write a book that changes people’s lives for the better. Angela Lauria & the entire team at The Author Incubator provide everything you need to get it done. And get it done right! Every author has help and support to get their books done, but inside The Author Incubator you won’t just have help, you’ll have the love and nurturing you need to bloom.

PRACTICAL SUPPORT

EMOTIONAL SUPPORT

An experienced team of editors, designers, and publishing specialists to get all the tactics of having a wellwritten and great looking book into the marketplace. Writing can be lonely. Not with us. Promise.

Professional book coaching and a co-op of authors sharing the journey alongside you. Procrastination, writer’s block, medical mishaps – nothing can stop you with us by your side.

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WHAT YOU WILL GET WHEN YOU CHOOSE TO

WRITE YOUR BOOK WITH US

Your package includes coaching, training, strategy, support, editing, publishing and promotion. Concierge for white glove onboarding and assistance Project Manager for feedback and accountability Six training modules with short classes breaking the project into steps Design Your Book Prepare to Write Write your Chapters Complete Your Draft Submit for Editing Publish Your Book Dedicated Managing Editor & Proofreader Design & Publishing Services Personal customized 1:1 project feedback Launch support and promotion to our list Amazon Best Seller Status Weekly Office hours for live Q&A Mastermind with like-minded people

A network of early readers/reviewers Personal Support & Accountability 24/7 Access to your author success coach Business Advice and strategy Access to our entire library of courses for authors Help launching and marketing your book Private Facebook group + Surprises A completed ebook and Print book for sale on Amazon Book available to anyone who can make purchases on Amazon Globally Complete final PDF and Word document for direct distribution Author copies available to buy through Amazon for ~$5 (depends on book length and other choices) Copyright in your name 100% of royalties paid directly by Amazon into your account { 13 }

LOGISTICS OF WORKING WITH US

There are several tools we use to do our jobs and help you get your book done. Our student center is hosted by Kajabi and while you can access it on mobile devices, it’s better on a laptop or desktop. Everyone enrolled in our live or virtual programs will need to have a computer and must be able to type their chapters or have them typed. You must also be able to read and review edits on a computer. You cannot write your book on your phone in our program though some have tried!) Dr. Angela hosts weekly office hours for you to ask questions on Zoom. You will need a phone or computer and the Zoom software to reach her. Those calls are recorded and can be downloaded as mp3 files but they must be downloaded from a computer. You will also have calls with your Managing Editor. These can be done over Zoom or phone. A very active, private Facebook group is the place where you can get 24/7 support and answer to any of your questions, obstacles or stumbling blocks. You will need to have an account on Facebook to fully participate in the program. The program will include email exchanges with many members of our team, but most especially your managing editor. Finally, you will need to use our project management software, Basecamp. It can function a lot like email for you once it’s configured but this allows everyone on the team to see what you are doing and eliminates any issues with email deliverability with large manuscripts. Your team may also need access to your basecamp account to upload or download files. { 14 }

WHEN, WHAT HOW MUCH WE START NOW We have been doing this program for almost a decade and what we have learned is our most successful clients sign up right away. We get how this could sound like a high pressure sales tactic, so allow us to explain. Many people have personality types that require a lot of debate and decision. In the KOLBE personality test this is called a “Fact-Finder.” These types of personalities do not thrive with our systems which consistently require you to make difficult strategic decisions (with our help!) and then stick to them. This is an expensive program to deliver and we deliver it for a flat fee.

If you have trouble making decisions in the purchase process, you will have trouble making decisions in the program itself. That will mean you miss deadlines, tax our team, and don’t get great results. We are truly only looking for win-win relationships and we know a win-win is someone who can decide within a few days that working with us is a fit. If you need to think about it, we get it, and we want you to know that means we aren’t the right team for you.

If you like to move fast, waste no time, and make lots of money. You ARE our perfect client. In the KOLBE system, you are most likely a high “Quick Start” like our founder and CEO, Dr. Angela. Quick-Starts love Dr. Angela’s no BS approach and the fast pace of the program which gets amazing results with no fluff or sugar coating.

Warning: This is not a trauma-informed training. This is not a workshop. This is literally the fastest, easiest, most efficient, effective way, to write a book that exponentially accelerates the rate of revenue growth of your business.

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10x BABY Our goal is for you to get a minimum return on investment of ten times what you pay. Our best clients have generated around $250,000 from their books within 90 days. These were all established female business owners under 40 who had been in business less than 5 years. On average our authors have generated $76,000 from their book within 12 months. But that’s an average over more than 1,500 books, and my friend, you are not average, right? We want people who are absolutely, positively committed to generating a quarter of a million in new revenue from leads that come through this book. So let’s work the math. For every 100 copies of your book you give away or sell, you will get 3 clients on average. If your average value per client is $10,000 and you sell or give away 1,000 books, that’s $300K. Does that sound like something you can pull off? Give away or sell 2-3 books a day for a year and make $300K? If so, our $25K price tag will make perfect sense to you. Ask our representative about payment plan options. { 16 }

THE ENROLLMENT PROCESS We are honored you are considering writing and publishing your book with us. Our programs are not for everyone. We fill these groups with people who are highly motivated to write a book, grow their business and make a difference for others with their service. We accept authors who are excited about the time and financial commitment because they are truly ready. Because of this, we ask that you go through a phone call application before enrolling. We want to get to know you and your goals so we can advise you about whether or not this program can help you meet them. We will also be able to answer any questions you have for us during the call. To Schedule Your Call email info@TheAuthorIncubator.com { 17 }

PRINTING YOUR

When you work with us, we handle absolutely everything and your book is printed in the best possible way for you. This includes the following services and more as needed:

BOOK

Complete publishing and fulfillment services and custom optimization on Amazon

Options for color interior and hardback to be handled by author

Interior layout and design

Search engine optimization for Amazon

Full cover with spine and back Placement of your book with extended distribution platforms for schools, libraries and for in-store book sales through Amazon KDP Select

You provide interior design photos or illustrations Pricing strategy & competitive analysis

Management of files and formatting for offset printing as requested

Distribution online to over 100 international Internet book selling sites. (English language only)

The timeline is variable and we do not guarantee print turnaround times due to supply chain issues, however, Amazon usually supplies orders within 2 weeks.

Distribution to book stores via Amazon Distribution Network Author copies of your book on demand, usually below $5 { 18 }

And That’s Not All!

YOU ALSO GET THESE

AMAZING BONUSES

Messaging

Lead Generation

Operations

Messaging & Thought Leadership Start a Movement

Creating Lead Magnets Public Speaking to Sell

Running Retreats Bookkeeping

Awareness Training

Converting Sales

Mindset

Launch Your Beta Make $10K Love Sales Method START

Chakra Mastery Hypnosis Mediumship Stage Presence

FB Ads Public Relations Content Marketing

The Author Training Academy {$9997 Value} Over a Dozen Author Training Programs A year of access to all of our best recorded classes for authorpreneurs { 19 }

Included!

THE AUTHOR TRAINING ACADEMY

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WARNING!

THIS IS NOT A WRITING WORKSHOP We like writing workshops and classes. In fact, our founder, Dr. Angela has spent thousands of dollars participating in them. But this program isn’t about learning another skill or technique. This is about you claiming your status as an author. Now. Today.

The Author Incubator provides a road map to authorship and more than that, they escort you on the journey. Participate in this program and you will end up a published author.

If you are ready to make a difference with your book….

If you are ready to start a movement with your message….

If you are ready to generate new business with the world’s most powerful and effective lead magnet…

You are ready to be

an Incubated Author!

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