California apparel news media kit 2013

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NEWSPAPER 2ND CLASS

THE VOICE OF THE INDUSTRY FOR 68 YEARS

$3.50 VOLUME 68, NUMBER 35 AUGUST 17–23, 2012

TRADE SHOW REPORT

Light Traffic at Los Angeles Fashion Market By Andrew Asch, Deborah Belgum and Sarah Wolfson

Several apparel trade shows converging within weeks of each other put a damper on the Holiday/Resort ’12 edition of Los Angeles Fashion Market, held Aug. 13–16 throughout the Los Angeles Fashion District. Typically the smallest market on Los Angeles’ calendar, this season’s market was held five days later than last year, when the Holiday/Resort fashion market took place Aug. 8–11. To make matters worse, the Dallas Apparel & Accessories Market, scheduled Aug. 16–19, overlapped with Los Angeles’ fashion market. That meant many sales representatives who didn’t have independent showrooms in Dallas were torn between staying in Los Angeles and working the entire fash-

➼ L.A. Market page 18 TRADE SHOW REPORT

Swim Collective Trade Show Continues to Grow By Rhea Cortado Contributing Writer

In its fourth edition, the Swim Collective trade show, held at the Hyatt Regency Huntington Beach Resort and Spa in Huntington Beach, Calif., grew to its biggest yet, with more than 100 brands exhibiting. Sylvia Bailey of Sylvia’s Swimwear in Bellevue, Wash., was one of several West Coast specialty-boutique buyers who chose to shop the Swim Collective, held Aug. 13–14, as a less-frenzied and cost-efficient alternative to the Miami Swim Show, held July 21–24. The king of swim trade shows, Miami Swim Show boasts more than 450 exhibitors

The BLUEs

Denim takes an All-American turn for Spring ’13. See pages 12 and 13 for more on brands showing at the upcoming trade shows in Las Vegas.

➼ Swim Collective page 16

INSIDE: Where fashion gets down to business

4 New Resources ... p. 4, 6, 8 Lazr trade show bows ... p. 14 Waterman’s Ball ... p. 17 What’s Checking ... p. 20 Fashion Resource Guide ... p. 21 Supply Chain ... special pullout section www.apparelnews.net

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TEXTILE TRENDS

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Los Angeles Orange County

release realestate swim webinar

Red-Sole Shoes: Walking a Fine Line August 20, 2012

INDUSTRY ISSUES |In a recent decision, the United States District Court for the Southern District of New York denied Christian Louboutin S.A. et al’s (“Louboutin�) request for a preliminary injunction against Yves Saint Laurent, America, Inc. et al (“YSL�). On Friday, August 12, 2011, Louboutin filed a notice of appeal asking that the U.S. Court of Appeals for the Second Circuit overturn the District Court’s decision and grant the injunction. Louboutin is a designer of high-end women’s shoes, all featuring a readily identifiable red sole.

Based on the fact that Louboutin’s use of the red sole was considered unique and had acquired distinctiveness (meaning that consumers recognized that these types of shoes with red soles were Louboutin shoes), the United States Patent and Trademark Office allowed Louboutin to obtain a trademark registration for a lacquered red sole on footwear. Louboutin claimed, and the Court acknowledged, that Louboutin expended significant resources building his reputation and goodwill and that Louboutin has been successful in closely associating the red-sole trademark with Louboutin. In fact, the Court notes that even YSL had stated that the red-sole was closely associated with Louboutin shoes. More >>

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WHAT some of our

ADVERTISERS [are saying about us]

WELLS FARGO CAPITAL FINANCE

Kevin Sullivan Executive Vice President

“Wells Fargo Capital Finance has been advertising with California Apparel News for more than 10 years now. The publication reaches a critical demographic of clients and prospective clients for our services and we’ve been very happy with the recent changes made to California Apparel News’ online presence, as well. Apparel always has and always will be a key industry for us, and we view California Apparel News as a key partner in helping us get our message out, whether to new, growing companies within the marketplace or large, established participants.”

AQUA DI LARA

OFFPRICE SHOW

Reyhan Sofraci

Todd Fabos

Creative Director

Marketing and Publishing Manager

“We’ve been advertising with California Apparel News Waterwear for three years. It’s one of the only publications we advertise with in the U.S. I consider it one of the good ones in the States, and I’m happy to advertise in it. We find the magazine has a good array of different styles and brands, high end as well as sportswear. It helps put our name out there and show that we are still around. Waterwear reaches out to a good selection of people and helps a lot of brands get their products noticed. The advertising service is very good. We get good value for our money.”

“The California Apparel News really works for us. We’ve cut back a lot of print advertising, but California Apparel News is still relevant to us because a lot of our vendors and exhibitors read it, as do a lot of retailers. It’s a good news source. The exposure we receive through ApparelNews. net’s online opportunities have proved instrumental in increasing the reach of the show. The right message is delivered to the right demographic. It’s a main component of our ad campaign.”

Sandra Davidoff FIBER & YARN PRODUCTS, INC.

CINERGY TEXTILES

Ramin Daneshgar Sales Manager

“We advertised with the California Apparel News because we wanted to be included on their website. We know that 80,000 people a month are going on ApparelNews.net. When you get that many people on your website, we feel there is a good chance we will be located and meet new customers.”

MIRACLE SUIT

Brad Seese Product Development and Brand Manager

“It is always hard to know which PR attempts have the most impact, but we at F&YP are convinced that our advertising on ApparelNews.net has played a major role. We have seen a 34% increase in unique visitors, a 24% increase in number of visits, a 25% increase in pages viewed, and a 56% increase in site hits. What makes these statistics truly overwhelming is that they represent the most website attention we have ever seen beyond any margin of error.”

Director of Corporate Public Relations

“We’re very happy with what we’ve done with California Apparel News Waterwear. One of the things I like is the distribution, its exposure to the retail community as well as the wholesale community. It is talked about, because it’s seen. We get great feedback from the buyers—‘I saw your great ad.’ It’s something that I can always count on. It’s well written, I feel comfortable reading it, you feel you’ve gotten something out of it. And the artwork looks great. I’m a fan.”


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