NaturalSelectionDenimAW13

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AUTUMN WINTER 2013


AUTUMN WINTER 2013

BIO Natural Selection Denim was founded in 2009 by a multi-disciplinary collective of British creatives - inspired by Charles Darwin’s book ‘The Origin of Species by the way of Natural Selection’ and its concept of constant evolution in a highly competitive world. The brand’s uncluttered and subtle British aesthetic is communicated through fit, cut and construction, focusing on uncompromising fabrications, finishing techniques and understated detailing. Carefully considered denim pieces, undergoing slow evolution, are weaved into a seasonal collection as the brand practises its own interpretation of ongoing iterative design in fashion.


BRUNEL WAX JACKET

HEBRIDES SHIRT


MERINO CREW NAVY / REVENGE CREW WHITE / NARROW GAMMA

GOLDIE SCRAPED SHIRT


MACKINAW JACKET NAVY


CHAPMAN PERSIAN JACKET / NARROW CRINSE

DREADNOUGHT CARDI / ISIS SHIRT WHITE / SKINNY BLACK


ISIS SHIRT GREY / PINSTRIPE SHOOTING PANTS

DREADNOUGHT TENNIS CREW / SKINNY GRAY


RAW FAMILY

BRUISED FAMILY

BROKEN FAMILY

BURIED FAMILY

Fresh from the loom, starchy, dark and clean. Ready to evolve and reveal the characteristic weave underneath. Indigo bleed must be tolerated.

More comfortable than raw, de-starched and ready to wear. Areas of wear and lifestyle have been highlighted whilst still dark, clean and elegant.

The classic blue jean of rebels, movie stars and cowboys. It is all about the timeless indigo blue, set in the most authentic signs of wear and care.

The art of denim washing pushed to the limits. Our ultimate and sincerest effort to showcase how beautiful jeans can look.


fit:

SKINNY

Medium rise, tight fitting skinny. Made in comfort-stretch denim.

FRONT RISE: 10” HEM: 13”

DREADNOUGHT TENNIS CREW / SKINNY GRAY

wash:

GRAY


fit:

CARROT

A low crotch that gives room in the thighs and hugs the calves.

FRONT RISE: 11” HEM: 131/2”

BEAGLE CREW NAVY / CARROT RIGGER

wash:

RIGGER


fit:

TAPER

A slim taper from thighs through to hem, giving a modern fashion silhouette.

FRONT RISE: 11” HEM: 14”

REVENGE CREW WHITE / TAPER BETA

wash:

BETA


fit:

NARROW

Narrow and straight legged. A lean fit from thigh through knee and hem.

FRONT RISE: 101/4” HEM: 15”

HIVE CREW OLIVE / NARROW BEDOUIN

wash:

BEDOUIN


fit:

STRAIGHT

A classic straight leg. Medium rise and straight from thigh to hem.

FRONT RISE: 101/4” HEM: 16”

MERINO CARDI NAVY / ISIS SHIRT BLUE / STRAIGHT K RAW

wash:

K RAW


CONTACT press@nsdenim.com info@nsdenim.com www.nsdenim.com

PHOTOGRAPHY Robert Harper

PRODUCTION Rachel Kirby

STYLING Madeleine Ă˜stlie

GROOMING Phillipe Miletto

MODEL Declan-John at AMCK



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