AUTUMN WINTER 2013
AUTUMN WINTER 2013
BIO Natural Selection Denim was founded in 2009 by a multi-disciplinary collective of British creatives - inspired by Charles Darwin’s book ‘The Origin of Species by the way of Natural Selection’ and its concept of constant evolution in a highly competitive world. The brand’s uncluttered and subtle British aesthetic is communicated through fit, cut and construction, focusing on uncompromising fabrications, finishing techniques and understated detailing. Carefully considered denim pieces, undergoing slow evolution, are weaved into a seasonal collection as the brand practises its own interpretation of ongoing iterative design in fashion.
BRUNEL WAX JACKET
HEBRIDES SHIRT
MERINO CREW NAVY / REVENGE CREW WHITE / NARROW GAMMA
GOLDIE SCRAPED SHIRT
MACKINAW JACKET NAVY
CHAPMAN PERSIAN JACKET / NARROW CRINSE
DREADNOUGHT CARDI / ISIS SHIRT WHITE / SKINNY BLACK
ISIS SHIRT GREY / PINSTRIPE SHOOTING PANTS
DREADNOUGHT TENNIS CREW / SKINNY GRAY
RAW FAMILY
BRUISED FAMILY
BROKEN FAMILY
BURIED FAMILY
Fresh from the loom, starchy, dark and clean. Ready to evolve and reveal the characteristic weave underneath. Indigo bleed must be tolerated.
More comfortable than raw, de-starched and ready to wear. Areas of wear and lifestyle have been highlighted whilst still dark, clean and elegant.
The classic blue jean of rebels, movie stars and cowboys. It is all about the timeless indigo blue, set in the most authentic signs of wear and care.
The art of denim washing pushed to the limits. Our ultimate and sincerest effort to showcase how beautiful jeans can look.
fit:
SKINNY
Medium rise, tight fitting skinny. Made in comfort-stretch denim.
FRONT RISE: 10” HEM: 13”
DREADNOUGHT TENNIS CREW / SKINNY GRAY
wash:
GRAY
fit:
CARROT
A low crotch that gives room in the thighs and hugs the calves.
FRONT RISE: 11” HEM: 131/2”
BEAGLE CREW NAVY / CARROT RIGGER
wash:
RIGGER
fit:
TAPER
A slim taper from thighs through to hem, giving a modern fashion silhouette.
FRONT RISE: 11” HEM: 14”
REVENGE CREW WHITE / TAPER BETA
wash:
BETA
fit:
NARROW
Narrow and straight legged. A lean fit from thigh through knee and hem.
FRONT RISE: 101/4” HEM: 15”
HIVE CREW OLIVE / NARROW BEDOUIN
wash:
BEDOUIN
fit:
STRAIGHT
A classic straight leg. Medium rise and straight from thigh to hem.
FRONT RISE: 101/4” HEM: 16”
MERINO CARDI NAVY / ISIS SHIRT BLUE / STRAIGHT K RAW
wash:
K RAW
CONTACT press@nsdenim.com info@nsdenim.com www.nsdenim.com
PHOTOGRAPHY Robert Harper
PRODUCTION Rachel Kirby
STYLING Madeleine Ă˜stlie
GROOMING Phillipe Miletto
MODEL Declan-John at AMCK