SPRING SUMMER 2013
SPRING SUMMER 2013
BIO Natural Selection Denim was founded in 2009 by a multi-disciplinary collective of British creatives - inspired by Charles Darwin’s book ‘The Origin of Species by the way of Natural Selection’ and its concept of constant evolution in a highly competitive world. The brand’s uncluttered and subtle British aesthetic is communicated through fit, cut and construction, focusing on uncompromising fabrications, finishing techniques and understated detailing. Carefully considered denim pieces, undergoing slow evolution, are weaved into a seasonal collection as the brand practises its own interpretation of ongoing iterative design in fashion.
fit:
SKINNY
Medium rise, tight fitting skinny. Made in comfort-stretch denim.
FRONT RISE: 10” HEM: 13”
ISIS SHIRT WHITE / CHAPMAN JACKET FOAM
wash:
SKRAW
fit:
CARROT
A low crotch that gives room in the thighs and hugs the calves.
FRONT RISE: 11” HEM: 131/2”
GOLDIE SHIRT FORGE
wash:
BLUE RAIN
fit:
TAPER
A slim taper from thighs through to hem, giving a modern fashion silhouette.
FRONT RISE: 11” HEM: 14”
TENNIS KNIT MILK
wash:
MEADOW
fit:
NARROW
Narrow and straight legged. A lean fit from thigh through knee and hem.
FRONT RISE: 101/4” HEM: 15”
TENNIS KNIT NAVY
wash:
ALPHA
fit:
STRAIGHT
A classic straight leg. Medium rise and straight from thigh to hem.
FRONT RISE: 101/4” HEM: 16”
TENNIS KNIT NAVY
wash:
BROKEN
RAW FAMILY
BRUISED FAMILY
BROKEN FAMILY
BURIED FAMILY
Fresh from the loom, starchy, dark and clean. Ready to evolve and reveal the characteristic weave underneath. Indigo bleed must be tolerated.
More comfortable than raw, de-starched and ready to wear. Areas of wear and lifestyle have been highlighted whilst still dark, clean and elegant.
The classic blue jean of rebels, movie stars and cowboys. It is all about the timeless indigo blue, set in the most authentic signs of wear and care.
The art of denim washing pushed to the limits. Our ultimate and sincerest effort to showcase how beautiful jeans can look.
EXCELLENCE IN
CRAFTSMANSHIP & AUTHENTICITY AUTHENTICITY The Origin of Species denim jean represents our most authentic product, referencing American jean making in the 1940’s, widely perceived as the pinnacle of the craft. CRAFTSMANSHIP Without compromise and using the best selvedge denim made from long staple yarns, woven by the best mills in the world - this is Natural Selection Denim’s sincerest statement in the field of 5 pocket jean craft.
EXCELLENCE IN
CRAFTSMANSHIP & AUTHENTICITY SELVEDGE DENIM Woven on narrow width vintage shuttle looms, you can see the contrast colour of the fabric edge on the outside leg seams. The imperfections of the shuttle moving in an old machine and often on old wooden floorboards lead to “Loom Chatter” giving the quintessential character of this beautiful denim. COIN POCKET Cut from the edge of the fabric, you can see the selvedge inside of the top edge. This means that the grain of the coin pocket is perpendicular to the rest of the jean, more evident as you wear the jean in. HIDDEN RIVETS Innovated by Levi’s in the late 1930’s, the rivets were used in the corners of the pocket for reinforcement. The pocket was then finished with denim covering the rivet, which had previously been exposed. They can now only be seen from inside the jean. BACK POCKET ATTACHMENT Part of the craft of attaching the back pocket after riveting requires very skilled stitching to smoothly join the thick rivet-holding top corners of the pocket to the body fabric of the jean. CHAIN STITCHED SEAT When looking inside the jean from the top, all of the stitching should be neat felled (where the fabrics are rolled into each other) and the waistband should be attached by chain stitching. TRIANGULAR CENTRE FRONT STITCH Triangular stitch pattern centered around the center front button is now purely cosmetic but this is our nod to the tradition of neatness and craftsmanship. The chain-stitching is also tucked neatly into the ends of the waistband. 5 THREAD OVERLOCK The inside leg seam of the jean has a clean single stitch line visible from the outside, disguising a more complex seam technique of overlock, chain and single needle stitching that the early pioneers found so durable, flexible and versatile. ISIS SHIRT WHITE / CHAPMAN JACKET FOAM
CHAPMAN JACKET ANTIQUE SKY
ISIS SHIRT DENIM SCRAPED
TENNIS KNIT NAVY
CONTACT press@nsdenim.com info@nsdenim.com www.nsdenim.com
PHOTOGRAPHY Robert Harper
FASHION Tui Lin
GROOMING Phillipe Miletto
MODEL Jerome Ribeiro Models 1