2013
editorial mission Since its launch in 1999, NYLON magazine has been the reigning authority on fashion, music, and beauty for the modern and intelligent young woman. With award-winning photography, groundbreaking design, and a unique editorial voice, NYLON extends beyond the pages of the publication and is celebrated as the definitive lens for cutting-edge style and emerging popular culture. Led by co-founder and Editor-in-Chief, Marvin Scott Jarrett, NYLON celebrates its fourteenth year of independent publishing, continuing to deliver comprehensive coverage, bold, provocative thinking and a fresh perspective that is distinctively NYLON.
editorial / 2
editorial calendar issue
on-sale
space closes
ads due
FEBRUARY
01.29.13
12.04.12
12.14.12
02.28.13
01.02.13
01.11.13
APRIL
03.26.13
01.30.13
02.08.13
MAY
04.30.13
03.05.13
03.15.13
JUNE/JULY
05.28.13
04.02.13
04.12.13
AUGUST
07.30.13
06.04.13
06.14.13
SEPTEMBER
08.28.13
07.02.13
07.12.13
october
09.30.13
08.05.13
08.09.13
november
10.30.13
09.03.13
09.13.13
DECember/JANuary
11.25.13
10.01.13
10.11.13
Spring Preview
MARCH Spring Fashion
Anniversary/Beauty
Young Hollywood
Music
Denim Fall Fashion
It List American
Holiday Shopping/Gift Guide
editorial / 3
circulation Alabama Arizona California Colorado Connecticut Florida Georgia Illinois Indiana Iowa Kansas Kentucky Louisiana Maryland Massachusetts Michigan Minnesota Mississippi Missouri Nevada
1,252 2,600 38,088 2,254 2,390 9,682 4,086 6,995 2,498 1,764 1,710 1,300 1,569 3,220 4,249 4,360 2,219 1,083 1,985 1,365
New Hampshire New Jersey New York North Carolina Ohio Oklahoma Oregon Pennsylvania South Carolina Tennessee Texas Utah Virginia Washington Wisconsin
1,024 11,226 28,120 3,374 4,841 1,050 2,782 5,867 1,319 2,747 9,204 1,365 3,925 4,462 2,294
total circulation: 225,000+
Source: 2012 ABC Audit Statement
editorial / 4
demographic profile audience
female male
age
93% 7%
18-24 18-34 35+
73.8% 96.5% 3.6%
median age
25.7
marital status single married
92.7% 7.3%
college educated employment
employed professional/ managerial creative/arts
72.7% 67.4% 33.8% 27.9%
median household income $68,500 median individual income
$42,500
Source: Beta Research
editorial / 5
rates 4 color
open rate
3X [5%]
5X [10%]
8X [13%]
10X [15%]
full page
$21,638
$20,556
$19,474
$18,825
$18,393
half page
$13,398
$12,728
$12,058
$11,656
$11,388
1/3 page
$8,873
$8,429
$7,985
$7,720
$7,542
1/4 page
$6,698
$6,363
$6,028
$5,828
$5,693
b+w
open rate
3X [5%]
5X [10%]
8X [13%]
full page
$17,530
$16,653
$15,776
$15,251
half page
$10,870
$10,326
$9,783
$9,456
1/3 page
$7,186
$6,827
$6,468
$6,252
1/4 page
$5,434
$5,162
$4,891
$4,727
covers
open rate
3X [5%]
5X [10%]
8X [13%]
10X [15%]
cover 2
$27,048
$25,696
$24,344
$23,532
$22,991
cover 3
$24,884
$23,640
$22,395
$21,649
$21,151
cover 4
$27,048
$25,696
$24,344
$23,532
$22,991
Rates noted are gross. Specifications: Add $600 for 2-color ads, $1,200 for 3-color ads. Only process cyan, yellow, and black are available for 2- and 3-color ads. No additional discounts on cover 2 or cover 4. Retail rates for 100 stores or less = 20% discount.
editorial / 6
specifications binding method Perfect bound
Acceptable formats
trim size
9” x 10 3/4” 1/8” for all bleed areas
bleed
Spread Full Page 1/2 Page Horiz 1/2 Page Vert 1/4 Page 1/3 Page
non-bleed
Full Page 1/2 Page Horiz 1/2 Page Vert
files + uploads
18 1/4”w x 11”h 9 1/4”w x 11”h 9 1/4”w x 5 5/8”h 4 3/4”w x 5 5/8”h 4 3/4”w x 5 5/8”h 3 1/4”w x 11”h 8 1/4”w x 10”h 8 1/4”w x 4 5/8”h 3 3/4”w x 10”h
live area/gutter safety
All type and images not intended to be cut off should be placed 3/8” in from all trim edges and gutter, i.e. live area for a full page bleed ad is: 8 1/4” x 10” If the above specifications and requirements are not met, NYLON will not guarantee reproduction.
ipad
hi res PDF at 100% 300dpi CMYK only
using an ftp client, connect to FTP: nylonftp.com User: ads Password: FMvYuOF6 (please note this is case sensitive) after your upload is complete, please contact: adproduction@nylonmag.com
in your email please note: »» the title of your file »» the intended issue of your file »» your contact info
color proofs
All ads must have a full size color correct proof provided, or else NYLON cannot guarantee reproduction quality or placement
please send to:
110 Greene Street suite 607 New York, NY 10012 attn: ad production
DIMEnsions
Please contact adproduction@nylonmag.com for the most up-to-date ipad specs.
VIDEOS
Videos must be 30mb or smaller Please use the H.264 codec.
editorial / 7
advertisers 6 Shore Road 7 For All Mankind A/X Adidas AG Jeans Aldo Alpinestars Alyssa Graham American Eagle APC Apple Arizona Armani Jeans Asics Baby-G Backstage Bebe Belvedere Benson & Hedges Big Star Billabong Black Sheep Blank NYC Bloomingdale’s Buffalo Buffalo Exchange Bumble and bumble Calvin Klein Camper Carolee Cartier Casio Chanel Chop Siouxy Coach Collection B
Conair Converse Coty CoverGirl Cushe DC Shoes Denim & Supply Denimocracy Diesel Dior DKNY DL 1961 Dollhouse Dr. Martens Durango Boots Ebay Element Elizabeth Arden Epic Essie Estee Lauder Evian Express Frankie B G-Star Gap Gigantic/Katy Perry Glamour Kills göt2b Gucci Guess H&M H20 Habitual Hair U Can Wear Havaianas
Hendricks Hot Kiss Hudson Jeans Hugo Boss Iconix Insight ISKO J Brand Joe Fresh Juicy Couture Kangol Kensie Lacoste Levi’s Louis Vuitton MAC Macy’s Madewell Marc Jacobs Material Girl Matt Bernson Mavi McQ Medusa Makeup Mek Denim Miss Me Denim Napoleon Nicole Miller Nixon OPI P&G Pacsun Paige Paige Denim Palladium PF Fliers
Polo Pop Chips Puma Quiksilver Ralph Lauren Ray Ban Santa Fe Sanuk Sebastian Selena Sephora Shoemint Silver Jeans Smashbox Sorel South Moon Under Starbucks Starwood Stussy Swatch Tic Tac TIGI Tommy Girl TopShop Toyota True Religion Urban Decay Urban Outfitters Vans Victorinox Vigoss Visit Britain Volcom Von Zipper WeSC Wrigley’s
editorial / 8
2013 not for girls.
editorial mission As with its original counterpart, NYLON Guys shares the same dedication to featuring creative, topical, and intelligent content, but is written in an authentic and credible voice that speaks directly to our trendsetting male readership. Cool and unpretentious, it is a comprehensive document covering a custom blend of what real guys want, from the latest gadgets and cars to apparel and music. With Editor-in-Chief Marvin Scott Jarrett at the helm, NYLON Guys has created a forum that celebrates the true innovators and influencers that are shaping the conversation behind underground culture.
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editorial calendar space closes
ads due
02.07.13
12.14.12
12.21.12
04.03.13
02.15.13
02.25.13
06.05.13
04.18.13
04.29.13
AUGUST/SEPTEMBER
08.07.13
06.20.13
07.01.13
october/November
10.02.13
08.15.13
08.23.13
DECember/JANuary
12.04.13
10.17.13
10.28.13
issue
on-sale
FEBRUARY/March Spring Fashion
APRIL/MAY Action Sports
JUNE/JULY Music Fall Fashion
Sneaker
Holiday Shopping
editorial / 11
top 10 markets atlanta boston chicago dallas los angeles miami/ft. lauderdale new york philadelphia san diego san francisco/oakland/san jose
7,050 1,546 8,038 4,269 26,556 5,292 28,659 2,800 10,100 8,426
total circulation: 100,000 Source: Curtis Circulation
editorial / 12
demographic profile age
college educated
71.3%
18-24 18-34 35+
47.9% 81.4% 18.6%
median age
27.6
median household income $68,500
79% 21%
median individual income
marital status single married
employment
employed
96.7%
$45,700
Source: Beta Research
editorial / 13
rates 4 color
open rate
covers
open rate
full page
$10,819
cover 2
$13,524
spread
$21,638
cover 3
$12,442
half page
$6,699
cover 4
$13,524
1/3 page
$4,436
1/4 page
$3,349
b+w
open rate
full page
$8,765
spread
$17,530
half page
$5,435
1/3 page
$3,593
1/4 page
$2,717
Rates noted are gross. Specifications: Add $600 for 2-color ads, $1,200 for 3-color ads. Only process cyan, yellow, and black are available for 2- and 3-color ads. No additional discounts on cover 2 or cover 4. Retail rates for 100 stores or less = 20% discount.
editorial / 14
specifications binding method Saddle Sitch
Acceptable formats
trim size
8” x 10 1/2” 1/8” for all bleed areas
bleed
Spread Full Page 1/2 Page Horiz 1/2 Page Vert 1/4 Page
non-bleed
Full Page 1/2 Page Horiz 1/2 Page Vert 1/4 page
files + uploads
16 1/4”w x 10 3/4”h 8 1/4”w x 10 3/4”h 9 1/4”w x 5 5/8”h 4 1/4”w x 10 3/4”h 4 1/4”w x 5 1/2”h 8 1/4”w x 9 3/4”h 7 1/4”w x 4 1/2”h 3 3/4”w x 10”h 3 1/4”w x 4 1/2”h
live area/gutter safety
All type and images not intended to be cut off should be placed 3/8” in from all trim edges and gutter, i.e. live area for a full page bleed ad is: 8 1/4” x 10” If the above specifications and requirements are not met, NYLON Guys will not guarantee reproduction.
hi res PDF at 100% 300dpi CMYK only
using an ftp client, connect to FTP: nylonftp.com User: ads Password: FMvYuOF6 (please note this is case sensitive) after your upload is complete, please contact: adproduction@nylonmag.com
in your email please note: »» the title of your file »» the intended issue of your file »» your contact info
color proofs
All ads must have a full size color correct proof provided, or else NYLON cannot guarantee reproduction quality or placement
please send to:
110 Greene Street suite 607 New York, NY 10012 attn: ad production
editorial / 15
advertisers A/X Adidas Agave Denim Apple Armani Jeans Belvedere Benson & Hedges Bloomingdale’s Boccia Bonobos Brooks Brothers Buffalo Calvin Klein Camper Casio Converse Denim & Supply Diesel Domino
Dr. Martens English Laundry Express G-Star Gant Guess? Havaianas Hendrick’s Gin Hennessy Hugo Boss J Brand Jorg Gray Levi’s Macy’s Marc Jacobs McQ Mek Denim New Era Original Penguin
Pacsun Palladium Penguin Fragrance PF Flyers Puma Ralph Lauren Santa Fe Silver Jeans SMS Audio Soterik Starwood Stussy Swatch Tic Tac Topman Victorinox Volcom WeSC Wrigley’s
editorial / 16
digital
nylonmag.com Nylonmag.com picks up where the
magazine leaves off by delivering a cultivated mix of fashion, music, and beauty news that gives readers the ultimate insider advantage with original, “late-breaking” material. Interactive channels and new media platforms are paired with compelling imagery and buzz-worthy features to create a completely unique and dynamic user experience.
site traffic + subscribers unique visitors per month page views per month newsletter subscribers digital downloads per month
demographics
median age median income female/male college educated
600,000+ 3,000,000+ 160,000+ 100,000+ 25.7 $56,000 60%/40% 60%
online advertisers Alyssa Graham APC Apple Calvin Klein Carolee Collection B Crossroads Dior Ebay Edun Estee Lauder Express Focus Films G-Star Gotham Hotel Guess H&M Hendrick’s Gin Juicy Couture Killer Joe
Lacoste Lola Versus Louis Vuitton Nasty Gal Nixon P&G Paige Denim Palladium PF Fliers Ralph Lauren Sony Starbucks Starwood Swatch Swiss Army Tic Tac Tommy Hilfiger UMG Victorinox Vigoss
digital / 18
nylon tv NYLON TV is a unique, style based digital channel that brings the forefront of youth culture to fans around the world. NYLON TV knows what’s cool first. Our content merges high culture and pop culture to bring the best style, music, movies, art and more to our viewers. Every major celebrity of the moment has been featured on NYLON TV, whether it be behind-the-scenes from their cover shoot with an exclusive video interview just for NYLON TV, or via world wide events, parties, or special creative collaborations. By leveraging our print and digital publications— NYLON, NYLON Guys and nylonmag.com— we have access to established pop culture icons, as well as emerging talent. Our NYLON TV channel continues to build content around our cover, fashion, and beauty shoots in addition to our signature music and entertainment features happening in-book and online each month.
digital / 19
Since 2006, NYLON has developed original content that consistently attracts viewers and engages conversation. Videos are seeded and highly promoted through NYLON’s various digital outlets, including nylonmag.com and NYLON’s YouTube channel, creating an exciting multi-platform brand experience. NYLON TV has a range of content styles across our core genres »» Weekly anchor shows »» Themed original webisode content »» Live event coverage »» NYLON library + nylonmag.com editorial content NYLON’s existing editorial content is uploaded daily and rolled into the channel on a schedule, so viewers know when to expect all of our new, unique webisodes.
NYLON TV webisode schedule Monday Tuesday Wednesday Thursday Friday
Styled By Beauty Queen Culture Club Locals Only She’s Crafty
THEMED ORIGINAL webisode content celebrity: the word
We join our favorite rising star or established celebrity for a special “day-in-the-life” segment, offering viewers an exclusive peek into their fast-paced and exciting lives.
beauty: beauty queen
From how-to’s to exclusive product info, we ask some of the best names working behind-the-scenes in the fashion and entertainment industry to give us the inside scoop on the most coveted beauty secrets.
fashion: styled by NYLON
Hosted by a mix of celebrity “it-girls” and a core group of NYLON fashion editors, our “Styled By” videos combine fashion news with street trends and famous fashion faces.
lifestyle: nesting
NYLON TV peeks into the private lives of interesting people who have a unique sense of style, including artists, designers, actors, and actresses, to get an up-close and personal look into these extraordinary spaces.
lifestyle: locals only
Modeled after our annual November “America” issue, “Locals Only” features real people, real style, and real places that anyone can find— if they know who to ask! In each episode, a NYLON editor drops in on a cool city and gets shown around by its hippest residents, including a few recognizable faces.
pop culture: culture club
NYLON editors tag along with graffiti artists, art battle teams, and industrial designers to bring their latest projects and major works of art to life.
digital / 20
live events (sponsored)
Get backstage access to the coolest events from your couch.
fashion shows
Join NYLON front row at your favorite designer’s runway show every fashion week.
concerts + festivals
Check out the hottest new bands without braving the mosh pit or getting covered in mud. Festivals include Coachella, Bonaroo, Glastenburry, or a notable film festival, such as Sundance.
live interviews with celebrities
Always wanted to know the inside scoop about your favorite celebrity? NYLON partners with UStream to make this all possible. NYLON will edit and post recap episodes of live events every Monday following, functioning almost in “real time” for edited videos.
NYLON tv library
Create your own “playlist” of content from the NYLON library. NYLON’s existing editorial content of over 900 videos will be uploaded daily and rolled into the channel. Users can locate their favorite videos to share and upload.
advertiser opportunities Custom NYLON TV Video
Leveraging NYLON’s expertise and ability to capture dynamic content, NYLON TV produces custom branded videos for advertising partners that showcase your brand in a stylized video concept. We work with partners from start to finish; from concept ideation to producing to editing.
In-Video Product Integration + Placement Custom segments featuring products from advertising partners.
Rates custom NYLON TV :90 video $25,000 net product integration + placement $10,000 net
youtube channel nylon tv videos average monthly views channel subscribers total episode views
1,000+ 600,000+ 60,000+ 53,000,000+
digital / 21
mobile apps IPAD APP
The NYLON iPad application is designed to revolutionize the way NYLON content is accessed and viewed. The app takes our in-book features one step further with proprietary content not found in the pages of our print magazine. Interactive features with the latest in fashion, music, beauty, as well as behind-the-scenes NYLON TV footage and more, give our partners the opportunity to create static, interactive, or full buyouts of each digital iPad issue.
IPHONE/blackberry/ android MOBILE APP
NYLON’s mobile phone applications feature an updated daily RSS feed of fashion, music, and beauty news, NYLON TV footage, and more, delivering unparalleled digital coverage.
IPAD RATES
takeover rich media page with hyperlinks static page
$30,000 $10,000 $5,000
IPhone RATES
gallery takeover
$5,000
12 static images with click-to-buy per two (2) weeks
digital / 22
social media NYLON + NYLON Guys continue to be leaders in social media with an exclusive network across Twitter, Facebook, Instagram, and Pinterest. We successfully engage our readers in new and riveting ways that are current and exciting. Our readers turn to these social media outlets as reliable sources of information and inspiration.
NYLON NYLON Guys
300,000+ likes 10,000+ likes
NYLON NYLON Guys
550,000+ followers 10,000+ followers
NYLON NYLON Guys
225,000+ followers 10,000+ followers
pinterest NYLON
15,000+ followers
digital / 23
podcasts
Through an exclusive partnership with iTunes, NYLON’s readers can take their favorite content with them by subscribing to a series of weekly podcasts that are downloaded automatically to their libraries.
nylon newsletter
online extensions
Distributed weekly by email to a flourishing database of 160,000+ opt-in subscribers, NYLON News highlights the “best of” content found on nylonmag.com with the biggest, most interesting stories in fashion, music, and beauty news, along with links to in-depth online features.
nylon blog
NYLON’s up-to-speed editorial team offers its opinions and insider info on everything from the worlds of fashion, beauty, music, art, and celebrity.
nylon daily
Launched in 2010, NYLON Daily, is an email that hits our reader’s inbox every day, written by local writers in ten cities: New York, Los Angeles, Chicago, Austin, Boston, San Francisco, Orange County, Nashville, Las Vegas and Miami. The byte-size messages from NYLON talk about the coolest stuff in each city, from concerts to cupcakes to local graffiti to can’t-miss events and sales.
nylon daily the list
Encouraging subscribers to ditch their datebook and save The List instead, this weekly edition of NYLONdaily gives our readers a heads-up on the weekend and week ahead. The List outlines all the best up-and-coming events in the area. From a reminder about the Florence & the Machine show to a restaurant opening or a designer sample sale, The List is the first thing NYLON readers rely on for planning their lives. It’s NYLON’s most forwarded digital property and the newsletter our readers refer back to the most.
photos
Party Monster takes a candid look behind the velvet rope of NYLON’s signature events, capturing all the memorable A-list celebrity highlights. With street style and reader art, NYLON showcases the true style-savvy and artistic readers in galleries created to inspire.
nylonguysmag.com
Relaunched in spring 2009, nylonguysmag.com is the male counterpart to nylonmag.com and is a custom blend of what guys want. Now with even more original content, the dedicated site further extends our reach to a connected audience of trendsetting individuals craving the latest gear, gadgets, music, guy’s fashion and grooming products.
digital magazine
NYLON’s cutting-edge digital magazine provides an alternate, fully-downloadable format when each issue premieres and continues to be accessible in a fully comprehensive archive of back issues, providing advertising partners added exposure and lasting impressions long after the printed edition disappears from newsstands.
digital / 24
digital specifcations NEWSLETTER dimensions file size
728 x 90 leader board 125 x 125 (4) buttons 50k or less
Acceptable files: gif or jpeg–with included link back to the advertiser’s url. No flash or mov files accepted.
WEB
dimensions file size
728 x 90 leader board 300 x 250 island 50k or less
Acceptable files: gif or jpeg–with included link back to the advertiser’s url. All materials due a week prior to campaign launch date.
rates NYLONMAG.COM
728 x 90 leader board 300 x 250 island 120 x 600 skyscraper 125 x 125 buttons rich media
NYLON NEWSLETTER
728 x 90 leader board sponsored (tag lines only) dedicated advertorial
$35.00 cpm $25.00 cpm $20.00 cpm $15.00 cpm $45.00 cpm $40.00 cpm $25.00 cpm $100.00 cpm
digital / 25
about us
international editions nylon japan
Launched in September 2003, NYLON Japan has proven to be more than just a brand extension. Brilliantly edited with a playful design and lush editorials, it continues to grow, offering its readers a flurry of fresh fashion and unique style alongside compelling beauty coverage and a heavy dose of pop culture.
nylon korea
NYLON continues to extend its cross-cultural appeal with the launch of NYLON Korea, one of the latest international additions to the brand portfolio. Bringing the latest in emerging trends across fashion, beauty, and pop culture, the publication’s global sensibility speaks to the fact that an appreciation for intelligent design, beautiful photography, and fresh editorial coverage is universal.
nylon mexico
Adding to an ever-expanding global scope and reach, NYLON Mexico was unveiled in a highly-anticipated debut in February 2009. Published 10 times a year, it is distributed in key markets including Mexico City, Monterrey, and Guadalajara, and continues to cover all the best in fashion, beauty, music, and more.
nylon indonesia
In 2011, NYLON added NYLON Indonesia to its international roster. Published 12 times a year, NYLON Indonesia features the latest in fashion, beauty, and pop culture, all with NYLON’s unique editorial voice and eye for the latest trends.
nylon singapore
NYLON’s ever-growing success overseas ushered in the launch of NYLON Singapore in April 2012. NYLON Singapore covers the latest trends in beauty, fashion, music, and pop culture, extending the NYLON presence across this influential international audience.
about / 27
nylon music tour For more than a decade, NYLON has been celebrated as the definitive document for cutting-edge style and bold, provocative content. NYLON brings this same signature spin to the successful Music Tour franchise. The NYLON Music Tour assembles the best in established and emerging artists when it hits the road in a nationwide concert series. Partners are invited to participate in category-exclusive sponsorships to create an added platform through which their brand can engage with readers and consumers on a 1:1 level.
partnership opportunities
past tours, artists + partners
Co-branded digital content
starbuck’s frappuccino summer tour 2012 Neon Trees göt2b summer tour 2011 Ellie Goulding converse fall tour 2010 Kele from Bloc Party ben sherman winter tour 2009 The XX, Friendly Fires urban outfitters summer tour 2008 The Virgins, Be Your Own Pet
brand integration
Brand partner logos and mentions incorporated in all promotions surrounding national and local media supporting ticket sales, including online, direct marketing, press releases, tour posters, flyers and sniping.
on-site activation
Prominent brand partner logo on-site presence via tour bus wrap, banners, branded gobo lights, and designated activation areas for sponsor product interaction and official Tour merchandise.
Sampling
Concert goers are invited to engage in on-site brand partner sampling, perfect for the launch of a new product. NYLON brings the tour to computer screens with original video and photo content from the tour, offering behind-the-scenes footage, interviews, and product integration.
NYLON photo booth
Digital photo booths at venues along the tour allow attendees to take candid pictures via fully automated, cam-enabled booths that produce co-branded souvenir prints.
Other partnership opportunities include »» »» »» »» »»
Tour Bus Wraps Custom Tour T-shirt In-store / Retail Activation Flyaway Contest Print and Online Promotional Extensions
about / 28
nylon shop Putting NYLON’s signature style at the click of a mouse, the #NYLONshop is a retail extension of nylonmag.com. Redesigned in 2012, our official online Shop offers emerging designers, exclusive NYLON gear and our editor’s favorites for purchase. Items spotlighted within the pages of the magazine are housed in the Shop and also link to brands’ own websites to purchase, creating a seamless shopping portal to get the NYLON look.
Curated Editorial Features
NYLON Shop’s editorially-driven design features a rotating header on the homepage, highlighting what’s new in the Shop with a fresh editorial spin just like the magazine.
private icon
From Pebbles Flintstone to Grimes, we show-andtell how to get their iconic looks from head to toe.
best dressed
An in-depth break down of our favorite celebrity looks, including our cover stars.
office supplied
We round up our editor’s must-haves from movies, music, fashion and everything in between. .
Exclusive Collaborations
Leveraging NYLON’s fashion and beauty authority, we continually work with brands to create items exclusively sold in the Shop tailor-made for the NYLON girl. »» Obsessive Compulsive Cosmetics created a limited-edition NYLON Pink Lip Tar (their cultfave lip pigment) to celebrate their big NYLON Hit List Beauty Award win. »» North Carolina heritage brand, School House, crafted exclusive NYLON variety sweaters sold only in the #NYLONshop!
Social Media
Each week, we serve up engaging new content on our social media platforms with a #NYLONshop edge. The “Look of the Week” on Instagram and items featured on our influential Twitter, Facebook and Pinterest feeds encourage active dialogue about the shop with our readers and give our shop vendors a unique opportunity for exposure to the ever-growing NYLON audience.
about / 29
staff marvin scott jarrett co-founder/ editor-in-chief
Marvin Scott Jarrett first made his mark on the media world setting trends in publishing with his magazines Ray Gun and Bikini. In 1999, Jarrett launched NYLON and has expanded the brand into an unstoppable force. Jarrett’s personal interest in music and unique vision has led to a number of internationally acclaimed directorial collaborations with groups such as the Academy Is..., Eisley, Kill Hannah, the Plastiscines, The Horrors, and Good Charlotte, whose music video earned him an MTV Australia Video Award. As New York Times design critic Stephen Heller wrote of Jarrett’s particular genius, “[he] astutely realized that new sounds and attitudes required a new mouthpiece.”
luke crisell
evan campisi
Luke Crisell began his career as an editorial intern at NYLON after moving to New York City from London, where he completed a postgraduate program in Fashion and Lifestyle Journalism at the London College of Fashion. In the nine years since, he has worked his way up to be the executive editor of both NYLON and NYLON Guys, where he oversees all features and writes many of the cover stories. He co-authored The Scratch Academy DJ Guide, which was published by St. Martins Press in 2009 and also contributes to magazines including Monocle, Elle UK, and New York, and newspapers such as The Independent in London.
Evan Campisi attended Skidmore College, where he earned a BS in Design in 2004 before joining the New York based advertising agency, SpotCo. In 2005, Evan joined Entertainment Weekly, where he worked for over six years, eventually becoming an art director for the publication in 2006. In 2011, Campisi took over as art director at NYLON, where he oversees the design of both our print and iPad editions of the magazine. Campisi’s work has been featured by the Society of Publication Designers and he credits much of his design knowledge to his father, Ronn Campisi, who owns his own design studio in their hometown of Boston.
executive editor
art director
about / 30
awards 2006 asme nomination
SPD MERIT AWARDs
2006 webby award
Issue: March 2001 Eye of the Beholder Photographed by Vanina Abrahamed
general excellence
illustration and design
SPD gold medals photography
Issue: April 2000 Fashion/beauty Story Sophie Doll
design Issue: April 2000, August 2000, October 2000 Magazine of the Year
photography Issue: December 2000 Fashion/beauty Story Now You See It
photography Issue: April 2001 Hallelujah Photographed by Marcelo Krasilcic
SPD silver medals photography
Issue: May 2000 Fashion/beauty Story Read Between the Lingerie
photography Issue: September 2000 Fashion/beauty story Body of Evidence
design
photography
illustration Doll Parts Illustration by Michael Gentile
photography Issue: August 2001 The Incredible Journey Natalie Portman Photographed by Jake Chessum Misfits in Miami/Iggy Pop Photographed by Martin Schoeller
illustration Issue: September 2004 Counter Culture Issue: June/July 2004 Rock Posters
photography Issue: April 2008 Feature: Celebrity/Entertainment Profile Cover story
photography Issue: May 2008 Feature: Celebrity/Entertainment Profile Young Hollywood Package
photography Issue: September 2008 Feature: Celebrity/Entertainment Profile Welcome to the Dollhouse
SPD MERIT AWARDs
design
Issue: September 2001 Deconstructing Yohji Photographed by Adrian Wilson
design
photography
design Issue: October 2001 Entire issue
photography Issue: November 2001 Flash Dance Photographed By Christopher Rihet
design Issue: September 2004 Cover, Nylon Guys Issue: November 2004 Sparkle Plug Chart Toppers
illustration Issue: October 2004 Prairie Home Companion
Issue: March 2009 Feature spread Tough Love
Issue: September 2009 Feature story The Revolution Will Be Televised
design Issue: October 2009 Feature story A Thin Line Between Love and Skate
design Issue: December/January 2010 Entire issue
design Issue: June/July 2010 Entire issue
design Issue: September 2010 Entire issue
Issue: June/July 2002 Entire issue
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“…an edgy, young women’s fashion title with a heavy dose of pop culture. NYLON is for twentysomethings who are young and trendy, and who don’t want to read about sex and guys.”
–MEDIAWEEK
highlights
“We all depend on NYLON for cutting-edge looks from around the globe-now Street scopes out seven international fashion hot spots (including New York, Berlin, Tokyo and Melbourne) to give an eyeful of the people who exude extraordinary style and originality.”
–Gotham
“…now the destination of choice for alternative, fashion minds everywhere. Its funky illustrations and graphic give NYLON a hip, unique look that is truly hard to come by in the category.”
–MIN
“NYLON is beautifully done, intelligently edited, and they’ve found a good following.”
–MEDIAWEEK
“NYLON Guys, the popular fashion magazine for young hipsters...The issue is targeted to young males who want to know where to buy cool jeans, sneakers, and gadgets without the beer and babes.”
–DNR
“NYLON has already turned a lot of people onto itself since debuting in April 1999...the issue is full of the fun, vibrant and provocative choices in both pictures and words that have quickly made NYLON a force to be reckoned with.”
–MEDIAWEEK
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2012 events NYLON express dinner
December/January cover star Dianna Agron was honored at a NYLON + Express dinner party in LA.
got2b cocktail party
Rejoicing in its February issue release, NYLON held a private cocktail party in New York hosted by cover star Nina Dobrev.
coach dinner
March cover star Lily Collins hosted a private dinner at Scarpetta Beverly Hills for NYLON’s issue kickoff.
Tigi + NYLON’s 13th Anniversary issue event
Sponsored by TIGI and Smashbox, NYLON toasted its 13th year of publishing with cover star Freida Pinto in West Hollywood.
tommy girl may young hollywood
The legendary Hollywood Roosevelt Hotel played home to our May issue’s private dinner, red carpet event, and VIP gifting suite all hosted by cover star Juno Temple.
true religion vip concert
NYLON rolled out a star-studded red carpet for its annual Music issue launch event with a VIP concert from cover star Shirley Manson’s legendary band Garbage.
element dinner
Ashley Greene hosted a VIP dinner at L.A.’s Chateau Marmont followed by an after party at LA hotspot, Blok to celebrate NYLON’s August issue.
Sony NYLON TV event
September cover star Lea Michele, alongside television’s itcrowd, celebrated NYLON TV’s much-buzzed about relaunch with a live-streamed event in Beverly Hills, CA.
NYLON Guys berocca dinner
NYLON Guys celebrated the December/January issue with cover star Ewan McGregor in New York City.
pf flyers dinner
February/March cover star Josh Hutcherson hosted a private dinner in L.A. to commence the NYLON Guys issue release.
macy’s inc. cocktail party
NYLON Guys reveled in its August/September issue at Santa Monica’s latest hotspot, Bungalow, with host and cover star Matthew McConaughey.
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2012 events music Festivals Coachella
400 VIPs partied with NYLON at a luxury Californian home during the Coachella Music Festival and enjoyed performances by Rye Rye, Sucre, and guest DJ sets, including the Misshapes.
SXSW
NYLON teamed with GUESS for a 2-day party during the annual SXSW Music Conference in Austin, TX. Over 15 acts performed the first day followed by poolside DJ sets on day two.
Lollapalooza
NYLON hosted an exclusive concert event with headlining sponsor True Religion during Chicago’s major music festival, Lollapalooza. VIP performers were also captured on NYLON TV at the NYLON-branded tent at the festival venue.
retail promotions Joe Fresh
NYLON partnered with Joe Fresh to celebrate the May Young Hollywood issue and the launch of their NYC store openings.
Nicole Miller
NYLON joined Nicole Miller for a private party at the designer’s Soho store location to unveil her new collection Artelier.
Hudson jeans
NYLON and Bloomingdale’s celebrated the launch of Hudson Jean’s Leeloo Jean with hosts Creative & Design Director Ben Taverniti and style blogger Natalie Suarez.
Bloomingdale’s Denim Days
NYLON Guys partnered with Bloomingdale’s locations throughout NYC and LA to celebrate the latest denim trends with NYLON Fashion Editors, who created custom looks and provided styling tips.
Macy’s impulse
NYLON celebrated the launch of Doo.Ri’s capsule collection for Macy’s Impulse at Herald Square in NYC.
ralph lauren Denim + Supply
NYLON, NYLON Guys and Macy’s teamed up to bring Ralph Lauren’s Denim & Supply label to life with live music performances in San Francisco and New York City.
sebastian + stylecaster
NYLON partnered with with Sebastian Professional + StyleCaster to celebrate the “Infinite Possibilities” campaign contest winners with a VIP party at The Darby in NYC.
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contact
info
NEW YORK
jaclynn b. jarrett, publisher jaclynn@nylonmag.com t 212.226.6454 x10 f 212.226.7738
LOS ANGELES
karim abay, associate publisher karim@nylonmag.com t 310.657.0713 (LA) t 212.226.6454 x36 (NY) f 212.226.7738
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