Juneteenth Parade

Community gathers to celebrate Black history, federal holiday in Bryan

By Nadia Abusaid @NadiaAtTheBatt

This year, the Brazos Valley African American Heritage & Cultural Society, or BVAAHCS, returned with a Juneteenth parade as part of the all-day festivities in celebration of Juneteenth.

Also known as Freedom Day, Juneteenth marks when Union troops arrived off the Galveston coast announcing the emancipation of slaves in America on June 19, 1965, two years after the Emancipation Proclamation was signed.

The BVAAHCS hosted a parade on June 17 that started at 10 a.m. at Kemp Carver Elementary School. Parade spectators lined up along Martin Luther King Boulevard as the parade traveled east toward Sadie Thomas Memorial Park, where more mid-day family-friendly activities took place. The celebration concluded with a Blues Fest in Historic Downtown Bryan featuring a performance by Eugene and Hard 2 Fine.

to turn this into U.T. East, but you know, Texas Monthly is there. [The] Texas Tribune is there. Making sure that if I can’t bring you all there, that they come down here and see what we have.”

Another goal, McElroy said, is that A&M’s journalism department should benefit the surrounding area.

“We can produce journalism that serves communities,” McElroy said. “If, you know, Caldwell, if there was some story that needed to be done about Caldwell, we should be able to put [students] out there, and [they] can produce it.”

Despite journalism programs across the country declining in number, McElroy said students in the A&M program can thrive by presenting a complete range of opportunities in the field to students.

“[We’re] not the school of printing, [we’re] the School of Journalism,” McElroy said. “Not everybody who is in this major is going to go into journalism or working [at a newspaper], but it’s great that [they] have these skills, and [they] can put them anywhere. If you want to go someplace that’s going to pay you more money than the newsroom, awesome. If you

BVAAHCS Treasurer James Hawkins has been a member of the association since its inception 12 years ago and has participated in the organization of the parade ever since.

Classic cars, parade floats, local community organizations, fire trucks and a new marching band participated in the parade, Hawkins said.

“It’s the first year we’ve had a band here, so I think [parade spectators] are going to be very excited about the band,” Hawkins said. “We’ve got a little sound going on now.”

The Juneteenth celebration has expanded since its initiation. The Blues Fest has changed to a larger venue in the last few years, said Destination Bryan’s PR and communications manager Abigail Noel, who helped advertise and organize the parade with the BVAAHCS.

“They’ve got a lot more space to spread out and get more people there,” Noel said. “That was a new thing that they added last year, as far as changing that location, and they said it was fantastic, and they got a ton more people out there. They had more space for people to bring out their lawn chairs and dance to music.” do want to work in a newsroom, we’re going to make sure that you can find your spot,”

Triumphant Trends’ program director Karen Paschal set up a booth at the Sadie Thomas Memorial Park to inform attendees about Triumphant Trends’ youth programs. Paschal said she attended the event for the first time this year and is looking forward to attending next year’s celebration as well.

“[Juneteenth] was when our people heard at last that we were free, so people celebrate that day,” Paschal said.

The job options available for journalism graduates in the modern media environment, McElroy said, range far beyond the traditional journalist position.

“It could be data,” McElroy said. “It could be audience [engagement], you know, like The New Yorker has people who work in audience, it could be working on games — I’m obsessed with games that are in, you know, The New York Times, or The Washington Post — or things that are like NPR and podcasts and all that.”

While the goals and possibilities outlined by McElroy present the modern field of journalism as a very broad discipline, McElroy said the mission of the school will maintain its identity as all subfields of journalism have something in common.

“We’re all telling truth-based stories in different ways,” McElroy said. “Even if you’re a data journalist, you’re taking that data, which means nothing to 99% of people, and you’re gonna make it tell a story.”

McElroy said she is looking forward to working with groups across campus.

“I don’t want to say we’re gonna work with this department or that department because I need to talk to those folks,” McElroy said. “But, clearly we want to work with people who are in visualization, we want to work with people in data.”

McElroy said a crucial part of her plan as the incoming director is making herself available to the A&M community.

“I am going to be in my office, I’m gonna be walking around, I’ve always had an open door policy, wherever I am,” McElroy said. “I want to hold listening sessions, I think, is what a lot of people call them … maybe [they’ll] involve food and cookies.”

The new journalism school, McElroy said, will hopefully train professionals who provide an essential service for society.

“This isn’t an unnecessary profession,” McElroy said. “I know your parents and your friends might think there aren’t jobs — there are — they might think that [journalists] are evil people, and biased. We’re not. To me, I think we’re like nurses for democracy. We’re needed like that.”

Now, the celebration at Sadie Thomas Memorial Park features vendors in tents selling homemade jewelry, t-shirts, barbeque, turkey legs, snow cones and lemonade, said parade attendee Linda Benford, who has attended the event annually since 2004.

Benford involves herself in all parts of the Juneteenth celebration. Benford discovered the Blues Fest by chance while driving around town last year and caught the end of the performance.

“We went home, got these lawn chairs and came back,” Benford said. “We caught the last hour of it last year, but we’re going to be early this year.”

The Juneteenth celebration is more than just a parade and a Blues Fest to Benford.

“My parents were born in the 1920s here in Texas when it was a lot different,” Benford said.“Even though they weren’t slaves, they were sharecroppers which was just barely a level above being a slave. They couldn’t go where they wanted to go when they wanted to go. They couldn’t drive where they wanted to go. They were in segregated schools.”

Benford’s father quit school in fifth or sixth grade so that he could help take care of the family, and her mother was one of the first graduates from an all-black high school. The Juneteenth celebration is a way for community members to connect and reflect on history, Benford said.

“It’s something that we’ll never forget, and we should never forget so that we can appreciate what we have,” Benford said. “When I see this parade, I see a difference. I see the future that I only imagined as a child.”