STEP 2 SETTING THE RIGHT PRICE

Home Pricing

• Price your home correctly

• Faster Sale

• Less Inconvenience

• Increased Salesperson Response

• Means More Money to Sellers

• Better Response From Advertising and Sign Calls

• Attracts “Cleaner” Financing

• Attracts Higher Offers

• Avoids Being “Shopworn”

Offers

To understand why the first offer is usually the one you should accept, consider the buyer and the journey he or she’s on.

Buyers in the real estate market usually start by dipping their feet into the water. This may be before they even engage a real estate agent. They generally go to a few open houses, check out prices online, and start to do their homework. They may even make first contact with an agent to assess what the agent thinks about the state of the local market.

From there, buyers begin to get more serious. They may start going on private, second or third showings with their agent. They really start to get engaged in the process. They become “the real dealer” — a buyer who is completely in the game, approved for a mortgage, and actively engaged with their mortgage lender or broker.

Setting The Right Price

In a challenging market, setting the right price can be the most important aspect of selling your property. And that’s another reason to select a Beach Group agent you can really trust.

STEP 3 AGRESSIVE 7-DAY PLAN

Your property goes “live” on the Multiple Listing Service & TheBeachGroup.com

Website

Your listing will be added to our website that continuously receives top rankings on all popular search categories. Detailed information is displayed featuring photography, a Google map, online property brochure, video, as well as nearby schools, restaurants, shopping and more.

Photography

A professional photographer will be hired to take photos of your home and property. In some instances, videos and drone shots will be taken as well. Great photos help to sell homes!

Signage

The Beach Group has gained a reputation for an immediate recognition of our longstanding name and logo. Through the years, our colorful and distinctive logo has been displayed up and down SCENIC 30A. This has created a perception that our signs are “everywhere”. Numerous inquiries originate from interested sellers and buyers who call after seeing The Beach Group signage. Your signage will be put up immediately upon signing the listing agreement, if approved in your area.

Marketing Plan During

Direct Mail

With the growth of technology and the internet, there has been a steady decline in direct mail marketing campaigns. However, there is a strong indication that a seller could greatly benefit from implementing an integrated marketing approach. Touching buyers across multiple channels will not only increase your exposure, but it also keeps your property top-of-mind for your potential buyers. Research also indicates that direct mail is one of the most effective marketing avenues and provides many benefits in conjunction with your other marketing strategies.

Even though there is a trend towards digital marketing and online media, we at The Beach Group believe direct mail still remains a very important part of the marketing mix and should be a part of the overall marketing plan.

MARKETING PLAN DURING THE NEXT 15-21 DAYS: STAGING

A first impression is a lasting one. Staging a home goes beyond decorating and cleaning; it is about artfully creating a mood that appeals to a buyer. A staged home looks bigger, brighter, warmer and more inviting. Staging happens after you’ve cleaned, de-cluttered, painted, and made minor repairs to your home. A common misconception is that staging is decorating, but in fact, staging is de-personalizing your home to help buyers visualize the true potential. We will work directly with you to stage your home for sale with the goal to maximize the value of your home and speed up the sales process.

Open House

It is critical to market your home through both broker and public open houses. After the listing is signed a broker open house will be held. Subsequent open houses will be held after the broker visits. The Beach Group public open house events will be advertised.

Advertising

Your property will be included in advertising in the 30-A Real Estate Guide, which is the go to source for buyers in the market, Homes & Land Magazine and the 30-A Review magazine. These are all free publications that target home buyers and sellers.

30 A A Complimentary Publication Provided by The Beach Group Vol. 12 2021 T his In Issue LIVE YOUR BEST LIFE ON SCENIC HIGHWAY 30-A

30-A REAL ESATE GUIDE

• OVER 100K DISTRIBUTED ANNUALLY

Real BEACH REAL ES TATE

Estate Guide The GROUP

• ONLINE AND MAIL DISTRIBUTION

The Beach Group publishes and distributes the 30A Real Estate Guide, a local guide which markets active listings to targeted mailing lists and distribution points throughout Scenic Hwy 30-A. We mail to a targeted “private client” list of over 10,000 individuals.