2021-30, the Decade of Action. Either you know your sustainability or not, the climate crisis won’t wait for us to find our comfortable way to change or businesses' to peacefully powerpoint their road to zero.
The time to act is now, especially for brands and corporations facing increasing pressure to do their homework and reverse what they mainly caused in the first place.
So, how does your brand act a real, truthful, effective contribution to clean OUR home and not just your image? Follow us in this conversation about the limits and the opportunities of embracing and communicating sustainable transition and you will find out why it's much more about glass-box transparency and brand democracy than it is about a brand campaign.
Credits The Big Now/dentsumcgarrybowen
Creative Strategy Director: Silvia Cannata
Creative Strategist: Luca Montanari
Strategist: Francesca Morrone, Elena Ricci
Art Director: Francesco Santese
Graphic Designer: Matteo Milone
