What top real estate agents are doing today and tomorrow

By Larry Stoller CONTRIBUTOR

Real estate top producers have many daily duties and responsibilities. These activities may be income-producing or administrative, but they are typical in the life of a successful real estate agent.

Administrative duties include:

• Expediting real estate documents and agreements

• Coordinating showings, appointments and open houses

• Preparing house flyers, advertisements and other promotional materials

• Initial and ongoing data entry of listing information and photos

Implementation, modification and reimplementation of marketing listings

• Managing and maintaining customer and client databases

• Analyzing active, pending and sold list- ings to ensure optimal listing marketability

• Responding to telephone calls, emails and texts from current clients and potential customers

• Keeping all real estate and listing information updated in print media and online directories

• Providing consistent communication to all home selling and home buying clients In that administrative duties consume so much time, many agents have an assistant to help them complete the day-to-day tasks. They are then able to do more income-producing activities and become more effective in getting homes sold.

Lead Generation (finding clients) is one of the most important jobs of real estate agents who are at the top of their game. Spheres of influence (SOI) is one strategy that generates leads based upon people that the agent knows (family, friends, neighbors, acquaintances, business associates, and social contacts).

As a matter of fact, every person an agent meets could be a potential client or a referrer of clients. That means that part of an agent’s day will be spent meeting and speaking with lots of people – giving out a lot of business cards – and following up with those contacts accordingly.

Face time (e.g., not the app, but keeping the agent’s name and face fresh in the mind of all potential clients) is very important and is best accomplished by effective and ongoing print advertising. Floor time (in the office, greeting walk-ins and taking telephone calls) is another way that agents connect with new prospects.

In today’s world, many leads also come from online inquiries from potential buyers (and sellers) who see listed properties for sale and then contact the respective agent to get more information or to set up a property showing.

It’s not easy for real estate professionals to balance their time and complete the many daily activities – but that’s what top producing agents do.

Larry Stoller is a broker and Realtor with Real Estate Five of the Lowcountry. Larry@ RealEstateFive.com, RealEstateFive.com

1936 WERNER PLAYER PIANO, excellent condition. Pump action. $500. Many rolls included, plus bench. Schwinn Drifter Cruiser bike, ladies 26” pink/white. Excellent condition, $50. Call 440-667-5399.

CLASSIFIEDS

YOUR AD HERE CAN REACH 25,000 households and businesses from Moss Creek to Sun City to Callawassie Island. Promote services, sell goods, announce a yard sale, buy a house, sell a house, find a job, find employees, ask for help, offer help! Ads starting at $28 for 40 words. 843-757-9507.

CLASSIFIED ADS WORK! CALL 843-757-9507.

CLASSIFIED ADS WORK! CALL 843-757-9507

CLASSIFIED ADS WORK! CALL 843-757-9507.

CLASSIFIED ADS WORK! CALL 843-757-9507.

CLASSIFIED ADS WORK! CALL 843-757-9507.

We provide weekly or biweekly visual inspection of your home or property looking for obvious issues in your absence.

Fully

Sabrina Scheduling Coordinator 912.355.1349

The largest and most reliable local, family-owned, independent home inspection company in South Carolina LowCountry. Our friendly inspectors provide thorough inspections and detailed explanations along with a same-day report. We also provide lifetime technical advice as long as you own the property.

Protecting since 2001

YACHT CLUB OF HHI

Text or Call 614.329.5399 | www.mrpuppet.org

ADD BOATING DINING SOCIAL FACILITY RENTAL 99 helmsman way PO B ox 5063 H ilton H ead I sland , SC 29928 843-785-9244 YCHHIC lub @ gmail . com www . yachtclubhh . org

South Forest Beach

1 Bedroom + Bunks | Ocean View | Beach Access

$339,900 Furnished | MLS#433117

3127 Hilton Head Resort