SOCIAL MEDIA ISSUE NO. 1
'Social media is about the people. Not about your business. Provide for the people and the people will provide for you" Matt Goulart
SOCIAL MEDIA MARKETING
Social Media Marketing Tips "Social media is about the people. Not about your business. Provide for the people and the people will provide for you" - Matt Goulart
marketing can benefit from a plan. So plan your strategy wisely and you will benefit from it. Even with a great planning, do not expect everything to be changed over night. Marketing on the social networks takes time, just as building your online reputation and brand. So take a deep breath and dive in . 2. Content and relationships. There are a lot to say about the content. It makes you or brakes you. So the tips about content are: – Post content that is specialized in one area; you most probably won’t become an expert in everything; so find your niche and post accordingly. Trying to reach more audiences might get you losing your most important followers. Give people a reason to follow you. – Quality is more important than quantity; most advices on the numbers of posts say that you should have 3-5 posts a day; in my opinion, a few bad posts, done just to comply with that rule can get people to press that button that says “unfollow”. You would rather have less content but of great quality. People can choose whose postings to see firsts, and you want to be the top of the lists. – Always work on improving the quality of your posts. Do a little research from time to time and see which posts got the most likes and comments. Those are the ones really appreciated by your followers and they tend to follow a certain trend.
Ok. So you probably already have a facebook account, twitter, instagram, linkedin, pinterest. But do you know the basics of social media marketing? Although all of us use one network or the other , or more than just one, very few of us can say that they know what good social media really is. In a few words, efficient social media marketing results in likes, comments, followers and closed deals. We all have something to sell, either it is our professional image, our brand, product, our skills.
Social media networks can help you achieve your goals and build a community. Your own community of followers. Imagine that! In social media we can say that there are 3 key aspects: time, content, relationships. Everything revolves around these 3 factors.
– Consider sharing an important part of building relationships; when you share a post relevant to your own content that is of great quality, you get the chance to build a relationship with the author of that post and to build trust among your followers. Also, you set a good example of caring more about the quality of the content distributed on your page then to the author. Share only if content is relevant and helpful.
Here are some tips to help you be a better social media marketer. 1. It takes time. Social media marketing, like any other type of BUSINESSWOMENMAGAZINE| 11
SOCIAL MEDIA MARKETING – In your postings, be sure to use proper keywords and hashtags. It might seem that it is a different story, but it can help you a lot by distributing your content over the Internet. Research popular hashtags in your area of expertise and use them. It will make a world of difference. – Watch and learn from your competitors. I don’t agree that you should see them as “competitors” but as masters if you will. We all trade places being either the masters or the pupils. So enjoy both experiences because everything in life is cyclic. So, learn from others. What content they are posting, what comments are generating. You can also engage in discussion and you might find yourself building partnerships over time. – Add quality images to your content. The saying “A picture is worth a thousand words” is true. So use the popular knowledge in your interest. Most of the smartphones available today can do wonders in taking amazing pictures. All that it takes is a little bit of imagination. The filters, cameras and editing can do the rest. If not, there are always friends who know a little bit more that can help you with this area. – Optimize visual contents with links. The idea is not to create long posts because we live in a time of fast-forward. For everything. We are zapping even our lives. No wonder we do the same on social media networks. So post just enough text to make the post interesting, add a picture or two and then attach a link that can either send the reader to your blog or the source of the article you posted. Either way, you win by engaging the reader with a balanced post. – Engage the audience. Try to post text and involve your followers. Personally, I am not a fan of the postings like: “if you agree with the quote above, click like”. It is actually an insult to my intelligence. So post your text and appropriate image and involve your readers by asking them how they feel about the subject. What their opinion in the matter is. Don’t be disappointed if only a few answer. That doesn’t mean only a few follow you. Just that few of us have the courage to interact, even on social media. Be also ready for raising controversies but hey, we can all learn something even from that. – Be available to interact. If you post something that leaves room for replying, stay close. You have your “viewers” and it wouldn’t be polite to leave them hanging. – Build relationships and partnerships. It all depends on that. You are there for a purpose. Posting for a purpose. So interact accordingly. Treat people as friends and business partners. And results will appear in time. Networking is the key, especially if it involves social media. MASTERMIND | 13