VISUAL IDENTITY ISSUE NO. 1
"Design has allowed us to stand out; to look different and show that difference boldly" Joe Mansueto
VISUAL IDENTITY & BRANDING
Visual Identity & Branding "Create your own visual style ... let it be unique for yourself and yet identifiable for others" - Orson Welles
So you get to take visual identity and branding into consideration. But you don't really believe that it could actually work, don't you? I mean, all those people that got ahead must have had more money, more connections and even ... more luck than you do. It couldn't possibly be about the fact that your colleagues saw fit to 'brand' themselves and their business?! No. I mean, spending some money, ok, a fairly amount of it to promote yourself must be wrong. Like that old saying, that good things come to those who wait... but you have waited enough. It is time to reconsider the reality. Clients are influenced by the design of your office, of your personnel, of visual identity materials displayed, of your website or blog and not only by the amount of care you provide. Most of our clients, especially after several years in the field, get referenced from one another. But wouldn't you like to reinforce their good opinion of you that they got with some quality time discussing their options and send them home with some graphic materials to take a look at and a website address? Would it hurt? Seeing the actual results of your work, getting first hand testimonials from other clients that they can interact with on social media?
The general opinion is that you don't need branding for your business. That doing the great job that I am sure you do is all that it takes to be a rock star. So why are you reading this article? In fact, reading this article says that you still feel like there is something missing, something that you must not be doing right if you are still in the same place.
But why? You work harder than everyone else, you spend more hours trying to get uptodate with all the research and new techniques in the field, you pass on going out - actually you feel like your life is passing you by. And of course, in the beginning you felt like it was only natural to do some sacrifices for the profession that you love. But as time passed you by, you realized that somethings are not much different. You feel like you should have gotten farther than you are now.
How about getting some insight on the things that you can improve about apparel? A branding specialist can help you achieve all this: get a visual or better visual identity, which means website, social media channels, blogs, graphic design for your practice; can offer you insights regarding branding of your team with respect to apparel, communication skills, treatment plan explaining and assisting.
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