GRAPHIC DESIGN
The 3 Awesome Powers of Graphic Design “The ability to draw and communicate visually can no longer be seen as optional” – Better Fetter
2. The design needs to say all the right things about your business. It can be the difference between your patients choosing between you and your competitors.
Although some elements must remain the same, the idea behind the design should be your own. Personalize your materials with images from your clinic, of your staff, testimonials and case presentations.
Your website and blog should look professional, but not as it was done with stock photos and with some basic information.
You want to engage people, to make them part of your story. So take every chance to photograph your cases, before and after, get written testimonials, video testimonials, design a logo and invest in your professional appearance
3. It is an efficient way of communicating your marketing message visually. So many marketing materials get thrown every day, so you need to make your become a collectible.
If it is that good and you are that famous, people would start collecting your marketing materials just for the chance to tell your story and become a part of it themselves. Wo, why would you deny them that chance? 1. Graphic Design is artwork and it involves strategic thinking. Your graphic materials should be done accordingly to your branding strategy. Everything must be thought of and should follow the line of consistency, credibility and memorability.
We all tend to follow some designs in case we like them. But in order to set yourself apart from the competition, you need to differentiate yourself. Make your mark and design the materials that say something about you. Don’t just simply follow the herd..
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