HEALTH, WEALTH & COMMUNITY
TALKING Business By: Michelle Hanton OAM
I
n business, you must have a consistent approach to everything. By your approach to everything, I mean just that: Everything you do and say. Every decision you make. Everything you think.
Living in the current environment, albeit in a beautiful part of the world, where lockdowns and the unknown lurk around each corner; now more than ever we need a smarketing mindset.
SO WHAT’S SMARKETING? Smarketing encompasses strategy, sales and marketing rolled into a system that becomes a part of how you work, and everything that you do. It’s learning how to refocus your business mindset for results.
It is not the sort of strategy you write down for your boss or your bank manager. It is what you practice until it becomes second nature. And before you think, ‘this Dragon Sisters lot sound like a brain-washing cult,’ one of the key things in developing a Smarketing mindset, is honing your own, unique voice, to cut through the white noise of sameness. Smarketing is, put simply, a mindset you develop to constantly and consistently create and maximise opportunities. In other words, you are alert. Alert to opportunity; anticipate and spot trends. You are also alert to where risks may lie and are strategic about the risks you choose to take. The good news is that this is something that anyone can learn. When you master the mindset you become one of those sorts who rarely miss an opportunity and, importantly, know how to create opportunity. It’s your personal formula of communication and promotion. It personalises your sales, your marketing, your business. It
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