HEALTH, WEALTH & COMMUNITY
TALKING Business
Social Media and Your Business You can love it or hate it, but the bottom line is that we need to engage in some way or another with social media on a business level. For smaller businesses and solopreneurs, it’s all too easy to become
overwhelmed. Yet it’s here to stay, and you’re probably missing out by not using it effectively.
THERE ARE A FEW TRAPS TO LOOK OUT FOR: 1) Having a social media account and neglecting it! It gives the wrong impression when someone
By: Michelle Hanton OAM decides to drop by. A neglected account can create the idea that you are no longer in business. 2) Wasting heaps of time daily, flicking through social media looking for inspiration. Then ending up going down a rabbit hole of exploring other ‘interesting stuff.’ 3) Thinking you need to be on every platform. Far better to choose one platform where your ideal clients are hanging out and being active there. Do one and do it well. It is also essential to understand that each of the
platforms works in a slightly different way. Now that you know the traps to avoid, it’s time to think about a strategy to leverage your social media presence.
WHEN YOU HAVE A STRATEGY, YOU BECOME CLEAR ON What to post. Your content needs to be varied and not just full of sales pitches. The 80/20 rule is a great one to follow. 80% should be informative, educative, make people laugh,
PROPOSAL TO UPGRADE OPTUS MOBILE PHONE BASE STATIONS AT BELLARA AND ROTHWELL INCLUDING 5G B0417 Bellara: 350 Sunderland Drive, Bellara QLD 4507 (RFNSA 4507001) The proposed facility consists of the addition of new equipment and associated works, including 5G, as follows: • Installation of two (2) 4G/5G panel antennas, 2.688m long, on the existing headframe • Installation of ancillary equipment including fourteen (14) remote radio units, antenna mounts and cabling • Reconfiguration of existing equipment on the facility and within the equipment shelter, including removal of two (2) panel antennas, removal of redundant equipment and replacement of Remote Radio Units B0437 Rothwell: Road Reserve, 59 Mckillop Street, Rothwell QLD 4022 (RFNSA 4022002) The proposed facility consists of the addition of new equipment and associated works, including 5G, as follows: • Installation of three (3) 4G panel antennas, 2.688m long, on the existing headframe • Installation of three (3) 5G panel antennas, 0.75m long, on the existing headframe • Installation of three (3) 5G panel antennas, 0.74m long, on the existing headframe • Installation of ancillary equipment including twelve (12) remote radio units, antenna mounts and cabling • Reconfiguration of existing equipment on the facility and within the equipment shelter, including removal of six (6) panel antennas, removal of redundant equipment and replacement of Remote Radio Units 1. Optus regards the proposed installations as Low-impact Facilities under the Telecommunications (Low-impact Facilities) Determination 2018 (“The Determination”), based on the description above 2. In accordance with Section 7 of C564:2020 Mobile Phone Base Station Deployment Code, we invite you to provide feedback about the proposal. Should you require further information or wish to comment, please contact Chan Chen at Axicom, 02 9495 9000, community@axicom.com.au or Level 1, 110 Pacific Highway, St Leonards NSW 2065 by Tuesday 12 October 2021. Further information may also be obtained from www.rfnsa.com.au/4507001 and www.rfnsa.com.au/4022002. 28
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