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Dr Jason Miller (GP) Luke White (NP) James Denton (NP)
Introducing two new GPs to the team - Dr Simon Slyderink & Dr Emma Slyderink
Today’s article concentrates on Treasury Wine Estates, their brands and what’s in the future as Australian wines once again find their way back into the Chinese market after suffering three years of punitive tariffs brought about after questions were asked with regards to the source of Covid. Treasury is the pinnacle of wine production in Australia as several of the wine labels are iconic but in reality their market share certainly doesn’t show the strength they could have with the brands they have purchased over the last forty years. The company began with Penfolds, a winery that was officially established in 1844 when the winery was expanded to produce table wines instead of just fortified wines and they started producing Claret and Riesling.
Fast forward to 1976 when the Penfold Family was sold to Tooth and Co a brewer based in New South Wales, then in 1982 ownership passed to The Adelaide Steamship Company and the Penfolds Brand was merged with Kaiser Stuhl, the term merged gives a warm fuzzy feeling of comradeship and cooperation in the growing of two of the mega companies in the Australian wine industry, however in reality the Penfolds staff really let the Kaiser Stuhl people know this was a takeover not a merger, I know because I worked for Kaiser Stuhl at the time!. In actual fact the two brands actually complimented each other with the premium Penfolds red wines, Minchinbury Champagne (as it was called those days), fortified wines such as Club Port being supported by the Kaiser Stuhl sparkling Summer Wine, four litre casks, flagons and fluffy table wines such as Black Forest Moselle and Gold Medal Rose which were very popular wines.
Soon Wynns Wines were added to the stable along with Seaview, Killawarra and Tollana and once again no sales were affected as it was manageable, the Seaview Champagne was considered a step up from Minchinbury and Killawarra a step up again and the Seaview range of table wines offered outstanding value, overall