SEASONAL ADVICE
» VEGANUARY
There’s a huge opportunity on the horizon for operators to drive up sales and welcome a whole new customer base and it’s called Veganuary
NEW YEAR I
Put eggs to one side...
… and instead crumble up some tofu, season it and heat in a pan in a little oil. Serve up with vegan sausages and bacon and, hey presto, you have a vegan breakfast. 16 Eat » ISSUE 1 2020
Top tip ADD TURMERIC TO MAKE THE SCRAMBLED TOFU YELLOW!
t’s the trend that keeps on giving. Yes, veganism is here to stay and getting onboard will not only see an uptake in your sales but an increase in footfall and reputation as well. Here are a few stats for you. According to the Sainsbury’s Future of Food Report, vegans and vegetarians look set to account for a quarter of the UK population by 2025 and this is right across the board, not just millennials. In fact, the number of residents in care homes that adapted a vegan diet almost trebled between 2014 and 20191. The number of vegans in the UK continues to climb and never more so than in January, or Veganuary as it’s become known. This highprofile and well-respected,
trusted campaign has a credible following and provides your business with the opportunity to draw in the lucrative vegan and healthy eating crowd, so use it to spotlight your vegan offering.
EASY SWITCHES
Hit the ground running by looking at the produce you already buy in and how dishes can be tweaked to create plantbased options. Or, explore dedicated plant-based ranges such as Garden Gourmet, which includes burgers, breaded fillets, fillet pieces, meatballs and mince alternatives, which you can use to easily build a varied and exciting menu from. To inspire you, we’ve created a collection of ideas and simple swaps to get you started or to enhance and increase your vegan menu.
