FEATURE
Softly DOES IT As more and more people shun alcohol, soft drinks are truly coming into their own. Show your customers there’s far more to non-alcoholic drinks than meets the eye this Dry January
A
h, January. The month of snowdrops, fresh starts, resolutions and Dry January. The public health campaign aims to encourage people to have an alcohol-free month to help with their wellbeing and health. It also presents an opportunity for operators to
promote an exciting soft drink offering to pull customers through the door and keep the tills ringing. Show how Dry January friendly you are with a selection of artisan mocktails, luxury hot drinks, sophisticated soft drinks and alcohol-free beers, wines and ciders.
Did you know? ADULT SOFT DRINKS IS ONE OF THE COUNTRY’S FASTESTGROWING CATEGORIES
» DRY JANUARY
THINK DIFFERENTLY
Introduce new ranges from premium brands. Fever-Tree is well-known for its innovative mixers and ones such as Smoky Ginger Ale and Spiced Orange Ginger Ale can work well in nonalcoholic cocktails. Fentimans and Luscombe are also premium brands worth stocking and can be used as they come or mixed. Could you invest in a juicer to offer healthy fresh juices? This will enable you to provide a choice of different flavours, healthy ingredients
ISSUE 1 2020
« Eat
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