INDUSTRY NEWS
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Vaccine boosts confidence Visit here
As news hit that a vaccine has been developed for Covid-19, confidence levels in the hospitality sector increased. Lumina Intelligence’s weekly Hospitality Leaders Poll
showed 70% of respondents from 172 restaurant, pub and food-to-go operators said they were confident it would mean an end to lockdowns and a brighter future for their business.
VISIT GOV.UK/GOVERNMENT/PUBLICATIONS/COVID-19-GUIDANCE-FOR-FOODBUSINESSES TO KEEP UP TO DATE WITH COVID-19 GUIDELINES FOR YOUR BUSINESS
Wellbeing’s a winner for 2021 Demand for food with added health benefits will continue to soar during 2021. Look to emphasise the goodness in your dishes by referencing vitamin levels or superfoods, such as kale, avocado, quinoa and rhubarb. Don’t forget your drinks offer too. Kombucha, a fermented, lightly effervescent, sweetened black or green tea, packs a probiotic punch.
Shout about it Whether you can throw your doors open or are delivering dishes, social media is your secret weapon when it comes to sales – and it’s free! Here’s our top tips. Use social media to communicate your festive plans, such as opening times, themed dates, premium offers or special menus for Christmas Day, Boxing Day and New Year. Post regularly in the lead-up to key dates to
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create anticipation and excitement. Use key hashtags related to an awareness day or event you’re supporting to join conversations on social media and promote your outlet. Share reviews from customers on your social media channels to increase awareness. Run a competition for those who like and share your posts to widen engagement. Take great photos – make your followers’ mouths water!
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