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REFRESH Impress your customers and give your new-year sales a welcome boost with a focus on healthy eating
C
hristmas and New Year will have surely seen people indulging more than usual, so come January they’ll be wanting to put that behind them and focus on a healthy start to 2021. But the way consumers see eating healthily is changing, focusing more on personalisation and less on dieting. Tailor your offering to reflect that and you’ll make the most of this lucrative opportunity.
GETTING PERSONAL
Consumers’ definition of ‘healthy’ has changed over recent years, according to
10 Eat » ISSUE 2 2021
Top tip
USE SEASONAL INGREDIENTS FOR THE ADDED BENEFIT OF BOOSTING YOUR SUSTAINABILITY CREDENTIALS
Nestlé’s Food & Beverage Industry Trends 2020 report. People are starting to take a more personal approach to their health that encompasses their whole wellbeing. Terms such as low-fat are being replaced by all-natural and free-from. You can embrace this by just tweaking a few ingredients, such as:
» replace a ready-made sauce with a home-made one use almond or coconut milk instead of cow’s milk leave out processed meats and opt for lean protein such as chicken, tuna or eggs ditch the mayo for plain Greek yogurt. The report also suggests people want to tailor their
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