» VALENTINE’S DAY
Lis in theVE air
SEASONAL ADVICE
Grabbing the opportunity that is Valentine’s Day can take minimum effort for maximum return
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alentine’s Day is the first main occasion after New Year for people to celebrate and provides a great opportunity for your business. Start planning now and identify where those opportunities lie for you, be it price point, consumer group or time of day demands, and target them.
NO LIMITS
Valentine’s Day falls on a Sunday this year, so make a weekend of it to reach the most people and increase your sales. You don’t need to be limited by evening offers; breakfast, brunch, lunch and afternoon tea are all options to explore from Friday through to Sunday. Prepare early so you’re ready to promote Valentine’s towards the end of January using all your social media platforms.
RUN WITH THE THEME
When it comes to delivering the wow factor, you’ll need to tailor your menu around what can be adapted for takeaway and collection as well as dining in. Research tells us more
14 Eat » ISSUE 2 2021
