HEALTHY beginnings With healthy eating topping the nation’s January resolutions list, are you tapping into the opportunity to drive up sales while giving customers what they want?
E
ating better is the most popular New Year’s resolution and you can help your customers start 2023 the way they mean to carry on with a host of healthy dishes, drinks and snacks for all dietary requirements. Outlets that offer a variety of high-quality, healthy dishes, highlighting the nutritional benefits, will see customers return again.
FREE FROM
When it comes to excluding certain food groups, such as gluten or soy, consumers avoid at least one food group partly because they perceive free-from products to be
20 Eat » ISSUE 13 2022
healthier than their conventional counterparts. See if you can extend your ‘free-from’ offering beyond gluten and dairy to show awareness and make sure you clearly label these options. January is the perfect time to promote your vegan menu, to add new dishes for a new year or to introduce vegan options if you’re not already doing so. For an easy win, look for ready-made plantbased ranges, such as Garden Gourmet and Clive’s Purely Plants, which has recently launched a new range exclusive to foodservice
(check out pages 6-7 for the latest new products from both brands).
FRESH GOODNESS
Fruit and vegetables are a key driver when customers look for healthier foods. How quick and simple does that make it to get a wide range of food and drink choices on your menus straightaway? Just a bowl of fresh fruit on the counter or bar, or a snack of fresh veg with a proteinpacked dip will demonstrate your commitment to providing healthy options. However, today’s healthconscious consumers are looking for more; they’re
