FEATURE
Rethink THE DRINK Demand for low and no is on the rise, so drink in the sales with an inspirational alcohol-free menu
L
ow- and no-alcohol is the trend to get behind to capitalise on the sales potential from customers looking for alternatives to alcohol when outside the home. Primary motivations range from improving health to resetting drinking habits ready for a new year. January is typically the month when people abstain from alcohol but demand for booze-free drinks over the festive period is considerable, so it’s well worth looking at a menu to meet demand. Low- and no-alcohol beers and ciders are big business, so advertising your range will reap rewards. Alcohol-free spirits are not just an alternative for using in cocktails but deserve a place alongside standard spirits on G&T menus, for example. And offer natural alternatives to sugar-filled soft drinks.
« DRY JANUARY
NO ALCOHOL
25%
OF PEOPLE IN THE UK WOULD LIKE TO CUT DOWN THE AMOUNT OF ALCOHOL THEY CONSUME
28%
OF PEOPLE FOUND THEMSELVES DRINKING MORE IN 2021 THAN IN 2020
IN THE UK,
ONE FIFTH
OF ADULTS USE ALCOHOL-FREE DRINKS AS A WAY TO MODERATE THEIR ALCOHOL CONSUMPTION Source: Drinkaware
AN ESTIMATED
7.9m UK
ADULTS PARTICIPATED IN DRY JANUARY 2022, UP FROM AN ESTIMATED 6.5m THE PREVIOUS YEAR (22% INCREASE)
ISSUE 13 2022
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