Clothing starts small, with a sketch in a designer’s studio. It evolves and improves and is produced, only to end up existing on a hanger or a mannequin. Though that piece of clothing is beautiful on it’s own, it only reaches its full potential when it is worn. Human contact is a necessary addition to the narrative, allowing fashion to become expressive in a whole new way.
In our fall shoot, we show the models as genuine human beings with distinct personalities. They wear beautiful clothing, sure, but they are what give it meaning. They have intimate moments with each other and with the camera, expressing details through their eyes, their arms, their legs, their laughter, their silence.
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Everything in this shoot tells a story. The spectrum of colors, from soft indigos to deep burgundys to pops of golden yellow, balances the landscape by adding warmth and a calming energy. The way the models come into contact with each other as well as with the clothes is inherently intimate. Though clothing exists physically before it is worn, it takes a human touch to attach meaningful memories and experiences to the garments we choose to wear.
styling by julia seelig | photography by eva vidan | art direction by samantha west | creative direction by jami rubin