The Bugg Report Magazine - Edition 22 by thebuggreport

BUGG

THE

CARTOON NETWORK POWERS UP IN 2017!

THE WIGGLES REACHING NEW HEIGHTS

REPORT MARKET WRAP BRAND UPDATES

TOY HOBBY & LICENSING FAIR - EDITION 22 LIKE US ON FACEBOOK @THEBUGGREPORT

See you in Las Vegas!

www.emoji.com

“The Editor” Welcome to the 2017 Toy Hobby & Licensing Fair and the 22nd Edition of The Bugg Report Magazine. I’m sure that this year’s Fair will be a great success for the exhibitors and attendees alike, with some great events including the Australian Toy Association’s Gala Dinner and LIMA Australia’s Retail Licensing Breakfast. 2017 will most likely be a challenging but exciting year with the entry of Amazon into the Australian Retail landscape. Where retail is concerned the challenge is very real to develop new sales channels and adapting to a new world which is driven by technology. We are also moving closer and closer to the transitioning of many roles towards a new younger generation, including the much debated “millennials”. There has been much debate and discussion over the next generation of millennials, however they are most certainly the future and it is important for each generation to learn from the next. Like anything it is also important that we don’t stereotype whole generations of people but instead learn from them whilst teaching them at the same time. Our industry’s young guns have been working hard on their respective businesses for many years now and we are seeing some great results.

The introduction of a new ATA Rising Star Award for the Toy Industry will be a great platform to highlight some of these great achievements which have happened as a result of new concepts, directions and a lot of hard work from these young guns. Stay tuned... As always thank you for reading The Bugg Report and assuming that you made it this far, we are always interested to hear your feedback, so please let us know what you would like us to write about in future editions and online so we can make sure we give you the content that you want to read about. Matthew Bugg editor@buggreport.com.au

THE BUGG REPORT Managing Director Tony Bugg: tony@buggsolutions.com.au Editor Matthew Bugg: matt@buggsolutions.com.au

Contacts Advertising: bookings@buggreport.com.au Feedback: editor@buggreport.com.au Media: media@buggreport.com.au

Bugg Marketing Solutions Phone: +61 3 8782 3717 | Email: info@buggsolutions.com.au Address: Level 1, 64 Victor Crescent Narre Warren VIC 3805 | Postal: PO BOX 491, Berwick VIC 3806 The Bugg Report has been compiled as a guide to retail, sports, lifestyle, toys, licensing and other related matters. The views and opinions provided are based upon the views and opinions of its writers. In no way is The Bugg Report a factual guide to retail, sports, lifestyle, toys, licensing and other related matters and does not take responsibility for how the information provided is used by its consumers.

Toy Hobby & Licensing Fair - Edition 22

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HAVEN 2017 & Beyond

CARTOON NETWORK Cartoon Network Powers Up in 2017!

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MERCHANTWISE Building & Extending Brand Updates from Merchantwise 17 Great Brands

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WBCP Updates from WBCP

WWE Feature Interview

SESAME WORKSHOP Interview

HKTDC Show Update

www.havenglobal.com

For brand extension opportunities contact Sapienza Salerno at Haven on sapienza@havenglobal.com or 02 9357 9804

Merchantwise builds innovative licensing and promotional partnerships featuring some of the world’s best loved brands and properties. Call us to discuss how licensing can help to unleash the full potential of your business.

ABC LICENSING Brand Updates

ABC KIDS • • ABC ME

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Wendy de Thame, Licensing Manager 02 8333 3943 | dethame.wendy@abc.net.au

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DISNEY Interview

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VIMWOOD Interview

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FUNKO Pop! Vinyls

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Haven THE BUGG REPORT HAD THE CHANCE TO CHAT TO TOM & YVONNE FROM HAVEN TO LEARN ALL ABOUT THEIR NEW LOOK AND DIRECTION FOR 2017 AND BEYOND

What’s the direction for Haven in 2017 and beyond? Tom Punch: Bigger and better! We’ve had a really exciting year to date with some big developments at Haven. We opened the doors to HavenAsia, extending our reach into South East Asia with an office in the Philippines. The appetite for licensing there is big, so it’s exciting for us to take our experience and expertise into a fresh new market. With an amazing team on the ground and Nickelodeon as our anchor partner, we’re starting to see some big wins. As we look to the future of Haven here in Oz, it’s all about diversification. What we do is about so much more than licensing, so we’re having a lot of fun working with new partners on brand extension strategies that will maximise brand engagement and share of wallet. We’ll always be big in the Entertainment space and it’s our backbone, however we’re excitedly growing our Sports portfolio in motorsport and we’re working with some truly innovative brands in this space. Which has led us to rebrand Haven itself. Tell us about Haven’s brand new look... Yvonne King: Our business has evolved so much over 23 years we felt it was time to do a rebrand that reflects what we truly do, and that is build businesses via brand extension. In reality, a ‘license’ is the terminology to describe the contract between partners and what we do is so much more. We build brands, we drive retail and we create compelling marketing programs to ensure any product we put to market enjoys successful sell through, so doing the deal and executing a contract is just the papering-up of that process.

Toy Hobby & Licensing Fair - Edition 22

Our business extends now across the key pillars of sport, entertainment, art and design and our new website reflects the diversity of executions our brands allow us – collaborations, retail activations, tour merchandising, promotions and location based experiences just to name a few. The response to www.havenglobal.com has been terrific thus far and inspired our “Road Trip” theme for our ad campaign this year, encouraging one and all to come along for the ride!

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The Wiggles THE MOST POPULAR WIGGLE EVER - EMMA!

The first ever female Wiggle has inspired a whole new generation of wiggly fans – resulting in sell out shows, ARIA awards & new product opportunities. Dancing, singing, playing the drums, wearing yellow bows and driving the Big Red Car & the new Bow-mobile, is all in a day’s work for this 27 year old Yellow Wiggle. Emma, who was professionally trained in ballet, jazz, tap, contemporary, hip hop and Irish dancing, said that she became interested in dancing after growing up watching The Wiggles. So in fact, this Yellow Wiggle herself, reflects the generational effect of the iconic Wiggles. The truth is that for today’s pre-schoolers, these Wiggles are their Wiggles. They know no different. Emma has fast become a wonderful female role model, inspiring a new generation of children to develop a love of dance and music. Her extraordinary talent, good nature & strong values have established her as a positive new female identity for little girls to admire & follow. The “mini Emma army” is the term used to describe the audience filled with children dressed in yellow & black, with yellow bunches of flowers, yellow handmade presents and of course yellow bows. Simply bow-tiful! As The Wiggles build upon the Emma factor, new opportunities for growth have presented themselves through the Emma! sell out Live show tours, Emma! TV shows on ABC Kids & Emma! CD / DVD releases. Clearly, this was just scratching the surface, as Emma’s popularity has since resulted in an insatiable demand for Emma products and the beginning of a new brand extension for The Wiggles, simply titled “Emma!”. Dolls, dress ups, dancewear, role play, dance mats, girls accessories, home wares & gifts are new product categories strongly desired by fans everywhere. It’s a new era for The Wiggles, a bow-tiful era...

Toy Hobby & Licensing Fair - Edition 22

It seems like only yesterday when we were first introduced to The Wiggles and now 26 years later, The Wiggles continue to find new growth frontiers and reach new audiences. Since Emma Wiggle was introduced to the group, we have seen the addition of new products, licensee categories and digital platforms. The addition of Emma as the 1st female Wiggle some 5 years ago, has expanded the groups appeal and allowed new audiences to fall in love with The Wiggles. Emma, along with Lachy, Simon and the The Wiggles Creator, Anthony, have provided new dimensions & opportunities to expand this iconic Australian brand onto a global scale. Every year, a new audience emerges and in 2016, The Wiggles had the biggest programming EVER

on ABC Kids TV where they enjoyed huge weekly audiences. This was complemented by the addition of the world’s leading streaming video on demand services, Netflix, which now has over 5 million Australian subscribers. This exciting program line up has recently been enhanced by the addition of “The Wiggles Nursery Rhymes” YouTube special, attracting over 3 million views in several weeks. As always this is supported by The Wiggles ever popular Facebook site – where The Wiggles continue to build engagement & excitement through their candid videos and behind the scene fun to their adoring +270,000 fans. The live show tours have always underpinned The Wiggles extraordinary success and in 2016 this was no exception, experiencing double digit growth on the previous year, reaching total

audiences of 330,000 people. Furthermore, an unbelievable 85% of all 286 shows were sold out demonstrating the appeal and power of this legendary brand. In 2017, The Wiggles have another enormous line up of “Edutainment” for preschoolers, including their biggest TV series yet “Wiggle, Wiggle, Wiggle” with 26 x 22 minute episodes, the launch of several CD / DVD titles including; “Wiggle Around Australia”, “The Wiggles Duets”, “The Best of The Wiggles” and “A Wiggly, Wiggly Christmas.” All of this is supported by a very strong consumer products program, exciting promotional activities and an ever expanding portfolio of premium license partners. -----------------------------------------------For enquiries please contact Alex Ishchenko: +61 407 822 627 or aishchenko@thewiggles.com.au

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Building & Extending Great Brands Merchantwise builds innovative licensing and promotional partnerships featuring some of the worldâ&#x20AC;&#x2122;s best loved brands and properties. Call us to discuss how licensing can help to unleash the full potential of your business.

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Merchantwise MERCHANTWISE – BUILDING AND EXTENDING GREAT BRANDS

Merchantwise is a leading brand licensing and creative marketing agency in Australia and New Zealand. For over 17 years, Merchantwise has supported many of the world’s best loved brands and properties across children’s entertainment, film and television, digital and gaming, lifestyle, music, icons and legends. 2017 is shaping up to be another great year, with a strong array of properties and licensing activities in the market. The following pages will give readers a roundup of the latest highlights. -------------------------------------------------------------------------CHILDREN’S ENTERTAINMENT MOOSE TOYS Shopkins continues to dominate! Shopkins, from Moose Toys, continues to be the fastest growing licensed brand for girls, delivering exceptional sales and extending into new digital and entertainment platforms. After launch in 2014, Shopkins quickly became a global toy sensation, selling over 700 million Shopkins globally across more than 80 countries (enough to cover the playing surface of the Melbourne Cricket Ground nine times!) Shopkins also dominates web and social media platforms with over one billion views on YouTube for webisodes, music videos and unboxing videos from fans and vloggers.The brand is supported by strong onground activations, such as the Luna Park Sydney Shopkins Village takeover in September 2016 and the global Shopkins Swapkins Party month, which launched at the Australian Open Tennis in January 2017.

Shopkins also made its movie debut in October, with Shopkins Chef Club released by global DVD partner Universal, featuring the Shoppies in animated form for the first time. Shopkins Chef Club was an instant hit, becoming the fastest selling family entertainment DVD in 2016. There will be further Shopkins movie releases in 2017 and 2018. Shopkins entertainment is also available for the first time to stream worldwide on Netflix. The Shopkins app was the #1 Kids app for 2016 with over 13 million downloads. New updates for Shopkins World continue to be released every month, with nine Shopkins apps to be available by the end 2017. In Australia and New Zealand, the Shopkins licensing program features 30 licensing partners in over 30 product categories. In 2016 it was the no. 1 license in girls’ apparel, accessories, novelty confectionery, collectible trading cards, girls’ showbags, stationery, health & beauty and publishing, including the Shopkins magazine. Globally, Moose now has over 13 licensing agents worldwide, represented in all leading categories with best-in-class partners. From jewellery to apparel, party goods, stationery, health and beauty and publishing, the program is a powerhouse performer. Moose’s commitment to toy innovation and marketing, as well as digital and entertainment content, makes Shopkins a true lifestyle brand that delights girls worldwide. Shopkins Shoppies the world’s top new fashion doll There’s nothing more fun than a girls’ day out! Bagging a bargain, café catchups or lunch and a movie - you just can’t lose whatever you choose! Discover the fun of Shopville, where the Shoppies and their Shopkins friends love to hang out. The first Shoppies collectible doll range launched at retail in 2015 and quickly became the fastest growing

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· New gross, crazy, fun collectibles for boys

· No.1 fashion doll in Australia, US and UK

· Season 2 toys released March 2017

· Apparel and accessories launched in Australia and US in 2016 and look for more categories to roll out in 2017

· Licensing program launching July 2017

For licensing opportunities, contact: Kerryn McCormack, Senior Brand Manager P (+613) 9520 1010 E kerryn@merchantwise.com W merchantwise.com

Merchantwise doll brand in major territories throughout the world. Moose has a great new line-up of Shoppies dolls planned throughout 2017 and beyond. A strong marketing campaign will continue to support Shoppies in 2017 via key influencers on digital platforms, engaging fans through latest product releases, teaser videos and fan features. There will be constant updates, fan-generated content and fashionforward posts on social media, along with a minimum of two new standalone apps. Universal will release a new DVD in the second half of 2017 and forty new webisodes will star the Shoppies. The Shoppies licensing program is now in full swing, with the successful launch of Shoppies apparel and accessories in the US and Australia in 2016. Other categories will be rolling out throughout 2017. Welcome to Happy Places After a big day out in Shopville, the Lil’ Shoppies head home to Happyville with smiles on their faces to make their own Happy Places! Welcome to the Happy House, the Lil’ Shoppies House that’s alive with fun! Here you can decorate and display your rooms with Petkins furniture. Moose launched new brand extension, Happy Places, in August 2016 and product has been flying off the shelves. Happy Places has a huge fan base and has become a media sensation with dedicated and regular content. An all-new YouTube series called the Lil’ Shoppies of Happyville ensures that fans stay up to date with the Lil’ Shoppies design trends and latest news. The season 2 toy range will release in March 2017 with all new dolls, new Petkins and new rooms. A unique licensing program is being developed to capture the essence of the brand, with the Petkins’ cute lil’ faces featured on 3D homewares, hard goods and softlines.

Introducing The Grossery Gang Meet the Grossery Gang! Where stale’s on sale and sold comes with mould! Browse the vile aisles of putrid products and foul foods. It’s your One Slop Shop where the shoppin’s gone rotten! Collect, swap and play with the coolest characters around - based on all the things kids know and love from the local grocery store, but with a stomachturning twist! Moose’s gross, crazy and fun collectible toy line for boys launched in September 2016 at mass retailers. Further toy ranges will release in March and July 2017 with all new characters to collect. The Grossery Gang has a strong online and social media presence with a dedicated website and over 14 webisodes available on YouTube. New content, including a new app, will release in 2017. The licensing program will launch this month with Grossery Gang trading cards to be available across all major retailers. Look out for new Grossery Gang publishing and novelty confectionery from July 2017 and a showbag will be available at the Royal Melbourne Show in September 2017.

5-4-3-2-1 Thunderbirds Are Go! Thunderbirds Are Go is the brilliant reinvention of the original cult TV series, made by ITV Studios and Pukeko Pictures in association with WETA Workshop. Produced by Richard Taylor (Lord of the Rings, King Kong, The Hobbit), the show features a ground-breaking mix of CGI animations against giant live-action models (dubbed ‘bigatures’) which pay homage to the original

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Merchantwise creators of the 60s series, Gerry and Sylvia Anderson. The result is a cinematic experience quite unlike any other children’s TV.

when they first appeared on 5 December 1916, with the books selling out immediately. In 1918, May introduced her most famous characters, when The Adventures of Snugglepot and Cuddlepie was first published with the book again becoming an immediate success. The Complete Adventures of Snugglepot & Cuddlepie is an iconic work which has never been out of print to this day. In 2016, the centenary celebrations for Gumnut Babies included the release by HarperCollins of a special centenary edition of Gumnut Babies, along with a ladies and children’s pyjama collection from Peter Alexander and a highly sought after limited edition children’s bedding and homewares collection from Kip & Co.

In late 2016, Thunderbirds Are Go season 2 launched on Channel Nine Go! and introduced fans to new villain The Mechanic, the first new main character introduced since the original series. With more action, adventure, tension and explosions, Season 2 has kept audiences on the edge of their seats, rating number #1 in its timeslot on launch. 2017 is set to be a big year for Thunderbirds Are Go, with season 2 to air on ABCMe from April in the key 3:30pm timeslot. Season 3 has also been greenlit and production is already underway. The Australian licensing program now features more than a dozen partners including toys (Vivid/Headstart International), DVDs (Roadshow), publishing (Hachette) and apparel (Hotsprings). Thunderbirds Are Go is a long term, high quality brand with lots of great TV content to come, backed by Australia’s best free-to-air broadcasters, toys and other consumer products.

The State Library of NSW celebrated the milestone with a free display of May’s original illustrations and beautiful reproductions from her much-loved children’s books including early drafts, unpublished drawings and examples of her specially commissioned work.

Celebrating 100 years of May Gibbs

A dedicated brand website was also launched at www.maygibbs.org along with social media channels giving fans a place to come together to celebrate all things May Gibbs.

The iconic stories of Australian children’s author, illustrator and cartoonist May Gibbs have captured the hearts and minds of Australians for over 100 years with her lovable bush characters and fairytale landscapes. In 2016, Australia celebrated the centenary of May Gibbs’ first published book, Gumnut Babies. The Gumnut Babies became an instant hit

The momentum continues into 2017 as we prepare to celebrate the centenary of Snugglepot and Cuddlepie in 2018. Beginning with a major exhibition of May Gibbs work at Bendigo Art Gallery, along with new product launches and continued growth of the May Gibbs fan base through social media campaigns and the further development of the website.

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Merchantwise The Wild Adventures of Blinky Bill hits TV After a successful return to the big screen, Blinky Bill is back, starring in his very own TV series – The Wild Adventures of Blinky Bill. Launched on 7Mate in December 2016, further episodes will hit screens in mid 2017. CDP Productions is also developing a new stage adaptation of Blinky Bill, expected to premiere in 2018. SONY PICTURES Sony Pictures has assembled an all-star licensing and promotions team in LA and has a strong slate of major new film releases due in the next 18 months. Highlights include: The Emoji Movie A highly anticipated new movie franchise from Sony Pictures Animation, The Emoji Movie hits Australian screens on 14th September 2017. This is the first ever motion picture starring emojis, the one common global language that all cultures understand and share across 6 billion text messages every day. Directed by Tony Leondis, The Emoji Movie boasts a top voice cast including T.J. Miller, James Corden, Ilana Glazer, Steven Wright, Jennifer Coolidge, Maya Rudolph, Jake T. Austin and Sir Patrick Stewart as Poop. The story is set inside a smartphone. Hidden within the messaging app is the bustling city of Textopolis. In this

world, each emoji has only one facial expression - except for Gene, an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become ‘normal’ like the other emojis, Gene enlists the help of his handy best friend Hi-5 and the notorious code breaker emoji, Jailbreak. Together, they embark on an epic ‘app-venture’ through the apps on the phone. The Emoji Movie is expected to be a merchandising sensation. Over 80 partners already appointed, including global partners Just Play, Ty, McDonalds Happy Meal, Brictek, Bandai Namco, Asos. com and Havaianas. Jumanji Jumanji, the classic film that redefined the adventure game as a movie experience, is back and reimagined for an all-new generation! A comedy-adventure film for all of the family, starring Dwayne “The Rock” Johnson, Jack Black and Kevin Hart. Jumanji releases on Boxing Day 2017 in Australia. Ghostbusters After a stellar 2016, Ghostbusters continues to be an iconic long term franchise. A paranormal licensing program with over $1 billion in retail sales features best-in-class partners including Mattel, Lego, Rubies, Funko and many more. Ghostbusters continues to enjoy strong placement and sales throughout Australian speciality and mass retailers. Hotel Transylvannia 3 The Drac Pack is back! Sony Pictures has booked a prime summer release for Hotel Transylvania 3 on 28 July, 2018. Dracula, his family and the Drac Pack embark on a haunted cruise vacation.

Toy Hobby & Licensing Fair - Edition 22

Merchantwise ICONS & LEGENDS KING FEATURES Betty Boop hits the runway She’s smart. She’s sassy. She’s as sweet as she can be and beloved by everyone she meets. With her gorgeous green eyes, perfect pout and signature sense of style, she’s a legend reinventing herself. Artistic interpretations of Betty’s classic image on quality products have won over legions of fans worldwide, including 1.6 million fans on Facebook. Betty is recognised by 90% of women aged 18-35 and is a global phenomenon across a myriad of categories. Recent powerful brand associations include Jean Paul Gaultier, Uniqlo, Hot Topic, Supreme, and A&B Lab. Betty Boop is stepping out with Boop ’tude in new high-end, highly trendy fashion collaborations around the world, including two cocktail dresses created by Zac Posen, a Betty Boop lipstick by M.A.C. Cosmetics and a signature colour from Pantone. Watch out 2017, there will be further Betty Boop fashion news announcements. #BoopLove! Popeye: strong to the finish He’s tough. Fit. Resilient. Champion of the underdog and scourge of bullies. Popeye the Sailor Man has evolved into one of the world’s most recognizable pop icons with millions of fans, including celebs such as Leonardo DiCaprio, Lionel Messi and Dwayne “The Rock” Johnson and 10M+ fans on Facebook.

Popeye has enjoyed fashion collaborations with Joyrich, Threadless, Uniqlo, Havaianas, Jean Paul Gaultier and as ambassador to promote men’s grooming kits with our very own Kiehl’s Australia. In 2017, we will see Popeye collaborating with new fashion, wellness and sports partners. First to launch this year will be a range of Popeye men’s and women’s apparel and accessories from Cotton On in March 2017. He yam what he yam and he’s strong… to the finish! #PopeyeStrong The Phantom celebrates 80 years The legendary and first costumed superhero has been thrilling fans for more than 80 years. The Phantom is a publishing powerhouse around the world, including more than 60 years of continuous comics publications with Frew Publishing in Australia. In addition, Frew Publishing has also released limitededition designed posters available for “phans.” The Phantom has been experiencing solid sales of collectable licensed merchandise at both brick-andmortar and online retailers all around the world and is looking to expand his consumer footprint. New products launching in 2017 include a Phantom on Hero collectible statue from Ikon Collectibles, fine art prints from the Phantom Art Show, a Phantom bust, BBQ apron & oven mitt set, and a 1,000 piece jigsaw puzzle from Phanfare.

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#BoopLove

• He’s tough. Fit. Resilient • One of the world’s most recognizable pop icons • International fashion programs with Joyrich, Cotton On and Havaianas • Global fragrance promotion with Jean Paul Gaultier #PopeyeStrong

• The legendary and first costumed superhero • A publishing powerhouse around the world • A strong collector fan base

For licensing opportunities, contact: Kerryn McCormack, Senior Brand Manager P (+613) 9520 1010 E kerryn@merchantwise.com W merchantwise.com

LICENSING LEGENDS

• She’s smart. She’s sassy • A global phenomenon across a myriad of categories • Powerful brand associations with Pantone, Zac Posen, M·A·C Cosmetics, Jean Paul Gaultier, Uniqlo and Supreme

Merchantwise MUSIC & GAMING Wu-Tang launches premium liqueur Fans of 90’s hip-hop legends the Wu-Tang Clan will soon be able to toast to the band’s ongoing popularity – with a new range of flavoured liqueur (including Cream, Butterscotch and Strawberry & Lime) due to hit shelves this May. THE ARACA GROUP Merchantwise has been appointed as Australian and NZ sub-agent for the ARACA Group, a prominent theatrical production and brand management company.

Now is the perfect time to partner with this proven franchise as it enters a new phase of its licensing strategy. SEGA the king of retro gaming Legendary Japanese gaming giant SEGA has produced some of the best known and loved gaming systems and video games in history. With fan favourites such as Alex Kidd, Streets of Rage, The Revenge of Shinobi, Alien Syndrome, Altered Beast and Golden Axe, this beloved range of modern pop culture classics is now available for licensing individually or collectively for the first time in Australia and New Zealand.

The Group’s varied roster includes some of the biggest names in music and theatre. Notable musical artist highlights include Iggy Azalea, Zayn Malik, Run The Jewels, Ellie Goulding, Carly Rae Jepsen and, from the world of theatre, Wicked. Priority opportunities for new partners include mass and specialty apparel, fashion collaborations, alcohol partnerships, personal care and promotions.

PARAMOUNT PICTURES

Halo a hit with boys

Directed by Rupert Sanders (Snow White & The Huntsman), and starring Scarlett Johansson, Michael Pitt and Juliette Binoche, Ghost In The Shell will hit Australian cinemas on the 31st March 2017.

Already a giant in the global gaming industry, Microsoft’s Halo franchise is engaging with a whole new generation of fans. Led by master toy partner Mattel, Halo is now developing a range of toys and other products appealing to tween boys 8-14 years. New Xbox title Halo Wars 2 was released in Feb 2017 with a T rating - equivalent to a PG film release. This demographic is highly engaged with the video gaming universe with 81% playing video games at least once a month.

Ghost In The Shell

Based on the internationallyacclaimed sci-fi property, Ghost in the Shell follows Major, a special ops, one-of-a-kind human-cyborg hybrid, who leads the elite task force Section 9. Devoted to stopping the most dangerous criminals and extremists, Section 9 is faced with an enemy whose singular goal is to wipe out Hanka Robotic’s advancements in cyber technology.

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Join the universe in 2017 15 year franchise, over 70 million games sold, 6+ billion hours played online

60+ global licensee partners 80% of Haloâ&#x20AC;&#x2122;s CP business is targeting boys 8-14 Global toy range from Mattel now available in Australia and NZ Licensing opportunities available for menâ&#x20AC;&#x2122;s, teens and boys products

For licensing oppotunities, contact: Alexandra Knowles, Senior Licensing Manager P (+613) 9520 1000 E alexandra@merchantwise.com W merchantwise.com

$5 billion global business, $1.5 billion in Halo merchandise sales

Merchantwise WHITE SPACE ENTERTAINMENT Uglydoll movie in the works

The film will carry on the family legacy and bring Benji to a new generation.

The distinctive and lovable Uglydoll plush line has already generated more than $150 million in specialty retail sales globally. Created by David Horvath and Sun-Min Kim, the brand originated as a doodle in a long distance love note. Uglydoll inspires creativity while reminding us that we are all beautiful in our own unique way. The brand is now being taken to the next level with a major Uglydoll movie in the works for 2019 from new Hollywood sensation STX Studios, and a key focus on building the franchise from global agency White Space Entertainment.

Benji tells the story of a loveable but lonely mutt who longs to be part of a family. When he meets siblings in jeopardy he uses his dog wits, woof and wags to rescue them.

There are over 68 characters in the Uglyverse with the target age group 6 – 12 years and a second opportunity with millennials for a classic program. The Uglydoll movie will target families, with quirky humour to appeal to all ages.

LIONSGATE ENTERTAINMENT

Key global partners are to be announced early in 2017 and local opportunities are now also available for discussion.

Benji is back Everyone remembers and loves Benji! The all-family brand has strong international awareness and heritage from the original film release in 1974. Created by Joe Camp outside the Hollywood system, the original Benji became a huge hit with numerous films and TV shows following. Joe’s son Brandon is now writing and directing the new Benji, due for release in 2018.

Global master toy and global publishing have been signed, to be announced soon.

The world loves La La Land! Movie musical sensation La La Land has charmed its way into our hearts and received a record 14 Oscar nominations. The instant cult hit has already won 7 Golden Globes, including Best Film, Best Original Song and Best Director. Feature track “City of Stars” reached #1 on the iTunes Charts in 40 countries and #2 on the Billboard charts. Set in modern day Los Angeles, La La Land explores the joy and pain of pursuing your dreams. Fans have fallen in love with the whimsical tale of Mia (Emma Stone) and Sebastian (Ryan Gosling) to the ‘tune’ of US$268M at the worldwide box office. Licensing opportunities are now available for discussion in categories including fashion, gifting, stationery, health and beauty.

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Merchantwise Dirty Dancing 30th Anniversary 2017 marks the 30th anniversary of classic movie Dirty Dancing. With 99% brand awareness, Parade Magazine calls Dirty Dancing ‘the most beloved romantic comedy of all time.’ A new anniversary style guide is now available with opportunities across promotions, apparel, gifts & social stationery, bath & body products and fashion accessories.

Mad Men 10th Anniversary Step back in time to the whisky-soaked heyday of the advertising world in 1960’s New York City. Premiering in 2007 and concluding in May 2015, Mad Men is widely regarded as one of the greatest TV drama series ever made.

Throughout its run, Mad Men received widespread critical acclaim for its writing, acting, and historical authenticity. It has won a cavalcade of awards, including 16 Emmys and five Golden Globes. Merchantwise is now exploring key opportunities to capitalise on Mad Men’s 10th anniversary, as well as products core to the brand’s DNA of 1960’s glamour and excess. LIFESTYLE GUINNESS®: Made of More The GUINNESS brand of stout beer, owned by beverage giant Diageo, is an Irish institution and one the world’s best-selling alcoholic beverages in more than 120 markets. GUINNESS enjoys strong awareness and affinity in Australia, with over 10 million pints sold per annum. It also resonates strongly amongst the more than 10% of Australasians with Irish heritage. Merchantwise, on behalf of global brand agency Beanstalk, is pleased to announce a number of key partnerships have been secured for the licensing program in Australia and New Zealand, including Bravado for apparel and accessories, Hot Shots for savory snacks and Simplot for seafood. A variety of licensing and consumer products categories are now in development for Australia and New Zealand, focusing on lifestyle apparel, homewares, gifting and food lines. No. 1 in Power & Light

Energizer is the no. 1 global brand in batteries, representing excellence in power and light in over 160 countries. Also owned by Energizer is Eveready, a much loved battery brand with over 100 years of heritage, representing value, trust and reliability.

Toy Hobby & Licensing Fair - Edition 22

Merchantwise Over 6 billion Energizer & Eveready batteries are sold around the world annually, generating over $4 billion in retail sales. In Australasia, the Energizer brand enjoys market share exceeding 60%. Numerous top-selling power and light focused category extensions have been developed in North America and Europe, including light globes, automotive accessories, power tools and generators. Jack Daniel’s® fires up the barbeque Last December, fans of Jack Daniel’s in Australia and New Zealand were treated to a range of locally developed Jack Daniel’s Barbeque Sauce giftpacks, available at retailers including Dan Murphy’s, Big W and The Warehouse just in time for Christmas gift-giving. The range from Hot Shots includes individual bottles as well as packaged gift sets featuring BBQ utensils and other food gifting items. Australia is the largest market for Jack Daniel’s outside of the USA, with retail sales of over $570,000,000 making it the second strongest selling spirit in the country. An extensive range of adult apparel, fashion accessories, furniture, bar and drinkware is available from Licensing Essentials at all leading retailers.

TGI Friday’s® As the most iconic American Bar & Grill, TGI Friday’s is a brand that resonates with Australian fans looking for some American style hospitality in a relaxed and fun atmosphere. Since 1965, the company has opened over 900 restaurants in over 457 countries – including 10 restaurants in Australia. 2015 marked the 50th anniversary of the brand, which kicked off an exciting brand evolution. Today’s TGI Friday’s offers a refreshed brand, reimagined stores, and a new delicious handcrafted food and drinks menu. A number of key opportunities are now available for discussion in foundation categories including alcohol, salted snacks and frozen meals.

-----------------------------------------------------------------------For more information please contact Merchantwise Phone: +61 3 9520 1000 Email: info@merchantwise.com Web: www.merchantwise.com

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The biggest name in entertainment For licensing opportunities contact: Bethan Jones, Senior Licensing Manager P (+613) 9520 1020 E bethan@merchantwise.com W merchantwise.com

C O M E S E E U S AT S TA N D A 0 1

©MARVEL

©DISNEY/PIXAR

©DISNEY

TM & DC Comics (s17)

©DISNEY/PIXAR

©MARVEL

Dreamworks and all related characters and elements © & TM Dreamworks

©DISNEY

HeadStart HEADSTART INTERNATIONAL IS WHERE THE BIG BRANDS HANG OUT

We spent some time recently with Andrew Hendy – Director at HeadStart International. We spoke to Andrew about their priorities for the year ahead. Andrew is already a veteran of the Toy Industry and his team are forging ahead with new brands and product development initiatives to secure the business as we move into 2017 and the future. HeadStart are all about building and developing sustainable play patterns that will continue to resonate with the consumer. Their brand portfolio includes winning licenses such as Star Wars, Disney Princess, The Simpsons, Turtles, Ben 10, WWE, Little Tikes and much more. Andrew will tell you that he is passionate about toys and associated brands and he leaves no stone unturned when it comes to acquisitions in this field. We asked Andrew to provide us with some insight into the key brands for 2017 and his vision for the business: Andrew, your recent acquisition of the Sesame Street toy category for our region is a good example of evergreen, sustainable play patterns. Do you have a long-term vision for this brand? We will get Sesame Street toys back to being a top three preschool brand. Preschool brands have a tendency to come and go but Sesame Street has stood the test of time and has been engaging multiple generations of kids with their lovable characters.

Although Turtles is a volatile boys property, I must confess that you have done an amazing job of populating the toy platforms and keeping the brand fresh. What’s next for TMNT? I would have to disagree with you there Mr Bugg as I think Turtles has been anything but volatile. Since we relaunched Turtles in 2012, it was the number one action figure property for three straight years. In December of 2015 when EP7 launched we moved to the number two action figure property second only to Star Wars, which was expected given all of the action around that launch. Since then we’ve remained the number two action figure brand and we don’t see that changing. If you look back through the archives, the last action figure property to be that consistent for four years was Ben 10. We attribute this to the fact that both Turtles and Ben 10 are driven by 52-week a year TV content and movies are a secondary driver. Most of the competitors rely more so on theatrical releases and see much greater peaks and troughs. As I understand it, HeadStart currently hold a worldwide license for The Simpsons. This is yet another brand with a 25 year history. Can you give us an update on your top priority for The Simpsons for 2017? We launched a great Simpsons toy line for kids but we have realised that consumers are looking less for play with The Simpsons toys but rather to “collect” them. Therefore, The

Toy Hobby & Licensing Fair - Edition 22

Simpsons is a natural fit for our Ooshies brand and you’ll hopefully see a Simpsons Ooshies range in the not too distant future. Little Tikes is one of the foundation brands of the HeadStart portfolio. What are the key items for this year? We carry over 150 Little Tikes SKUs and there are too many to list here. If I were to highlight some key areas; we are getting a lot of growth from our “four in one” trike business, the Cozy Coupe will shortly be receiving a makeover and we’ll be bringing back an incredibly successful feature pet called Swim to Me Puppy, which is an item we once sold over 50,000pcs of in Australia.

Certainly will; our amazingly talented team of creatives produce all our own “stop-motion” animation and many of our TV commercials in house. We will release new content every month for a number of our brands. Andrew, what plans do you have for the Kids WB partnership for 2017?

and Cartoon Network will be backing the brand big time. Who is your toy partner? And will you be developing product of your own? As our market continues to challenge traditional distribution models, HeadStart have been busy developing product ranges, which they can control from a distribution standpoint. We have seen Ooshies launch both Internationally and here locally to spectacular results. What are your priorities for Ooshies during the coming year? In our wildest dreams we could never have expected Ooshies to be as successful as they were here in Australia. Most of the international markets will launch this year and we are excited to see the same craze take off overseas. We’ve just launched a more girl focused Ooshies line with a huge range of Disney characters and this seems to have more demand than any of the brands we’ve released to date. Girls were already collecting DC, Marvel and Turtles, but Disney is really something exciting for them. WWE is the other big new franchise we’re adding to the Ooshies stable, with the endless number of WWE Superstars past and present to work with, we think this could be a really long term property for Ooshies. The relaunch of Ben 10 is looking very exciting. The TV is doing well

We are lucky enough to be working with our long term partner, Playmates Toys, for all of our Ben 10 product. Playmates are widely known as the best in the business at developing action figure brands and have not disappointed with their opening range of Ben 10 toys. Can you provide us some insight into your lead items for this year? The number one selling toy in the USA at the moment is an item from MGA called “LOL” which brings the world of unboxing to the dolls category in a way that no one has ever seen before. For boys, the Ben 10 Omnitrix is no doubt the hit new item of the year and for preschoolers, Tickle Me Elmo will be the most wanted Christmas present; just don’t leave it too late to get to stores! The buzz in the school yard will no doubt continue to be Ooshies, with over 500 new Ooshies being released in 2017 the race is on to collect them all! Along with your commitment to product development, we understand HeadStart has been producing its own Webisodes and TV commercials to support these new initiatives. Will you continue to develop this skill?

Shane Crawford and Lauren Philips will be attending Toy Hobby & Licensing Fair and will be shooting a bunch of Kids WB episodes from our stand at the fair on Tuesday. You’re going to see some awesome interaction with our brands and products shot right there at the fair, amongst our customers. Make sure you come by HeadStart’s booth on Tuesday if you want to see the action. What do you see as the two most significant trends that will effect the toy & licensing business in 2017? According to NPD data, the Australian toy market was down 8% in 2016. Nearly every other global market (excluding Latin America) saw growth of 3-5% in most cases. The optimist in me can only assume that means there is lots of room for growth in 2017 and we should see a positive trend throughout most of the year. The biggest trend for toys has been lower priced impulse products, which is great for retailers because it means that foot traffic is up as people are going to stores more often to build on their collections. ----------------------------------------------Andrew, great to catch up with you during this busy time leading up to the Toy Hobby & Licensing Fair. We wish you every success for the coming year and encourage our readers to take the time and visit the HeadStart stand A01 during the show, where they will be able to view some of the brilliant toys from the 2017 range.

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• Just Play launching master toy from mid-2017 • Books signed with Parragon Publishing • Character appearances by The Entertainment Store • Top rated show on Disney Junior Australia • Series 2 in production OfficialPJMasks

PJ Masks - Official Channel

PJ Masks © Frog Box / Entertainment One UK Limited / Walt Disney EMEA Productions Limited 2014.

Find us at the Australian Toy Hobby and Licensing Fair Stand D22 For brand opportunities across Australia and New Zealand please contact: Trish Padoin General Manager & Commercial Director tpadoin@entonegroup.com

Sophie Nassetta Licensing Manager snassetta@entonegroup.com

www.peppapig.com • Peppa Pig My First Cinema Experience: Peppa’s Australian Holiday, in cinemas from March 2017 • Immersive LIVE experience Peppa Pig Playdate touring capital cities • NEW products include Colgate-Palmolive oral hygiene • New Peppa episodes for 2017 & 2018

OfficialPeppaPig

theofficialpeppa

Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003.

eonelicensing.com

Entertainment One Entertainment One’s (eOne) Peppa Pig, is the global preschool entertainment brand that has now grown to encompass over 800 licensees around the world. The property generates over US$1 billion in global retail sales per annum and has over 2.8 million fans on Facebook. In Australia, the brand is entering into its fifth year, with recent research demonstrating that Peppa Pig continues to rank as the most popular licensed brand in Australia for Girls 0-6 (BrandTrends research, Kidz Global, October 2016). The animated TV series continues to top preschool ratings with FTA broadcast partner ABC KIDS and leads the overall Australian children’s television viewer charts daily. There is fresh content in the pipeline with new episodes set to broadcast from 2017 and beyond. New licensing deals in Australia include Colgate for toothbrushes & toothpaste, MJM Australia for puzzles, Caprice Australia for apparel, footwear, bedding & bags, Vimwood for eyewear, Jasnor for melamine lunch & dinner products and Park Avenue Foods for seasonal and everyday confectionery. Most of these new partners are poised to roll out at retail throughout 2017.

Entertainment will add new DVD titles with brand-new episodes, hitting retail shelves from September 2017. Most recently, 2017 has seen the premiere of Life Like Touring’s successful brand-new interactive experience, ‘Peppa Pig Playdate’, which is currently touring nationally across Australia. This live experience immerses Australian families into the world of Peppa Pig, creating a fun and unique interactive journey for all Peppa fans. Families can visit Peppa’s house, jump on bouncy muddy puddles and have a special ‘up close and personal’ playdate with Peppa, in an environment that recreates Peppa’s world. An upcoming milestone for the property in 2017 will be the big screen Australian theatrical debut of PEPPA PIG; MY FIRST CINEMA EXPERIENCE - PEPPA’S AUSTRALIAN HOLIDAY. The special cinema event will feature nine brand new episodes, including four Australian-themed episodes, along with interactive sing-a-long content, that will see young fans themselves singing and dancing

Additionally, master toy partner, Big Balloon, will continue to add new and refreshed classic toy lines, Penguin Random House will expand its leading preschool publishing brand with new titles throughout the year, and eOne Home

Toy Hobby & Licensing Fair - Edition 22

along in their seats with Peppa and her friends, for an hour of fun. The release has been supported by an above the line marketing campaign and national PR, partnerships with Tourism Australia and Qantas, as well as a collection of Australia-themed merchandise incorporating toys, books, apparel, headwear and party goods available exclusively at Big W stores nationally. Ben and Holly’s Little Kingdom is a high-rating, Emmy and BAFTA award-winning preschool TV series produced by Astley Baker Davies; the talented creators behind Peppa Pig. The animated series still is an Australian ratings driver on ABC KIDS, and moving into 2017 with a new range of books by Penguin Random House, in addition to an encore national tour of Ben & Holly’s Little Kingdom Live, by Life Like Touring. Rounding out eOne’s trio of popular preschool properties is the licensor’s much talked about PJ Masks. The new preschool superhero TV show is winning over audiences around the

world since launching on Disney Junior in the U.S. and Australia in 2015 and has very quickly become a top rated show on Disney Junior Australia. The strong ratings are also fuelling a lot of excitement and buzz in Australia’s toy and licensing industry with the consumer products (CP) set for launch in 2017. PJ Masks follows 6-year-olds Connor, Amaya and Greg who go to school like kids everywhere. But when they put on their pyjamas and activate their amulets, the crime-fighters magically transform into their dynamic superhero alter egos and become the PJ Masks. The Australian CP program for PJ Masks will launch with Just Plays’ master toy range in second half of 2017. The program will be driven by toys, dress ups and publishing and supported by puzzles and games, back to school products, apparel, accessories, outdoor & leisure, party goods and creative play. Just Play’s master toy range, including PJ Masks action figures,

playsets, vehicles, plush, and role-play will be distributed by The Brand Exchange in Australia. Just Play are currently enjoying considerable success with the range in the U.S. where toys launched in late 2016 and strong sales have placed PJ Masks as the fastest growing entertainment property in the preschool toy segment. A robust line up of partners is being assembled for PJ Masks in Australia. Publishing has been signed with Parragon Publishing Australia and the range will include both story and colour and activity books. The Entertainment Store has signed on for Character appearances whilst MJM Australia have signed on for games, puzzles & stationery. A number of additional deals are being finalised for the Australian CP program. “We are thrilled that preschoolers and parents around Australia have embraced the adventures of PJ Masks. The excitement and momentum behind PJ Masks is truly exciting, and has been cemented by

the support we have received in 2017 from our new licensed partners and a number of major Australian retailers. The rising interest we’re seeing from Australian parents is certainly growing and demonstrates that consumer demand is building ahead of the CP launch this summer”, says Trish Padoin, General Manager & Commercial Director at Entertainment One Licensing. Currently, Season 2 of the TV series is in final production with a free-to-air TV partner in Australia to be announced imminently. The brands first free app, ‘Moonlight Heroes’, launched in Australia in August 2016, and globally, the App has been now been downloaded over five million times since launch. The first PJ Masks paid App ‘Super City Run’ is due to launch in Australia in mid-2017. ----------------------------------------------For licensing enquiries on any eOne brands, please visit the team at the eOne Licensing Stand D22 at the Australian Toy Hobby & Licensing Fair or contact the eOne ANZ office via phone on (03) 8395 1089.

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TELEVISION

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For Australia and New Zealand Licensing opportunities please contact Rita Viola at Haven Global E: rita@havenglobal.com P: +61 (3) 9015 6601

©2017 Viacom. SpongeBob SquarePants created by Stephen Hillenburg. TEENAGE MUTANT NINJA TURTLES, Shimmer and Shine, Blaze and the Monster Machines © 2016 Viacom Overseas Holdings C.V. All Rights Reserved. PAW PATROL ©2017 Spin Master PAW Productions Inc. All Rights Reserved.

2017

is shaping up to be the biggest year across the Nickelodeon Viacom Consumer Products (NVCP) portfolio. Covering fans of all ages, it certainly has something for everyone. With a rapidly expanding portfolio, Viacom is a fans first company that connects with more than 3.8 billion cumulative subscribers through compelling content across TV, motion picture and online platforms in 180+ countries. “Our fans are living with our content, watching it, playing with it, wearing it and sharing it with everyone they can. Through these winning brands and characters we are expanding our consumer products portfolio,” explains Claire O’Connor, Vice President Consumer Products and Retail Marketing Asia Pacific. “The secret to Nickelodeon’s success is its incredible pipeline of content.”

This includes Kellogg’s who featured 3.5M collectible Nickelodeon character spoons in pack and have just announced a new promotion for 2017.

In 2016, Nickelodeon launched more animated and live action content than ever before, reaching over 2.8 million viewers2. With a target audience of 5–12 year olds, Nickelodeon offers kids a place where they can feel understood, appreciated and above all, be a little bit cheeky. “Nickelodeon is one of the most powerful multi-platform brands for kids and families and in 2016 this reach grew across Australia with new partnerships, new platforms, new shows and an even stronger retail footprint,” said Ben Cox, Vice President and General Manager, Nickelodeon Networks ANZ.

SpongeBob SquarePants and Teenage Mutant Ninja Turtles took over the Peter Alexander stores with a range of pyjamas and accessories across all demographics. McDonalds’ have confirmed their 4th Turtles Happy Meal program which launches May 2017. The Langham Hotel Melbourne hosted over 1,900 young fans, over 18 days, to a Teenage Mutant Ninja Turtles themed High Tea; with many pint-sized diners coming dressed as their favourite character from this iconic series.

Nickelodeon ignites fandom and at its core is creating immersive experiences across all platforms from channel, to on-the-ground events, theme parks and at retail. NVCP developed more partnerships in 2016 and 2017 is already expanding with ongoing and new partnerships.

TURTLE POWER!

• Airs 3 times per week • Audience reached 520k monthly2

•

• Launched on ABC in November 2016 • Airs Daily at 3.30pm • 610k viewers reached in 2 months2

BRAND NEW Season 5 launches May 2017 with all new story arcs

• Airs 49 times per week • 1.8M viewers reached in 20162

• Airs 14 times per week • 4.4M viewers reached in 20162

TOP FASHION COLLABORATIONS: •

#2 Boys Action Figure Brand year end 2016 after Star Wars1

•

Over 4 million followers

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#2 Show Page on nick.com.au2

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2017 promotions:

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launches at London Fashion Week February 2017 • Movie in development for 2019

Nick Jr.’s focus is all around the Smart Place to Play and brings together a powerhouse of pre-school shows led by the unstoppable PAW Patrol, Blaze and the Monster Machines, Shimmer & Shine and Dora. Targeted at kids aged 0-6 years old and their parents, these shows dominate the pre-school market. Nick Jr. ranked #1 Subscription TV(STV) for kids 0-4 years old, 0-12 years old and grocery buyers and kids 0-4

years old2, ending the year with a phenomenal 16 shows in the Top 25 for Kids 0-12 years old on STV, achieving a 16% share of CH0-4, its highest in 11 years2. 2017 is shaping up to be the biggest year across the NVCP portfolio. Covering fans of all ages, it certainly has something for everyone. For further info contact Rita Viola at Haven Global +61 3 9015 6601

NPD Australia Dec 2016 OzTAM, eTAM, NatSTV panel, Jan – Dec 2016, 06:00-19:59, Consolidated Data FTA: OzTAM, eTAM Metro panel, Jan-Dec 2016, Consolidated data, 06:00-19:59. MTV: OzTAM, NatSTV panel, consolidated data, Jan –Dec 2016, 06:00 – 23:59. 3 App Store Australia, iTunes Australia, Google Australia, Sony Australia, Microsoft Australia, December 2016. 1 2

• Airs weekdays at 6am • 1.5M viewers reached in 20162

• Airs weekdays at 6.30am & 10.30am • 3.3M viewers reached in 20162

• Airs 49 times per week • 2.3M viewers reached in 20162

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#1 Licensed Pre-School Toy1

#1 Apps property across Viacom in 20163

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#1 Pre-School Home Entertainment brand in Australia

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#1 TV on Demand property in 20163

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#1 Pre-School showbag at the Sydney Royal Easter Show 2016

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BRAND NEW Season 4 launches in May 2017

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ATA 2016 Pre-School License of the Year Winner

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#1 Show page on

•

.com.au2

National ticketed Live Show in April 2017!

• Airs 17 times per week • 1.8M viewers reached in 20162

• Airs 9 times per week • 1.3M viewers reached in 20162 •

#2 Show page on

.com.au2

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Toys & DVDs launched November 2016

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Dress up launched December 2016

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Apparel launched February 2017

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Role Play & Publishing to launch 2H 2017

• #6 Pre-School Toy in 2016 with less than 12 months in market1 • #2 apps property in 20163 • #2 TV on Demand property in 2016 BRAND NEW Season 3 launches in March 2017 with all new themes

• Airs 25 times per week • 1.8M viewers reached in 20162 • Airs weekends at 6.30am • 2.3M viewers reached in 20162

• Live shows and character meet and greets nationally • #3 Show page on

.com.au2

Season 4 greenlit for 2018

• Brand new showbag launching in 2017

NICKELODEON | VIACOM CONSUMER PRODUCTS

TV LAUNCH SEASON 1

LAUNCHING ON

MARCH Ê»17

Num Noms MGA Entertainment unveiled Num Noms, its new collectible toy line with Haven and Headstart in 2016, with stand-out results signaling this to be the girls property to watch in 2017. It takes a cupful of cuteness and a spoonful of surprise to make Num Noms, delicious miniature characters that bring food to life with their delicious scents. So how do you tell a Num from a Nom? Nums are squishy, hollow characters that nest on top of Noms, whilst Noms are inner, hard-shelled characters that are either motorized to scoot around or filled with flavored lip gloss and much more. Each character is uniquely scented and can be mixed and matched to create more than 5,000 scent fusions. It’s a recipe for mischief with so many wacky combos and Num Noms is capturing the attention of girls aged from 5 years and up. “Kids have always loved playing around with scents and collecting cute little toys,” says Isaac Larian, Chief Executive Officer, MGA Entertainment. “Num Noms present a whole new way for kids to play and collect, by scent. Characters can be mixed and matched to make endless surprising scent combinations, and with multiple ways to play, the fun never ends.” Headstart, MGA’s local toy distributor launched the first series in March 2016 to Toys”R”Us and Big W and it completely sold out and left the other retailers waiting for Series 2 which launched in June. Series 3 was served up in time for Christmas and second half 2017 Headstart will launch Series 4. In less than 12 months, Num Noms became the fastest growing girls collectible in the US and Australia. As of December 2016, NPD ranked Num Noms as #3 Girls Brand overall based on unit sales and as #2 Girls Collectible based on unit sales for the full year of 2016.

Toy Hobby & Licensing Fair - Edition 22

Num Noms has a strong following on Instagram and also now their very own YouTube channel which has had over 19 million views and where they star in their very own 3 minute episodes under “Snackables.” In 2017 Haven is excited to be rolling-out new categories to compliment the successful toy line including apparel & accessories, publishing, arts & crafts, confectionery, partyware, bakeware, showbags and more. “We are working very closely with MGA and our partners to offer products that are unique, scented, flavoured! We’re focused on staying true to the brand so there is a real point of difference to other collectable brands in our market”, says Tom Punch – Managing Director, Haven. For brand extension opportunities please contact Sapienza Salerno at Haven via email at sapienza@ havenglobal.com or phone 02 9357 9804.

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www.havenglobal.com

For brand extension opportunities contact Sapienza Salerno at Haven on sapienza@havenglobal.com or 02 9357 9804

TOP RATING BRAND ON ABC KIDS AND CBEEBIES TOYS SUPPORTED ACROSS ALL MAJOR UK RETAILERS

BEST IN CLASS PARTNERS INCLUDING FISHER-PRICE MATTEL, PENGUIN RANDOM HOUSE, JASNOR, ROADSHOW AND MORE!

For more information and licensing enquiries please contact Brigid Roberts: T: +61 9744 4569 or E: brigid.roberts@bbc.com

BBC logo TM & © BBC 1996. GO JETTERS logo TM & © BBC 2015. Licensed by BBC Worldwide Ltd.

GO JETTERS ARE TAKING OVER THE WORLD!

Warner Bros. Consumer Products Warner Bros. Consumer Products (WBCP) unleashes a DC Super Hero takeover with its roster of global licensees and partners during Toy Fair 2017 season, including International Toy Fair Nuremberg (February 1–6) and International Toy Fair New York (February 18–21). Highlighted by DC franchises, including tentpole event films Wonder Woman, Justice League and the soon-to-be-released The LEGO® Batman Movie, as well as the groundbreaking DC Super Hero Girls franchise, and hit animated series Teen Titans Go! and Justice League Action, WBCP’s pop culture-inspired and fan-favourite offerings will include toys, collectibles, costumes and more.

and QMX with stylised figures; Jada Toys, with minimetal figures; Schleich with collectible figures; Sakar International, with electronics and accessories; and many more worldwide. A global cultural phenomenon and a treasured icon of power, strength, justice, love and peace, Wonder Woman also comes to life in Warner Bros. Pictures’ forthcoming action adventure Justice League, and stars in DC Super Hero Girls, the fun, multi-level brand which showcases some of DC’s most famous female Super Heroes and Super-Villains as teenagers.

“With collections and must-have products from the most anticipated films of the year, we’re excited to showcase the full breadth and scope of WBCP’s DC Super Hero offerings in partnership with our super-powered global partners, programs and products at Toy Fair this year,” said Pam Lifford, President, Warner Bros. Consumer Products.

From the core comic books and the brand-new Justice League Action animated series, to the upcoming explosive feature film, the Justice League universe has no limits and invites fans of all ages to be part of the world’s most recognisable Super Hero team: Batman, Superman, Wonder Woman, Aquaman, The Flash and Cyborg. Already touted as one of the most eagerly awaited films of 2017, Justice League will inspire a global program fit for the biggest Super Heroes in the world as they arrive together for the very first time on the big screen November 17. WBCP will roll out a massive global merchandise program that will feature the fan-favourite DC Super Heroes in a myriad of toy lines and programs, bringing the film to life for collectors and kids alike. Global master toy licensee Mattel will be developing an empowering line, including action figures inspired by the most iconic Super Heroes and Super-Villains, playsets, vehicles, collectible figures, and will introduce a full line of action role-play toys highlighted by the muchanticipated Multiverse™ line, which captures the superior accuracy and details of the film’s characters. Also supporting Justice League is global partner The LEGO Group, with exciting construction sets inspired by memorable scenes from the film, and Rubie’s Costume Co., with a full range inspired by the Justice League feature film, including costumes and accessories for kids and adults. Additional toy partners supporting the film include Funko, with a Justice League collection of stylised figures; Jakks Pacific, with their popular large-sized collectible figures for this epic actionadventure; Jada Toys, with metal figurines; and many others around the world.

Wonder Woman Wonder Woman hits theatres around the world in her first-ever standalone, self-titled action adventure feature film, beginning on June 2. The muchanticipated epic delves into the Amazonian Super Hero’s origins and her fight in a war to end all wars. In continuation of Wonder Woman’s 75th anniversary and in support of the upcoming film, Warner Bros. Consumer Products and its partners created a line of products fit for Wonder Woman fans of all ages. Global master toy licensee Mattel will unveil product from the powerful line of toys to accompany Wonder Woman’s first-ever solo feature film, including a full toy line created in the likeness of the movie’s characters, collectible figures, dolls, playsets and role play for fans to recreate their favourite scenes from the movie. The Wonder Woman feature will also be supported by global partners The LEGO Group with an exciting construction set inspired by adventurous moments from the film, and Rubie’s Costume Co. with a new line of Wonder Woman movie-inspired costumes and accessories for fans of all ages. Additional licensees with toy offerings include Funko, with fan-favourite stylised collectible figures; Neca, with 18-inch replica figures; Tonner Dolls, with detailed-design 18-inch fashion dolls; Madame Alexander, with 11-inch fashion dolls; Hot Toys, with highly detailed collectible figures; Kotobukiya, with high-end collectible statues; Mezco

Justice League

The LEGO Batman Movie The new family-friendly animated adventure from director Chris McKay and the team behind the blockbuster hit The LEGO Movie, The LEGO Batman

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Warner Bros. Consumer Products Movie will stand a brick above the rest in the LEGO showroom at International Toy Fair New York as WBCP and The LEGO Group display more than 10 original construction sets recently launched at retail. Designed for kids, kids at heart, and collectors, The LEGO Batman Movie collection includes 18 LEGO construction sets as well as a full line of 20 exclusive minifigures, featuring exclusive versions of characters from the film. Fans can also build on iconic environments and moments from the film with The LEGO Batman Movie: The Batmobile set, which lets fans rev up hours of fun racing through Gotham City or smashing through any obstacle in The Dark Knight’s way; and The LEGO Batman Movie: Batcave Break-in set, which invites fans to defend the Batcave from The Penguin, utilising a range of Batsuits that allow them to take on Super-Villains via air, land or sea. Additionally, all-new LEGO BrickHeadz based on Batman, Robin, Batgirl and The Joker from the film will launch in March. The LEGO Batman Movie crashes into theaters beginning February 10, 2017. DC Super Hero Girls With many accolades and multiple award nominations for 2017, including “License of the Year,” the DC Super Hero Girls licensing and merchandising program from WBCP and DC Entertainment continues to expand and empower girls to reach their own heroic potential. Harnessing the power of the world’s most iconic female Super Heroes and Super-Villains from the DC Universe, DC Super Hero Girls follows Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy, Katana and many more, during their formative years, as they learn about teamwork, friendship and to hone their super powers as teenagers and in a high school setting. Soaring into the New Year with all-new action-packed collections, DC Super Hero Girls continues to engage young fans with original content and product across multiple categories, offering kids even more chances to play, watch, read and be inspired to discover their full potential. Featuring products that remain consistently in-demand amongst consumers and retailers alike, WBCP and master toy partner Mattel offer fans all-new action dolls, action figures and action role-play toys from the beloved DC Super Hero Girls collection, with a new rollout of characters, along with new vehicles and gadgets, slated for Spring and Fall 2017, as girls can play out the narrative of their favourite teenage DC female Super Heroes and save the day. The DC Super Hero Girls’ Mattel collection features the industry’s first-ever 6-inch action figures designed for girls, the first 12-inch collection of action dolls featuring strong, athletic bodies that stand on their own in heroic poses. In 2016,

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the Mattel toy line has also received much recognition, including a TOTY nomination in the Action Figure category for the DC Super Hero Girls Action Figures. The LEGO Group assembles a strong offering, capturing the empowering characters and storylines in six original construction sets for kids around the world to imagine their super building powers as they play and recreate action-packed moments together with their favourite DC Super Hero characters. LEGO® DC Super Hero Girls sets include Batgirl Batjet, Harley Quinn to the Rescue, Super Hero High School, along with the recently released sets of Lashina Tank, Bumblebee Helicopter, and Wonder Woman Dorm Room, allowing fans to build on non-stop fun and adventure. Additional global partners include Rubie’s Costumes, with its girl-power collection of costumes and accessories; Funko, with must-have stylised, vinyl figures; and many others. Teen Titans Go! & Justice League Action WBCP and Mattel join forces to provide fans with two new lines in support of the hilariously-fun hit animated series Teen Titans Go! and the power-packed Justice League Action. These toy lines capture the action, fun, humor and personalities of the DC Super Heroes with action figures, core characters and vehicles inspired by scenes from the all-new animated series infusing both heroic storylines from Justice League Action and humor throughout the toy line from Teen Titans Go! Teen Titans Go! follows the hilarious adventures of Super Heroes Robin, Cyborg, Starfire, Raven and Beast Boy and showcases the comedic chaos that ensues whether they’re fighting crime or fighting each other for that last piece of pie. The Teen Titans Go! program also includes a collection of fan-favourite Funko figures, featuring a lineup of these wildly funny Super Heroes. WBCP will also bring Justice League Action for all the Justice League fans out there, with Mattel launching its upcoming all-new toy line of action figures and vehicles, as the freshman animated series Justice League Action brings together all the elements of “where fun meets action!” WBCP’s Powerful Portfolio WBCP also continues to support a strong DC TV slate with The Flash, Arrow and Gotham; its fan-favourite franchises including Harry Potter and Fantastic Beasts and Where to Find Them; classic animation brands such as Scooby-Doo and Looney Tunes; hit TV series like The Big Bang Theory; and many more properties and groundbreaking content rounding out the Studio’s unrivaled portfolio.

THEN, NOW, FOREVER THE BUGG REPORT HAD THE OPPORTUNITY TO SPEAK TO WILL BYRON, WWE’S SVP INTERNATIONAL CONSUMER PRODUCTS & RETAIL, TO FIND OUT MORE ABOUT THE WWE BRAND’S ENDURING SUCCESS

Thank you for speaking to The Bugg Report, Will. Can you tell us how the WWE brand has performed over the past year? The brand continues to perform well and 2016 was a big year for the WWE yet again. What makes WWE special? WWE is a unique property: it’s the best of both sports and entertainment. Fans engage with the brand via multiple touch points including TV, WWE Network, digital & social media, WWE Studios, music, live events, Consumer Products (CP) and the WWE Performance Centre… not to mention our larger than life Superstars that make up the WWE and NXT rosters. We really are a 365 day brand; importantly for Retailers we are broadcast 24/7 via WWE Network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library. Our flagship shows Raw and SmackDown Live are featured each week on Fox 8, 52 weeks of the year. We overlay this with our ‘Live’ shows in market every year. How integral is TV to the brand’s ongoing popularity? TV partnerships are key to the ongoing success of the brand. WWE has 78 international broadcast partners, including Foxtel in Australia

and Sky in New Zealand. WWE is featured on Fox 8 in Australia and Sky Box in New Zealand, giving us more than 15 hours’ of exposure each week including the 2nd runs of RAW and SmackDown Live. Now that Raw and SmackDown have separate rosters and their own distinct storylines, there is more content than ever before. All of the action is PG rated, family-friendly entertainment, featuring larger than life characters with storylines of ‘good vs evil’ that translates in every culture and language. From a CP perspective WWE is a year-round property which is also a great proposition for retailers in this market. Will, can you tell us about the WWE Network and what it includes? The WWE Network is the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library. The WWE Network currently has nearly 1.5 million subscribers worldwide and is available in more than 180 countries. Live events presumably remain a pivotal driver for the brand? We put on more than 500 live events around the world every year. There have been 10 ANZ live shows in 2016, six more than 2015, featuring both WWE Live and NXT shows, with NXT filming the Melbourne show in its entirety for WWE Network. It is

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certainly our objective to give our fans more WWE content than ever before and to grow our brand across the ANZ market. Continued growth in our Live Events business is critical for not only ongoing fan engagement but attracting new fans to our brand. It also provides us the opportunity to support and engage our partners and fans utilising our talent for meet and greets, CSR and Retail appearances. Can you tell us more about NXT and what this means to the WWE brand? NXT has evolved into WWE’s third global brand alongside Raw and SmackDown Live selling out arenas all over the world while featuring a diverse group of aspiring and inspiring talent that are working to perfect their in-ring skills while developing compelling characters in an effort to revolutionise the industry. NXT is the perfect complement to RAW and SmackDown Live, and super serves our most passionate fan base with its unique vibe, energy and social following. Will, how has the CP division - and in particular the Toy category fared recently? Our ANZ business has seen growth over the last 12 months, as has our CP business. Our CP business continues to grow from strength to strength in Australia with new Licensees and categories

coming on board every month; our momentum keeps building. With our global partnerships including Mattel, 2K, Headstart International & Impact Posters, just to name a few, we are starting to gain some real traction across this market as we continue to engage new partners and create new programs. Strong partnerships are key to our success and our best-inclass Toys represent a major segment for us. Mattel is our master toy partner and WWE’s consistent performance in the action figure category shows the power and collectability of the brand. New innovation will also drive collectability this autumn and throughout 2017: Three Count Crushers will be popular this winter bringing WWE to life with large-scale figures that kids can interact with. The new Tough Talkers segment will launch in spring, bringing the Superstars to life and featuring real phrases and real rivalries. There are also dedicated collector’s ranges – Defining Moments for 2016 and Retro Throwback figures for 2017 – while other range highlights include the TV driver Crash Cage, Championship Belts, Mask assortments the Roman Reigns Gauntlet and much more.

In addition, we have added a selection of new worldwide leading partners to the licensing programme, which we believe continues to feed both high desirability and collectability across our diverse consumer fan base. Jakks Pacific (via Headstart here in ANZ) has introduced a range of role play and dress-up items, which will be launched in market shortly. The range will be extended later in 2017 and we see Jakks as an integral partner for the future. Headstart has also just launched their WWE Ooshies range featuring some of our WWE Superstars. Retailers can also expect to see new ranges from Impact Posters, Universal Magazines and Empire apparel as we move through 2017. Funko Pop Vinyls are also available here in Australia and are distributed across Specialty stores by Sports Cards Australia. 2K is our key gaming partner and we see this as another important pillar for the brand. WWE 2K17 has earned critical press and fan acclaim and delivers stunning graphics, ultra-authentic gameplay and a massive roster of WWE and

NXT’s popular Superstars and Legends. The company is also expanding its mobile gaming offering by incorporating a mixture of fremium and pay-to-play options for consumers. Madman Entertainment, our ANZ Home Video partners, have relaunched quite a number of our key Catalogue titles over the last 12 months on DVD and Blu Ray including more than 20 new titles which includes all 12 PPV’s and 6 multi disk, themed, superstar led and match compilation titles. Our WrestleMania DVD continues to be one of the best-selling sports titles in the market each year. What are the key beats to look out for in 2017? We have a number of major tours and pay-per-view events taking place in 2017, including WrestleMania 33 on April 2nd in Orlando, Florida. This global extravaganza is our Super Bowl, or other brands’ major theatrical releases, and we will be creating cross promotional programs and on the ground events locally along with some eye catching in-store POS and press activity in the run-up to this and each of our events. In 2016 we were visible across all ANZ Retailers led by Mattel, 2K and Madman and of course with new Licensees on board we expect even more WWE activity in market. In 2017, we will support our live tour across all lines of business including Retail. We will also once again look to create interaction with our partners using our Superstars in a variety of ways, including personal appearances and meet and greets. WWE is a unique brand with incredible fan engagement and when we activate at Retail you really see the power of WWE. We look forward to creating great activation for our Retail partners and to another strong year of growth.

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For all WWE ANZ enquiries please contact: Peter Bird at WWE via email at peter.bird@wwwecorp.com Rebecca Banfield at Haven via email at bec@havenglobal.com

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ABC Licensing The Deep and Prisoner Zero ABC ME, ABC’s offering for 8-12 year olds, was relaunched in September 2016. As part of the channel re-launch, an ABC ME app was released which has had 365,000 downloads in less than 6 months. Two great new licensed brands featured in the channel re-launch, Prisoner Zero and The Deep. Both are stunning and distinctive animated series. Based on the award winning Australian graphic novels, The Deep follows the adventures of the Nekton family, a brilliant team of underwater explorers travelling the globe in their submarine, The Arronax. This beautifully crafted series was recently nominated for Best Animated Series and Best News Series at the Kidscreen Awards. The series has been a top-rating program reaching audiences globally. Following this interest, a second series has been confirmed for delivery in July 2017, and discussions around a third series have begun with many broadcasters. CPLG has been appointed to manage the international licensing program, whilst ABC Commercial is incredibly excited to be managing the Australian and New Zealand licensing opportunities for this adventurous and exciting property.

Prisoner Zero is a fast-paced, action-adventure series following the exploits of teen heroes, Tag and Gem, and their mysterious friend Prisoner Zero. The series also features spectacular 2D animation, that was 100% locally animated by some of Australia’s best and brightest young animators. The ABC ME launch has been a tremendous success and we’re excited to introduce licensees to the great opportunities to build licensing programs on the success of the broadcast and digital audience engagement.

Bananas in Pyjamas It’s been 25 years since Australia’s favourite bananas came down the stairs and walked into their own children’s television series. The Bananas in Pyjamas are celebrating their 25th birthday this year and we’ve got some exciting things planned. The brand has a worldwide fanbase, with the series available in 235 territories and boasts a Facebook following of over 2.5 million people. The series is broadcast on ABC KIDS daily. Working with Haven Licensing we are excited to announce two new partners who have come on board for the anniversary. The Royal Australian Mint will be producing a commemorative coin set and Australia Post will be releasing a stamp collection, along with a stamp and coin set both launching in June. Apparel is underway through Designworks which features a limited edition range of pyjamas featuring the classic blue and white stripe design and a celebratory design to mark this special anniversary. Jasnor are also developing a new line to recognise this special birthday the bananas are celebrating. As well as working with Haven Licensing on merchandise opportunities, ABC Commercial has produced a range of Bananas in Pyjamas products including CDs, DVDs and a Bananas in Pyjamas live show for young fans!

Bananas in Pyjamas in Numbers Available in 235 territories worldwide 2.8 million TV viewers in Australia per month More than 1 million DVDs sold 2.5 million likes on Facebook 91,250 stairs descended 3,900 teddy bears chased (only on Tuesdays)

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Disney MEAGAN SANDERS TO LEAD DISNEY CONSUMER PRODUCTS IN AUSTRALIA AND NEW ZEALAND

As we move toward another Australian Toy Hobby & Licensing Fair in March, we are privileged to spend some time with Disney’s new head of Disney Consumer Products (DCP), Meagan Sanders. Meagan was recently appointed General Manager of DCP & Retail for Australia & New Zealand. She joins Disney with a distinguished list of accomplishments in building and managing successful teams and brands for several large corporations prior to arriving at Disney. Meagan is known as a strategic thinker and meticulous planner who now intends to apply her skills to taking DCP to new levels in both Australia & New Zealand. The Walt Disney Company is fortunate to have a broad portfolio featuring some of the world’s most dynamic brands – including Disney, Pixar, Marvel and Lucasfilm – which provides them with significant clout in the marketplace. However, with the recent consolidation of our mass retail market, there are many challenges that lie ahead. We speak to Meagan about her plans for the Disney business and her perspective on the market and the upcoming year: First of all can you tell us a little bit about your vision for the business over the coming 12 months?

The team at Disney Consumer Products ANZ is passionate about bringing much-loved stories and characters to life through creative, innovative and engaging products and experiences, allowing the story to grow and live on for our fans. In the next 12 months, I am very focused on taking these same products and experiences to partners, and ultimately consumers, in exciting, new and unexpected ways. As you take on this new corporate role we are most interested in your outlook for the next 3 years? There has been a lot of change and uncertainty at retail. But the one thing that is a constant is the necessity to develop product that meets or anticipates a customer’s authentic needs, which then allows you to build a genuine connection. To that end, consumer engagement and insights will remain the bedrock of how we navigate the market. You are well known for building and managing cohesive and high achieving teams around you. In general terms how do you see the structure of your team coming together and will you make adjustments to how they provide services to the market? The focus is really about building the team from a place of strength. If everyone hones in on the value they individually bring, what we can

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achieve collectively is spectacular. In all of this, trust and relationship building, internally and externally, are paramount. Through open authentic dialogue, we will figure out if any adjustments are needed. We have seen a significant consolidation of distribution options in this market. How do you intend to speak to the market and secure brand placement for consumers to have free access to Disney Intellectual Property? I agree that there has been a lot of consolidation, but there has also been a lot of fragmentation. What we are starting to see are some interesting green shoots around new distribution opportunities. Critical to the franchise approach at Disney is investing in building brands that have tremendous elasticity. That elasticity often gives up greater permission to go into new and different directions. It’s definitely exciting times. The online route to market has continued to become more savvy and accessible to the consumer. How do you see it working within your marketing mix? It’s an enormous focus for us. Our digital ecosystem really is the life-force for how we maintain and deepen connections with our consumers. We will continue to explore digital as an opportunity for storytelling and storyselling in 2017 and beyond.

Amongst your tasks for 2017 will be the marketing and management of a significant movie slate. As we are all aware, movies require a unique and strategic marketing approach to maximize opportunity. With big films such as Beauty and the Beast to Cars 3 and Star Wars: The Last Jedi to name just a few, can you tell us where your priorities lie? We are fortunate to have a portfolio of the biggest entertainment brands in the world, but through integrated planning, we are able to manage those big beats across the course of the year, meaning that we have something relevant to talk to our fans about every quarter. In the first half of the year, Beauty and the Beast, Guardians of the Galaxy 2, Cars 3 and the celebrations around the 40th anniversary of Star Wars are providing an incredibly well-rounded program for boys, girls and millennials. Moving to the back half of 2017, Spider-Man Homecoming looks incredible. We also have the latest epic installation in the Marvel universe, Thor Ragnarok; Pixarâ&#x20AC;&#x2122;s Coco; and an exciting new short for Frozen rounding out the year. And then of course, who can look past the eighth film in the Star Wars saga, Star Wars: The Last Jedi. With the incredible fan support we saw for Episode 7 and most recently, Rogue One, and early insights that we have from the upcoming film, we know it will be an equally incredible installation to the Stars Wars saga. Being in possession of Disney, Marvel and Lucas portfolios, is a fortunate position to be in, how will you manage this to achieve maximum performance? Customer and category insight and partnership are critical. We are focused on optimising every opportunity so that they are rightsized against the customer demand.

We treat every franchise like it is our only franchise to ensure that we are cultivating brands that continue to evolve and maintain their relevance. Meagan, how do you see the evolution of distribution in our market for brand owners and their partners likewise?

Disney will continue to have an incredibly strong boys and toys program in 2017. We also expect to see strong growth around the Disney original characters, Mickey and Friends, particularly in youth fashion. What are your key priorities for Disney in 2017?

The real opportunity is to lean into the consumer and shopper. If you can find genuine connection points and build brands that hold a vital and meaningful role in customersâ&#x20AC;&#x2122; lives, then you will naturally continue to evolve how and where you distribute.

Our priorities are working with our partners and customers to navigate the current marketplace, and continuing to build epic franchises that engage and delight. Ultimately, itâ&#x20AC;&#x2122;s all about developing meaningful customer connections and bringing joy to our consumers.

One of the key trends contained within the recent second LIMA licensing survey was the move towards an Omni channel environment, with anytime, any channel engagement being key. Is this a priority for your business?

-----------------------------------------------

It is, as increasingly consumers do not distinguish between online and offline. A priority for the business is to simplify the way our consumers discover and buy all things Disney.

Meagan, we really appreciate you taking the time to provide us with an insight into your plans for Disney over the coming months & years. We trust that 2017 will provide opportunity for licensing across our market and we look forward to following your business and brands as they launch to market.

Meagan, where do you see the growth categories for The Walt Disney Company in 2017?

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FUNKO POP! VINYLS FUNKO POP! VINYLS ARE A WORLDWIDE PHENOMENON

Arguably, the hottest phenomenon on the planet is Funko’s Pop! Vinyl revolution. In terms of things that resonate around licensed properties in the gift and collectible world, Funko have got all bases covered. This company has continued to defy gravity over the past 10 years as their brand portfolio expands and their sales head north at an alarming rate. This sort of thing does not happen every day. The Bugg Report is excited to speak with the President and CEO of Funko Brian Mariotti and the man behind the plan to create this model that has taken all before it. We also speak to the current Owner and Managing Director of Ikon Collectables John Howard in Australia, who are Funko’s distributor here in our market. John shares some of the learnings from the past 5 years of building this brand in the local market. I do not believe there is anything hotter in our market from a concept standpoint. Brian Mariotti purchased Funko from its former owner Mike Becker way back in 2005. At that time, it was largely a Bobblehead business. He had a vision for the company to become a market leader, offering products that were highly desirable and were founded on passion rather than the normal craze model that we typically see in the Toy Industry. Brian explains some of the key drivers behind this juggernaut and gives us some insight into why he

sees it as an evergreen format. The Pop! Vinyl business is into its 6th year in North America and is tracking at 40% growth. It has demonstrated double to triple digit growth during the preceding years. Brian points out that the number one reason Funko has been so successful is the broad diversity of the brands licensing spectrum with everything from Golden Girls to Seinfeld, Lost and obscure properties such as Twin Peaks. This is supported by a strong contingent of Marvel and Disney brands and The Walking Dead from a TV perspective. There are also video game and anime titles to round out the range. “Fans expect us to have all of these offerings.” The second reason is due to our design esthetic, “it’s stylized, Retro, Wymsical and fun.” All of this brings into play a much larger new type of collector. “They don’t have to be the typical action figure collector.” Brian highlights the fact that Funko offers

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product largely in the under $10 dollar space. This makes them highly affordable and desirable. He also makes the point that their Mystery Mini’s range sits in the $3 - $4 range and offers economy of space for ardent collectors. For a traditionally male dominated category, research clearly points to the fact that 55% of the collector base is now female oriented! Because of their commitment to the fan base Funko has 175 passionate Pop Culture fans working with them to make sure they are ahead of the curve. “We know what to go after.” “We have cool products designed by collectors for collectors and we pay attention to our fans.” Brian reflects that he set out to do one thing: “to be at the epicenter of monetizing licensed content and provide a full solution to our retail partners.” This means we need to be across all categories in the field. We

are the specialist category manager. Properties need to show up in the market at exactly the right time! Their recent acquisition of Underground Toys in Europe is part of a longerterm plan to vertically integrate the business. We will work closely with Andy Ottie (the former owner) and arm him with the best possible recourses to entrench Funko within the European markets. From a Social Media perspective, Funko has more interaction with the fans than Hasbro, Mattel and LEGO put together. We do this by engaging our fans with deep experiences resonating from each property. In Australia Ikon, led by John and Glenn Howard, have built a phenomenal business around Pop! Vinyl. No foreign territory has done a better job at maximizing the market opportunities. Funko will continue to chase the best and most relevant brands. We are super excited at how Australian fans are consuming Pop Culture. As the business continues to evolve, Brian has set his sights on becoming a billion dollar company over the next three to 5 years. His vision on how he can achieve this includes possible acquisitions, capitalizing on opportunities in the US market, continuing with a robust commitment to the Pop Culture genre, expansion into Europe and other markets and making sure they secure the best licenses as they become available. “We are not necessarily focused on the money aspect as such, I suspect that we can get there by organic growth.” Finally we asked Brian about his own collector aspirations. He tells us that it is “large” however his favorite components consist of a special Batman figure collections including The Bat Mobile going back to the 60’s. His most valuable collection is his Hanna Barbera range also dating

back to the 60’s and 70’s, which includes The Flintstones, The Jetson’s and Scooby. We also posed some questions to John Howard in relation to the Australian market and their experience with the Funko range. John reflects that they have been there from day one. It is now some 5 years since the Pop! Vinyl revolution began in Australia. He points out that their strategy was always to build the brand slowly; therefore for the first two years it grew at a steady by sustainable rate. It began to gather momentum about three years ago. “There is nothing hotter in this market in terms of volume.” Fans have become heavily invested in the Pop! Vinyl ranges and that aspect continues to drive the collectability. As we have moved to launch the Mystery Minis ranges we saw slower growth in specialty. I suspect that this range, because of it low entry price will become a real winner in the mass-market segment. The retail friendly packaging allows the retailer and the consumer to invest in the range; a good example is EB Games Zing stores. They can be stacked symmetrically in ranges and the consumer can easily relate. What defines Funko is their speed to market. They are always first and the fans appreciate this. The result is that Funko builds a loyalty base for their products.

The standardized packaging allows Funko to play in a much greater diversity of Brands. They can push the boundaries and chase the most obscure license, which normally has a sizable fan base that will support the brand. John shares the fact that some of their most popular items have come as a result of the lack of other toy product being available to the fans. “Marvel has been the best for us, Captain America; Guardians of the Galaxy are two examples. Adventure Time, particularly Jake and Finn have also been brilliant” Above all though, is Harry Potter; it’s been a run away success. It is now a lifestyle range. Generally the fan base have grown up with Harry Potter, many of them are now adults. To get an insight into the Pop! Vinyl phenomenon from both a Funko perspective and also from a local market evolution has been super informative. This is one of the really great stories from the industry. Thanks go to both Brian and John for their deep insight into the business. We look forward to witnessing their future growth and wish them every success in the years to come. -----------------------------------------------For more information visit: www.funko.com www.ikoncollectables.com.au

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HOLDEN SECURES NEW PARTNERS Iconic Treasures, Jasnor and Kiddimoto are just a few of the new licensing partners signed to create merchandise for the iconic Australian motoring brand

TPF Sports, Master Licensor for Holden and its brand family have signed new licensing partners to develop products across categories such as publishing, plush, kids bikes, accessories and more. First to launch will be Kiddimoto Australia, provider of unique, stylish and affordable timber balance bikes, billy karts and helmets. This March will see them release a HSV Billy Kart, inspired by the bold design of the GTS. In addition to this they will also release a TeamVortex Billy Kart, that can be teamed with matching Helmet and Gloves inspired by legendary Supercars driver Craig Lowndes’ 888 livery. The Kiddimoto Billy Kart is the ideal wheeled toy to promote shared play. Drawing inspiration from the soap box racers that used to rule the hills, the HSV and TeamVortex Billy Karts are sure to fuel a passion for racing and driving in young motoring enthusiasts. Off the back of huge successes in 2016 with our Holden Heritage Collection campaigns with both the Royal Australian Mint and Australia Post, Iconic Treasures has signed on to bring to market a detailed and beautifully presented Archive Collection book. As part of the deal Iconic Treasures have been given

unprecedented access to Holden’s archives and are sure to capture the rich heritage of Australia’s most endeared car brand. The book is set to launch at the Clipsal 500 in Adelaide and will become a treasured keepsake for our Holden faithful. Meanwhile, Brown Trout has extended its partnership with the brand to continue to sell Holden and HSVbranded calendars. Finally, Jasnor have recently signed on to develop plush, and are currently developing Roary – a plush lion decked out in Holden threads, which is slated to launch in the coming months. “We’re thrilled that our brand family continues to draw interest from a wide range of licensees and retailers. We have an iconic stable of cars from the FX through to the mighty Monaros, a rich and much celebrated history in Motorsport and an enviable arsenal of Performance cars, including the recently released HSV GTSR”, says Lyndall Underwood, Licensing Manager at TPF Sports. “We have a number of categories that are still open and would welcome discussions with licensees and retailers that would like to add a strong motoring brand like Holden to their brand portfolio.”

creative studio Headed by WP Brands Creative Manager and Graphic Designer, Mike Farrugia and a team of experienced graphic designers are ready to elevate your licensed designs. While specialising in licensed merchandise, we can also assist with all design related projects. Check out our portfolio on our website! www.wpbrandscreative.com.au mike@wpbrands.com.au

SESAME WORKSHOP SESAME WORKSHOP AND HEADSTART JOIN FORCES IN AUSTRALIA & NZ

Sesame Street has a rich and longstanding history here in Australia and New Zealand, dating back to 1974 when it first launched in our region. Gisela Abrams has been an important conduit for the brand for much of this time. She has passionately steered the brand through many changing market conditions and it can be argued that it is stronger now than at any time in the past. The new regional HeadStart deal will allow Sesame Workshop the flexibility to develop fun and engaging product with an innovative and passionate team, who can’t wait to bring fun and excitement to the market. We had the chance to speak with both Gisela Abrams, VP International Media Business for Sesame Workshop and Andrew Hendy, Director at HeadStart International prior to the Toy Hobby & Licensing Fair to talk about their vision for the brand in the region. QUESTIONS TO GISELA ABRAMS: You have a longstanding connection with the Australian market, what will this new regional deal mean for Sesame Workshop in terms of innovation and engagement with the consumer? We are thrilled to team up with HeadStart. Their expertise in retail execution, product development, and marketing is unparalleled. And their ability to be nimble in the region will allow us to deliver the best Sesame Street experience to children and their families.

The intrinsic values of Sesame Street have stood the test of time, even with the proliferation of new brands hitting the market each year. Sesame Street feels as though it is as strong as it has ever been? Sesame Street is a classic and evergreen brand, but we wouldn’t be where we are without being continuously innovative. Each year, we re-calibrate the show to address kids’ evolving needs. This model is also reflected in the consumer products that are created. We research market trends and identify the best licensees - sometimes they’re well-known, sometimes they’re up and coming - to deliver products that are true to our brand and that engage kids the only way Sesame can. This past year we’ve worked with Apple to deliver Sesame Street content, PUMA to encourage physical activity, and Peter Alexander to make bedtime more fun.

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How deep will you go with HeadStart in terms of development? Will you stay focused on learning and education with a strong element of fun? Sesame Workshop’s mission is to help kids grow smarter, stronger, and kinder. That is in our DNA and in everything we produce. We work closely with our licensees to ensure our products deliver the perfect combination of laughter, learning, and play. Where do you see your priorities over the next 12 months? First, we are so excited that Elmo is making a trip to Australia to meet all his wonderful fans! This has been an incredible few months and Elmo is sharing in all the excitement. Later this year, consumers will see a deep and rich new line of Sesame Street toys with HeadStart. Our

products; toys as well as other categories, feature a range of favorite Sesame Street characters making playtime an adventure every time. We’ll be leveraging our work with HeadStart and other partnerships in Australia & New Zealand to create more localized content. Stay tuned for more Sesame Street announcements later this year. What is the three year plan for the Sesame Street brand? In 2019, we’ll be celebrating Sesame Street’s 50th anniversary. We’re already making plans with new products and experiences that will showcase the impact we’ve made in children’s media and we’re setting a trailblazing path, full of fun and fur, for the future. QUESTIONS TO ANDREW HENDY: Andrew, this is another major accomplishment for HeadStart. The market is seriously competitive, you must be proud of your appointment? HeadStart was built on acquiring evergreen brands that we can invest in and nurture into long-term pillars of our business. There is no greater example of an evergreen brand than Sesame Street, with an almost 50 year heritage. I hope that Sesame Street will remain a major part of our

business for decades to come and nothing could make me happier than a partnership like that. HeadStart have become known as innovators and shroud marketers, can you tell us a little bit about your launch program for Sesame Street and what products you will bring to market first? Our launch range for the new and improved Sesame Street toys is a combination of some of the most successful Sesame Street play patterns such as Tickle Me Elmo, combined with some never before seen Sesame Street toys such as Learn to Swim Elmo which will take the brand to another level. I’d tell you more but I’d have to kill you... if you want to see the rest of the range come to HeadStart’s stand at the Toy Hobby & Licensing Fair. We understand that you will focus heavily on product development during this current arrangement; will you look to develop bespoke ranges for individual retailers? 100% of the Sesame Street toys we launch with will be developed by the amazingly creative toy designers in our Melbourne head office. I would love to develop bespoke ranges for individual retailers but to be honest everything we have developed for the initial launch is in such high demand that there is no room for exclusive ranges.

Sesame provides the opportunity for great theatre via the profile of characters such as Cookie Monster and Elmo; will your plan include leveraging these appearances? We are so excited and fortunate that Elmo himself is coming all the way to Australia. The PR that will be generated by his appearance will be second to none. Can you provide us with a general understanding of what the range will look like for this region over the coming 12-months? We will have a major focus of plush toys with specific feature plush items that we know are always successful and we can heavily promote. Furthermore we will be introducing some high function plastic toys that perfectly suit the preschool market and we expect to take Sesame toys to another level. Most of our products will be below $50 retail. ----------------------------------------------Thank you both for your time, it looks like Sesame Street is set to break more records in this region. The collaboration between Sesame Workshop, HeadStart and Haven Global will deliver award-winning activations. We all look forward to seeing the new product on the HeadStart stand A01 in March!

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For partnership opportunities, contact: Diana Markezic

diana@havenglobal.com

Vimwood VIMWOOD EXCEL IN FASHION ACCESSORIES

Vimwood entered the market way back in 1989. As a fashion accessory specialist they have stuck at their task now for almost 30 years. The business has changed and evolved during this time and brands have played an important part in providing them with the ability to make a unique offer to the market. Kirrin Tilbrook joined Vimwood in 2006 with a strong background in managing people and dealing with Consumer Products (CP). She also is fortunate to have retail experience included as part of her background. Kirrin was appointed as General Manager in August of 2012 and set about taking the business to the next level. The Bugg Report recently visited Kirrin at their Sydney offices to speak to her about the business, her plans and aspirations for the year ahead and also how Vimwood will become an even more important partner to retailers around the country.

We understand that you have recently been awarded the category of licensed childrenâ&#x20AC;&#x2122;s sunglasses to distribute across the market in Australia. What will this mean for your business now and in the future? We are really excited about this opportunity. We will be able to develop product under the sunglass category for Disney, Warner Bros, Shopkins, Trolls, Peppa Pig to name just a few! We are also negotiating new contracts for other key properties for release in August 2017 which is really exciting. This category strengthens our relationships with our licensors and gives us more opportunity to get these well known brands into more markets in Australia. It also makes our licensed portfolioâ&#x20AC;&#x2DC;s more meaningful to potential customers in that we now will cover the categories of Hair, Jewellery, Watches, Sunglasses and Travel across many of the key brands.

Can we begin by asking you what your 3 most important priorities will be for your business in 2017?

We understand that Vimwood have a significant commitment to the Pharmacy trade. Can you give our readers an insight into how this distribution channel works?

#1 priority is growth or increasing our market share. We want to build our brands and categories in more retail outlets in Australia. #2 is awareness within the retail industry of our company, our brands, our categories and our unique consignment model. #3 is improvement in systems to make us more efficient and ensure our internal teams are focused on developing better product and new categories without being bogged down with time consuming administrative tasks.

We do. This is a relatively new channel of distribution for us and we are still learning a lot about what product works best for this consumer demographic. What has been really exciting is the response we have had within the pharmacy channel to kids product, and in particular licensed brands. There is certainly more growth opportunities within this division if we can get the product right.

You have assembled a formidable portfolio of brands to compliment your fashion accessories business, how important are brands to your overall strategy? Very important! Accessories are a tricky category. The added complexity of the consignment model we offer our retailers means the brand needs to be very strong as we rely 100% on a consumers knowledge of the brand, loving the product, and then ultimately making the decision to purchase. It also helps us find out exactly what consumers like and donâ&#x20AC;&#x2122;t like about the product or the brand pretty quickly!

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relationships and see this continuing for the next 12 months and beyond. How does the online platform figure in your business?

We noted with interest that you have a very significant in house design capability. Fashion accessories can be diverse and challenging to assemble. Can you tell us a little about the team you have built at Vimwood?

ensure we are all on the same page in terms of trend and styling.

The design team are a critical part of the business. We are fortunate to have an exceptionally talented team. We made the decision just over a year ago to split our design team into 2 divisions – one team who specialise in licensed brands and the other in our generic brands including private label brands. There is a team leader for each division who also design their own brands, but whose primary function is to drive and motivate the team to achieve our commercial requirements and our company values. One of our values is Excite which is all about creativity and innovation so our design team is a critical component in achieving this.

Absolutely – it is something we take very seriously and have built up a comprehensive QA manual and our QA process ensures our product is safe and complies with all mandatory requirements. The bulk of our range is for kids 3-6 with a growing baby portfolio as well so safety is critical. We have an in house QA team who review and approve EVERY product before we send it out to market. We have our own tensile testing machine on site, as well as using Intertek for any laboratory testing in China. Every product has the applicable quality report available at any time. We also take factory compliance very seriously and maintain audit documentation on all our factories on a regular basis, as well as visiting them all every 6-12 months.

Can you tell us about your bespoke product development model for developing unique and on trend product ranges for individual retailers? We try to ensure we maintain a point of difference between all our retailers, particularly with fashion pieces as each retailer represents a different demographic. The detail we receive from our consignment model allows us to analyse consumer purchasing trends within each retailer and allow us to develop new product accordingly. We also work closely with retail buyers on their apparel direction to

We notice that Vimwood places great importance on quality and compliance, can you tell us how this process works?

Where do you see “Bricks and Mortar” Retail heading in the next 12 months, Kirrin? The retail environment in Australia has been an ever changing landscape over the past couple of years – it’s hard to say what is in store for the next 12 months. It will continue to evolve, and we need to be nimble, and ready to work with our retail partners to support their strategic directions in a win/win relationship. We have strong retail

Our website is more of a marketing tool for us than an e-commerce site. We use it to promote our business – who we are and what we do, rather than direct sales to consumers or wholesalers. We still rely on our sales team to make direct contact with existing customers, as well as new prospects. Our warehouse is set up to deal with bulk picks to our business customers as opposed to individual product picks for consumers. We would rather consumers buy from our retail partners so we both get the benefits from the transaction! Has your retail experience provided you with a greater understanding of the consumer products business? I believe it has. I have been in retail for over 30 years and I have seen a lot of changes in that time. Australian consumers have become much more price conscious, but are still looking for good value. I think one of my strengths is that I am very good at identifying the core consumer trends by retailer and identifying the kind of product that fits best with them, in line with our retailer’s strategic direction and price positioning. One of the benefits of the consignment model is that we get to see what the consumer is buying on a weekly basis from our ranges and this insight is so critical in the creation of our ranges. It has really helped me, along with my retail store experience, to pin point who the end customer is and how we can ensure we are providing the perfect product to delight and excite our customers. ----------------------------------------------Kirrin, we really appreciate you allowing us to meet with you. It looks like Vimwood are gearing up for a great year ahead. We look forward to touching base with you closer to Licensing Expo in Las Vegas this May 23rd-25th.

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! l l a r o f y t i v i t a Cre

th their uncompromising wi s de ca de o tw t os alm r fo le op pe Inspiring young n art, craft and toys, ive dr ty ali qu d an ion at ov inn to t commitmen a with exclusive distribution ali str Au in g hin nc lau w no is ds Creative Ki e range that caters for popular siv ten ex an s ha s Kid e tiv ea Cr . ler through Hink ft and science. interests such as construction, cra

Their Wood Workshop series will have children building and customising their very own toys such as race cars, sail boats and bird houses.

Science By Me is both fun and instructive. Kids can grow their own crystals, dig up fossils, and even build an erupting volcano!

Melbourne Toy, Hobby & Licensing Fair 2017 B Me is Creative Kids’ craft range. ns, Catering for kids, tweens and tee each kit contains everything needed for cool projects such as making your own glow-in-the-dark bouncy balls or decorating your sneakers with sparkles and bling.

Their Steel Mechanix series includes awesome technical models, such as helicopters and fighter planes, which kids can construct out of metal parts.

Hinkler Stand # D21 Melbourne Convention and Exhibition Centre – 1 Convention Centre Pl, South Wharf VIC 3006 5 March – 8 March Email Jason Roberts jason.roberts@hinkler.com.au

Hinkler With over one hundred new products ready for release in just the first few months of 2017, there is no doubt that this year is going to be a big one for Hinkler. The diverse range of brands reflects Hinkler’s ongoing commitment to providing interesting, entertaining and informative products at affordable prices, no matter what your age or interests. School Zone provides a complete curriculum from preschool through to year six. Developed by skilled educators to enhance children’s learning, it’s no wonder that the series remains Australia’s leader in home-learning titles. In June, Hinkler are launching two new learning kits which contain everything kids need to get a head start in basic numeracy and literacy. Late 2017 will also see the release of a fresh range of workbook and activity titles, as well as an update to the NAPLAN-style series, just in time to gear up for the back-to-school rush. For screen-free after-school fun, Hinkler’s INKredibles products offer an awesome array of innovative magic ink activity books featuring familiar and beloved characters. Mid-2017 will see two new additions to this highly popular series – a twin-pack and a deluxe activity set. Zap! Extra kits have been a long-time favourite and contain absolutely everything required to learn a brand-new hobby such as rock painting, hair braiding or origami. Series five launches in the second half of the year and will feature a variety of entertaining art and craft activities including titles such as String Art, Dream Catcher and Balloon Animals.

For the grown-ups, Hinkler’s bestselling Mindbogglers 1000-piece puzzles are designed to distract from the stresses of life as you piece together truly breathtaking photographs. Series nine will be out in August, but what we’re really excited about is the upcoming panoramic series. Due out in November, these puzzles will showcase stunning, expansive landscapes in greater detail than ever before. If creating beautiful artwork appeals to you, unleash your inner artist with Hinkler’s Art Maker series, which provides the tools and inspiration needed to create your very own masterpiece. Drawing, colouring, painting and lettering are just some of the subject areas this series focuses on. Last year Mandala Rock Painting and Neon Painted Rocks were a huge success. This year will see the release of on-trend titles such as Day of the Dead Origami, Creative Lettering, Drawing Masterclass and Glass Stone Art. Each product contains easy-to-follow instructions written by professionals to help readers master a new talent, as well as all the specialised tools and paraphernalia you’ll need for each craft. This range of art and craft kits is spectacular and sophisticated, but remains accessible and engaging for adults, teenagers and kids alike. For more information: Visit www.hinkler.com or contact: Jason Roberts, Business Manager: Toys & Craft @ Hinkler Books Jason.Roberts@hinkler.com.au

HINKLER WILL BE EXHIBITING AT THE 2017 MELBOURNE TOY HOBBY & LICENSING FAIR AT BOOTH D21 - DROP BY AND SAY HELLO!

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MATTEL FORGES NEW PARTNERSHIPS IN CHINA It has been 12 months since The Bugg Report last had the opportunity to speak with Peter Broegger, Managing Director, Asia Pacific for Mattel. Mattel Asia is a very important part of the growth strategy for the organization given the potential size of the market and the many opportunities this presents for Mattel to expand. During this time Mattel have been busy growing their business and forging new and innovative partnerships throughout the region. We caught up with Peter to prior to the Hong Kong International Licensing Show to learn about the latest Mattel initiatives and his plans for 2017 and beyond.

Peter, since we last spoke Mattel have been busy announcing exciting new relationships in Greater China. We understand you have recently launched a strategic licensing partnership with Tencent QQ, who is recognised as China’s largest social networking platform. Can you tell us how Mattel will use this technology to engage the market with your business? Mattel is excited to welcome new industry partners as we work together to create high quality toys for Chinese consumers. More importantly, we are firmly committed to work with Chinese Intellectual Property (IP) owners through in-depth cooperation. QQfamily is highly recognised and liked by youth in China, and we believe Mattel’s strength in IP franchising, product development, brand building and product distribution complements QQ’s strength in the social and technology area. We are honoured that Tencent QQ chose Mattel to help bring their brand to life through multiple new lines of innovative, engaging toys and online content. We will do this through a strategy that helps Tencent QQ further enrich their well-known QQfamily virtual social IP, and at the same time bring Mattel’s worldrenowned expertise in toys and brand building into QQ’s online world. What will be your top 3 priorities in establishing this important relationship with Tencent QQ? We want to make sure the QQ family product lines brings joy and innovation to QQ fans across the country. This starts by building a successful franchise together by leveraging our experience in IP franchise development and Tencent’s reach to consumers and fans. More specifically we are talking about social engagement, content and offline product extensions. You recently spoke at the 30th Anniversary Gala Dinner for the China Juvenile Toy Association. You highlighted the importance of play for young children growing up. What is the role that Mattel can play as a leading innovator in the category?

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Play is integral to child development – play is one of the best ways for children to learn and develop, and Mattel has a critical role in this through our portfolio of brands and products. Our corporate vision is to inspire the wonder of childhood and that is a commitment we don’t take lightly. It is about delivering innovative ways to engage children and help parents. I was interested to learn that Mattel have recently announced the first third-party licensing partnership in China. An agreement with UK based Silvergate Media will focus on the animated series Octonauts. How will this business sit in relation to your overall portfolio of proprietary brands? We are so excited to expand our partnership with Silvergate. Octonauts is a fantastic preschool brand that encourages exploration, teamwork, responsibility, among many other important preschool values. The brand sits alongside the rest of our preschool brands and offers a unique proposition to our consumers. Similar to the rest of our proprietary brands, with Octonauts, we will be managing the full set of products from toys to Consumer Products (CP) in partnership with Silvergate. This enables us to be a stronger partner, evaluate the product line holistically, and be brand first.

Do you see Mattel entering into other strategic third-party relationships given your size, standing and infrastructure in Asia? Absolutely, and we will continue to evaluate which brands and which partners will be best suited for third party relationships. We touched on Barbie last time, what are the three most notable achievements that you have made in the past 12 months in terms of growth and positioning? I am so glad you asked this. We are so proud of the achievements we have made with our flagship brand since you and I last spoke. First, at the start of the year, we introduced a more diverse Barbie with different body shapes to reflect the diversity of girls across the world today. Girls want to see themselves reflected in Barbie. Secondly, we have continued to amplify our Barbie message that: “You Can Be Anything” to girls, to moms, to everyone. We bring this message to life across all Barbie touch points – we show girls and their moms the power of playing with Barbie… that through playing with Barbie, the girl can try on different roles and realise her limitless potential. We have activated the Brand and this message through events throughout the APAC region and have engaged moms and girls in discussing how they can achieve anything and everything. Lastly, we launched a Barbie digital video for the APAC region that showed how little girls learn and develop through play – it revealed how girls’ imaginations and creativity skills were unlocked as they played with Barbie – it demonstrated the power of playing with Barbie. The video also showcased some of our newest 2016 innovations too. We are extremely proud of the video as it resonated strongly with consumers across APAC.

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We also spoke about Thomas. You raised the enormous potential of this brand and it’s unique genderneutral appeal. How did Thomas perform in 2016 and what was your highlight? Thomas has done very well in 2016 and has continued its growth trajectory. One highlight (among many throughout the year) is the series of Friendship Parties we launched in China in September/ October. Our 2016 entertainment tentpole is The Great Race, where we introduce some new friends from around the world, one being Yong Bao, Thomas’ first Chinese engine friend. At the Great Wall, we kicked off a series of Friendship Parties with Thomas and Yong Bao across several cities in China, and we announced a strategic partnership with JD.com. And with Sir Topham Hatt opening the party, it was a moment where you could witness the Thomas Brand inspiring the wonder of childhood for so many – it was just wonderful. In terms of market sizes in the region, you pointed out that China, Australia and Japan rank as the most significant markets. You also highlighted that China, India

and Southeast Asia provided the best outlook for growth. How did this play out in 2016?

APAC. And China, India and Southeast Asia continue to present numerous growth opportunities.

This continued to play out in 2016. China, Australia and Japan continue to be the three largest toy markets in

From a growth potential, what was your highlight from the regions perspective for Mattel? I am incredibly proud of the powerful franchises we have built, Thomas and Barbie in particular. Both brands have grown significantly, and the growth has extended beyond toy, to the entire franchise. Further, our third party strategic partnerships are a testament to our successful approach and ability to be brand and consumer first. As you rightly point out, there are many challenges both from social and commercial standpoints. How do you see 2017 for Mattel? I expect another good year for Mattel in 2017. In addition to our core franchises and evergreen brands such as Cars, we are launching a great line up of Asia

developed properties and innovative products. Peter, you are a veteran in the region having successfully executed many important roles for Mattel over the past 20 years, what are the three most significant changes? Haha! This must be the first time I have been called a veteran. Let me see, the three most significant changes – top of mind – would be first, the arrival of e-commerce and social media, and the ability we have to now communicate and engage with the consumers. Secondly, the growing importance of content and last but not least the continuing digitalisation of our business and the opportunities it represents when applied with thought. For more information visit www.mattel.com

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MAR KET BRA WRA ND P UPD ATE S

NEWS ON RETAIL, SPORTS, LIFESTYLE, TOYS & LICENSING

NETWORKING LOUNGE â&#x2013;ş by appointment only for LIMA Members â&#x2014;&#x201E;

-Public Meeting Tables Private Meeting Rooms

MAKE A BOOKING ON THE LOUNGE To make a booking on a public meeting table or in a private meeting room please stop by reception at the lounge or get in touch via bookings@licensingaustralia.org

LIMA AUSTRALIA LIMA is an international organization for licensing industry professionals including licensors, agents, licensees, manufacturers, retailers & consultants. LIMA represents the interests of its members by providing the tools necessary to achieve their licensing goals.

-To become a member please contact LIMA Australia memberships@licensingaustralia.org

HONG KONG INTERNATIONAL LICENSING SHOW 2017 Organised by the Hong Kong Trade Development Council (HKTDC), the 15th Hong Kong International Licensing Show, the world’s secondlargest and Asia’s largest event of its kind, drew to a successful close in January. The three-day fair welcomed a record of more than 21,000 visitors from over 100 countries and regions, up four per cent over the previous year. The sixth Asian Licensing Conference (9-10 January), featuring 27 global licensing experts as speakers, drew more than 1,400 attendees. HKTDC Deputy Executive Director, Raymond Yip, said the global licensing industry is flourishing, with the Asian market performing

particularly well. He believes there is ample room for continued development and growth. “The licensing industry is diversifying. Properties now include such categories as lifestyle and fashion, characters, animation, edutainment, art and culture and food and beverage. Such widespread applicability suggests that the licensing industry will become more vibrant with keen demand for related supporting services. As the licensing hub for Asia, Hong Kong has a deep pool of IP professionals who can assist different companies to create and capture new licensing opportunities.”

Asia’s Largest Licensing Platform Licensing opportunities abound on the Chinese mainland, and many international licensors are aiming to penetrate the mainland market. Claire O’Connor, Vice President Consumer Products and Retail Marketing APAC, Viacom International Media Networks, brought the company’s MTV and Nickelodeon brands to the show for the first time. Ms O’Connor said that the scale of the International Licensing Show made it an excellent platform for brands to introduce new characters and properties to the Asian market. She said the company’s Hong Kong, Malaysia and Indonesia agents also exhibited at

THE 2017 HONG KONG INTERNATIONAL LICENSING SHOW CLOSED ON A HIGH NOTE WITH A RECORD 21,000 VISITORS ATTENDING THE SHOW THIS JANUARY 9 TH-11 TH

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opportunities in licensing and find new ways to upgrade and transform to enhance competitiveness. The nine industry associations were: the Federation of Hong Kong Brands, Hong Kong Association of Amusement Parks and Attractions, Hong Kong Apparel Society, The Hong Kong Exporters’ Association, The Hong Kong Watch Manufacturers Association, Hong Kong Toys Council, The Federation of Hong Kong Watch Trades & Industries, The Hong Kong Retail Management Association and Hong Kong Publishing Federation.

the show to generate synergy. “Apart from introducing new characters and properties to our existing and potential licensing agents, we also refer potential licensees to them. Asia’s multimedia development is proliferating. There are many channels for broadcasting animation. Asia’s mega events, activities, theme parks, electronic games are all in need of new licensed characters. The market is huge,” said Ms O’Connor, who added that the company’s theme park in Foshan is expected to open in 2020. Asian Licensing Market Blossoming The licensing industry is thriving in Asia. In 2015, Asian retail sales of licensed goods reached US$27.4 billion, representing 10.89 per cent of the global total. In addition to being a market with immense potential, Asia is also a cradle for

creative talents and indigenous brands. The Chinese mainland is one of world’s fastest-growing licensing markets. It recorded US$7.22 billion in sales of licensing products in 2015, a jump of 23.8 per cent from the previous year. The surge was more than five times as much as the world average 4.2 per cent growth. It shows that the Chinese mainland is a major engine for the region’s licensing industry. The HKTDC arranged for 65 Chinese mainland and overseas delegations and more than 1,000 trade representatives from 20 countries and regions to attend the Licensing Show. Over 600 business matching meetings were arranged, in collaboration with nine industry associations which they invited OEM manufacturers, exporters and retailers from different industries to explore new markets and

During the show, the Asian Licensing Association staged the Hong Kong Licensing Awards 2016 with several brands of Licensing Show exhibitors being among the awardees. They include Beebipeace, B.Duck, GGO football, KEKE KAKA, Ori-Princess, Happiplayground and Qee. The 15th edition of the Hong Kong International Licensing Show featured more than 900 brands and properties of 377 exhibitors from 12 countries and regions. Properties were displayed under the categories of lifestyle and fashion, characters, animation, edutainment, art and culture, and food and beverage. There were six pavilions from the Chinese mainland, Japan, Korea, Malaysia, Thailand and Taiwan. Many of the world’s top licensors and licensing agents also exhibited at the show, including Caterpillar, MTV, Nickelodeon, 20th Century Fox, Rainbow and Smiley. ----------------------------------------------For more information visit; www.hktdc.com

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News on Retail, Toys & Licensing www.buggreport.com.au

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