06 08 11 12 16 26 31 34 38 39 42 45 04
HALLOWEEN magazine × edition 2
Scooby Doo - Drive Your Halloween Fun
Disney Ignites Halloween
Merchantwise the Haunted Home of Halloween
Monster High - 13 Wishes
Halloween Commentary
Costumebox feature story
Weirdo Gear Up For Halloween
Sweidas Now Showing
Banter Toys Welcomes Ed Medica
Costumes Infinity The Online Costume Shop Showtime Attractions Dinosaur Adventures Online Costume Shop Directory
HALLOWEEN magazine × edition 2
05
08
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
09
Merchantwise
Disney captured the hearts and minds of a generation. Screening on Disney Junior in October, “Toy Story of Terror” will see all the Toy Story gang back together in a new adventure bringing a new audience to the franchise that love new Woody, Buzz, Jessie and Mr. Potato content.
bring consumers an innovative concept via an in-cinema ‘Second Screen Experience’ that will enhance their engagement and interaction with Disney content – especially created for families to share some spooky Disney fun together’.
The Australian theatrical release of Monsters University on June 20th will also provide exciting Halloween options for the whole family. Following the journey of Mike and Sulley through university, a host of new characters are introduced to support the existing, well-loved cast members.
Disney will turbo charge their efforts around Halloween into 2014, implementing national PR and m a r k e t i n g campaigns. With the power of Disney behind Halloween, the sector should see healthy growth for existing licensees and provide opportunities for new ones to join in on the spooky action. For more information you can contact your local Disney Consumer Products team.
Halloween is expected to see robust growth, with international trends indicating diverse opportunities for licensees across various business areas, including the development of products to satisfy increasingly health conscious consumers. As part of its commitment to Halloween, Disney will introduce a new in-cinema experience using the growing trend of second-screen technology. “Innovation and storytelling are at the heart of our business, so Halloween presents the perfect platform for us to do things differently,” says Kylie Watson-Wheeler, General Manager of Disney Consumer Sales. ‘We are excited to
© Disney/Pixar
10
HALLOWEEN magazine × edition 2
The Walt Disney Company Lee Siefken T: +61 3 9832 6167 E: lee.siefken@disney.com
Rubies Deerfield Australia T × 03 8761 6765 F × 03 9761 6830 E × info@rubiesmasquerade.com.au
is the (haunted) home of Halloween With blue chip partners like Miramax, Paramount and HBO, Merchantwise has got you covered this Halloween. Film franchises Hellraiser, Halloween, Paranormal Activity, Scream and spoof series Scary Movie are part of the portfolio as are Robert Rodriguez’s cult classics From Dusk Till Dawn and Sin City and Tim Burton’s Sleepy Hollow and Sweeney Todd: The Demon Barber of Fleet Street. Television sensation True Blood, soon to broadcast its 6th season, offers up the usual Halloween favourites... vampires, werewolves, witches as well as some very ugly faeries! The popularity of the horror genre is strong, especially amongst young adults. Paranormal Activity has generated over $600 million in global box office sales and it stands as a text book example of how active the tech savvy generations can be in viral marketing. Looking ahead, there is already considerable anticipation amongst young adults for Rodriguez’s sequel Sin City: A Dame to Kill For and developing interest in Scream’s 20th anniversary in 2016.
are growing by 15 per cent a year. According to research, it’s Generation Y that’s pushing the trend: 53 percent of 19 – 32 year olds have celebrated Halloween compared to 45 per cent Generation Xs (33 – 46 year olds) and 40 per cent of Baby Boomers (46 – 65 year olds). This steady generational growth forecasts positive things as the next generation develops a disposable income. They will come to maturity having grown up celebrating the holiday: of parents with primary school aged children, over half plan Halloween festivities [McCrindle Research, Oct 12]. With the 20-somethings currently driving the market, Merchantwise is looking to license their cult entertainment offering. Categories of particular potential include apparel, costumes, partyware, barware and grocery. So don’t be left out in the cold, contact us now to plan your event based brand offering.
Halloween is a bourgeoning business in Australia. Driven by chocolates and costumes and now pushing into other categories, sales
For more information, please contact Alexandra Knowles, Account Manager, Merchantwise on (03) 9520 1016 or alexandra@merchantwise.com HALLOWEEN magazine × edition 2
11
12
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
15
16
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
17
18
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
19
20
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
21
Vampire Fangs N ON AS SEE EGAS, SV CSI: LA A’S NEXT C AMERI ODEL & P TO M G WITH N DANCI TARS THE S
• #1 Brand Worldwide • Reuseable for Years • Professional Quality Fit • Made in the USA • Totally Realistic • Customised Fit • Easy to Use • Non-Toxic Available Styles: • Classic • Glow in the Dark • Blood Tipped • Sabers • Shredders • Werewolf
CHECK OUT SCARECROW FANGS ONLINE
www.scarecrowvampires.com
for videos, photos & more on how to use these fangs.
All Fangs come in premium packaging with coffin storage case.
www.tomfoolery.com.au
AVAILABLE HALLOWEEN 2013 CONTACT US ON 03 9702 3477 FOR MORE INFORMATION
26
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
27
17
HALLOWEEN magazine × edition 2
31
38
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
39
BUGG MARKETING SOLUTIONS IS NOW THE REGIONAL REPRESENTATIVE FOR THE LIMA ORGANISATION IN AUSTRALIA WHAT DOES LIMA PROVIDE? Standard of professional conduct Recognition of achievements Ø Standards of ethical conduct Ø Recognition of excellence Ø A source of information Ø A forum for networking Ø A source of education
LIMA MEMBER BENEFITS: Connect with international members Attend LIMA events and functions Ø Access to Licensing seminars Ø Major trade show benefits Ø Learn about Licensing
Ø
Ø
Ø
Ø
FOR MORE INFORMATION ON LIMA AUSTRALIA, PLEASE CONTACT: Tony Bugg, Managing Director Bugg Marketing Solutions +61 3 9769 3963 +61 418 321 837 tony@buggsolutions.com.au
HALLOWEEN magazine × edition 2
43
44
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
45
Costumes to Buy
costumestobuy.com.au
46
HALLOWEEN magazine × edition 2
HALLOWEEN magazine × edition 2
47