ISSUE #2 JUNE 2021
SHAY’S TIPS ON
FEATURED
CONTENT MARKETING DISRUPTOR
Inside YOUR GUIDE TO ISSUE NO.02
05 Interview with Shay Rowbottom
Shay talks about her entrepreneurial journey, influences and perspectives. She also explores the value proposition of Shay Rowbottom Marketing
14
3 Linkedin Tips from Shay RowBottom Shay gives tips on Social Media engagement, Content Strategy and going viral.
17 Insight into Heather Monahan‘s new book
Heather talks about her new book "Overcome Your Villain"
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19 Cryptocurrency Dark side An article exploring the dark side of Cryptocurrency
23 Problem solving with the "START Model" Dr. Jeffrey O. talks about how his model can be used by business leaders to solve problem and set goals.
28 Hala Taha: The Podcast Princess
A brief look at the Podcast princess that will be gracing our cover in July 2021
30 Dominic Petty: Finding your Innner Peace
Dominic talks about how he teaches business leaders to find their Inner Peace
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Editor's note Over the next coming months we have a great lineup for our readers. We have two special editions planned, that will be focused on the Hospitality sector and the Sexual Health sector. In this Issue we feature Shay Rowbottom, a business leader, entrepreneur and Influencer, who is disrupting the digital marketing sector, especially on Linkedin. Shay teaches business leaders how to create engaging video content that will generate business visibility and revenue. We also feature: Heather Monahan who gives us an insight into her new book, Overcome Your Villains which you can preorder at https://lnkd.in/dsEU_BF. Dr. Jeffrey O talks about his START Model™ and how it can help business leaders solve problems and set goals. Dominic Petty talks about how he helps business leaders find Inner peace. We feature an article on cryptocurrency that looks at its negative application in ransomware. Lastly, we do a brief spotlight on Hala Taha, The Podcast Princess. We preview her cover which will be published in July.
hubertn.
HUBERT NOMAMIUKOR Editor-in-Chief
JUNE 2021 INTERVIEW
“Stop introducing yourself, no one cares, Stop trying to sell your solution, no one cares. Start giving free value that would make your target markets’ lives easier without asking for anything in return" ― Shay Rowbottom Forbes 2020 Interview
SHAY ROWBOTTOM
CEO OF SHAY ROWBOTTOM MARKETING
Interview by Hubert N. Photos by Shay Rowbottom
Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur. She specialises in creating social media video content that attracts attention and bring more visibility to businesses. Her rare expertise and ability makes her one the world's most influential business leaders on social media platforms. Shay has been featured by numerous media outlets, such as CNN and Forbes.
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"Build a following for as long as you can without asking for anything.’ It might seem like crap in the beginning, but in the long-term is so worth it." - Shay Rowbottom Forbes 2020 Interview
INTERVIEW
JUNE 2021
"I gave up music to dive all into viral video licensing which was the first industry I worked in on Facebook. Within one year I had a business with an 89% profit margin and that's how I landed my first half a million dollar investment at age 24."
- Shay Rowbottom
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Hello Shay! Thank you for Shay: I was originally a musician featuring on the cover of that's how I found video realized I could make more our second Issue. We money on the other side of the would like to start this camera. I gave up music to dive interview by looking at all into viral video licensing your origin story. Please which was the first industry I worked in on Facebook. Within give us an overview of one year I had a business with your background, initial an 89% profit margin and that's career aspirations, how I landed my first half a influences, and most million dollar investment at age importantly, how you got 24. into entrepreneurship?
I scaled that for years before discovering LinkedIn. To my surprise, it became my escape from a business I grew to resent anyways. I started growing a following so easily here due to the lack of competition when it came to video content. Not to mention the insanely high quality audience of professionals, all people with access to money and resources. I realized I was sitting on an entirely new business. Plus, I was sick of my male business partners telling me what to do. So I sold my shares and pivoted to LinkedIn completely to teach others how to make videos here, like I have, to generate business.
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INTERVIEW
JUNE 2021
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As a business woman and entrepreneur what are the key challenges you have faced and how have you navigated or exploited these? Shay: Limiting beliefs about being able to make money on my own as a woman. I had alot of imposter syndrome and self sabotage. The usual. I try not to react and just take every difficult moment as a lesson that's coming up for a reason. Each opportunity is a chance to grow, break through limiting beliefs, and become a better version of myself.
You are recognised in the business sector as one of the most successful Linkedin Influencers and video coaches.
I often asked my clients what they attributed their success to. I'd ask. how they grew such a huge following on Facebook? The answer was always the same, "I got in at the right time, when there was little competition, a generous algorithm, and I just posted consistently day in and day out. Following the data of what worked and what people responded to." When I found LinkedIn, I knew this was my time to grow. I knew I was now in that "window of opportunity" my Facebook clients had back then. Therefore, I think I was able to take advantage of it more than other people who started around the same time. They were growing, but they were
What do you attribute this
taking it for granted.
success to?
I knew everyday that passed LinkedIn was gonna get more
Shay: I got in at the right time
competitive, and it has. I established myself early on and due
when there was hardly any
to my background in viral video, I understood how to
competition. Due to my experience on Facebook all those years, providing video content to some of the largest pages on Facebook.
structure video content in a way most people never had seen before here. I got seen as this "revolutionary video person" - when in reality, I was just doing what had already been done before on Facebook, YouTube and Instagram. Many LinkedIn users weren't using these social media platforms, so to them it was brand new.
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INTERVIEW
JUNE 2021
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How have you used your brand to advocate for women
"Whatever we look for,
empowerment, equality, diversity and Inclusivity?
we'll find. I used to look
Shay: I don't get down with all that PC virtue signaling
for sexism, I used to
stuff. I used to be a hard core feminist who blamed all
assume I'd be a victim of
my problems on men. And let's be honest, there are problems that come exclusively from being a woman. I
it, and I found it
myself experienced rampant sexism and double
everywhere."
standards in my first business, it's part of the reason I
―Shay Rowbottom.
left. However, I eventually realized the reason I had
I believe in diversity of thought more
attracted sexist business partners and investors in the
than diversity of skin color. I welcome all
first place, is because of the belief I already had that
sorts of different ideas, and my blog is a
people were going to discriminate against me due to
never ending feed of controversial
my gender. I don't have that belief anymore, and now
thoughts and viewpoints that represent
my reality looks much different. I think being a woman
diversity. I also have an incredibly
is phenomenal, and I wouldn't change it for anything
diverse staff. With people from all over
anymore. However, it took lots of deep healing work
the world. Russia, Romania, Kosovo,
to get here. Sadly, I have noticed that most people
Colombia, Argentina, Philippines, etc.
would rather blame their lack of progress and success
Black people, white people, Hispanic
on something outside of themselves, than to take
people. Actually for the longest time, I
responsibility and see their own part in it. Whatever
was the only white-American person in
we look for, we'll find. I used to look for sexism, I used
my entire company. We've since hired
to assume I'd be a victim of it, and I found it
another white woman from Chicago who
everywhere.
helps me run sales. She's awesome. I think it's more important to live by
I personally think the greatest contribution I can give
example and actually be inclusive,
for women's empowerment is exactly this. My story
diverse, and unapologetic in your own
about how focusing on being a victim of my gender did
femininity, than to always need to virtue
nothing but make me more of a victim. I want women
signal or "advocate" for it. I don't need to
to see that there are several advantages to being a
prove to anyone I'm diverse, inclusive, or
woman in business, and instead exert their energy
that I advocate for women's
focusing on those. That's where the real magic
empowerment. I advocate for it by living
manifests
it, period.
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INTERVIEW
JUNE 2021
What advice do you have for aspiring business leaders and entrepreneurs looking to start a marketing firm like yours? Shay: Learn how to take 100% responsibility for everything in your life. You are the creator of your own reality, you are in control, and if you truly desire something, you will find a way to make it happen, but only if you take complete responsibility first.
600,000 plus followers on Linkedin and a very success marketing firm, what next is there in your entrepreneurial journey? Shay: A comedy TV show, similar to "Portlandia" style where I can make series of skits and lean into my creativity more. Singing an original music again. Live events to teach people about marketing and selfempowerment through video content. Interviewing an array of interesting, different people from all over the world. Leaning into my healing company more, waking people up to their own divinity. I will also write a book on my story of narcissistic abuse and recovery, and travel to speak on it. More speaking events. Oh, and a private jet! I really, really, want a private jet.
"I think it's more important to live by example and actually be inclusive, diverse, and unapologetic in your own femininity, than to always need to virtue signal or "advocate" for it. I don't need to prove to anyone I'm diverse, inclusive, or that I advocate for women's empowerment. I advocate for it by living it, period."
― Shay Rowbottom 9 |
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INTERVIEW
JUNE 2021
For a lot of businesses, sustaining social media engagement and following is extremely hard. Your company Shay Rowbottom Marketing has been
THEBUSINESSANECDOTE.COM
"My value proposition is I don't just teach the
helping businesses generate leads and followers on
tactics behind digital
social media by creating engaging video content.
marketing, I also teach
How does this work and what is the theory behind it?
the importance of
Shay: Consistency is the most important. In my online
being YOURSELF in
program I teach business owners how to create content
your content, breaking
EASILY so that it's both time & cost effective. That's the
past the fear of being
only way they're gonna stay consistent, If you teach them how to do it quickly, and without breaking the
disliked, and
bank. There's also a heavy emphasis on being yourself,
ultimately coaching
and teaching people to trust that speaking their truth
people into becoming
will bring them more business, in fact better business,
the most authentic
not less.
version of themselves
Still on your company Shay Rowbottom Marketing, who is your target market and what makes your value proposition uniquely different from other marketing firms? Shay: Anyone in need of video content to grow their business or brand on social media. This can be companies looking to generate inbound leads through their videos like I do, or the person next door who merely wants to be famous and always felt they had a knack for making content, they just don't know where to start. My value proposition is I don't just teach the tactics behind digital marketing, I also teach the importance of being YOURSELF in your content, breaking past the fear of being disliked, and ultimately coaching people into becoming the most authentic version of themselves in their videos. By doing this, my clients transform in every area of their lives, not just on camera. 10 |
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in their videos. "
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JUNE 2021
The COVID 19 pandemic has had a significant impact on businesses globally, what impact has it had on Shay Rowbottom Marketing and how have you navigated this, or exploited it? Exploited! I don't like to use that term though - more like "capitalized". Yes, the pandemic was great for my business. Everyone who was putting off taking my program came knocking at my door as suddenly all business needed to move digital. Luckily for me, I already worked from home and my team was already remote. I feel very blessed that my business was not only not negatively impacted, but positively! When the pandemic hit I gave a 40% discount off my program for one month to all struggling business owners who needed to learn video marketing, fast. It was a busy month and it felt good being able to give back to a community that has supported me so much since I started here.
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"You are the creator of your own reality, you are in control, and if you truly desire something, you will find a way to make it happen, but only if you take complete responsibility first." ―Shay Rowbottom
INTERVIEW
JUNE 2021
Before we conclude this segment of the interview, please tell us what Shay Rowbottom Marketing's future plans are for expansion and growth.? Are you adding any new value propositions to your service model in the near future? Shay: Yes! I will be doing live events which I look forward to. The first one is in September and will be live marketing training, also with an emphasis on public speaking and speech writing specifically which I'm excited for. I also plan to do more and more acting, singing, and entertaining. My business is practically selfsustaining at this point, allowing me more time to just get on camera and be the talent. That's where this all started, with my music back in the day, and I sense that's also where it all ends. I was born to be a performer, I just happened to stumble across business along the way. And hey, thank God I did. Much better to have this acumen myself than to be another sorry artist who got taken advantage of by the industry. I was bitter for a time when I was younger that I never made it as a singer, but now I see exactly why. It was so I could achieve a level of independence and freedom many artists never reach. Fusing the worlds of business, marketing, and entertainment to ultimately create the life of my dreams. God is good. It turns out, she had my back all along. 12 |
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Above Shay Rowbottom Marketing
"I was bitter for a time when I was younger that I never made it as a singer, but now I see exactly why. It was so I could achieve a level of independence and freedom many artists never reach. Fusing the worlds of business, marketing, and entertainment to ultimately create the life of my dreams." ―Shay Rowbottom
INTERVIEW
JUNE 2021
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We have come to the end of the interview, and would like to thank you for participating in this Q&A session. Shay: You're welcome! Thank you again for the opportunity.
You can visit Shay Rowbottom Marketing at https://www.shayrowbottom.com/ . Follower Shay Rowbottom using the social media handles below.
SHAY'S TIPS
3 Linkedin Tips from Shay RowBottom TIP 1: If I wanted to create content that goes viral, where should I start and what should I do? Shay: Copy other creators who've already gone viral.
TIP 2: What tips do you have for creating an effective social media content strategy, and would a SME content strategy differ from the content strategy of a large corporate organisation? Shay: Being yourself is the most effective marketing strategy. Attract the clients who really align with you, and never again drain yourself having to wear a mask or put on a facade day in and day out at the office. People are going to hate you regardless, you might as well just be who you are. And actually, it's refreshing to people. It draws in more business. All that being said, there are many tips I could give specifically around how to structure this content now that you're creating it. All of that I break down in my program as well, which has transformed hundreds of businesses lead flow on LinkedIn.
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INTERVIEW
JUNE 2021
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SHAY'S TIPS
TIP 3: Last but not the least, what tips do you have for creating engaging video content that social media audience can relate to? Shay: Keep it short, start with a headline, and cut out all of the fluff. Always be framing your videos around this question "what do I know, that my target market doesn't know, that would make their lives easier?" And just be yourself. Lead with value. Be helpful. DON'T PITCH! Don't ask for anything. Just be so helpful that you inadvertently position yourself as an expert in the industry so people start reaching out to YOU for business. The close rate is way higher this way. I've never paid for advertising, done outreach, or ran one single ad, and I've generated millions of dollars through inbound leads that found me from my organic video content on LinkedIn. Trust me.
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Business Courses That Won't Break the Bank! £1,445 worth of programmes for £25 per month Access to all courses including Thinking Big, which is £399 alone!
https://www.tricres.com/our-courses/
OVERCOME YOUR VILLAINS
Heather Monahan gives us an insight into her new book "Overcome Your Villains"
Whether you’re facing the glass ceiling, a toxic work environment, or anything in between, limit-breaking female founder Heather Monahan’s 3-Step BAK process will help you evaluate and eliminate any outside or selfdefeating blockers between where you are now and where you deserve to be. If you’ve ever felt alone, down, defeated, or discouraged—this book’s for you. If you’ve ever been unsure of your next move or felt your confidence slip just when you needed it the most—this book is definitely for you. Author and entrepreneur Heather Monahan will help you learn the easy but remarkable steps you can take to overcome the negative people and other challenges we all encounter at work and at home, find real and lasting happiness, and achieve the success you deserve in your career and in your personal life. Growing up in poverty, Heather leapfrogged the tremendous obstacles in her life to reach the pinnacle of success in business—only to lose it all when she was fired by the villain who was her new boss. She has seen the worst of the worst when it comes to the destruction a toxic workplace can have on someone’s perception of themselves and their outlook for the future. In these pages, she lights the beacon on your path towards stepping into and then stomping out your fear to reach your full potential—regardless of the level of trauma you’ve experienced or are currently experiencing in your workplace. Overcome Your Villains will help you learn: • Heather’s 3-Step BAK process to evaluate your situation and identify a clear path forward. • How to deal with (or overcome) a toxic environment, whether that be at work, at home, or in your own head. All the options you have to reach your full potential, and how to immediately start pursuing them. 16 |
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Pre-Book your copy on Amazon
ARTICLE
JUNE 2021
CRYPTOCURRENCY
The double edge sword of Cryptocurrency Article written by Hubert Nomamiukor Director of Innoglo Ltd
Overview Cryptocurrency is touted as the future of digital currency by many. It is especially appealing because blockchain technology anonymises cryptocurrency transactions, making it impossible to identify the participant in any transactions. Cryptocurrency is a digital currency that uses encryption to regulate its transactions. It can be used for different purposes, such as investments, monetary transfers or online retail purchases and ransom demands. The anonymity of cryptocurrency makes it an attractive option for some criminals because they use these currencies in their illegal activities without any fear of being apprehended by law enforcement agencies, since these entities cannot identify traders through blockchain technology which has pseudonyms instead of real names on account ledgers. Cryptocurrency optimises the efficiency of ransomware attacks because cyber criminals can receive payment without being traced, and they don't have to deal with exchanging their currency for fiat money when receiving ransom payments. This means that law enforcement agencies are having a harder time tracking down these thieves who use this method as a way to extort funds from victims by holding data hostage until they get paid. For example, ransomware developers are using cryptocurrencies like Bitcoin (BTC) when collecting payment from victims who want their data back after being locked out due to a virus infection or hack job on their computers.
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This way, they don't have to go through banks or other financial institutions, so transaction is virtually untraceable. The flip side to this is that cybercriminals are now able to launder ransomware payments from victims much more easily due to the anonymity of Bitcoin transactions, which makes it easier for them to spend their illgotten gains on goods and services. The use of Cryptocurrency in criminal activities Ransomware is a type of malware that infects your computer or network, restricting access until a ransom has been paid. It can be installed via spam emails containing attachments, vulnerabilities in software applications, compromised websites, etc. Once installed it will encrypts all your data files locally and remotely which forces you to pay for an unlock key. It doesn't matter if you backed up your data because without the decryption key there's no way back. This is where things get really dangerous as many companies have fallen victim to these kinds of attacks and have paid the ransom. Ransomware may also be installed if you're tricked into downloading a fake antivirus, which then locks your computer and demands money in order to return access to it.
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Cryptocurrency is often used as payment for Ransomware because it's fast, doesn't require any personal information of the ransomware victim (which could lead back) and there are no limits on how much can be sent over the internet. It's actually faster than wire transfers! You don't need a bank account or anything like that either so they really provide an anonymous way of sending payments without being tracked by law enforcement officials. A good example of how cryptocurrency has been used to facilitate ransomware comes from a recent article by Heimdal Security, where they detail the process for using the free software called "Locky" to encrypt important data files until victims pay ransom with one of three different cryptocurrencies: Bitcoin (BTC), Monero (XMR) or Ethereum (ETH). Locky demands payment be made within seven days before your hard drive becomes inaccessible. The story goes into great detail about what happens when the ransom is not paid and makes for an interesting read. In another article published by Reuter, they explain how cryptocurrency has become a popular payment option with online criminals because it can be exchanged anonymously, leaving no trace of who made the transaction. This means that even if law enforcement agencies are successful at tracking down those responsible for ransomware attacks, they often have little to go on to try and locate its originator or recipients. Yet not everyone is of the school of thought that cryptocurrency is largely used to facilitate criminal activity. In a recent article by Forbes titled "The False Narrative Of Bitcoin’s Role In Illicit Activity", the author Hailey Lennon states: "The majority of cryptocurrency is not used for criminal activity. According to an excerpt from Chainalysis’ 2021 report, in 2019, criminal activity represented 2.1% of all cryptocurrency transaction volume (roughly $21.4 billion worth of transfers). In 2020, the criminal share of all cryptocurrency activity fell to just 0.34% ($10.0 billion in transaction volume). "
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The author follows up this argument by pointing our that only 2 to 5% of global GDP ($1.6 to $4 trillion) annually is connected with money laundering and illicit activity. Then concludes that means the percentage attributed to cryptocurrency would definitely be smaller, and we agree. But is that a justification for accepting an unregulated and decentralised currency as a legal form of tender? I think the answer is no. Even if it is 2.1 % of cryptocurrency transactions linked to criminal activities . It is still a proof of concept that criminals can use cryptocurrency to launder money in large scale if left unchecked. We should point out that this Forbes article was written in January 2021. Since then, we have had the Colonial Pipeline hack and the JBS hack. In short, Cloudian reported more than 30 global Ransomware attacks in March 2021. For the JBS hack alone, they paid out $11 million in Bitcoin. So I can't see how this can still be called a false narrative.
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The Impact of Cryptocurrency on the environment The impact of cryptocurrency on the environment has been worse than other conventional means of payment. For example, Bitcoin has to be mined which uses a lot of electricity and can produce pollution in large quantities if it's done on a bad scale. The more people who use digital currency for these types of transactions will increase this amount even further because mining requires powerful computers with lots of memory that mine coins by solving complex math equations quickly, making them super expensive to buy! While cryptocurrency has made a lot of progress in terms of increasing sustainability and lowering its carbon footprint, it still isn't perfect. In addition, as cryptocurrency mining becomes more popular, energy companies have been creating new sources just for commercial demand like hydroelectric power plants or solar farms (both renewable). One reason why cryptocurrencies require such high levels of computing power is because there are a finite number of coins to be mined, and the mining process becomes more difficult with time. Of course, there are also arguments for why cryptocurrency is actually good for society. For one thing, it has spurred an entire industry that has been able to create jobs in places where they might not have otherwise existed! And some people think cryptocurrency could help promote global equality by making financial services available to those without access or opportunity before.
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Should Cryptocurrency be governed and centralised? The best way to govern the use and application of cryptocurrency is through regulation. This would include removing barriers for entry into exchanges, simplifying tax treatments while also establishing rules around responsible participation with regulations that discourage criminal activity - all without stifling innovation or hampering the decentralized nature which has made cryptocurrencies so popular in the first place. How can we make sure this happens? Focusing on education is key. Making sure that traders and investors understand the risks associated with trading in cryptocurrency will encourage them to take charge of their investments by learning how to manage those changes themselves. In order for this trend of cryptocurrency being used for criminal activities to reduce, we need strong regulatory measures taken immediately, to maintain safety standards at a level which can be trusted by all participants. Still, it is key that any regulations put forward much be done on the premise that innovation of cryptocurrency will not be stifled. Conclusion No matter what the legal tender is, there will always be individuals and groups trying to exploit and misappropriate the trade system. Criminals will always launder money, it is a practice that has gone on for hundreds of years if not thousands. We have to accept the fact that if Cryptocurrency does end up being accepted as a legal tender by the majority, it will be continue being exploited by criminals because of its anonymised transactions. For Cryptocurrency to mature into a safe sustainable legal tender, it has to be regulated. Whether this means bringing it in house or removing its anonymity functionality, it has to have some form of regulation and safety measures put in place. Otherwise, it will grow into an uncontrollable technology which will incentivise crime globally.
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PRESENTING THE START MODEL™ FOR BUSINESS LEADERS AND COACHES Created by Dr. Jeffrey O (www.JeffreyO.com) The START Model™ is a goal-setting, problem-solving model that can be used by coaches and business leaders to solve problems, set goals, and achieve desired outcomes.
Background Prior to the creation of the START Model™, the three top coaching models used by coaches worldwide to assist their clients were the GROW Model, the OSKAR Model, and the CLEAR Model. All three models utilize a similar framework, beginning with a review of the client’s goals, the client’s current reality, options for change, and the path forward. Dr. Jeffrey O, the creator of the START Model™, challenged the prevailing coaching models, finding them to be deficient. According to Dr. Jeffrey O, “The focus on conceptual reductionism rather than conceptual rationality has not served the coaching industry well.” The inherent flaw in the GROW, CLEAR, and OSKAR models is this: the models jump right into goalsetting before gaining clarity about the client’s current situation. Imagine a doctor discussing what medication to administer to a patient without first asking the patient about their symptoms!” 22 |
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The GROW, CLEAR, and OSKAR models emphasize goal-setting but do not prioritize the setting of deadlines for achieving the goals. They begin with goals before delving into the client’s current situation, when they should do exactly the opposite. How the START Coaching Model works The START Model™ has five stages 1) Situation 2) Timeline 3) Actions 4) Results 5) Tracking. SITUATION (STAGE 1) Stage 1A- Current Situation. This is the client’s current situation. This includes their work or personal context. What is going on with the client, and what are the client’s skills, strengths, and competencies? What situation do they want to change? What issue/s are they are dealing with? Stage 1B – Desired Situation. This is the client’s desired situation. What are the client’s goals and aspirations? What does the client want to achieve? What change/s or results does the client want to achieve? TIMELINE (STAGE 2) Stage 2 – Timeline. When will the client achieve the desired change or result? During this stage, the coach and client collaborate to establish a realistic, and specific, timeline for achieving the desired goal. ACTIONS (STAGE 3) Stage 3 – Actions. What action steps will the client take to achieve the desired change? During this stage, the coach works with the client on pathways to change, and the client commits to change actions. What actions will the client take to change their current situation and get to the desired situation? What resources (intrinsic and extrinsic) will the client need to achieve the desired change? Actions need to be realistic and specific
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RESULTS (STAGE 4) Stage 4 – Results. What results did the client achieve? During this stage, the coach works with the client to review the results achieved by the client. During this stage the timing of results achievement is NOT discussed. For example, the coach will not bring up the fact that a desired outcome was not achieved during a timeframe that was agreed upon. During the results session or sessions, the coach will focus on only the results achieved by the client, and not the time element. TRACKING (STAGE 5) Stage 5 – Tracking. How do the results achieved compare with the client’s goals? Is client on track, on-time? During this stage, the coach works with the client to compare the results achieved by the client with the goals set in the first stage. The coach also reviews the timing of goal achievement. Were the specific actions agreed upon in the first stage taken? If yes, were the actions taken timely? What actions were omitted or are outstanding? What is the client’s commitment to follow-up on actionable items? What is the timing for accomplishing pending items? Sub-Models of the START Coaching Model Sub-models of the START Coaching Model include START1, Start+ and Startx, each of which is summarized below. Each sub-model is tailored to work for specific situations and clients. START1 START1 (START One) is a variation of the START Model™ that is linear in nature. START1 focuses on only one issue that the client needs to work on. It establishes only one action that the client needs to take. START1 allows the coach to “cut to the chase” when working with clients who know exactly what they want. Such clients have a clear definition of their current situation and their desired situation.
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Unique feature: Establishes only one goal and only one action that needs to be taken to achieve the goal. Coach’s Approach: The exploratory process is short. The coach uses effective questions to quickly determine the client’s needs. The coach then uses exercises to ensure accountability. START1 is ideal for clients who have undergone coaching in the past and understand how coaching works. It also works well when the client is seeking rapid change or has a narrow window to achieve the desired transformation. START+ START+ (START PLUS) is a variation of the START Model™ that is omni-dimensional in nature. START+ allows the coach and client to work on multiple issues during the coaching cycle. START+ provides the coach and client with the flexibility to adjust timelines (extending or truncating as needed), adjust goals as the client’s situation changes, and adjust required actions. The fluidity of START+ makes it ideal for long-term coaching engagements. START+ is well-suited to clients who are focused on long-term rather than short-term goals. Unique feature: Flexibility – coach and client are able to modify actions, timelines, and desired results as needed. Approach: The coach allows the coaching process to evolve organically. The coach is more listener than talker. The client gives full power to the client and allows the client to lead the journey to new learning. Time deadlines (as denoted by the first T in START) are deemphasized.
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STARTx STARTx is a variation of the START Model™ that is recommended for clients when there is a lack of clarity around the current situation, and/or the desired situation. X represents the unknown situation/s. Some coaches assume erroneously that clients who enter coaching know exactly what they want, what they do not want, and where they want to be. The reality is far different. Some coaching clients are challenged in explaining their current situation effectively, or struggle to explain what change or results they desire. STARTx is ideal for challenging coaching situations when the client: A) is withholding information or not sharing enough information B) Cannot provide sufficient clarity regarding their current situation, even after repeat inquiries by the coach C) Cannot provide sufficient clarity regarding their desired situation. The lack of clarity may be driven by poor communication on the client’s part, psychological or sociocultural barriers on the client’s part, or may reflect the coach’s failure to ask evocative questions. Coaches will find the STARTx to be the most tasking variation of the START Model™ . They will also find it to be highly rewarding.
STARTx - Unique feature: The Current Situation/Desired Situation (as denoted by the S in START) is emphasized. STARTx is suitable for seasoned coaches who are willing to work with clients for the longterm. Coaches using STARTx should not expect quick results, but results achieved with STARTx will be sustainable. A minimum of three coaching sessions should be dedicated to stage one (Current Situation/Desired Situation). STARTx - Approach: Using evocative questioning, the coach works with the client to uncover the current situation of the client and then the desired situation. The questions elicit the interiority of the client and their lifeworld. Using scaling, the coach helps the client determine what issues/goals need to be prioritized and then helps the client set timelines for goal achievement.
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MEET HALA TAHA The Podcast Princess | Host of Young and Profiting | CEO of YAP Media Hala Taha is the host of Young and Profiting Podcast, frequently ranked as a #1 Education podcast across all apps. Hala is also the CEO of YAP Media, a full-service social media and podcast marketing agency for top podcasters, celebrities and CEOs projected to generate over $1M in revenue in its first year. She is well-known for her engaged following and influence on Linkedin, and she landed the January 2021 cover of Podcast Magazine. Hala started her career in radio production while in college at HOT97 on “The Angie Martinez Show.” Later, she launched an entertainment news blog site, “The Sorority of Hip Hop,” where she led an all-female team of 50 bloggers. Together they ran the popular site, interviewed celebrities, produced radio shows, hosted parties/concerts, and nearly snagged a reality TV show on MTV! When the blog site boom slowed down, Hala took a temporary exit from the entertainment industry to get an MBA. She has 7 years of corporate marketing experience at HP and Disney Streaming Services. She started Young and Profiting Podcast and YAP Media as a side hustle, and now has several high profile clients and over 40 employees. 27 |
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Hala is an expert on networking, personal branding, Linkedin marketing, side hustles, entrepreneurship and podcasting. Hala will be featuring on our July 2021 cover, which we have previewed below.
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DOMINIC PETTY THE TRANSITION COACH
Helping business leaders find their inner peace My name is Dominic Petty and I am a Transition Coach. I identify the changes you NEED to make and kick open the door that takes you to the life you want. I work with business leaders that are in a state of agitation and discontent and bring them to a place of Inner Peace. Inner Peace is the optimal internal way of being from which to have a successful life and to make the best business decisions. From a place of Inner Peace, one is calm, rationale, open, receptive, and accepting. These qualities are essential to make the top quality business decisions and to lead effectively. I advocate for this so strongly, I have given myself the term of Inner Peace Advisor. Business leaders find me when they determine that their usual way of doing things are not producing the results they want. Without explicit awareness of their circumstances, what they want is a different gear to shift into so they can be more effective and get better results. What I quickly show these people is that the success they seek is an inside job, meaning they will need to work on themselves, their reactivity, and their ways of being in order to get the results they want. Inner work is not an obvious choice for many, particularly many successful business leaders. 29 |
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For years, these people have reached success by studying other people and analyzing circumstances. They are very successful at going through or around people or obstacles and being focused on meeting a goal or target. However, this highly developed skillset typically comes from very challenging early life experiences that instilled tremendous levels of insecurity, unworthiness, anger, fear, sadness, or shame. The hyper focus to achieve goals, jump through hoops, and meet targets is a numbing activity for these business leaders because it numbs the pain caused by the constant unpleasant inner emotional state. This inner state of unpleasant emotions is quite painful and inescapable, even if it is masked temporarily by what looks like phenomenal external achievement. This pain is so great that achievement in business is frequently insufficient to bring happiness. It is very common for me to work with business leaders and entrepreneurs that have unrealized addictions to substance use. From this lens, the extraordinary business achievement and the substance use are actually just symptoms of the same thing: activities to numb the pain caused by a very challenging internal set of emotions the business person is either unaware of or does not know how to resolve. When a business leader works with me, I invite them into my dojo of consciousness. A dojo is a place to train and build self-confidence and self-discipline. It is also a place to spar. I wake people up and make the unconscious conscious. In this space, business leaders gain deep awareness of their inner emotional state and their personal model of the world. This awareness creates an insatiable desire to move from where they are to a new place where they can have greater business success. In addition, their inner state of discontent and shame is replaced by Inner Peace. Inner Peace is the optimal fuel and the foundation from which to build to reach stratospheric levels of human achievement that are sustainable and long-lasting. Without Inner Peace, achievements will be short-lived and the individual will burn out due to destructive behaviors or chronic health problems. There is a direct link between emotional intelligence and business success, just as there is a direct link between emotional wellness and health and longevity. Business leaders find all of these tremendous benefits within my dojo of consciousness and the training they experience while within this beautiful container.
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