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Top Tips from BT

Top Tips with Tania

Bringing you tech tips from BT Skills for Tomorrow

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It’s been a tough time for small businesses lately, and with the world going digital, it can be difficult to keep up with the changing technology trends and tools.

Once small businesses have the right support to understand the tech, platforms and develop their digital skillset – they’ll be raring to go.

Our programme for small businesses is part of BT Skills for Tomorrow and offers a wide range of free advice, information, and support from webinars to free 1:1 mentoring to help owners of small businesses to grow.

Webinars

Social media strategy – run in partnership with Google Digital Garage

A social media strategy can help you measure the success of your online posts. Join us for a session to learn about building a social media strategy into your business plan. You’ll learn:

• How social media can help you reach new customers online

• The building blocks of a simple social media strategy

• Tools that can help you save time when creating social posts

Get started with analytics – run in partnership with Google Digital Garage

Analytics can help you better understand your customers and support your digital marketing strategy. Explore the questions your customer data can help you answer, In this session you will learn:

• The ways that data analytics can help your business strategy

• Which tools can help you understand your audience

• How to get started with Google Analytics

Create engaging content for your business

We focus on the steps required to create an effective content strategy, as well as top

We’ll explore, discuss and cover:

• Core components of an effective content plan from defining your target audience to crafting your brand voice.

• Ways in which you can use written text, images and videos to connect with customers and boost levels of engagement across key channels.

• Top tips for marketing your content and measuring its success.

Design your own ecommerce website

In this webinar we explore the steps required to build an eCommerce website that will convert users into customers.

The session provides attendees with:

• A checklist of considerations when planning the design and build of an eCommerce website

• Advice and guidance on the ways in which businesses can craft an engaging user journey, list products effectively, move users through the conversion pipeline, market their platforms and optimise their online offering for success.

Find the full list of webinars, and details of how to join here At BT, we’ve helped thousands of businesses to get growing. BT and Google are coming together to help you connect with more customers online via 1-to-1 mentoring and training with digital experts. We’ll help you discover how to grow your online presence, build your social media strategy, create engaging content and take your business to the next level for free.

Head here for more on BT and Google free 1:1 mentoring and training with digital experts.

Let’s Talk About..

We’ve also created some short videos that give top tips to help small businesses along the way. Check out Grace Marshall as she talks about how to be more productive at work. You can view the full video here BT has lots of free resources to help you grow your business online at BT Skills for

Tomorrow

Tania Young leads on BT’s Digital Skills programme for older and vulnerable customers.

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