Inform Magazine - St Albans Edition - June 2021

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How can virtual tours benefit your business?

If a picture is worth a thousand words then just imagine how much a virtual tour is worth! As businesses continue to look for innovative ways to showcase their wares and stand out from the crowd, virtual tours are becoming an increasingly popular tool in the marketing toolkit of savvy business owners across the globe. Indeed even in our own local town, forward thinking businesses are recognising the huge value that a virtual tour can bring to help showcase their business to potential customers. Take, for example, these local businesses - Visionary Accountants, BubbleHub, Trestle Arts Base and St Villa Restaurant - who’ve all embraced this unique technology to create a ‘digital twin’ for their business that gives potential customers a unique opportunity to step inside their business and enjoy a unique ‘walk through’ experience that really brings their businesses to life.

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So what are the benefits of creating these unique ‘digital twins’ for a business and why is it that savvy business owners are starting to embrace this unique technology as an important part of the marketing mix for their business? We spoke to the local team from Immersive Walkthroughs to find out why virtual tours are becoming a key part of the marketing mix for many small businesses. Here’s four reasons why they felt they were seeing an uplift in these type of marketing requests... A virtual tour will grab your customer’s attention In this competitive online world, your business is vying to grab the attention of your potential customers. Statistics have shown that websites with virtual tours are viewed 5-10 times longer than those without. A virtual tour also helps instil extra confidence in your business as customers will love seeing where you work and naturally feel more affinity with a business that they can see.


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