NEW RESEARCH SHOWS THAT APPS ARE THRIVING RIGHT NOW App Annie’s Donnie Kristianto said, “New App Annie data reveals that consumers spent £23 billion on in-app purchases across iOS and Google Play globally in Q1 2021. It’s the biggest quarter since records began – and the figure is 40% up on the same quarter for 2020.
If you’re in two minds as to whether or not your business requires a mobile app, the latest research shows that there is overwhelming consumer demand for apps, meaning now is the best possible time to get your small business app design project underway.
“As a result, the market grew at unprecedented speed and Smartphone users spend more time on their Smartphones than ever before.”
What does Google say?
Search engine Google has also recognised the vital role that apps have played for consumers during the pandemic. It says ‘nimble’ apps are thriving. Writing on the Think With Google blog, App research firm App Annie has Marcin Karnowski and Katja Strelcova say, “We know that released new data which shows apps allow businesses to deliver that spend on mobile apps has smoother, faster and more skyrocketed by more than 40% personalised user experiences. during the pandemic. The yearIn this unprecedented year, on-year increase is the fastest pace of growth ever recorded for apps have also become a crucial platform that brands can use the app market, demonstrating that consumer demand for apps to pivot quickly and respond to changing market dynamics.” and app experiences is now at record levels. 04
