Cold drink for football games

From production to delivery, digital transformation partnered with Accenture revolutionizes AB InBev’s supply chain and guarantees cold drinks at the right time to watch football games.

The match is about to start. Your team is now ready to enter the field. The occasion calls for an ice-cold drink – and it needs to be on time to keep up with the game. It is in this mission that Accenture has helped AB InBev with the structuring and implementation of the Aurora Program, that leverages digital transformation to the world’s leading brewer’s supply chain and helps ensure that cold beer is provided at goal time, or on any other occasion that deserves to be celebrated. “Our partnership’s mission is to create a global ERP solution, a management system for AB InBev’s supply chain, based on SAP S/4HANA and cloud decoupling”, says Marcelo Soares, Director of Innovation and Technology at Accenture Latin America. Starting in Brazil, the program is expected to expand globally..

Accenture provides change management, technology expertise and strategic vision, guiding the paths to follow throughout the project. “The Aurora Program brings the opportunity for scalability and speed to meet the demands of the digital market and the supply chain challenges in an agile and structured way”, says Luciano Fanti, Managing Director at Accenture Latin America. The digitalization of FMCG market has allowed new types of connection with customers, without the need for a third party to intermediate. Applications enable direct real-time interactions. This connection generates insights to customer demand. It is necessary to adapt and change to respond quickly. In addition to speed, quality is fundamental – that is, delivering the cold drink. “AB InBev engages with costumers regularly, and this project has been an opportunity to increase types of delivery modes to serve quickly and with the desired quality”, says Victor Muniz, Director of Technology and Innovation at Accenture Latin America. All this happens in harmony with AB InBev’s internal controls, taking care of suppliers and carriers. There is also the sustainability layer. “Growing with the community is at AB InBev’s core. Sustainability has also been core to this project. Using technology is critical to promote a more sustainable and inclusive supply chain management.”

Learn more at: accenture.com/sap