Al Masaood lays out Transformation Plans an already established

Sofiya Poland is Al Masaood’s Head of Procurement – a title that takes on more than just one revenue stream or one sector. The nature of the Group’s crosssector interests and multi-stakeholder involvement means that transformation has to be about more than technology. People, processes, sustainability and a whole lot more combined will dictate the future success of this prestigious Middle Eastern company.

Hi Sofiya. Al Masaood’s history goes back around 50 years from its origins as a humble trading house. How would you define its market and regional status in the present day?

Al Masaood is a privately held and highly diversified business Group based in Abu Dhabi; its numerous companies and partnerships spanning multiple market segments. Since those early days mentioned, the Group has grown to become one of the largest integrated industrial, commercial and services organisations in the United Arab Emirates.

In the present day, Al Masaood still represents the collective business interests of the Al Masaood family, in serving both public and private sectors. We do so through a philosophy to constantly strive for growth, excellence and customer satisfaction. Our business divisions deliver global brands