Siterwell, to create greater value for customers with quality products and services

Why Siterwell?

As far as the security industry is concerned, international enterprises have been far more developed than Chinese companies owing to their competency in cutting-edge technology and years of experience. Therefore, when it comes to cooperation with Chinese companies, they tend to be more cautious and have more rigorous requirements, higher standards, and a longer inspection time. So why is it Siterwell that among thousands of peers, wins the favor of Resideo, the industry-leading enterprise on the globe?

Agile delivery

Agile delivery is one of Siterwell’s core strengths. While the average time taken for delivery in the security industry is six weeks, it takes half only for Siterwell to have the order delivered, which enables the company to stand out in the international market.

Quality products

Contributed by a comprehensive system of production management and quality control, Siterwell has kept its record of zero product recall worldwide since it was founded in 2010. To ensure its productivity and capacity of delivery, Siterwell established an automatic production base, which boasts an annual output of 36 million as far as the smart security product is concerned. Besides, the operation mechanism conducted by the factory has been widely recognized by customers. Both testing conducted for certified qualifications and factory audits by customers are scored high without a second attempt. Concerning the quality of products, Siterwell spends hundreds of thousands of dollars on sampling inspections, full inspections, and third-party inspections to ensure the reliability of product quality.

Cost efficiency

“To have value created maximized with the most appropriate cost”, with such a business mantra learned by heart, and experience acquired since the company was established, Siterwell performs a series of measures to optimize its production cost, including integration of upstream and downstream resources, construction of global supply chains, and chipset development and customization, which enables the production cost of Siterwell to be 20% lower than local manufacturers in Europe and America.

Who is Siterwell?

Siterwell Electronics Co., Ltd. was established in 2010. As a world-renowned supplier of fire protection solutions and products, Siterwell is integrated with R&D, production, and sales capabilities. Owing to its innovation of product designs, cutting-edge sensor technology, as well as reliable software and hardware strengths in both production and quality control, the comprehensive competency of Siterwell is outstanding in the industry. From time to time, Siterwell has jointly formulated industry standards, and therefore seized the opportunity in the market to improve its strengths with the latest product ideas.

With business relationships established across the globe, the brand value of Siterwell continues to rise in the international market, where Siterwell is trusted by an increasing number of enterprises, and its growth of regional market share has once hit a 50% high. What’s more, whatever has been achieved so far by the company does not compromise its faith and pursuit of making its fire protection career better.

A high-efficient and stable supply chain partner of Resideo

Driven by the dual effects of a profound accumulation of technology and a good market reputation, Siterwell explores further in the global security industry and continuously enhances its competency, which finally enables the company to win the favor of Resideo and a series of cooperation. Orders deliveries of home security products across all categories in Europe and America have also marked record highs one after another. Besides, owing to years of exchange and partnerships, a “direct channel” towards successful cooperation has been built between Resideo and Siterwell, and the bonds in between have therefore been strengthened.

A reliable enterprise

Regarding the application and registration of certifications, there is a group of professionals in Siterwell. Healthy cooperative relations have been established with major testing institutions over the years, with annual strategic cooperation achieved to ensure the testing priority of Siterwell products, which can effectively shorten the launch cycle of its customers’ new products.

The intrinsic urge of Siterwell for “quality first” has won the company good names in both Chinese and international markets. Besides to have been presented as industry-standard products on CCTV in China, Siterwell products have also been honored as the best quality and most recommended product on ZDF in Germany, the most cost-effective product in France, and won multiple awards of STIWA testing and champion of ETM testing in Germany.

Concerning the brand trust of Siterwell, in addition to business relationships established across the globe and good word-of-mouth spreading among its customers, Siterwell excavates the market with its quality products and has exported to five continents with more than thirty countries and regions. Moreover, strategic business relationships have been built with ten-plus Fortune 500 enterprises to bring alive the IoT product lines, which are worth up to ten billion US dollars.

An innovative enterprise

Regarding the construction of the R&D team, Siterwell attaches great importance to the recruitment of technical professionals and the cultivation of team members. Therefore, an R&D team with experienced professionals dedicated to the field of home security has been built, and the former vice president of Honeywell, who was dedicated to the home security product line, has even been recruited for technical consultancy. With multiple core technologies of the industry commanded, Siterwell is capable of developing more than 200 new models each year. As of 2022, Siterwell has more than

300 patents of invention and has assisted its customers in obtaining 400-plus patents.

Efforts paid for technical breakthroughs have been lasting for decades on end, which makes the smoke-detecting product of Siterwell become the first to be certified by Vds in Asia. What’s more, the latest industrystandard UL217 that Siterwell is certified in 2022 has made the company become the third in the world to get listed under UL217, and the company with the most industry certifications on the globe. Therefore, Siterwell will become quite an accelerant for the development of the global security industry.

An enterprise that follows its original intentions

Since the establishment of Siterwell, the company has always been following its original intentions, to accelerate the highquality development of the global security industry through actions, including picturing the landscape bigger, investing bigger, and developing its capabilities better. Over the years, it has become a tradition for Siterwell to invest big in R&D, which takes up more than 7% of its annual turnover, and such a level of investment is beyond the reach of most of its Chinese peers and even some of the international magnates. In terms of facility and lab constructions, there are 8 themed R&D labs in Siterwell, of which the UL lab is the most precious. Siterwell invited the original expert team from UL in the US for directing and training in the construction of Siterwell’s UL lab, which takes 3 years in total to duplicate the one located 20 thousand miles away in Chicago. Upon rigorous inspections conducted by UL Solution of the USA, Siterwell has been formally authorized, and data collected in Siterwell’s UL lab will also be synchronized to the database of UL Solution, which marks the international recognition of Siterwell’s testing capabilities.

In the years to come, besides pushing forward its three core business sectors steadily, including smoke detectors, sensors, and gateways, Siterwell will also develop new products relentlessly, and map out a competitive core product matrix in the industry. While expanding the product lines and further researching fire alarms, Siterwell will also explore energy-saving smart home products to fulfill customers’ requests of various kinds.

Continued from page 5 have to make sure that you build strong and trusted vendor partnerships.

How far along your set of objectives have you progressed? Have you achieved everything you wanted to achieve by this point on the journey?

I am pleased with the progress we have made as a team since my first days with Resideo. We have worked hard to develop our comprehensive vendor portfolio which includes new partnerships.

However, COVID changed the procurement landscape for every sourcing team in every company. Just like everyone else we had to face the extraordinary and sustained challenges of the worldwide supply chain shortages of certain commodities. However, by working as a team of teams we managed to navigate through the headwinds.

As mentioned, the covid pandemic forced the sourcing operations to go back to basics and deep dive into the processes and supply chain. However, when you joined in 2018 one of your objectives revolved around this subject anyway so the task was not new to you. With a background in manufacturing and operations do you believe that looking at sourcing with a ‘fresh pair of eyes’ has assisted your transition and enabled you to bring new ideas to the table?

This is a very interesting question. In operations you want to: keep building on the line continuously, focus on your transformation cost and keep the volume as steady as possible.

Moving to sourcing meant a changing set of KPIs. However, I kept in mind my operational background, and way of looking at things, to help when negotiating with vendors.

Sourcing plays a key role in driving innovation. To achieve this there needs to be open and transparent dialogue within the strategic supplier base. Does Resideo look to involve suppliers at the early stages of development? What did you learn about the value of these strategic partnerships during the worst of the covid pandemic? What opportunities exist for new suppliers with Resideo?

We absolutely involve our strategic partners in our development plans and actively look at partners, who can support our vision. The roller coaster of the COVID pandemic really underlines how important it is to have trusted and transparent relationships with your suppliers, and be in regular dialogue about future plans.

Resideo was recently awarded the Ecovadis Silver award. Sustainability is of paramount importance to the business but from a personal perspective you also have a great desire to drive this. What responsibility do you hold within Resideo for this subject matter?

At Resideo, we are focused on having a positive impact on the planet and making sustainable business decisions. Our goal is to operate in sustainable and responsible ways alongside our supply chain partners. As I mentioned, I am the ESG SPOC in Sourcing, so I coordinate the activities with

EcoVadis and other partners within the Sourcing team. We have started to roll out the sustainability ratings for our largest vendors and will continue to expand the list over time.

Since my childhood, I have had a keen interest in protecting the environment and reducing waste. Once I had children it made me even more aware of the importance of taking care of our planet for future generations. The new generation seems to care a lot more about the environment than previous ones. We all can feel the changes in the climate across the globe. Making positive change starts with the individuals, and then communities acting together.

I’m proud to work for a company that really cares about the impact of our global business operations on our planet.