Business Profile: The Butler Enterprises, LLC
Chances are the Butler did it this time Local business taking event planning from ordinary to extraordinary By Alvin Brown, Exalt Dallas Throughout her high school and college days social planning extraordinaire Cassandra (Cass) Butler was always at the head of the class when organizing student activities or a weekend get-‐together with friends. Upon leaving college one would think the young woman with amazing people skills would slide right into an event planning position. Such Ǥ Dz ̵ dzǡ Ǥ Dz wasn't a matter of me knowing what I wanted to do at the time; I really fought this for many years. But, planning, hosting and marketing have always been in my background, truly for more than 20 years. It was just a matter of time before I answered my true calling.dz Her transition into the owner and creative director of one of Dallas-‐ ǯ growing events planning companies, The Butler Enterprises, would wait awhile. With a background in Business Management and Marketing, Butler has worked in corporate America and for a major media company. But not only did she feel the glass ceiling closing in; the recession also hit hard, causing domino effects in many work environments. Dz ǡ ǡdz Ǥ Dz ǡ also adding additional work loads to remaining employees. And all of a sudden I found ǡ Ǥdz After three years on this overly demanding regiment that included many broken promises of raises and a lesser work load, Butler determined that this was the most opportune ti Ǥ Dz ǡ financial and emotional support of my husband, my last day employed with corporate
America was in December 2009. One month later the Butler Enterprises, LLC, was ǡdz plained. The company provides a full range of social event planning services including venue selection, decor, event set-‐up, catering, photography/videography, entertainment, transportation, invitations & printing and Music (Live or DJ). Butler expressed ǯ Ǥ Dz design your event from beginning to end based on your specifications, no event is too big or too small. We clearly take the headaches out of planning and on-‐site management of an eventǤ Ǥdz The Butler Enterprises also showcases local events throughout the Dallas/Fort Worth Metroplex with a specialty for All-‐Inclusive Activities for Couples, including their staple event Because I Love You, where couples come together anytime of the year simply to Ǥ ǯ Ǥ event that you are a holiday traditionalist, the company has a social event planned ar ǯ ǡ ǡ ǡ ǡ ǯ Ͷth of July. This February there is a big a Super Bowl Watch event which sounds like a fantastic good time. Too bad the hometown Cowboys are not playing.
Butler also shares the upside and challenges of being a business owner. She enjoys bringing a ĐŽŶĐĞƉƚ ƚŽ ĨƌƵŝƚŝŽŶ͘ ͞dŚĞƌĞ ŝƐ ŶŽƚ Ă ŐƌĞĂƚĞƌ ĨĞĞůŝŶŐ ƚŚĂŶ ƚŽ ƐĞĞ ŵLJ ŝĚĞĂƐ ŵĂŶŝĨĞƐƚ ŝŶ ůŝǀŝŶŐ ĐŽůŽƌ͕͟ ƵƚůĞƌ ƚŚĂŶŬĨƵůůLJ ĞdžĐůĂŝŵƐ͘ ͞dŚĞ ƐŵŝůŝŶŐ ĨĂĐĞƐ ŽĨ ĐůŝĞŶƚƐ ĂŶd of people who enjoy the ĞǀĞŶƚƐ ĂƌĞ ƉƌŝĐĞůĞƐƐ͘ / ĐŽƵůĚŶΖƚ ĂƐŬ ĨŽƌ ĂŶLJƚŚŝŶŐ ŵŽƌĞ͘͟ The biggest challenge according to Butler is to get event attendees in the mindset of ƉƵƌĐŚĂƐŝŶŐ ƚŝĐŬĞƚƐ ŝŶ ĂĚǀĂŶĐĞ͘ ͞ ĞĐĂƵƐĞ ŶĞĂƌůLJ Ăůů ŽĨ ŽƵƌ ĞǀĞŶƚƐ ĂƌĞ ĐĂƚĞƌĞĚ͕ ƚŚĞ Z^sP ĂĚǀĂŶĐĞ ƉĂLJ ŵŽĚĞů ǁŽƌŬƐ ďĞƐƚ ĨŽƌ ƵƐ͕͟ ƐŚĞ ĞdžƉůĂŝŶƐ͘ ͞/ƚ ĂůůŽǁƐ ƵƐ ƚŽ ŬŶŽǁ ǁĞůů ŝŶ ĂĚǀĂŶĐĞ how many we are expecting and how much food and drink to prepare. The Butler Enterprises
is not a "pay at the door" business. What normally will happen on the day of event, people ƐŚŽǁ ƵƉ ĂŶĚ ƚŚĞƌĞ ŝƐ ŶŽ ƌŽŽŵ͘͟ The Butler Enterprise events are promoted on its website at least three months in advance. Those who purchase tickets early will normally experience a price discount.
To stay abreast of all of the latest activities offered by the company, visit their website at: www.TheButlerEnterprises.com. You can also contact Cass Butler at 817.925.0783.