Sales and Marketing Aligned Academic Programs Postsecondary Sales and Marketing Degrees, 2021-22 Program Title
Educ. Award Level
Number of Grads
% Employed in TN
Estimated First Year Annual Wage
09.0903
Advertising.
BA
68
57%
$35,681
09.0903
Advertising.
MA
*
*
*
52.0208
E-Commerce/Electronic Commerce.
MA
21
67%
$53,150
BA
739
60%
$42,456
MA
*
*
*
CIP Code
52.1401 52.1401
Marketing/Marketing Management, General. Marketing/Marketing Management, General.
52.1803
Retailing and Retail Operations.
C 1-2 YR
*
*
*
52.1804
Selling Skills and Sales Operations.
C < 1 YR
16
56%
$41,218
52.1902
Fashion Merchandising.
BA
*
*
*
The programs in the Sales and Marketing cluster prepare students with the skills to engage in today’s commercial marketplace. The University of Tennessee at Martin has a Bachelor of marketing with concentrations in professional sales and strategic marketing. Nashville State Community College has a certificate program in retail management equipping students to interface directly with customers. Many programs within the cluster incorporate communitybased learning opportunities that allow students to gain real-world experience and connections as they enter the workforce, like Austin Peay State University’s marketing program.
High School CTE Sales and Marketing Concentrators, 2021-22 CIP Code
Program Title
Educ. Award Level
Number of Grads
% Employed in TN
Estimated First Year Annual Wage
52.0701
Entrepreneurship/Entrepreneurial Studies.
CTE HS
547
52%
$39,625
52.1401
Marketing/Marketing Management, General.
CTE HS
2,051
50%
$39,345
Over 2,500 high school CTE concentrators graduated in the marketing cluster in 2021-22 with the majority coming from the marketing management program. In 2022-23, the high school CTE marketing pathway enrolls over 6,000 Tennessee high school concentrators across three programs of study: Marketing Management, Entrepreneurship, and Supply Chain
RDA SW 38 | 64
