Sales and Marketing 16 In-Demand Occupations | 11 Aligned Academic Programs There are five occupations in-demand in seven or more LWDAs and only one, sales managers and technical sales representatives, requires a bachelor’s degree; the others typically require a high school degree only. Eight postsecondary, two high school CTE programs, and one new apprenticeship program provided training for these occupations. Notably, high school CTE concentrators found in Tennessee employment data were earning first-year wages comparable to the state median. The bachelor’s degree in marketing/marketing management which provides training for sales managers and the e-commerce master’s degree program met unmet need criteria with high Tennessee employment rates and wages above the state median.
Health Sciences 28 In-Demand Occupations | 81 Aligned Academic Programs Healthcare and social assistance is expected to be the largest industry in Tennessee by 2030, with employment of healthcare practitioners and support workers expected to increase by more than 63,500.2 Of the 28 in-demand occupations in Tennessee’s LWDAs, six were in demand in eight or more areas. There are significant shortages of registered nurses, as measured by job openings, though there is not in evidence across all LWDAs which may be a limitation of our methodologies. Typical training levels for in-demand occupations in the Health Sciences cluster include bachelor’s and higher, postsecondary nondegree awards, and associate or high school degrees. There are many aligned academic programs supplying in-demand health sciences occupations. Completers in the health sciences have some of the highest employment rates 2 Tennessee Department of Labor and Workforce Development. Tennessee’s Economy, 2022-2023, p. 15.
RDA SW 38 | 8
