5 minute read
Arts and Communication
by THECTSAC
criminal justice/police science and fire science/firefighting at the certificate and associate degree levels. Individuals earning associate degrees in fire science had average earnings of $70,468. Legal assistant/paralegal programs had employment rates of more than 68 percent, with criminal justice/law enforcement graduates near that employment level as well.
Arts and Communication Occupations
Tennessee’s music and arts pedigree is unlike any other. Our state is the birthplace of country and rock ‘n’ roll music, the home of the blues, and the starting point of soul. Tennessee is a hub of creative innovation, technology and performing arts—a playground for big names and bigger ideas.
Tennessee is home to nine annual film festivals, a host of dance companies, and dozens of theatre troupes. Our museums showcase stunning works in every medium and from many cultures. World-renowned attractions in Tennessee include Elvis Presley’s Graceland, Sun Studio, Memphis Rock ‘n’ Soul Museum, Stax Museum of American Soul Music, Grand Ole Opry, Ryman Auditorium, Country Music Hall of Fame and Museum, Schermerhorn Symphony Center, Brooks Museum of Art, Cheekwood Botanical Gardens and Museum of Art, Frist Center for the Visual Arts, The Parthenon, Hunter Museum of Art, Knoxville Museum of Art, and International Storytelling Center.
The Arts & Economic Prosperity 5 study indicates that the nonprofits arts and culture sector is a $1.17 billion industry in Tennessee, supporting over 38,000 full-time equivalent jobs and generating $135.9 million in local and state government revenue.70
Musicians and singers are identified as an in-demand occupation in two regions of the state. Musicians and singers are employed not only by musical groups and artists, but also by religious organizations, dance and theater companies, music publishers, the motion picture and video industry, and in education institutions of all levels. Demand for this occupation was primarily identified through hires and projected openings, rather than through job postings.
Nationally, it is expected that workers will be needed to meet demand for animation and visual effects in video games, movies, television, and on smartphones. In addition, arts and design workers are expected to create visually appealing and effective layouts of websites and other media platforms.71
Graphic designers are in-demand in Tennessee in eight regions. Employers seek candidates with skills in Adobe Create Suite, HTML, Microsoft Office, and Adobe Creative Cloud. Graphic designers are employed across many different industries, including printing and
70 Tennessee Arts Commission, Arts & Prosperity 5 71 U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Arts and Design Occupations
related support activities; advertising, public relations, and related services; specialized design services; management, scientific, and technical consulting services; and management of companies and enterprises (commonly called headquarters). Over 30 percent of online job postings are seeking candidates with a bachelor’s degree, although 60 percent of online jobs posting for graphic designers do not list the educational requirements.72
Editors, in demand in four regions, plan, coordinate, or edit content of material for publication. Editors in Tennessee typically make about $54,400 a year. Employers are seeking candidates with technology skills in Microsoft Office and Adobe InCopy.
73
SOC Code Occupation
27-1024 Graphic Designers 27-2012 Producers and Directors 27-2042 Musicians and Singers 27-3041 Editors
27-4011 Audio and Video Technicians
51-5112 Printing Press Operators 51-5113 Print Binding and Finishing Workers
In-Demand
TN # Total Regions Key to TNECD Industry Sectors STEM Typical Entry Level
Education
X 8 * Bachelor's degree X 2 Bachelor's degree
X 2 No formal educ. credential
X 4
X 2
X 7 1 Bachelor's degree Postsecondary nondegree award HS diploma or equivalent HS diploma or equivalent
Many of the programs that prepare students for careers in arts and communication are offered at Tennessee’s colleges and universities. These include programs in communication, digital media design and production, journalism, media technologies, and fine and performing arts. Depending upon the program, students may learn theories of communication and media studies; communications regulation, law, and policy; media history; visual and media literacy; news writing and editing; reporting; photojournalism; graphic design; and general principles and techniques for effectively communicating ideas and information. In 2019-20, a total of 2,311 completers received degrees in the variety of fields that funnel to in-demand occupations in arts and communication.
Arts and Communication Programs
CIP Code Program Title Educ. Award Level Number of Grads % Employed in TN Est. First Year Annual Wages
09.0100 Communication, General BA 208 65% $21,912 09.0101 Speech Communication and Rhetoric BA 246 54% $30,817
72 Jobs4TN.gov, Occupation Data, Occupation Summary 73 Jobs4TN.gov, Occupation Data, Occupation Summary
CIP Code Program Title Educ. Award Level Number of Grads
% Employed in TN
Est. First Year Annual Wages
09.0102 Mass Communication/Media Studies BA 328 61% $22,121 09.0102 Mass Communication/Media Studies MA 75 47% $30,605 09.0102 Mass Communication/Media Studies D 13 15% $60,957 09.0401 Journalism BA 235 64% $24,074
09.0702 Digital Communication and Media/Multimedia BA 59 36% $20,357
09.9999 Communication, Journalism, and Related Programs, Other BA 33 67% $20,808
10.0105 Communications Technology/Technician AA 107 63% $23,736 13.0501 Educational/Instructional Technology CPBA 16 56% $57,847 13.0501 Educational/Instructional Technology MA 39 54% $51,671 23.1301 Writing, General BA 18 44% $23,936 23.1302 Creative Writing BA 20 30% $9,917 23.1304 Rhetoric and Composition BA 15 73% $23,770 39.0501 Religious/Sacred Music BA 15 77% $12,528 50.0101 Visual and Performing Arts, General BA 30 57% $23,519 50.0102 Digital Arts AA 10 70% $16,343 50.0102 Digital Arts BA 10 30% $16,515
50.0401 Design and Visual Communications, General BA 10 20% $16,312
50.0402 Commercial and Advertising Art 50.0402 Commercial and Advertising Art 50.0402 Commercial and Advertising Art 50.0402 Commercial and Advertising Art 50.0409 Graphic Design
50.0501 Drama and Dramatics/Theatre Arts, General
50.0501 Drama and Dramatics/Theatre Arts, General C<1YR 13 77% $16,570 C1-2YR 31 65% $11,804 AA 55 64% $27,175 BA 13 54% $18,171 BA 43 58% $21,283
BA 98 62% $17,910
MA 13 23% $28,669
50.0506 Acting
50.0599 Dramatic/Theatre Arts and Stagecraft, Other C<1YR 10 70% $13,148
BA 10 40% $20,042
50.0601 Film/Cinema/Video Studies BA 32 41% $14,716 50.0602 Cinematography and Film/Video Production BA 71 65% $25,440 50.0901 Music, General BA 209 50% $25,268 50.0901 Music, General MA 67 36% $37,401 50.0903 Music Performance, General AA 37 62% $22,655 50.0905 Musicology and Ethnomusicology BA 11 45% $12,842 50.0913 Music Technology BA 76 54% $19,465 50.0999 Music, Other BA 35 43% $23,647
